By III. HAK - Bezauer Wirtschaftsschulen
  • No tags were found...

By III. HAK - Bezauer Wirtschaftsschulen

Transparent peopleObservation, Supervision, Data AbuseBy Silvia BechterThe development of extreme security measures that interfere with the privacy and missing data abuse onsocial networks makes people appear transparent.The national council has decidedthat from 1st April 2012data retention provisions willbe introduced. If Austria hadn’tpassed this law they would havehad to pay a fine in the one millionarea. From this time on all theconnection data of each citizenwill be recorded and stored for acertain period of time. In the caseof a crime, the data can be used.Doesn’t this safety measure violateprivacy? Not only the telephonenumbers called will be stored, alsothe the IP addresses the e-mail recipientsand the mobile positions.Will more criminals be caught orwill they find another way to commitcrimes?Also on the social networks, thedata will be used in any way.Iindividualadvertising is tailored to therespective interests of the users.How do these advertisements influencetheir buying behavior?Videos, photos or comments whichhave been published in social networksand were deleted still circulatesomewhere on the internet.Party pictures and something likethat already have cost jobs. Don’treasonable users look at what theypublish?With the new feature “timeline”Facebook has caused excitementwith data protectors because thisis a virtual vitae which is archivedfor eternity. A user’s whole life canbe posted on Facebook from birthuntil the present time. In this chronologicalview also old status messagesand images are visible onceagain and everybody can see whathe did and when. His privacy ismuch less assured.More and more research instituteshave the task to developmonitoring programs to identifysuspects and prosecutethem. The project “Adabs”(Automatic Detection of AbnormalBehavior and Threatsin crowded Spaces) dividespeople into two groups, “normal”an “abnormal”. Butwhat is “normal” behaviorand what happens to peoplewho demonstrate “abnormal”behavior? Couldn’t a part ofthe individuality of each personget lost? People are only“products” that all have thesame features.The transparency of peoplein this age is difficult to stop.Confidence among the peopledoesn’t exist anymore, this resultsin control and monitoring.Everybody is trying to achievefor themselves the best resultsand uses every opportunity. Soprofit is made from the databoth through advertising andby selling data. Everybody isresponsible for their own privacyon the Internet and whathe posts on social networks.With negative experience aperson only can mature. Insome cases it is too late to dealwith such problems, so youshould think about your activitiesbefore you post them onthe Internet.Source: welt.deFacts``Facebook makes a turnover ofabout 2 billion euro a year withthe sale of the data of its 500 millionusers.``Every Facebook user has theright to receive a copy of thedata that Facebook has of him.Data protectionThe new feature„timeline“on Facebookwill be a duty.Sources: heise.deammering.orgkleinezeitung.at3

Interviewmedia revolutionBy Pamela Nenning and Saskia Eichkorn93 year old Mrs Nenning from Langenegg is talkingabout her experience with the new media and howshe witnessed their development.How did your life change?You didn’t have to go outside for the slightest reasonbecause everyone had a phone and we could reacheach other faster.televisionWhen did you discover television foryou?In 1960. We had guests and theybrought a set to show it to us. Wetried it out and we were all very fascinated.computerWhen did you hear about a computer for the firsttime?When my daughter bought one for her work.Was it a useful invention?I thought it was very useful but I have personally neverworked with one.Did you know?The first colorfilms were coloredby hand orusing stencils!Was it a useful invention?In my opinion it was more something for youngerpeople. I was positively surprised and curious, but Ialso thought that it had some disadvantages and itwasn’t really necessary.When did you buy your first television set?Directly after we had heard of it. We were proud tohave one.How did your life change?In the evening we didn’t talk as much anymore. Wewatched the news and sports. We were not interestedin anything else. So we didn’t really need it, but it wasa nice change.Was a computer considered a luxury at that time?No, not really. But we were one of the first familieswhich had one. Mainly the people who needed it forwork bought one.What has your life changed?The camera, the car and the bicycle changed our lifesand made them more easy.phoneWhat was it like, when the first phone came to yourvillage?It was very convenient. Before we had to go far awayto find out something.Was phoning considered a luxury at that time?Yes, because at the beginning not many people hada phone. Just one family living far away from us andone man living next to the old school. If someone hadto phone he turned to one of them.Can you remember your first phone call?Yes. My brother was ill and we needed the doctor. Wedidn’t have a phone so I had to run to the family tocall the doctor. They had to show me how it workedbut I was happy because it was very convenient.source: phone4

69 year old Mr Mohr from Dornbirn gives us a statementto his positiv and negativ experiences withthe new media and how it was when life becameincreasingly technologized.How has the TV changed your life?My life has changed only slightly. The TV was mainlyused for watching sports. But not everybody had aTV, so we went to friends, to drink a few beers andwatch sports together.televisionWhen did you hear of a TV first?In 1957 I have had heard of it. Certainly,a lot of TVs were mainly standingin the window of the televisionshops.Was it a useful invention?Yes, certainly the receiving was bad and the picturewas not so good as today. Before the TV we listen tothe sports world championship via Radio. Since theTV we have also a picture with the sound.When did your family buy the first television set?My family bought the first TV in 1964.Do you remember your first film that you have seen?The detective film or rather the series “steel net” wasa real hit. No one could sleep well after the film, buteveryone had to see phoneWhen did you first hear of a phone / mobile phone?When I was 17 years old, I first heard of the phone.In our house came the TV in 1960. The phone wasnever really important for me. I just get used to it thisyear and I needed quite a long time to find out howto handle this new technology.InternetWhen did you first heard of the internet?The net was not even in my time. And I have done notso much this day. Only since my son has told me someof the net, the internet come into our house.How has your life changed since the internet?My life hasn’t changed. I don’t use the internet veryoften. I only write some mails and look at the news.Otherwise I don’t need and use the internet.What has your life changed?The camera has changed a lot. First there were slides,then the black and white film up to the digital cameras.Did you know?in 2010, 78 %of 30 MillionGerman peoplefrom 14 yearsused the netto maintaincontacts!Media todayBy Pamela Nenning and Saskia EichkornNowadays young people aregrowing up with television,mobile phones and the Internet.But to many of them it isnot clear that all this was not takenfor granted a few years ago. Itis only 80 years ago since the firsttelevision came onto the market.This means that our grandparentswere growing up without suchdevices, whereas the youth of todaywere raised by television andfrom the age of three sit in frontof the television every day. As soonas they attend elementary school,many have a mobile phone. Buteven that did not exist 60 yearsago. Many teenagers can’t imaginea life without a mobile phoneand always take it with them.The Internet as we know it todayis only 40 years old. Many olderpeople do not even know whatit is used for. But the children ofthis generation are learning fromearly age on how to use the net.“Googling instead of looking it upin the dictionary” is the motto. Themedia world has grown extremelyfast in the last 100 years. Manyof the inventions have changedour lives and make it of course easier.However, we are moving inan unknown future because thecontact with the new media willsoon be inevitable in our society.picture: Saskia Eichkorn iPhone4SDid you know?Martin Cooperdeveloped thefirst functionalmobile phone!5

SMARTPHONESLast year, 488million smartphonesweresold worldwideThe Smartphone - a Miracle?By Saskia EichkornToday hardly anyone uses his mobile phone only tomake calls, most people see it as a multi-functionaldevice. But what are the little smartphones capableof?Smartphones - Mobile EverywhereBeing always available is the alpha and omega ofthe globally connected world. Everyone wants to becontactable anywhere in the world. People who oftenare on business trips, appreciate the new generationof mobile phones, which are called smartphones,even moreAn Apple iPhone or a BlackBerry are among thesmartphones, which remind us more of a small computerthan of a cell phone. All modern smartphoneshave Internet access, which can be very useful if youwant to get the latest news quickly. E-mails can beread and if you are on boring long journeys, you canalso listen to music.Smartphones - quality vs. priceThe development of mobile phones is huge. 2cm widecellphones turned to 9 to 10mm wide smartphones.However, not only the width has changed, but alsothe capabilities. Smart phones don’t have a keyboardanymore, but a touch-screen. This makes viewingpictures or writing text messages, both vertically andhorizontally, possible. We could almost say that thislittle gadget is a real miracle. But these gadgets alsohave their price. For the Samsung S2 Galaxy or theiPhone you have to grab deep into your pockets. Forthe iPhone, you often need apps. These are additionalprograms that can extend the options of the smartphoneat will. Some apps are free, but most must bepaid. Meanwhile there are over 100,000 differentapps to buy. Expect much more in the near future.Overall, we can say that smartphones are improving alot. And the boom is bound to continue.Debt Trap SmartphoneBy Daniel NatterEvery secondsmartphonesold worldwiderun withAndroidAmong 25-year-old, whoapply to thedebt counselling,have anaverage of25 000 EurodebtMore and more people own a smartphone. In Austria alone there are 2.1 million users. But many peopleknown only the benefits of a smartphone and forget the high costs.Many cell phone users fallinto a debt trap whicharises in many cases byusing a mobile abroad. However,this risk increases dramatically forsmartphone users. Cost of Internetaccess is underestimated abroad.But also in the home country theInternet is used too much, whichresults in high additional costs thatcannot be estimated. Especiallywith younger people text messageslead to high costs, whichcould be avoided. The costs ofcalls abroad are underestimated.After a foreign holiday many aresurprised by a high phone bill. Thesmartphone is again seen with anincreased risk. These phones are inmany cases very easy to use, whichmeans that the phone is constantlyused and therefore more text mes-sages are sent and more calls aremade, on top of all the Internet isused more. In addition, the Internetis made easy with apps, whichmotivate people to surf in the Internetagain and again. The smartphoneis the most important wayfor many owners to contact otherpeople, so costs are often neglected.Errors are noticed too late,when they cannot be undone.Mobile phone debts often concerrnyounger people who have noregular income, or only receive lowwages. As the mobile phone usersare getting younger, these problemsare on the increase. Mostlyit is not only a high bill which thisgroup can hardly afford. When thehigh bills come in, the young peopleare already sitting on a moun-tain of debt which they cannot notpay any more without the help ofparents and friends.There are several ways to avoidhigh costs for cellphone bills, or atleast keepthem in check. There‘san app for a smartphone whichshows the current costs, so be earlyenough to respond. Abroad, it isimportant to use an internationalrate for a few weeks, when thephone is needed, there is no greatdanger that the phone bill can leadto debt.6Source:

Apple is facing a strong competitor - AndroidBy Tobias KochAndroid - is a development of Google. It is a software package for mobile devices and it also contains basiccomponents and system tools.Android is an operating systemand a software platformfor smartphones,notebooks and tablets. It is developedby the Open Handset Alliancewith Google, the founding member.This also includes the followingmanufacturers: Samsung, HTC,LG and Motorola.Android has many great advantageswith Google, because manyapplications are related to programsof Google. A good exampleis the voice-operated search onGoogle. Also the linkage to furtherGoogle services like Google Maps,Gmail or Google Calendar made iteasier for users of the online searchmachine. But if someone uses alternativeservices like Hotmail orthe searching machine Bing it canbe a disadvantage, when theseapplications have already been installed.Android can be optimallyadjusted according to your needs,such as the Home screen. It is possibleto choose between one ofthree screens. This system is alsovery fast and runs on a very goodhardware. The software crashesextremely rarely, but if it does, itis mostly not the system but theapps. which are to blame.The operating system also has itsdisadvantages. It takes very longto provide several updates for theapp or for older devices there areno updates available. Many of theprograms are on the market in dif-ferent versions with other providers.A huge drawback is that theapps which have been made byusers to be placed in the AndroidMarket, are not tested by Googlefor viruses or other harmful programs.In case of Apple all applicationswhich are loaded in the AppStore are checked before. So thechance for Android mobile phoneusers to get a virus is much higherthan it is for people who have acell phone from Apple.The Android operating systemshows a very rapid development,whereby the newer versions areusually available for older mobilephones as well.TECHNOLOGYThe Smartphone Giants Apple vs. SamsungBy Sabrina SchedlerSince last year two smartphone providers havedominated the market. Of course it is Apple andSamsung we are talking about. With the iPhone andGalaxy-devices they make billions in profit everyquarter and the trend is still increasing.In the age of technology it is unimaginable for manypeople to do without a smartphone. According toa study by Park’s Associates, the number of smartphoneowners is still far below the 500 million markat about 250 million. However, this number will quadrupleto one billion until 2014, which could mean aneven higher increase in profits for the world’s largestsmartphone providers Apple and Samsung, particularlysince both plan to introduce new smartphonesin the course of this year. Apple is planning to bringa new device to the market, possibly named “iPhone5”. Also Samsung plans the introduction of a newsmartphone, the Galaxy S3, for this year. Thus, it a rivalrybetween the smartphone giants is likely to developwhen both new products reach the market at thesame time. An important question would definitelyarise then: Which of the two providers will sell moresmartphones? However, you can be sure that the successorsof both, the iPhone 4s or the Galaxy S2, willbe even more sophisticated. According to first reportseverything will improve. With their new “super smartphones”,Apple and Samsung want to reap even moreprofit and stand out even more from their competitors.The biggest competitor of the two smartphonegiants is essentially the other one. In 2011 Samsungwon the race of the top-selling smartphones. Withover 97 million units sold, Samsung outdid Apple bymore than 4 million. Third is Nokia, having sold morethan 77 million smartphones. In 2010 Nokia had beenfar in front of Apple and Samsung. Only a year laterthey lost half their market share and were promptlyovertaken by Apple and Samsung.Currently, Apple and Samsung rank first among thetop-selling smartphones. Boasting high performanceand a great design they dominate the market at will.They are a very good example of how fast a companycan reach the top within a short time span.Sources: meck-online.detelekom-presse.at7

„I had written my thesis at university on anelectric typewriter“By Karin Greber and Sandra HerburgerTwo students from the third form of the secondary college for business administration interviewed headmasterMr. Mag. Andreas Kappaurer about his views on media.HeadmasterAndreasKappaurerHow have the media changed sinceyour youth?Revolutionary… I can still rememberwell when we got the firsttelevision sets in our village. Myneighbour was one of the firstwho had a TV set and highlightsfor me were the ski races, whenour neighbor’s living room wasalways crowded. I also rememberthat for us kids a puppet showwas on at five a clock on Saturday afternoon– theroom was fully occupied from half past four on.There were rotary dial phones and I had my thesisat university written on an electric typewriter, whenmost students still only had a mechanical one.The computer and the mobile phones have revolutionizedcommunication and the entire media world.They play an important role today.What do you think about social networks like Facebook?Are you a member yourself?I’m not a member. I find social networks neither positivenor negative, the way you use them is crucial.There are certainly many people who are hooked onFacebook, but there are also positive aspects. Thanksto Facebook it was possible to sell all tickets of thisyear’s graduation ball completely in just one morning.This would have never been possible with posters andadvertisements alone.Do you think Facebook is a problem at our school?How does it affect the classroom?I don’t think Facebook is a problem, because a studentcan be lost in thought without a computer. However,Facebook is just another temptation. Everyoneneeds to learn how to use it.Does violence in movies influence people? If so, how?Some researchers showed that children’s and youngpeople’s consumation of violence affects them negatively.If violence is consumed to a very large extentpeople get emotionally cold and indifferent. Becauseof computer games and movies people lose theirsense of reality and are willing to exert the violenceconsumed in the real world – in the form of mad gunmen,brutality and violence against weaker ones.Is the Youth Protection Act in relation to films meaningfulor how effective is it?I find it useful to adults as it can serve as a guide.Wether the Youth Protection Act is complied with, Ican’t judge. It is certainly difficult because you wouldhave to watch the online habits of children and adolescents.In the future some download services will beprotected more strictly by passwords or fees.In what ways do you use your phone? What functionsare indispensable for you?I’m not a cell phone fanatic I mostly use it for makingphone calls. Internet, music and camera on the phoneare never used by me, the schedule sometimes.How do you use the Internet? Which pages are important/interestingto you?I use the Internet very often. Outlook is one of myfavorite features. I often obtain information on theInternet such as route planners or Google Maps. Ofcourse, I complete my money transactions via the Internet.Classes without the Internet are unimaginable for me,because while preparing or presenting the lessonsyou need information constantly.Facts``Year of birth: 1961``Residence: Bezau``Familiy status: Married to Regina4 children``Education: Grammar school Blumenstraße BregenzMarianum``Studies in Innsbruck German und Geography``Job: Headmaster of Bezauer Wirtschaftsschulen``Hobbys: Skiing, culinary specialities8

SoundclickBy Dominik NatterSoundClick is a music-based social community, whichoffers both customers and musicians big advantages.` ` Musicians point of viewArtists are allowed to sell their own songs orjust upload them so their friends and relativesare able to listen to them. SoundClickpublishes its own record charts and thus artists geta feedback how often their songs are played anddownloaded respectively. This website is an optimalplatform for unheard-of producers to distributetheir potential hit singles. Through PayPal thecompany pays each musician 85 % of his sales.Source:` ` Customers point of viewAll fans of music are capable of downloadingtheir favorite songs or can just listento them. Whereas other music communitiesjust promote famous, already known artistsSoundClick allows you to find awesome musicians,who haven’t managed to reach stardom. Your personalprofile page makes it possible to talk to yourfriends, upload photos and videos or publish yourfavorite songs and performers.If you adore digital music or you just want to show your friends your favorite, probably self-made, songsSoundClick is the perfect platform for you.Represented LiesBy Pamela NenningWhen 60 years ago TV as we knowit today was developed, this wasstill a pure entertainment andinformation medium. Most programmesincluded films and series,documentaries and quiz shows, buttoday reality shows play a moreprominent part.Nowadays we can watch joblesspeople, pregnant teenagers andpeople who are on the brink ofsociety, how they manage theireveryday lives. These are then oftenshown appearing anti-social,primitive and dumb and are meantto achieve the highest possibleratings. Most the producers justshow what they want to show andthey highlight the negative aspectsof a person, for example a dirtyapartment or unpleasant statementsthey gave. Then there is nosympathy anymore, so the peoplehave problems in their daily lives.Recently there was a family thatwas followed and abused by theirneighbors and they had to moveafter such a show.A stricter form of the so-calledreality shows are scripted realityshows, such as „Berlin Day andNight“ and „X-Diaries“. There thedirector gives the often less convincingactors instructions aboutwhat they have to play. So it’s nosurprise that child abuse throughcheating, crual acts of violence arethe order of the day presented as“ordinary life” because that’s whatthe viewers want to see. It is obviousthat it is staged, but there isone question: How do the viewersreact to those shows?Nowadays it is unfortunate thatmany children are brought up byTV. Therefore for today‘s youngpeople having access to his environmentand the lifestyle of thepeople in these reality shows isnormal. It is frightening what thechildren answer when you askthem what they want to do whenthey are grown up. They want tobe jobless as their parents. Theydon’t understand why they shouldwork if they get their money fromthe state. But when they gotnothing else to see, where will themotivation come to create somethingthemselves?Not to be envied, however,are theamateur actors who take part inthe scripted reality shows. We al-ways talk about jobless people, butwe should not forget that most ofthem want to work. On Websitesof casting agencies the directorcan select his next “victim”. Thereinformation is given like if theyhave an apartment where they canfilm. This has nothing to do withprofessionality.Another type are the documentedreality shows where police officersor other persons are persecuted intheir work at every turn. Previously,the correct stars were still thefavorite heroes of the series. Todayordinary people are watched andsometimes they manage to rise tofame overnight. The best exampleis Daniela Katzenberger. She gotfamous for having a big mouthand is now a celebrity much in demand.With this type of entertainmentwe move into a direction that isfrightening. How boring our livesmust be if we have nothing else todo but watching each other. Sure,it can be amusing sometimes butjust to a certain extent. Althoughthe temptation is big, we shouldturn off the TV more often andtake care of our real lives.Reality Shows9

InterviewBig Brother is watching youBy Verena Wild und Madlene ZenzSince the beginning of his career Ulrich has been in contact with the media. We visited him at Dornbirn. Aftera brief tour of the most interesting University of Applied Sciences, we conducted our interview with him.How did you witness the developmentof media?I was lucky to grow up in ananalogue period. In my youthI was an excited hobby photographand filmer. Later Iworked a lot with audio tapesand so-called “Mazen”, magneticrecorders at the ORF.In the past watching TV andvideos were exclusive affairs – only huge firms and TVcorporations could afford the expensive equipmentnecessary. Today every mobile phone includes a camera,which allows users to take photos and createvideos. It brought about a total change in the mediascene and led to a democratization of the media.What impresses you in the world of media?The beautiful thing is that you can show your viewof the world to mostly everyone. “Everyone can befamous”, said the famous, great artist Andy Warhol. Itbrings of course a lot of chances but also dangers. Butin my opinion these options are really positive.Are you active in a social network?Through my job-related curiosity I’m active in differentsocial networks such as Facebook, Xing, Twitterand Google+. Personally I don’t need that indeed butI understand that a lot of people are active in socialnetworks. For example I stayed in contact with a handicappedman through a social network. For him thesocial network was a door to the world because hefelt imprioned in his flat. In such cases I think it is veryuseful.What do you think about social networks and theirdangers?I think it is very good because it is a completely newtype of media communication. But you must knowthat you reveal a lot of information about yourself,when you use these networks. You are observed –“Big Brother is watching you”.The things that you upload onto the web are availableat all times. Every personnel manager informs himselfabout his candidates and also checks the social networkswhat they are doing there.the way we used to do it. Of course the quality is notthe same as in the German classes. What is importantis that we don’t lose the capability of expressing ourselveswell. A problem is that we cannot express ourfeelings in brief texts like short messages. We cannotshow the world how we see it. Such short lyrics cannotbe considered to be of literary quality.Which advice would you give teenagers with regardto the media?Monitor everything very closely! There is nothing thatyou cannot learn from the media about the media.When I study a picture I see that the photographerhas thought about it. The composition in the back,the motif that is arranged in a specific fashion. Thoseare all conscious decisions. In the media nothing happensaccidentally. I think that media lessons would beideal to look at such contents. I think our school systemcould do more in that respect.Could you as a media expert recommend a special videocamera? Which features are relevant?I don’t have a favourite product. To make good films,I think that you must be able to adjust most of thesettings at the camera body. The second thing is thatthe camera must have an external socket for a microphone.Because audio recording means that you arenear the source. And then there are cameras whichcan record in HD. It would be ideal if the cameracould process both forms of HD – the small and thebig format. If a camera meets these criteria, you willbe able to achieve good results.What in your opinion are the criteria for agood movie?The idea of the script, the message that will be taught– these are absolutely essential for a good movie. Theavailability of devices and the digitalization will notcost much, the result is that you very often just approachthings spontaneously. If something comes outthat is good, you can consider it the result of luckystrikes. So the contents, the dramaturgy are the mostimportant thing. If the concept, camera work, thework on the set and the post-production play welltogether, then the prerequisites for a good movie arecertainly there.10An issue that is discussed in the media is that theteenagers have problems with spelling, which is attributedto using the new media. What do you thinkabout that?I think that the teenagers have never written morethan in our time. But in a way which differs a lot fromBild: Verena Wild und Madlene Zenz mit Ulrich Herburger

We do not forget, expect us!By Barbara Greussing„We don’t know what we are accused of and which information aboutus is saved about us today“……that is Kafka’s prevailing usessage,which Anonymous wantsto draw our attention to, not onlyfreedom of opinion, but also freedomof press and information.Most people don’t realise thatthe data they enter are saved somewhere.They just think that thisinformation is kept private. But Anonymousshows that the oppositeis the case.They use their abilities to hack datafrom companies and institutionssuch as Sony or of the departmentof the interior. After that theymake parts of the data accessibleto everyone, showing the simplenessof getting apparently privatedata. People react differently. Butthis isn’t a bad strategy to makethe public aware of the fact thateverything’s saved and it can’tbe deleted. Of course does thisis inconvenient. Who knows howsome restitution liaise with thosehackers?People are getting transparent,everything can be found. Anonymousshows this in an extremeexample: a young girl is shootingvideos of herself, meant just for herfriends because of boredom andshe shows them on the video-platform“YouTube”. As Anonymouswants, to free the internet fromsenseless contributions, they startedto find out everything aboutthis girl. In less than one hour theyhad her name, address, age, otheraccounts, real friends etc. Anonymousstarted to threats her ifshe didn’t delete her material.Whether these methods, whichthey use to reach their aims, arenecessary in this dimension, isquestionable. A ridiculous activityis for example that they hackedthe data of about 25,000 police-source: google.atmen and women, which includednames, addresses and dates of birth.This was an unnecessary actionalthough one person commentedthat the police was an enemy inan interview from “Der Standard”.What’s useful for Anonymous, isn’tobvious.Who Anonymous exactly is, willremain an unclear because everyonecould be Anonymous. Whattheir reals aims are is also unclearwill just add to their bad reputationbut the way they are trying toachieve their aims at the moment.Anonymoussource: google.at11

Where the Americans are most similar to usBy Sabrina FlatzTelevisionWhile zapping through different TV-channels it isstriking that in our programmes American shows prevail.So you will find 311 American shows on 22 channelsfrom Monday to Sunday in prime time between 6 pmand 12 pm, but a lot of these programmes are broadcastat the same time. In sum these are 9655 minutesper week. If you saw all these shows one after theother, then you would watch American TV 6 days and15 hours.Quelle: dschungelcamp.tvMost of these series are thrillers. They are followedby Comedy broadcasts, cartoons and programmes forchildren.In addition to American series casting shows are verypopular whereas these shows are also often producedafter the model of our friends from the West. Andshould that not be the case, then an educated man,who looks as if he had just jumped out from the lastspot for toothpaste, or scruffy looking farmers arelooking for the woman of their life.Those who don’t want to see these “culturally valuable”shows, can watch less prominent celebrities ,often stuck in a financial straits in the jungle of Australia,who eat maggots, worms and other crawliesfor a crown made of palm leaves.However the really interesting reports, documentationsand discussions which show real life, are shownat 11 pm or even later. Why? The answer is onlyknown by the TV producers themselves.HD TV - The new revolutionBy Sebastian HalderFor almost half a year, the ORF broadcasting corperation, and theProSieben Sat1 and RTL Group, transmit their programmes in high definition.But does this new technology really live up to its promises?Better sound, spectacularimage quality, that is whatpeople expect from the newHD technology, which has recentlybeen introduced by several Germanand Austrian broadcasters.Already 46% of Austrians use thistechnology, although often a newreceiver and a new TV-set must bebought. Private Providers chargeviewers extra.HD television costsFor television in high definitioneach month fall at a cost of € 6,90.The standard is free, because thequestion arises whether it is reallyworth to buy this package. Thecost of this technology amountsfor the program, but only for thetechnical effort. M7 also Vice PresidentOlaf Castritius indicates thatit was common all over theworld to pay for high-definitiontelevision. Only € 6.90this is not the only cost.In addition, there are costs fora new ORF receiver and a smartcard.What makes it interesting?The high-definition television hasa better colour, sound and picturequality, which is perfect for flatpanel TVs. Michael Stix, CEO ofProSiebenSat.1 Austria comments:„We have four stations broadcastin HD. We have hired an additionalsatellite transponder. Thisalso means a massive investment.„In addition, the costs for Austriaand Germany were equally high,though the latter has far moreviewers. However, this TV alsobroadcasts groups are continuingin Austria.Even Sony‘s Playstation 3 is availablein HD. The Playstation 3 gamesconsole uses high definition fortheir games as well. This new technologyallows computer gamesseem like FIFA 12, true to life. Also,for this be-compels one additionalmaterial, such as a television-forthwith HDMI port and an HDMI cable.FactsHD AUSTRIA - THE PACKAGE``Ten Channels in HD-Quality:Puls4, ProSieben Austria, Sat1Österreich, Kabel1 Austria,Comedy Central, Nickelodeon,N24, RTL, RTL2 and Vox.``Technical Equipment:Digital satellite, HD-compatiblereceiver (there are speciallylicensed units of HD Austria)or a device with a slot for CI +module and a new ORF smartcard (ICE card, since automn2009)``Costs:49,90 €/ Year, 6,90 €/ Month.12Quelle:

Fan of Nine men´s morrisBy Sebastian HalderInterview withMr. Mag. Wolfgang HeimYou subscribe to Sky, are you happy with theirrange of programmes or would you like them toimprove anything?I appreciate the variety of their programmes. Theonly thing I am not happy with are the prices forthe various packages. If you want to see the matchesof the German football league you have tobuy a basic package, a sports package and an HDpackage on top of all. I personally would prefer tosubscribe to single broadcasts.You seem to like gadgets. Why do they appeal toyou? Are you looking for them on the internet ordo you rather buy them spontaneously?I check catalogues like „Pro-Idee“ or „Eurotops“and if something catches my attention I study it. Ibuy articles which make my life more convenientor which I just find absolutely brilliant.Wich one is your favourite Gadget?It’s definitely the iPad because it is so versatile.Do you watch broadcasts in HD, if so, what doyou think of the sound and picture quality?I think it makes a big difference whether youwatch a football match in HD or not. Colour andcontrast are much better, with all the visible detailspictures just look much more realistic.You own an iPad. How would you advertise it?Which apps do you appreciate particularly?What I like best about it is surfing in the Internet.I use it to check stock listings, I check the weatherforecasts and temperatures before I go skiing. SometimesI play games like “Who wants to becomea millionaire?” or “Nine men’s morris”. It is idealto exchange photos and videos. I even use it tomemorise difficult tunes when I practise singing.Finally I would like to know more about yourprivate hobbies and interests.I play badminton, I enjoy hiking in summer andskiing in winter. I am fond of travelling. I am interestedin politics and what goes on at stock exchanges.I am keen on reading, particularly crimestories and thrillers. On TV I love sports such astennis and the German football league.Google and the Catin the ToastBy Nadine MoosbruggerAsking a question to the Internet is very simple. But what if the net iswrong or even makes addicted?For many questions peoplestart their computers, openthe Internet Explorer and typethem into Google. There immediatelylots of sites with solutionsappear. A dictionary is offered byGoogle as well. Results are notreally satisfactory and translationsare often not useable. No matterwhat you are looking for Googleoffers a lot. There are also a lot ofuseless pages, for example “Cleverbot”.Apart from good sites there arealso websites against boredom.Between internet games andbooks you also find sites like “Cleverbot”or “Google is your friend”.There you can chat with a virtualcomputer, ask questions and getanswers. The answers should notWeb 2.0 in EnterprisesBy Nadine MoosbruggerQuelle: butterbrot-mit-honig.atbe taken too seriously, but you getan answer any time, it is free andcan be entertaining. Another kindof passing leisure time is “Nyan-Cat”. A lot of young people try toset a new record at listening to theannoying noise. The net is a goodadviser in serious issues and at thesame time a good pastime againstboredom.Quelle: nyan.catFacts``````www.nyan.catMore and more the Web 2.0 and its applications are used in firms. Whatmakes the net so interesting and why does it become more and more current?The Internet is not only used in private,but also in businesses. So theemployees have to be more qualifiedand need to learn how to usenew applications. For companiesthe Web 2.0 is a big advantage butalso a disadvantage. For exampleemployees often get distracted duringwork.13

The Internet is not a child‘s birthday ...By Patrizia FritzRisk factorThe InternetChildren are brought up, that they don’t cross a streetby a red traffic light, that they don’t touch a hot hotplate– or go with a stranger. Parents want to teachus something, what we call a healthy general knowledge.Long time worked this education system, butnow we have a new problem – the internet.“You’re only allowed to use the PlayStation, when youhave done your homework!”, “Do not talk with yourmouth full...” or “Don’t go with a strange!” Set uprules, setting limits and control our children, for mostparents, this is natural. Parents don’t want anythingbad, they want protect us and help us for the future.Deceivers and paedophiles, which want to harmothers, will always be. The fight against troublemakersis like a battle against flies. They can’t shut out.One can set a new email address or use a differentname. By various “nicknames” it is just as easy to login again.This control works in real life usually well, however incontrast in virtual life parents often fails. Who doesn’tneed the internet every day, can’t develop any knowledge.So they can’t tell their children much about theinternet. Therefore children explore the World WideWeb at their own. In the meantime the parents getmore and more pressure, because the whole worldwants to create a new life at internet.A good example is a schoolyard. At Facebook happensthe same as on a playground since 50 years. Apupil brings a porno magazine of his siblings. Anothercollides with his first wife stories, which are often nottruth. And these children, which don’t want to talk,will be beaten. Therefore all school grounds have guardians,but the internet not.Unfortunately, it has become difficult to keep in theinternet an overview. Often Facebook and SchülerVZdon’t realize, that they are damaging to young people.Often, young girls publish revealing pictures, becausethey don’t know how dangerous it can be. Each operatorof a website is responsible for its seriousness ofhis offer. But this is almost impossible. At one hand,they have to control every post on the other handthey want to let everyone their privacy. Also are suchcontrols very expensive and time-consuming.source: blog.massklusive.comHowever, there is a glimmer of hope. The legal requirementsbecome stricter. And some forum operatorneeded to court. The operators of platforms need tobe more careful. A legal requirement doesn’t prevent,that dangerous issues are common. The internet cannotbe divided into good and evil. It is rather a mirrorof society. And of this society we children have to beprepared. And that should be from our parents. Butthe support of our schools would be beneficial. Whycan’t the wise of using the Internet not taught howroad safety education? Both are dangerous and canbe deadly. Then one thing is for sure we can neverbanish all evil from the Internet. There is always thepossibility that our children became victims of cyberbullying or a paedophile. Therefore it should be considered,whether people have the internet under controlor the internet have us under control.14

... you don‘t ask your parents firstBy Andreas MennelEveryone knows it and hardly anyonecan do without it – the internet.The world wide web wasdeveloped in the CERN researchinstitute in Switzerland to link variousuniversities. Everyone canhandle it and if you don’t knowanything, don’t ask your parents,ask Google. To get informationabout a person or to present yourselfthere’s Facebook. For entertainmentsurf pages like YouTube.For education there are a lot ofonline dictionaries. On MixMe youcan prepare your own breakfast.On bank pages you’re able to dobusiness. So, why should you leaveyour house again?source: bernetblog.chA lot of children grow up with theinternet and so they mostly dependon chatting with friends. A lot ofyounger people run the risk ofgetting addicted, more and moreevery day. The temptation to getsome exciting entertainment, toget into contact with friends or toget some help in education is justtoo big. But in this case someoneis getting a raw deal.Younger people often get lost inthe internet and they stay in contactwith their friends in Facebook indeed,but they seldom meet themin reality. There are cases in whichpeople just started their computerto know what is funny on YouTubeor how to get the most “likes” onFacebook. But it would be false toaccuse Facebook and Google.These firms have greatly facilitatedour daily routines and enriched ourleisure time. For example it’s notnecessary anymore to look up aword in a dictionary, the word inquestion has just to be entered.Communication in groups got easieras well. Organising an event issolved with a few clicks and youreach more people. Exchangingholiday snap-shots is completed inseconds free of charge and findingyour old school friends does nottake weeks any more.Source: bernetblog.chTo which extent we’ll get transparentdepends on our attitudetowards all these issues. Someonewho publishes private pictures takenduring their holidays, at partiesor at work will get publicity aswell as controversy. Someone sendinginformation like your personalcodes per e-mail has to be awarethat the public will know about it.That happens when hackers get accessto the data. Even though it’s illegal,nobody can avoid it. Hackersshare the data in the internet, andthe internet saves it and never returnsanything.Risk factorThe InternetWill we be bound on the internetlike fish on water in future? Are wegetting transparent or will contactingothers get easier? There aren’tany clear answers to these questionsnow. We are likely to completemore and more activities onthe computer and firms will turn toonline shopping to save costs.source: reissedvservice.at15

Google vs. brainBy Julian MoosbruggerInternetWe don’t hurry up, we send text messages that therewill be a dely. We don’t tell our opinion, we post it.We don’t think, we google.With these sentences a German provider attractedattention. But which influence has the technical developmentof the twenty-first century on our way ofthinking and living? Since the big breakthrough of theinternet a lot has changed. A great information jungle,which anyone can access, at every time, at everyplace, is open for exploration. Nowadays you neednot to switch on the computer to get to the internet.Nearly everyone has a mobile phone or a smartphonewith which you have access to the virtual world.Whatever people know is available in the pocket andonly one click away. Why should you know how manypeople in Austria live, if there is a search machine likeGoogle with 5,580,000 answers in only 0.27 seconds?Thinking seems dispensable in our media world. Aperson is nothing without his computer, we are addictedto it. We have to learn to link masses of information,knowledge snippets, articles, encyclopedias,statements, offers, pictures, videos, rumors, facts, liesand truth. We are not allowed to sonsider the unlimitedknowledge of the internet as ours, but we shouldincrese our knowledge, therewith we don’t need anyvirtual help, without the help of bits and bytes knowwhat the exact population of Austria is.Google-Facts``In 1997 did the two founderswanted to sell a search machineat a price of 1 Million Us-Dollar.The offer was declined. Todaygoogle is supposed to be worth$ 150 billion.``Today Google has nearly 20,000employees in 55 countries.``In the last business year Googlemade a profit of $16.6 billion.96% of the profit was earnedthrough advertising.``The logo of Google is an homageof the founder on thetoys of Lego. The first server ofGoogle consisted of small Legobricks.Source: androitpit.deSource: welt-info.deTips for a good online reputationFor a good online reputation:``google yourself: Type your namein Google and find out what itsays about you.``define your aims: How much doyou want to publish?``ask your friends, if they searchin the net for you: Is your online-presencenegative or positive?``Look out for your privacy settings:Check regularly, whichpersons can read your content.``Use business networks: Youpresent your information andfind new business partners.``Be authentic: You should leaveno doubt on your credibility``Check your contact details``Influence your search results: Ifyou find any negative informationabout yourself, don’t deleteit, but instruct an agency.``check what is published: Informyourself regularly by typing inyour name.Source: 4./5. Februar 2012 FH-Standard16

SMS, Facebook & Co -spelling as a status symbolBy Nicole BöhlerDo the bad spelling skills fromadolescents be associated withmedia? Is it the fault of Facebook& Co. that the young people makefurther more mistakes when theywrite a text?Many people believe that the badspelling is because adolescents arealways in the internet or becauseof writing sms, because there theyalways disclaim the upper and lowercase or rather most sentenceswill be written false. Also they useshort cuts, because adolescentsare too lazy or they have no timeto write text out.The young adults read fewerbooks, as they pursue other leisureactivities, which will also includethe social networks. Social networksand writing sms influencethe spelling skills only slightly. Alsoit’s not demonstrated that spellingskills general decrease.Hans Zehetmair complained thatthe young people on Twitter do notwrite complete sentences. He refersto the word-like phrases as literaryfragments. But Christa Dürscheidrejects from the University of Zurichfrom this theory, because mostadults are logged in to Twitter. Furthermore,not only young peopleuse SMS abbreviations, but alsoadults, says Dürscheid. At school,the characteristics that are typicalin the new media are used veryrarely. The school is rather taken toensure that the content is right andthe students are intelligent. If it is aformal text, this should have no errors,but when you communicatewith a person familiar, these unimportant.The main thing is that weunderstand each other.According to a study by Dürscheid,the media are not associated withthe spelling skills of young people.Why teenagers, and adults,often make mistakes that couldbe because they change the spellingrules from time to time. If anMark ZuckerbergSource: funnyfacebookstatus.netadult published a text that is oftencriticized for spelling mistakes.But where should they know thenew spelling? According Dürscheidspelling is also an expression of theform. Who makes a lot of spellingmistakes, has a lack of education.The spelling is still a status symbolin our society.Source: derstandard.atMark Zuckerbergis thefounder ofFacebook.Zuckerbergscapital is about18 MilliardsUS-Dollar.Facts``In 2009, 1806 people were surveyedin Germany to their Internet.1212 had access to the netand 594 had no internet.``Most of the news (46%) aresent via sms. Thereafter at 20%is communicated via chat. E-mail and social networks are representedwith 18% and 13%.``85% of Germany‘s 12 to 17years using social networks. theso-called intensive users (57%)use social networks severaltimes a day.``2009 had 91.4% of Germanadolescents a computer or laptopat home and 97.7% hadalso an Internet. Most of theyoung (32.8%) use the Internetdaily 5-10 hours.``111 of 754 students to write byhand and 300 write with thecomputer. 225 students correcttheir texts without a dictionary.Only 74 teenagers use a lexiconto correct their text.Source: Durscheid, Christa (2010): Wie Jugendliche schreiben. Schreibkompetenz undneue Medien. Berlin: Walter deGruyter GmbH17

medialisiert III. HAK Bezau 10. Februar 2012Are you alsoinspired?hard training- no breakscompetitors- who willmanage it to bethe winner?Castingshows - the highlight of the centuryBy Vivienne PfannerCastingshows – Everybody know it, everybody love it. How can castingshows changethe life of peoples and how can it be destroyed? Why does every girl still watch thisprogramme on TV?Iwas a happy girl in my final year. The school leavingexamination had always been the biggest aimI wanted to reach in my life. But something changedin that year. Suddenly I was interested in castingshows. I was fascinated and blind how normal girlscould become such famous celebrities. I saw only thesuccess of the girls who had a smile in their faces becausethey had won. But what happened to all thegirls who didn’t manage to meet this challenge? Whathappened to the girls who were later presented as the„most embarrassed girls“ in all TV shows? These questionsare crossfaded by the success of one person. Atthat time I couldn’t contain myself and I dreamt of afuture in TV shows. I totally neglected my friends anddidn’t answer their mails despite their disbelief andfinally I registered with the castingshow “Popstars”.Detlef D! Soost was at this time my personally favouritebut now I can’t say why. To my great joy I survivedthe qualifying contest despite of so many candiatesand finally I was admitted in the “band house”. Mycompetitors were awesome and I had to give my bestat all times. Music Business is hard and there was noroom for breaks. We had to give our best to achieveour biggest dream. . The nights were short and thedays had 18-20 hours. I always thought that whenwe sang we wouldn’t have a lot of power of endurancebut I was baffled. We were exploited by Detleftill we couldn’t hide our tiredness any more. It was thehardest training camp in my life. . Today, I am not surprisedthat on TV only the results are transmitted andthe hard work in the cloudy appearance of the facadedisappears. The girls got more and more nervous asthe final approached and suddenly they were awarethat they were in the middle of a cruel competition.We were no longer friends but enemies. For the firsttime I noticed how nice it would actually to take myfriends in the arm and to have someone to talk to.The stress increased and I finally managed to reachthe tenth place. This Saturday, my tears flowed in torrents,and my many fans hacked off the next one ontheir fan list, because now I was out of the race. Ihad to pack my suitcase immediately and on the sameevening I had to line up for my homeward journey.My family took me in my arms and consoled me. Inoticed for the first time in my life, how beautiful it iswhen you have friends in hard times and a family wholoves you. Where are all my friends who believed inme during my success now? Nowhere, I was on a listwhere you can delete a person who failed. Before it Iwas a schoolgirl with friends and a future. Now I’m agirl without friends and a school leaving examination.I hurt them terribly when they wanted to help me andI hope that they can forgive me one day.The apparent success of the clouds and the happinessof friends and families is something weshould appreciate. Many people of the wholeworld are alone. The lucky ones, those who have everythingshould radiate contentment and happinessjust because they have no idea what this pain feelslike. Love, affection and a smile - of which we areshaped and not by casting shows that only pretendthe appearance of a perfect world.image: google.atFactsname: Leonie Moosbruggerage: 19location: Andelsbuch, Vorarlberghobbys: skiing, volleyball, meeting friends, dancesiblings: 3school: secondary school of business administration,Bezau18

medialisiert III. HAK Bezau 10. Februar 2012Which user are you?By Oliver WeissenbachNearly everybody uses the Internet active. There are different groups of users. Many usesit as Education platform, other peoples use it to keep in touch with friends, for entertainmentor as a Tool for Purpose. Which user are you?According to the Shell study on youth, more and more adolescentsuses the Internet. In 2002 64-68% of the adolescentshad internet access. However in 2010 more than 90% of theyouth use her internet access actively.``Multi-User``Digital Networker``Gamer``Functional-UserMulti-UserMulti-Users are usually male adolescentsout of higher “Gesellschaftsschichten”,which would like to improveher internet-skills.Digital NetworkerThere are often female adolescentsin this group. This Internet-User speciallydeals with Social Networks likeFacebook, Twitter and Co.Wherefore do youuse the Internet?Access to the Internet: Adolescence 2010 are onlineAdolescent in the age from 12 to 25 (data in %)GamerGamer are mostly younger male consummators.Functional-UserOften older most female adolescentslike to use the Internet as “Tool topurpose”. This group members usethe Internet for convenience. Forexample to transfer money or orderproducts online.Internet-User: Typology from the adolescent internet userAdolescence in the age from 12 to 25, who use the internet regularly (data in %)source: „Internet Competence“Mostly older male adolescents from theupper classDigital Networker „Social Web“Mostly younger female from the from allclassesGamer: „Media Consumption“Mostly younger male from the socialunderpriviledged classFunction-User: A means to an endMostly older female adolescents from allclassesThe advantages of the internet for adolescents shouldn’t be ignored.The possibility, to collect information every time and to continue theireducation in different departments opens up new perspectives.Which influence this intensive utilizationof Internet on adolescents has iscontroversial. Special in the “SocialWeb-“ and “Gamer group” that issueis hot disputed.Generally is the Internet neutral, onthe most people the internet havingno positive or negative influence. Theproblem is, that the most adolescentsare easy influenceable, out of thatthere could be a negative effect onadolescents. Alleged harmful sitesshould be blocked from supervisors.The Question: “Is the internet ableto cause psychic damage to adolescents?”is one of the most debatedissues in the media.19

„We used to practise ‚Hosalupfo‘ ...“Interview about Youth ProtectionBy Yasmine GreberFilms off 18FacebookAre the words „This Film is not for viewers under 18 years“ useful? Are adult films harmful to young people?Do young people get violent from violent films? Is Facebook dangerous?Katharina Schuler, 14, ReutheI think young people are temptedto watch adult movies. I don’tthink that every young personwho watches such films will suffer.But of course there are exceptions.I don’t think that filmsin which scenes of violence occurmake young people get violent. Ibelieve that computer games are more dangerous. Iwould forbid my 10-year-old child a Facebook account.Not before he or she turns 12, I think. I will allowa Facebook account. Although I have not givenmy address, I think that they can find it out anyway.Mag. Ehrenfried Eiler, 55, AlberschwendeII think that adult films are noproblem within the family, butin the public it makes a difference.Such films could alsoaffect the personality negatively.Young people are more prone tocopy violence from violent filmsand then know no boundaries. We used to practice„Hosalupfo“ rather than fight. We knew the limits. Iwould allow my 10-year-old daughter a Facebook account,but only under my control. I‘m, however, not afan of Facebook, Facebook for me is like prostitution.There is far too much information about yourself onFacebook. Nevertheless, I also have a Facebook account,but I hardly use it. I do not think that a stalkerwill manage to find out my address, but if he did, Iwould hit him.Birgit Bechter, 48, SibratsgfällI am of the opinion that the message„not for viewers under 18years“ will not encourage youngerpeople to switch off. Rather,it provides an extra incentive.Whether a 14-year old sufferswhen he watches adult films dependsmainly on his mental maturity.If he is still in the early development phase, itmay well cause harm. Anyway, I think that childrenand adolescents are badly influenced by violent filmsand tend to use more violence. I would not allow my10-year-old child to surf the Internet every day, becauseit is simply too young. I myself do not have aFacebook account, but I believe that it would be possiblefor somebody who is tailing me to find out myaddress by using my Facebook data.Michael Troy, 18, AlberschwendeI believe that the words „This filmis not suitable for viewers under18 years“ are a special incentivefor younger people to see thisfilm. However, it also dependson the film. In my opinion adolescentswho are not mentally verystrong, are more likely to suffer,but I do not think that they get more violent just becauseof the violent film. I would allow a 10-year-oldchild a Facebook account, as long as it is not addictive.After all, I have a Facebook account, but I do notcare about it, it is more means to an end. I do notexpect one of my Facebook friends to suddenly standin front of my doo.Emmanuel Valentine, 23, Bedford(UK)I mean, it makes no sense topoint out that the particular filmfor viewers under the age of 18is not suitable. So yes, you canwatch it anyway. The same istrue for computer games. If theycannot buy them, the parentswill provide them. It all depends on the film and thepersonality of the young person, whether some harmis caused. I doubt that young people who view violentfilms get more violent because of the film. I myselfhave a Facebook account and use it daily at themoment because I want to keep in touch with myfamily and relatives. I would allow a 10-year-old childto use a Facebook account only if I can control it. Inaddition, our trust in the child is important. If a stalkerreally wants to know where I live, he finds out anyway.Whether Facebook is a help, I do not know.20

Key to success - ProvocationBy Bettina HäberlinIn the 20th Century a revolution which can be compared to the invention of printing with movable type byJohannes Gutenberg developed. The result was the computerization of the media.At the beginning of World War II, the film industrywas established. At that time the silentblack and white films took no longer thanthree minutes. Shortly after that it the first featurelengthfilms developed, which enjoyed great popularity.The cinema was an attraction for all classes ofsociety. 1935 saw the first color sound films. The firstelectronic mass medium was the radio. A first regularprogram operation was introduced in Germany in1932. But this development was also negatively used.In 1933, the radio was nationalized and thus servedthe propaganda purposes of the National Socialists. Ifpossible, everyone should have a receiver to be exposedto government propaganda. For this purpose theWest German television was introduced in the sameyear. As a further means for influencing the press wasused. After the takeover by the Nazis every newspaperneeded a license from the military administration.They relied on a close connection between the massmedia. The people were helplessly exposed to this influence.Nazism clearly illustrated what influence themedia had 80 years ago.In the postwar period television saw a boom at theexpense of cinema operators. The number of annualvisits decreased from 800 million to only 180 million.A fundamental change occurred in the field ofadvertising. The supply-demand-driven economy wasreplaced. The basic needs of consumers were not thecentre of attention any more, instead additional needswere created. Many advertising agencies were established.The aim of advertising is to be remembered.Therefore ads appealed more and more to emotions.While in the 60s and 70s happy housewives were presentedin commercials, they were replaced by sexy careerwomen a few years later. The recipe for successis provocation. The 80s saw the rise of the video andthe formation of various genres. Especially horror, violentand porn movies got interesting, so an age limithad to be introduced.Later probably the greatest innovation of the „visualage“ - the World Wide Web was introduced. Thisopened the door to the wide world. Meanwhile, theInternet has developed to become the largest meanof advertising and it is probably our most importantmedium. Nowadays it has become almost impossibleto live without the Iinternet. For example if you wantto apply for a job, you will be prompted to downloadthe application form from the company website,if you don’t want to pay via internet banking, youhave to pay additional fees... everything is digitized,we find it impossible to escape. There will be manydevelopments that will make everything faster, easierand better. We will even be stronger influenced bymedia. But it was the 20th century that saw the mostrevolutionary changes in the world of media.Media in the20 th CenturySolution of the quiz - Timeline of Media1880Fotographie1920silent film1928Telephone1980Internet1703Wiener Zeitung1914first gramophonerecorderin Germany1923first TV-Broadcast1960Computer21

Two and a Half MenBy Sandra Herburger und Karin GreberSeriesTwo and a Half Men is an American sitcom starringCharlie Sheen (Charlie Harper), Jon Cryer(Alan Harper) and Angus T. Jones (Jake Harper).In episode 9 Charlie Sheen died and since then AstonKutcher has played Walden Schmidt..Charlie was Jake’s uncle and Alan’s brother. He hada lot of one night stands – he was a womanizer anddrank a lot. He loved gambling, smoking and wasteda lot of money on unnecessary things. Charlie didn’tlike his mother because she liked to control him.Since he was divorced from his wife Judith Alan hasbeen living in Charlie’s house. He is the opposite ofCharlie. He is not looking for a one night stand butfor a woman all his life. He works as a chiropractor inhis own surgery.… the series so far has received numerous nominationsand awards. Between 2004 and 2010 «Two anda Half Men» has been nominated 35 times for theEmmy Awards. Charlie Sheen was nominated threetimes for best actor. In addition the sitcom has receivedtwo nominations at the Golden Globe Award andwon two People’s Choice Awards.… Charlie Sheen was the best paid actor on Americantelevision. Up to the seventh «Two and a Half Men»-season he received about 825,000 US-dollar per episode.According to the US-magazine TV Guide he got1.25 million dollar per episode from the eighth seasononwards. The actor playing Jake, Angus T. Jones iswith 250,000 dollar per episode the best paid childstar on US television. Jon Cryer’s salary is 550,000dollar.Jake is Alan’s son. On the weekends Jake also lives atCharlie’s house. Jake is a boy who likes food, womenand his skateboard. He is very lazy, a typical couchpotato.The Laughter in the BackThe basic idea of the laughter in the back after thegags is to make people laugh and liven things up. Assoon as we hear someone laugh, we feel happier.The laughter in the back dates back to a time whenthe sitcoms were filmed in front of an audience, sothe laughter was real. Today you can still hear somelaughter in the back in Two and a Half Men.Did you know that…… «Two and a Half Men» was broadcast first on CBSin the United States of America on 22 September2003. We made it half a year later. At that time Pro-Sieben showed the first series entitled «Mein coolerOnkel Charlie» from the second the original title wasused.… the ratings both in Europe and in the US are verygood. Overseas the previous series reached about 15million viewers without suffering greater losses. In recentyears «Two and a Half Men» has been the mostsuccessful sitcom in the United States. In Germanyand Austria the series reaches for both ProSieben andKabel eins market shares of up to 20 percent which isabove more than average. 2.5 million viewers regularlywatch «Two and a Half Men».… during the course of each episode the title is literallypronounced by one of the actors. That is why theoriginal titles are rarely translated into German.… in the episode „I can see her scruples” (Series 3,Episode 7) Martin Sheen Charlie Sheen’s father, playedthe father of Charlie’s neighbour Rose.… a feature of the series are the so-called “vanitycards”. In most episodes producer Chuck Lorre leavesa message in the credits. There you can often see oneof his personal views that has got nothing to do withthe series.… there have already been numerous star guests inthe series, such as the American actors Sean Penn(episode 2.01)and James Earl Jones (episode 6.11),the Aerosmith singer Steven Tyler (episodes 1.04 and4.02) and rock singer Edward Van Halen (episode7.01), who embodied themselves.… Charlie Sheen is not innocent, even in real life.Because of alcohol and drug problems, he turned toa rehabilitation clinic in 2010. During that time thefilming of «Two and a Half Men» had to be stopped.Alcohol and drugs were the reason that Sheen wasfinally discussed.Picture: Charlie, Jake and Alan aus iload.to22Source:,

How I Met Your MotherBy Patrizia FritzThe starting point of „How I met your mother“ isthat Ted Mosby wants to tell his children how hegot to know their mum in 2030.Why is the series „How I Met Your Mother“so lucrative?The story starts in 2005. The 27 year old Ted hadgraduated in architecture, while his best friend andhousemate Marshall Eriksen is attending his final yearat a law school. At this time Marshall has met kindergartenteacher Ally Aldrin. They get engaged in thefirst episode.All three are friends with Barney Stinson. Barney isa womanizer, very convinced of himself and alwayswearing a suit. He wants to teach Ted how to love andhe always accosts women. They call themselves “Bro”(deduction from the English word “brother”)On this way Ted also gets to know Robin Scherbatskyin the first episode. Originally she is from Canadaand she works as a news anchor at a local TV station.After their first date Ted tells Robin that he fell in lovewith her. But this chills her because in contrast to TedRobin doesn’t want a relationship. Because their charactersare so different, they decide to be only friendsalthough they like each other. So Robin is a part ofTed’s circle of friends.Each further episode covers the lives of these five characters;in the background is at last the question whois the mother of the children in the year 2030.„How I Met Your Mother“ is gettingbetter from week to week, becauseif you know the actors betteryou can laugh more about thejokes. The humour is more eclecticand more incalculable than in theseries “Two And A Half Men”,which is always the same. „HowI Met Your Mother“ in contrastbrings jokes and situations whichare less lurid and they will stay inthe viewers’ minds forever. Maybebecause of their changing fromserious to sad sequences. Maybebecause of the plots which are setover more episodes or even overmore seasons. But you can understandwhat’s going on althoughyou have missed one episode.Even if one is looking forward toit: Actually, the viewers don’t wantto know which women it’ll be whowill celebrate Thanksgiving withTed and which will have to listento Barney’s sexist jokes. Then thiswould be the end of one of theworld’s best series.Source: erdbeerlounge.dePicture: Marshall, Lily, Ted, Robin and Barney aus tvbreak.info23


More magazines by this user
Similar magazines