Tourism Bridges across Continents - Belle Tourism International

BTI BooksTourismBridges across Continents© 1998, McGraw-Hill Book Company Australia Pty Limited

Tourism: Bridges across ContinentsISBN-10: 0074705415ISBN-13: 978-0074705414© 1998 McGraw-Hill Higher Education. Reprinted 2001449 pagesDimensions: 9.4 x 6.8 x 0.9 inchesWeight: 1.9 poundsAuthors: Philip L. Pearce, Alastair M. Morrison, Joy L. Rutledge

Four Parts of BridgesDemandThe Demand for Tourism ServicesDistributionThe Tourism Service Distribution SystemDeliveryDevelopmentCarriers, Suppliers and DestinationMarketing OrganizationsTourism Policy, Planning andDevelopment

Table of ContentsPart 1: Demand: the demand for tourismservicesChapter 1: Growth factors in tourism demandChapter 2: Motivational influences in tourismdemandChapter 3: Segmentation of tourism demandChapter 4: Travel decision-makingChapter 5: Influencing demand throughmarketingPart 2: Distribution: the tourism servicedistribution systemChapter 6: The distribution bridge: patterns andplayersChapter 7: The travel agentChapter 8: The tour operator and wholesalerChapter 9: Corporate travel managementChapter 10: Meetings, incentives, conventionsand exhibitionsPart 3: Delivery: carriers, suppliers anddestination marketing organizationsChapter 11: Destination marketingorganizationsChapter 12: Transport: accessing tourismservicesChapter 13: Attractions and eventsChapter 14: Accommodation and foodservicesPart 4: Development: tourism policy,planning and developmentChapter 15: Government organizations:policy and planningChapter 16: Tourism industry organizationsChapter 17: Education and training

Features of BridgesTourism: Bridges acrossContinents is full of usefulfeatures that add value to thebasic text