Steampunks PowerPoint (pdf) chapters 8 & 9 - Chantrill.net

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Steampunks PowerPoint (pdf) chapters 8 & 9 - Chantrill.net

CMST 490Presented by:Board Three


• Create a Crisis Management Team:• Gain Support for a Crisis Plan• Identify Corporate Vulnerabilities• Train Employees• Complete Pre-Crisis Preparations:• Media packets• Biographies• Information hotlines / dark websites• Begin to establish media relations


• Create a Message Action Plan (MAP)• Define Target Audiences• Establish Techniques needed to communicate themessage• Assign ResponsibilityBefore the Crisis: Put it to the Test:Test the Plan


• Do Background Research:• Designate a Spokesperson:• Define Short & Long Term Problems:


• Disclose All Information:• Tell the Truth:• Put Yourself in the Other Party’s Shoes:• Show Concern & Empathy


• Get your message out Quickly:• Be Assertive With the Media:


• Evaluate: the Crisis Management Campaign• Congratulate: Employees within Organization• Continue to Control:• Prepare for Continuing Media Coverage


• Alcan Explosion• They followed the plan• Dow Corning Breast Implant Cover-UP• They did not follow the plan Failure to release info Lack of sympathy


CMST 490Presented by:Board Three


• Unanticipated:• Acts of nature• Intentional Acts• Events such as explosions, fires, leaks• Anticipated:• Slowly developing that erupt into full blown crisis Labor unrest, sexual harassment, boycotts.• You can’t plan a crisis but you can plan for one!


• Eastern Airlines’ Pilot Walkout:• Upper Management misread the pilot’s resolve• Brutal leadership• Vietnam veteran pilots


• Eastern Airlines’ Pilot Walkout:• Solidarity• Upper Management misread the pilot’s resolve• Brutal leadership• Vietnam veteran pilots

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