News & information from the woodward avenue

The WoodWORDNEWS & INFORMATION FROM THE WOODWARD AVENUE ACTION ASSOCIATIONWinter 2005Membership and volunteer development campaign underwayAfter an exciting year of reorganization and please call Carolyn LaFave at 248-288-2004. She willgrowth, the Woodward Avenue Actiondo a brief assessment and provide recommendationsAssociation's (WA3) 2005 membership campaignon the best fit for you and the WA3!kicked-off in November with the goal to attract"Our membership represents a broad group of dynamic,engaged and effective people. Our role is to provideand involve additional members and stakeholders inthe WA3's efforts.a clear direction for the vision for Woodward, then drawSince November, more than 30 members have joinedor renewed their membership, at an average of $100each, which has brought in close to $3000 that will helpupon the skills and resources of our member volunteersto help carry out that vision," says CarolynLaFave, WA3 Member Services Coordinator.leverage funds and build programs to further enhance"Our primary reason for joining…wasto really be a part ofand improve WoodwardVolunteers are encouraged to attendAvenue.one of two volunteer orientation sessions: an association that's trying toOverall committee effortswill be concentrated inOrganization, Design,Promotion and EconomicTuesday, February 15, 4:30 - 5:30 p.m.at T&C Federal Credit Union,44400 Woodward, Pontiac ORFriday, February 25, 9:00 - 10:00 a.m.improve Woodward Avenue,"says new member DeniseGriffith of CDG PreferredProperties, LLC in Detroit. "WeRevitalization, following theCredit Union ONEhave a goal to be part of revitalization[efforts], and this is a400 East Nine Mile Road,nationally-recognized MainFerndaleStreet program.good network to stay in-tuneRSVP to Carolyn at 248-288-2004and participate with that effort. "If you are interested inincreasing your involvement in the WA3, now is a greattime to get involved. If you're uncertain of where yourskills or business interests would be best served,Thank you to Allied Printing Company for sponsoringthe printing of the new membership brochure and campaignmailing. WA3"HOLIDAY CHEER ON WOODWARD" SHOWCASES WOODWARD IN ALL SEASONSWA3 Mission:To enhance andimprove the visual,economic,functional andhistoric characterof WoodwardAvenue througha local andregional effort.The Lofts of Merchants Row hosted a festive holidayparty for members and prospective members in earlyDecember. The Lofts are located on Woodward, ablock from Compuware and Campus Martius Park.Attendees toured a model unit, enjoyed wine and horsd'oeuvres and learned about the amount of investmenthappening in the Lower Woodward area, includingthe $5 million Woodward streetscape project andongoing façade improvement programs managed bythe Detroit Economic Development Corporation(DEGC). Thanks to Schostak Brothers/Lofts ofMerchants Row, The Rhino @ Harmonie Park, andCafé de Troit for their generous support. WA3(From left) Pat Teely and Jaye Simpson from Woodwardside GMAC Real Estate chattedwith Gloria Paul from Hamilton Anderson at the “Holiday Cheer on Woodward” event.

WA32005 Board of DirectorsChairperson -Will HicksVice President,National City BankSecretary -Tamara HarmonOffice of WayneCounty ExecutiveRobert FicanoPatti Brock-SklarOwner, Excelsior!CoutureJean ChamberlainOffice of OaklandCounty Executive L.Brooks PattersonJim EllisonMayor, City of RoyalOakJacklyn GaleskyCEO, NorthwoodCredit UnionMalik GoodwinDetroit EconomicGrowth Corp.Rackeline HoffMayor, City ofBirminghamRev. Jim HolleyLittle Rock BaptistChurchTitus McClaryMayor, City ofHighland ParkExecutive CommitteeRalph A. Castelli Hayes JonesMayor, City of Pleasant Dep. Director, OaklandRidgeCounty Planning &Econ. DevelopmentRonald GillhamMayor, City ofHuntington WoodsBoard of DirectorsAdvisory MembersDan DirksSuburban MobilityAuthority RegionalTransportation (SMART)Vice Chairperson -Dave StaudtVP & Chief TechnologyOfficer, Allied PrintingCompanyTreasurer -Joe ValentineManagement Specialist,City of BirminghamDave PayneSupervisor, BloomfieldTownshipLucius A. VassarDirector, City of DetroitCorporate & Civic AffairsJohn MihelichPresident, WoodwardAutoChristopher MillerPresident, NationwideInsurance AgencyJohn Mark MooneyMayor, City of BerkleyRobert PorterMayor, City of FerndaleHarriet SapersteinPresident, HPDevcoLee Ann SmartJenkins, Magnus,Volk & CarrollGerald SnidermanAttorney, Sniderman &AssociatesMichael SolakaPresident, New CenterCouncilDennis ZembalaDirector, DetroitHistorical MuseumMichigan Departmentof Transportation(MDOT)StaffHeather Carmona, Executive DirectorCarolyn LaFave, Member Services CoordinatorWoodward Avenue Action Association30947 Woodward Avenue, Suite 200Royal Oak, MI 48073248-288-2004 phone248-288-2067 faxwww.woodwardavenue.orgadmin@woodwardavenue.orgWHAT’S NEW?2005 Project UpdateNew programs and projects are underwayfor this winter and spring. Checkout the following activities we’re bringingto you this year:Enhancing Communications - A new emailnewsletter and updated WoodWORD, in additionto a virtual tour and a more comprehensiveWeb site for WA3 and Woodward Avenue, areunderway.Public Spaces Design Framework Plan - Acomprehensive plan is being finalized to assistWoodward communities in unifying visual elements,and to encourage district-specific characteristicsthat showcase Woodward as adiverse urban Byway.Building Façade & Design Improvements - ADesign Committee is forming and will begin prioritizinglocations and developing guidelines orrecommendations for storefront design, signage,lighting and building placement in orderCommittee Corner - Join and get involved!Annual Meeting Committee: The Events Committee is currently planning the Annual Meeting &Recognition Event, which will be on April 27, 2005.to assist the WA3's Resource and Design Teamefforts. Look for a series of design and historicworkshops in late winter and early spring.Joint Promotions & Tourism Initiatives - APromotions Committee is forming and willdevelop cross-promotion among Woodwardcommunities of events, venues and attractionsin order to capitalize on upcoming events likeSuper Bowl XL and the All-Star Game. Thecommittee will also serve as a "clearing house"for an annual calendar of events on Woodward.Merchandise - The Merchandise committeewill begin meeting in March to determine productsand methods for promoting awareness ofthe Byway.Business Retention - Continuing summariesof investment, enhancing property inventory,business development profiles, seminars andworkshops to make sure Woodward remainseconomically strong. WA3Clean Up Committee: The Clean Up Committee is planning the 4th Annual Woodward PrideClean Up, which will take place on May 7, 2005.Membership Committee: The Membership Committee is in the process of assessing membershiprecruitment and retention methods and bringing greater benefits to membersBAC Activities: The Business Advisory Council is meeting to help define the WA3’s unique roleand benefits for members in upcoming events, promotion and host activities for Super Bowl XL in2006. BAC involvement is open to members at the $250 level and above.Look for more information about committee involvement in upcoming email newsletters, or visitwww.woodwardavenue.org for an updated listing of WA3 events and committee meetings.UPCOMING MEETINGSAnnual Meeting Committee: February 9, March 9, April 6, April 20 - 8:30 am at WA3 officeClean Up Committee: March 15, April 5, April 19, May 3 - 8:30 am at WA3 officeMembership Committee: February 16, March 16, April 13 - 8:30 am at WA3 officeBusiness Advisory Council: February 17, April 14 - 8:30 am, Fifth Third Bank, Royal Oak“Wake Up with Woodward” Member Coffees: February 4, April 1, June 3 - 8:00am - 9:00am2

WA3 MembersThank you to the following members who joined or renewed between August 21, 2004 and December 31, 2004:NEW members:Contributors ($500+)Detroit Super Bowl XL Host Committee,DetroitSupporters ($250-$499)Arab American Chaldean Council, DetroitMichigan Suburbs Alliance, FerndaleThe Coffee Beanery, FerndaleSustainers ($100-$249)Archive DS, DetroitAutomation Alley, TroyCDG Preferred Properties, LLC, DetroitCold Stone Creamery, Bloomfield HillsComerica Bank, BirminghamCore3 Solutions, BirminghamFranklin Bank, BirminghamPomeroy Reinhart Stration Development,Bloomfield HillsSergeant First Class Catering & DeEstellaLLC, DetroitSpinal & Orthopedic Rehab, Highland ParkAssociates ($50-$99)3-D Detroit, Clinton TownshipChristine Cantrell, PhD, Royal OakColdwell Banker Schweitzer Real Estate,BirminghamCrane Roofing, PontiacDetroit Artists Market, DetroitDetroit Beer Co., DetroitErik Tungate, Royal OakFirst Choice Staffing Co., Bloomfield HillsManagement by Johnson, SouthfieldPompadour, FerndaleSusan L. Orbach, PhD, Huntington WoodsThe Lofts of Merchants Row, DetroitMEMBER NEWS & RESOURCESMembership duesDonated servicesContributionsProgram feesMerchandiseAdvertising incomeInterest & MiscellaneousExpensesProgram servicesManagement and generalFundraising expensesTotal expendituresBeginning balance (net assets)Ending balanceIncrease in net assets2003-2004 WA3 Financial ReportFigures based on independent auditor's report of June 30, 2004.$114,226$32,237$8,770--------------$155,233$78,590$115,357$36,767The Royal Oak Brewery, Royal OakThe UPS Store, Royal OakVirtualeyes, Royal OakWilliam H. Tripp, Bloomfield HillsWoodward Check Cashers, DetroitRevenueMembership duesDonated facilities, equipment,and servicesContributionsProgram feesSales of MerchandiseAdvertising incomeMiscellaneousInterest incomeTotal support and revenueRENEWING members:Supporters ($250-$499)Blarney Stone Pub, Royal OakCultural Council of Birmingham/Bloomfield,BirminghamDuggan's Irish Pub, Royal OakJim Fresard GMC-Olds, Royal OakSchutt & Co., Bloomfield HillsSt. Joseph Mercy Oakland, PontiacSustainers ($100-$249)AAA Michigan, BirminghamBD's Mongolian BBQ, FerndaleBorders, BirminghamChrysler Arts Beats & Eats, PontiacCriterium Jones Engineers, BirminghamDTE Energy, SouthfieldHartrick Family Dentistry, Royal OakJack P. Haynes, PhD, Bloomfield Twp.JW Design, Royal OakLawrence Tech University, SouthfieldLeonard Bros. Data Management, FerndaleManus Power Mowers, Royal OakNational Shrine of the Little Flower Church,Royal OakOldies 104.3 WOMC, FerndaleSigns by Tomorrow, Royal OakSir Speedy Printing, Royal OakTrader Joe's, Royal OakWoodward Avenue Brewers, Ferndale$80,610$44,452$37,505$17,476$4,992$4,948$1,664$353--------------$192,000Program Management FundraisingAssociates ($25-$99)Able Rubber Stamp & Engraving, Royal OakAlban's, BirminghamAmerican Solutions for Business, TroyAudio Dimensions, Royal OakBerman Company/HEFCO Properties, WestBloomfieldBirmingham PSD, BirminghamCranbrook Educational Community,Bloomfield HillsEddie's Alterations, Royal OakFour Seasons Condo Association,Bloomfield Twp.Grissim Metz Andriese, NorthvilleJax Kar Wash, SouthfieldJim Barrett, TroyLibrary Bookstore, FerndaleMADD, WaterfordManzo Eye Care, Royal OakMattress & Futon Shoppe, TaylorMelvin Natinsky & Charlotte Simon,Huntington WoodsNowak & Fraus Engineers, PontiacOakland Athletic Club, BirminghamRobert Saracino, DDS, BerkleySoutheast Ferndale HomeownersAssociation, FerndaleThe Theosophical Society in Detroit, BerkleyWeir Manuel Snyder & Ranke, BirminghamWoodland Park Improvement Assoc.,FerndaleYa Ya's Flame Broiled Chicken, Royal OakZumba Mexican Grille, Royal OakProgram &Project Support:Allied PrintingCompanyBeaumont HospitalCafe de TroitChuck & FranAlbertsDTE EnergyFoundationKulick CommunityCenterLofts of MerchantsRowSigns By TomorrowSt. Joseph MercyOaklandThe Coffee Beanery,BerkleyThe Coffee Beanery,FerndaleThe Rhino @Harmonie ParkSpecial Thanks:Beaumont ServicesCorporation, for donatingWA3 office spacein the NorthwoodShopping Center.WorldWise, Inc. fortheir ongoing technicalsupport, hosting theWA3 Web site, andmanaging WA3 emailnewsletters.3

CRUISIN’ THE ORIGINALWOODWARD BYWAY NEWSPiquette celebrates 100th anniversary2005Woodward HeritageTeam MembersHarriet Saperstein -ChairpersonHP DevcoRon Gillham -Vice ChairCity of HuntingtonWoodsTamara Harmon -At-largeWayne CountyDave Staudt -At-largeAllied PrintingTom BarwinCity of FerndaleJean ChamberlainOakland CountyRev. Jim HolleyLittle Rock BaptistChurchSue MoseyUniversity CulturalCenter Assoc.Dave PayneBloomfield TownshipJoe ValentineCity of BirminghamLucius VassarCity of DetroitOne of America's greatestauto heritage landmarkscelebrated itsCentennial with a gala birthdayparty on October 1. Mr. Edsel B.Ford II unveiled the State ofMichigan Historic Marker andinaugurated the new exhibit "TheMaking of the Model T". Much tothe delight of the crowd, Mr. Fordalso announced that he and hisfamily would adopt the frontwindows of the building forrestoration.Attendees of the birthday partywere presented with a poster ofthe famous photograph of Clara Ford driving aModel N on Piquette Avenue, circa 1906,under the watchful eye of Henry Ford, whomone can see looking on from the window of hissecond-floor office. The photograph was thebasis for a beautiful oil painting created byMargaret McAlister. The original oil paintingwas autographed by Mr. William C. Ford Jr.and Mr. Edsel B. Ford II, and permission wasgranted to make prints of the autographedHeritage Teamselects new officersThe Woodward Heritage Team has selectedits 2005 officers:Harriet Saperstein, HP Devco - ChairpersonJoe Valentine, City of Birmingham -Vice ChairpersonTamara Harmon, Wayne County -Officer-at-largeDave Staudt, Allied Printing - Officer-at-largeThe officers make up the Heritage TeamExecutive Committee who will be working closelywith the Byway Coordinator and WA3 onupcoming projects. WA3Edsel B. Ford unveils Historic Marker Piquette at Centennial Celebration.painting for sale, with the proceeds going tosupport preservation of the Ford PiquetteAvenue Plant. The 27" x 33" color glossy printof the painting is available for $25.00 (whichincludes postage & handling, and a story pagedescribing the photograph, painting and artist).Mail orders to: T-Plex, 140 Edison Avenue,Detroit, MI 48202-1559 with the checkpayable to "T-Plex." WA3Trademark sought forlogo and stylized nameThe Woodward Heritage Team, with thepro bono assistance of the law firmRader, Fishman & Grauer, PLLC, haveapplied to trademark the new HeritageTeam/Woodward Avenue Action Associationlogo and stylized name. The trademark will protectthe use of the image to ensure it will beused consistently and appropriately, and allowany private use to be regulated under anagreement that will provide revenue for bywayefforts. A big thank you is due to Rader,Fishman & Grauer, and in particular to attorneyTracy Zawaski, who provided their expertise tomake this happen. WA34

CRUISIN’ THE ORIGINALWOODWARD BYWAY NEWSUpdate on TravelChannel featureIn August, a crew working for the TravelChannel visited the Byway to experiencethe Woodward Dream Cruise. The crewmembers returned in September to supplementtheir experience with research onMotown and its love of the automobile. Thefeature is expected to air early 2005. As thewinter winds blow and snow flakes cover thegrass, tune in to the Travel Channel and enjoythe 10th Anniversary Cruise…again. WA3Kathleen Phelan of the Travel Channel interviews a GM engineer in Woodward Avenue'sVinsetta Garage.Wayfinding projectprogressesIn December, the Woodward Heritage Team issueda Request for Proposals to develop a Wayfindingsystem for the 27-mile Byway. On December 15,nine firms participated in a pre-proposal meeting to betterunderstand the project. Proposals were due at theend of January, with a selection of a firm anticipated byMarch. For more information, contact BywayCoordinator Debbie Schutt, 248-332-0326. WA3Woodward Bywayreceives nationalmedia attentionIf you were in Pittsburgh or Miami just beforeThanksgiving you would have read about theWoodward Avenue Byway and America'sThanksgiving Day Parade. Freelance travel writerChristina Zarobe pitched an article to several newspaperson a very different National Scenic Byway -Woodward Avenue - and to date Pittsburgh and Miamihave purchased and published the article. WA3Coordinator CommentsJust before the holidays, I got together with a couple of my friends for dinner at the HardRock Café. There was the usual Friday night wait so we walked over to Campus Martiusto take in the Christmas tree, sights and sounds of the holidays. The skating rink wasjam-packed with skaters and Icouldn't help but notice thediversity: men, woman, girls,boys, black, white, old, young, good skaters and not-sogoodskaters. But there were a couple of things everyonehad in common: happy faces and good times.Campus Martius is a wonderful addition to the downtownand this 'state of the art' urban park is a wonderfulbyway asset. The skating rink is larger than RockefellerCenter’s and can be used in temperatures up to 80°F.The summer concerts are expected to be a big successfor downtown workers, visitors and residents. Greatthings are happening on the byway!For more info onWoodward Byway,visit www.woodwardavenue.usor call:866-M-1-BYWAYor 248-288-2004.Debbie Schutt,Woodward BywayCoordinatorSkaters at Campus Martius on an afternoon just before Christmas.5

Mark your calendar for theWA3's Annual Meeting:April 27, 2005 at theState Theatre - Detroit. This year'sevent will take on a new shape asan evening fundraiser that willaddress this year's accomplishmentsand highlight goals for thefuture. If you're a Woodward stakeholder,member, community or businessleader, you cannot miss thisyear's event.EVENT UPDATEAnnual Meeting & Recognition Event approachingThe Annual Meeting will honorbusinesses and organizations forexceptional design, preservation anddevelopment efforts, and also recognizedonors and volunteers. Part ofthe Annual Meeting may include aWoodward bus tour that will familiarizethe public with Woodward assetsand attractions.Sponsorships of the Annual Meetingare available at the following levels:Gold Sponsor: $5,000Silver Sponsor: $2,500Bronze Sponsor: $1,000On Tuesday, Oct. 12, more than 60 people participatedin the third annual Woodward RestaurantTour, hosted by the Century Grille, The Rhino @Harmonie Park, Detroit Beer Co., Small Plates and Caféde Troit. Members mingled amidst exciting developmentsin the Lower Woodward area in Detroit. In addition to WA3members, the Tour attracted others in the community whosimply wanted to learn more about what's happening onWoodward. Thanks to all who participated - we look forwardto continuing success with this event! WA3Sponsor benefits include promotionand collaborative opportunities,recognition in the event invitations,signage, event program and memberdirectory, and event admission.For specific sponsor information,please contact Heather at 248-288-2004 or heather@woodwardavenue.org.The sponsor deadline for this eventis March 4. WA3Lower Woodward Restaurant Tour connects communityto downtown developmentsStaff members from The Rhino @ Harmonie Park (from left) Paul Garrett, WilliamHurt and Scott Agee invited tour members to sample their delicious cajun cuisine.Woodward Pride Clean Up partners for regional eventThe 4th Annual WoodwardPride Corridor Clean Up,scheduled for May 7,2005, isbigger and better than ever thisyear. This year, the WA3's event willtake place as part of a larger beautificationeffort within the month ofMay. The WA3 is partnering withorganizations like the Eight MileBoulevard Association, SuperBowl XL Host Committee, IlitchHoldings - in preparation for the2005 All-Star Game, Keep DetroitBeautiful and Volunteer Impact.Last year, more than 250 volunteersparticipated in the Woodward Prideevent. Organize a team of volunteersfrom your business, civic orneighborhood group and sign up forthe Clean Up. Call Carolyn at 248-288-2004 to register your teamtoday.The WA3 is seeking sponsors tosupport some of the event's costs.As part of a larger regional effort,the Woodward Pride Clean Up offerstremendous sponsorship value.Benefits include recognition onevent materials, t-shirts, signageand media publications. ContactHeather Carmona at 248-288-2004or heather@woodwardavenue.orgfor more details on these availablesponsor levels:Polished Platinum: $10,000 orequivalent in-kind donationSparkling Silver: $5,000 or equivalentin-kind donationBrushed Bronze :$1,000 or equivalentin-kind donationThe sponsor deadline for this eventis March 28. WA36

ECONOMIC DEVELOPMENTSummary of Investments on Woodward AvenueDetroitFerndaleBerkleyPontiacSEPTEMBER 2004 TO PRESENTCITY DESCRIPTION AMOUNT> Historic apartment building renovation - 71 & 74 Garfield> Multi-story condominiums - Garfield & John R> Virgil H. Carr Cultural Arts Center - 92 E. Forest> YouthVille Detroit - 7375 Woodward> 22757 Woodward - Gracie's UndergroundPlain type: recently completed or under constructionClose to 30 Woodwardarea businessbenefited from theWoodward Avenue SmallBusiness Tour: Growin'Business on the Byway inearly November. The tour wassponsored by National CityBank, the Small BusinessAdministration (SBA), andMichigan Small Business &Technology DevelopmentCenter (MI-SBTDC) withdozens of partnering organizations.The tour brought a teamof consultants to eachbusiness, providing recommendationsand assistance tobusiness owners in areas> Credit Union One> Strand Theater renovationsSmall Business Tour assists30 Woodward-area businessessuch as marketing, financingand human resources.“We [received] very goodguidance in completing ourbusiness plan, and anamazing list of resources"says Felicia Wallace ofPontiac First Mortgage.“It’s like hiring a goodconsulting outfit for free,” saysBarry Murphy of BatteriesPlus in Birmingham.MI-SBTDC plans to conductthree follow-up workshops inFebruary. Contact MI-SBTDCfor a schedule of dates andlocations at 313-967-9295. WA3Italics: project in development$10,700,000$8,100,000$17,600,000unavailable$150,000$1,000,000$10,000,000TOTAL: $47,550,000From left: Members Jeff Moisan from Allied Printing, Frank Ochoa and Kurt Ostheim ofCredit Union One celebrate the opening of Woodward’s new Berkley branch.Over 50 degree programs at the undergraduate,master’s, and doctoral levels through Colleges of Architectureand Design, Arts and Sciences, Engineering, and Management.The Future in the Making21000 West Ten Mile RoadSouthfield, MI 48075-1058800.CALL.LTU • www.ltu.edu7

Member Benefits$50 Associate- Quarterly WoodWORD newsletter- Web site listing & link- Member recognition in newsletter,Annual Report & publications- Media relations resources- Event participation & member discounts- Business seminars & roundtable involvement- Access to Woodward-area decision makers- Membership alliances & referral resources- Sponsorship opportunities- Committee involvement & leadership opportunities- Membership Directory- Tax-deductible business memberships$100 SustainerBenefits listed above, plus:- One-on-one business consulting services- Design & technical assistance for physical improvements- Multiple representatives on mailing list$250 SupporterBenefits listed above, plus:- One seat on Business Advisory Council- Two meetings with Board of Directors$500 ContributorBenefits listed above, plus:- Special award at Recognition Breakfast & Annual Meeting- Newsletter or Web site company profileJoin the WA3Annual business & individual memberships:___ New member ___ Annual renewalMembership Levels___ $500 Contributor___ $100 Sustainer___ $250 Supporter___$50 AssociateName ______________________________Business ____________________________Address______________________________City_______________State____Zip ______Phone_____________Fax ______________E-mail ________________________________Please return with check made payable to:Woodward Avenue Action Association30947 Woodward Avenue, Suite 200Royal Oak, MI 48073Your membership is tax deductible.Consult your tax advisor.The WoodWORD is a community publication for members,supporters, contributors and volunteers of the WoodwardAvenue Action Association.PRSRT STDU.S.POSTAGEPAIDPERMIT NO.348ROYAL OAK, MI30947 Woodward Avenue, Suite 200Royal Oak, MI 48073248-288-2004 phone248-288-2067 faxemail: admin@woodwardavenue.orgwww.woodwardavenue.orgHeather CarmonaExecutive DirectorCheck out the WA3 on the Web!www.woodwardavenue.org