By III. HAK - Bezauer Wirtschaftsschulen
By III. HAK - Bezauer Wirtschaftsschulen
By III. HAK - Bezauer Wirtschaftsschulen
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Key to success - Provocation<strong>By</strong> Bettina HäberlinIn the 20th Century a revolution which can be compared to the invention of printing with movable type byJohannes Gutenberg developed. The result was the computerization of the media.At the beginning of World War II, the film industrywas established. At that time the silentblack and white films took no longer thanthree minutes. Shortly after that it the first featurelengthfilms developed, which enjoyed great popularity.The cinema was an attraction for all classes ofsociety. 1935 saw the first color sound films. The firstelectronic mass medium was the radio. A first regularprogram operation was introduced in Germany in1932. But this development was also negatively used.In 1933, the radio was nationalized and thus servedthe propaganda purposes of the National Socialists. Ifpossible, everyone should have a receiver to be exposedto government propaganda. For this purpose theWest German television was introduced in the sameyear. As a further means for influencing the press wasused. After the takeover by the Nazis every newspaperneeded a license from the military administration.They relied on a close connection between the massmedia. The people were helplessly exposed to this influence.Nazism clearly illustrated what influence themedia had 80 years ago.In the postwar period television saw a boom at theexpense of cinema operators. The number of annualvisits decreased from 800 million to only 180 million.A fundamental change occurred in the field ofadvertising. The supply-demand-driven economy wasreplaced. The basic needs of consumers were not thecentre of attention any more, instead additional needswere created. Many advertising agencies were established.The aim of advertising is to be remembered.Therefore ads appealed more and more to emotions.While in the 60s and 70s happy housewives were presentedin commercials, they were replaced by sexy careerwomen a few years later. The recipe for successis provocation. The 80s saw the rise of the video andthe formation of various genres. Especially horror, violentand porn movies got interesting, so an age limithad to be introduced.Later probably the greatest innovation of the „visualage“ - the World Wide Web was introduced. Thisopened the door to the wide world. Meanwhile, theInternet has developed to become the largest meanof advertising and it is probably our most importantmedium. Nowadays it has become almost impossibleto live without the Iinternet. For example if you wantto apply for a job, you will be prompted to downloadthe application form from the company website,if you don’t want to pay via internet banking, youhave to pay additional fees... everything is digitized,we find it impossible to escape. There will be manydevelopments that will make everything faster, easierand better. We will even be stronger influenced bymedia. But it was the 20th century that saw the mostrevolutionary changes in the world of media.Media in the20 th CenturySolution of the quiz - Timeline of Media1880Fotographie1920silent film1928Telephone1980Internet1703Wiener Zeitung1914first gramophonerecorderin Germany1923first TV-Broadcast1960Computer21