Mobility is affected by a wide range of Political,Economical, Social and Technological trends…Chapter 1 - ChangesUrbanizationTraffic increasePollutionConnectivity[ ]Scarce resourcesSustainabilitySafety & SecurityPolitical restrictions

… towards autoMOBILEChapter 1 - Changes… and many more…

Innovative mobility conceptsChapter 2 – Opening Upcar2gomoovelmyTaxiFleetBoardcar2share private car2share living car2share workingTiramizoo8carpooling.com teneslugar Boost Van comigo

Innovative mobility conceptsChapter 2 – Opening Upcar2gomoovelmyTaxiFleetBoardcar2share private car2share living car2share workingTiramizoo9carpooling.com teneslugar Boost Van comigo

car2goChapter 2 – Opening Up1. FIND2. OPEN3. ENTER PIN4. DRIVE 5. PARK10

car2goLocations9xIN NORTH AMERICAAUSTINCALGARYMIAMIPORTLANDSAN DIEGOSEATTLETORONTOVANCOUVERWASHINGTON DCChapter 2 – Opening Up10xIN EUROPEAMSTERDAMBERLINDÜSSELDORFHAMBURGCOLOGNELONDONMUNICHSTUTTGARTULMVIENNA

Chapter 2 – Opening Upcar2goStatistics350.000+Customers7.500.000+Rentals45.000.000+Kilometers12

Chapter 2 – Opening Upcar2goUser GroupBETWEEN 36-49 YEARS OLD26 %50 AND MORE YEARS OLD14 %BETWEEN 26-35 YEARS OLD29 %BETWEEN 18-25 YEARS OLD31 %13

Chapter 2 – Opening Upmoovel as a perfect example for „access to mobility“across the multi-modal mobility chainStartOptionsDetailsMapMulti-modal mobility information desk and market place byopening up to all mobility service providers…

Chapter 2 – Opening UpCAR2SHAREFlexible multi-party car-sharing system„private“carsharing from private to private, „working“ for enterprisesand „living“ for residents of living quarters15

Chapter 3 – Success FactorsThe human factor:Key success factor for future mobility concepts• Lesson 1: It‘s not about technology – technology is there• Lesson 2: Our traditional values are still very valid• Safety• Style• Quality• Innovation• Customer care• Lesson 3: There are certain values that need a newinterpretation (both for decision makers and end-users)• Simplicity• Ecology / Economy• Convenience

[simpl‘eco‘nvenient]…urban mobility concepts