WWF-Australia Annual Report 2010

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WWF-Australia Annual Report 2010

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wwf turns 50history in the makingPassionate people, scientificallyrobust policy and practical projectsremain the hallmarks of WWF’sprogressive conservation effortshere and abroad.For 50 years WWF has harnessed the passion of millions of supporters and mobilisedresources and expertise to address our planet’s pressing environmental problems. Throughour scientific research, collaboration and practical initiatives we have earned a reputationfor inspiring and influencing governments, communities, businesses and individuals.For 30 of those 50 years WWF-Australia has played a vital role in WWF’s global success.The common goal of building a future in which humans live in harmony with naturehas underlined the conservation of extraordinary places and unique species on ourcontinent and within our region.As we mark this anniversary, let’s reflect and celebrate a few of WWF-Australia’s manyimpressive conservation achievements over the years:Great Barrier ReefWWF has helped secure new highly protected areas that help recovery of fish populationsand which build the resilience of the system. See pages 4-5 for pictorial tribute.NingalooWWF has played a pivotal role in securing sanctuaries within Ningaloo waters. Wealso saw that sustainable development guidelines were adopted in the Ningaloo CoastRegional Strategy, campaigned for World Heritage listing, and helped drive scientificresearch beyond the turtle conservation program we created with local partners.Antarctica and the Southern OceanIn Antarctica and the surrounding Southern Ocean, WWF continues to promotesustainable fisheries and to protect seabirds from fishing and pest animals. The banningof minerals exploitation and establishment of two of the five largest Marine ProtectedAreas in the world are stand-out achievements. See pages 16-17 for pictorial tribute.Earth HourEarth Hour was co-founded by WWF-Australia and has evolved into one of the mostrecognised campaigns in history. In 2011, we will empower action, celebrate what can bedone, redouble our efforts around what hasn’t been done, and ultimately mobilise peoplethrough a sense of shared community and overarching values.Southwest Australia EcoregionWWF-Australia, governments and catchment groups have partnered to ensurethat some 5,000 hectares of globally important, privately-owned bushland in WA’swheatbelt is protected under covenant agreements. See pages 10-11 for pictorial tribute.LandclearingMonitoring the management of native vegetation in our priority places and helping toreduce the broadscale clearing of Queensland’s remnant bushland was a monumentalsuccess. We continue to engage with communities, monitor the management of nativevegetation Australia-wide and educate the public about preserving mature bushland.See page 23 for pictorial tribute.These are just a few of WWF’s accomplishments over the years that we are proud of, butwe also cannot afford to become complacent. As global threats continue to grow, sodoes WWF’s determination to achieve greater conservation outcomes in the future.WWF-Australia Annual Report 20103


The YEar inReviewTargeted advocacy, inspiredcollaboration and effective actionhave distinguished WWF’s effortsto address a range of sustainabilityand conservation challenges.CHANGING THE WAY WE LIVEFootprintWith Australia’s ecological footprint still more than three times the global average,WWF remained steadfast in its resolve to stamp out excess and encourage sustainablepractices. Our footprint – the measure of how much of the Earth’s natural resources we areconsuming, how much is left for nature and our capacity to absorb the wastes we produce– remains alarmingly large. WWF is dedicated to the adoption of sustainability reforms atevery step of the supply chain – from the primary producer to the final consumer.WWF’s Footprint Calculatorhas encouraged consumers tomeasure their footprint andto take steps to reduce theirecological footprint.Bringing the Australian, and ultimately humanity’s ecological footprint back into balancewith the natural world requires greater consumer awareness, shifts in government andbusiness policy, and significant behavioural change. WWF has set about challenging theprevailing thinking and transforming the markets for our most environmentally damagingindustries. We have done this by promoting sustainable financial investment (through ourwork with the ANZ bank), by directly engaging retail companies and industries in thesustainability assessment and certification process, and by encouraging the use of ouronline footprint calculator.WWF is working to persuade Australia’s top retailers to commit to purchasing sustainableseafood. Numerous fisheries in our region are also undergoing sustainability assessments,including the Spencer Gulf Prawn Fishery and the Parties to the Nauru Agreement (PNA)skipjack tuna fishery, with a view to achieving accreditation under the Marine StewardshipCouncil (MSC) label.4,300 citiesaround the globeswitched off forearth hourRetailers and major buyers are also moving to adopt sustainable purchasing policies inrelation to commodities such as palm oil, pulp, paper and sugar. This year Australia’slargest supermarket chain – Woolworths – committed to using 100 percent certifiedsustainable palm oil for its private label brands by 2015, and other major buyers areresponding similarly to our global palm oil campaign. In the Solomon Islands we areworking with palm oil producers and government to introduce national requirements forpalm oil certification.The world’s biggest climate change campaign – Earth Hour – again broke all recordsin 2010 and achieved an amazing ‘lights out’ in all major cities around the globe.Australians joined millions of people in 4,300 cities around the world to curb their energyconsumption for one hour but also took into their homes WWF’s more enduring message– to reduce their impact on the environment every hour of every day.6 WWF-Australia Annual Report 2010


safeguarding our natural world50 speciesof macropodsin Australia21 at riskof extinction.When it comes to biodiversity, our continent and its immediate environs contain assetsof undisputed global significance. That we are home to many of WWF’s Global PriorityPlaces, including the Southwest Australia Ecoregion, Great Barrier Reef, Coral Sea anda number of unique territories within the Southern Ocean, is testament to the richnessof our landscapes. These precious habitats are refuges for some of the world’s mostamazing creatures – Global Priority Species like kangaroos, sharks, marine turtles,albatrosses and cetaceans (whales and dolphins).Ensuring that all Australian Governments have effective plans, strategies and legislationin place to protect such global assets constitutes a large part of WWF’s work. We havealso continued our efforts to secure the future of many threatened Australian speciesincluding Carnaby’s black cockatoo and the spectacular Gouldian finch, and we aredeveloping an action plan for threatened kangaroo species.Indigenous wisdomIndigenous knowledge is an invaluable touchstone in understanding long-term changein the Australian environment. WWF-Australia has developed partnerships with someof Australia’s traditional custodians as part of our work, and in recognition of theirrights and responsibilities to country. This engagement, supported by formal agreements,has played an important role in our efforts to support traditional owners to manageland and sea resources and to benefit from sustainable economic opportunities, such astourism, especially in tropical Australia. In the Kimberley, our work with Indigenouspeople has included addressing issues at tourism hotspots such as Raft Point, KingGeorge Falls and Montgomery Reef, alongside the development of enterprise opportunitiesand tourism training.Protected areasIn a landmark achievement, nearly 1 million square kilometres of the Coral Sea withinAustralia’s territory is now formally protected by a new Conservation Zone underAustralian Government legislation. This is a crucial first step in creating a major newmarine protected area for this vast marine wilderness, which has long been the subjectof WWF attention. The importance of such marine sanctuaries was dramaticallyhighlighted this year by the Montara oil spill off the Western Australian coast – anincident that WWF brought to international attention through our rapid responsebiological survey.WWF-Australia brought the Montaraoil spill incident to internationalattention through our rapid responsebiological survey. Our emergencyappeal and newsletters brought thesubject to the attention of supporters.WWF also remains committed to protecting the Southern Ocean, through marineprotected areas, promoting sustainable fisheries and protecting seabirds from fishingand pest animals. Our work has contributed to the creation of the 94,000-squarekilometre South Orkneys High Seas Marine Protected Area – the first in the region.The commencement of the world’s largest island rabbit and rodent eradicationproject – on Macquarie Island in 2010 – represents another historic outcome forWWF-Australia and its project partners in trying to secure a pest-free future for thisincredibly important island.8 WWF-Australia Annual Report 2010


© Gudjuda Reference Group6 out of 7of the world’sspecies of marineturtle occur inAustralian watersWWF is working in partnership with Traditional Owners of the Great Barrier Reef to tagand monitor turtle populations.Great Barrier ReefHaving achieved considerable success in reducing the clearing of endangered andvulnerable lands, and increased protection for 800,000 hectares of coastal wetlands and250,000 hectares of riparian vegetation in the Great Barrier Reef region, WWF-Australiahas turned its attention to addressing pollution. We are helping to ensure that newpollution laws will result in better pesticide and fertiliser management along a1,000-kilometre stretch of coastal sugarcane lands in the reef’s catchment. This workis critical if we are to mitigate the impacts of climate change and coastal industrialdevelopment on the fragile GBR ecosystems.Southwest Australia EcoregionWWF’s long-standing commitment to safeguarding the Southwest Australia Ecoregioncontinues to reap rewards in terms of the protection of woodland remnants, wetlands,and threatened plants and animals, particularly on private lands within this globalbiodiversity hotspot. Our ground breaking conservation plan for the region has beenvital in inspiring and guiding local action. This year alone we secured better protectionfor 236 hectares of high conservation value land near the globally significant Peel-Yalgorup wetlands and the exclusion of stock from Lake Clifton.Further north, Ningaloo Reef and its surrounds were this year added to the NationalHeritage list and the region was also nominated for World Heritage listing. Ofparticular importance was the inclusion of Muiron Islands – an important turtlenesting area notable for its corals and sharks – as well as the coastal strip along thereef. This outstanding result follows years of WWF campaigning to highlight the risksposed by overfishing and inappropriate coastal development.WWF-Australia Annual Report 20109


conservation landmarks- southwest australiaThe Southwest Australia Ecoregion stretching between Shark Bay and Esperancein Western Australia is a jewel in the crown of Australia’s natural heritage. Itcontains the highest concentration of rare and endangered plants and animals inour country and is recognised as one of 34 global biodiversity hotspots.But vegetation stripping for agriculture and urban development, grazing, disease,inappropriate fire regimes, and weeds and feral animals have taken an enormoustoll, pushing numerous species to the brink of extinction. Many all-importantwetlands have also been lost.WWF-Australia, the WA and Australian Governments and key partners have led aworld-class project that prioritises conservation actions. The collaboration includeslocal, state and federal government agencies, environmental non-governmentorganisations, universities, NRM regions, community and industry representatives.In the past decade WWF has helped to protect 5,000 hectares of globally importantprivately owned bushland in WA’s wheatbelt under covenant agreements and weare negotiating for the protection of a further 2,415 hectares.Wreath Flower, Southwest Australia Ecoregion © Stanley & Kaisa Breeden


01The YEaraheadContinued on-the-ground habitatprotection and threatened speciesrecovery, building resilience to climatechange and greening supply chains arehigh on our agenda for the coming year.CHANGING THE WAY WE LIVEFootprintPALM OIL BUYERS’ SCORECARDPALM OIL BUYERS’SCORECARD AUSTRALIA2010WWF’s Palm Oil Buyers’Scorecard has paved the wayfor Australian companiesto commit to certifiedsustainable palm oil.‘Greening the supply chain’ for commodities that are the source of many of our majorenvironmental problems will be a primary WWF objective in the coming year. From theforest to the supermarket, we will continue to raise awareness about the sustainabilityof the everyday products that we consume – and their cost to the environment, wildlifeand local communities.As fisheries in Australia and the region are scrutinised as part of the MSC accreditationprocess, our focus will be to encourage major advances in sustainable fisheries. In sugarproducing areas along the Great Barrier Reef coastline, we will continue to provideincentives for better farming practices, advocate for the protection of habitats, andargue for ongoing reductions in the use of harmful pesticides and fertilisers.To help slow the destruction of the remaining rainforests of Southeast Asia, we willmaintain pressure on the buyers and sellers of palm oil to move rapidly to moresustainable practices. However, WWF’s approach will also target entrenched practicesalong entire supply chains. We will be insisting on changes to the way that these andother high-footprint products are produced, the need for comprehensive sustainablepurchasing policies for major buyers and sustainable investment criteria for the banksand other institutions that provide the finance for investment in natural resources.Tackling Climate ChangeOn the critical question of dealing with climate change, WWF will intensify itscampaigning for urgent action. An emissions trading scheme or interim carbon levymust commence operation in 2011 if we are to transform our whole economy to a lowpollution future at low cost. We will continue working closely with the renewableenergy sector to promote the rapid development of sustainable energy resources suchas solar, geothermal and tidal energy, which Australia has in abundance, as well asgreater energy efficiency standards for buildings, appliances and cars.WWF’s Power to Change seriesexplored Australia’s potential tocreate clean energy and jobs, whilereducing our carbon pollution.WWF will also continue to promote policies that halt landclearing and instead promotehabitat protection and the storage of carbon. Engaging with our international colleaguesand the new Australian Government, WWF-Australia will not recant from achievingan ambitious but fair deal for cutting global pollution.12 WWF-Australia Annual Report 2010


safeguarding our natural worldIn some places inAustralia, theloss of just 2 or 3Snubfin dolphinscould lead tolocal extinction.In the International Year of Biodiversity, WWF-Australia will again lead efforts to conserveour most outstanding natural environments, recover threatened species and build resiliencewithin our ecosystems to the impacts of climate change. Using sophisticated mappingtechnology, conservation incentives for private land-holders and new urban policy work,we will directly target the conservation of thousands of hectares of threatened habitats inthe Southwest Australia Ecoregion.WWF also remains at the forefront of efforts to secure better protection for the marineenvironment and species. Our support for research into Australia’s snubfin dolphin, forexample, is helping to set the agenda for the conservation of this little known and uniqueanimal. Using world class science, we will seek to help create a representative network ofmarine sanctuaries for all Commonwealth marine waters, and high levels of protectionfor the Coral Sea.Our support for Indigenous people and organisations will extend to their management ofland and sea resources, the creation of new protected areas in the Kimberley and elsewherethat are jointly managed by Indigenous people, and the development of sustainable uses oftheir country. WWF will also continue to urge the Australian Government to strengthenthe laws that protect biodiversity, plan for climate adaptation, and increase funding forconservation efforts in our region.WWF-Australia Annual Report 201013


Our valued corporate partnerships with business provide organisations withsolutions and technical assistance on critical environmental issues, help communicatetheir products and initiatives to customers, or simply give their staff opportunities toengage with WWF – from workplace giving to professional volunteering and pro bonocontracts.Factorie product sales have raisedvital funds for WWF’s projects tosave the Malayan tiger.One of our most recent partnerships – with fashion retailer Factorie – demonstrateshow sustainability measures can make sound business sense. Factorie’s WWF-licensedproduct range adheres to our sustainability principles, which dictate sustainablesourcing, environmental criteria for all materials, ethical labour standards, andenvironmentally and socially responsible product supply chains. Product sales also raisevital funds for WWF’s on-ground projects to save the Malayan tiger, directly connectingFactorie’s young, environmentally-savvy customers with our conservation efforts.Tim Diamond, head of the Cotton On Foundation, said it is important for thepartnership to create tangible results. “Knowing that they are making an impact ontiger conservation means something to Factorie staff and customers,” he said.Our partners include:AGLAmerican ExpressANZCity of SydneyClimate FriendlyElders ForestryFactorieFujitsuING DirectLeo BurnettStarcomSwarovski (Aust)The Travel CorporationConservation FoundationWildlife Philatelicwe are extremelygrateful that so manyof our supportershave remembered us intheir Wills.Bequests are the fastest growing source of fundraising income in the world todayand at WWF-Australia we are extremely grateful that so many of our supporters haveremembered us in their wills.To recognise the generosity of these wonderful people, we are planning the launch ofa new bequest society in 2011. By hosting regular lunches, WWF hopes to personallyacknowledge members of this very special group, who will help to conserve living thingswell beyond their lifetimes.I thank you for all the work WWFdoes throughout the world.Karen Gatford, WWF supporterWWF-Australia Annual Report 201015


conservation landmarks- antarctica and theSouthern OceanIt survives as one of Earth’s most pristine wildernesses. The remote Antarcticcontinent and surrounding Southern Ocean are home to some of the world’s mostawe-inspiring animals – whales, penguins, albatrosses, seals and a variety ofspecies found only in these icy waters.But isolation has not spared the region from the dangers of illegal, unregulatedand unreported fishing, seabird bycatch, threats to nesting habitats and the largerimpacts of poorly regulated shipping and tourism.WWF’s long heritage of conservation work extends from advocating the ban on mineralsexploitation in the 1980s to the establishment of the Heard Island and McDonaldIslands Marine Reserve in 2002, and the establishment in 2009 of the Prince EdwardIslands Marine Protected Area (MPA) – two of the five largest MPAs in the world at thetime of their establishment. Our pioneering work in the Southern Ocean provided thescientific basis for achieving the world’s first truly high seas MPA, the South Orkneys.Waddle of King penguins along a river, Antarctica. © Wim van Passel / WWF-Canon


corporategovernanceboardWWF-Australia is a supporter based, notfor-profitorganisation. WWF-Australia isgoverned by a Board of Directors whichis elected by our Governors at the AnnualGeneral Meeting. Our Board shapes WWF-Australia’s strategic direction and policy,oversees performance and compliance andensures effective governance and leadershipon behalf of Governors and supporters.Dr Denis SaundersAM, BSc (Hons), PhDPresident; Member, Finance, Audit & Risk ManagementCommittee; Member, Program and Conservation Committeeand Member, Nominating & Governance Committee.Member, Board of Directors since 2002; Chair, SaraHalvedene Foundation and Member, Wentworth Group ofConcerned Scientists.Andrew BurbidgeBSc (Hons), PhDDirector and Chair, Program and Conservation Committee.Member, Board of Directors since 2006; ConsultantConservation Biologist; Chair, WWF Western AustraliaAdvisory Committee; Chair, Threatened Species ScientificCommittee (Western Australia); Chair, Gorgon BarrowIsland Net Conservation Benefits Advisory Board andMember Gorgon Quarantine Expert Panel.Linda Funnell-MilnerLLB, DipEdDirector; Chair, Nominating & Governance Committee andMember, Finance, Audit & Risk Management Committee.Member, Board of Directors since 2009; Corporatesustainability consultant and expert, specialising ingreenhouse, energy and carbon footprints; former Chairof GRI Stakeholder Council (Amsterdam) and Member,Board of Uniting Care NSW.ACT.Anthony Fitzwilliams HydeDirector and Member, Nominating & Governance Committee.Member, Board of Directors since 2005 and BoardMember, Abercrombie & Kent (Australia) Pty. Ltd.Peter KingstonBCom, BLaws FCA FTIADirector and Chair, Finance, Audit & Risk ManagementCommittee.Member, Board of Directors since 2006; former CorporateTax Partner of KPMG; former Member of the NationalBoard of KPMG and the Board of Governors, HighfieldsPreparatory School.Diccon LoxtonBA, LLBDirector and Member, Program and Conservation Committee.Member, Board of Directors since 2004; Partner,Allens Arthur Robinson solicitors, since 1984; Director(formerly President), Banking and Financial ServicesLaw Association; Governor, Ascham School Limited andChairman, Australian Museum Foundation.Brent WallaceBCom, GAICDDirector; Member, Finance, Audit & Risk ManagementCommittee; Member, Program and Conservation Committeeand Member, Nominating & Governance Committee.Member, Board of Directors since 2006; CEO and founderof Galileo Kaleidoscope; former Managing Director ofOgilvy & Mather, Australia and Non-Executive BoardDirector, Blackmores Ltd.Brian Wills-JohnsonBA, FPRIADirector.Member, Board of Directors since 2003; formerly CorporateRelations Manager, Alcoa; Chairman, St Georges CollegeBoard and Member and WWF’s Western AustraliaAdvisory Committee.Dedee WoodsideBSc (Hons), PhDDirector and Member, Program and Conservation Committee.Member, Board of Directors since 2007; Wildlife Ecologist,specialising in community engagement and naturalresource management; Member, Board of the CooperativeResearch Centre for Invasive Animals; Member, Board ofthe Australian National Wildlife Collection Foundation andGreat Ape Futures Fund of Australia.patronHer Excellency Ms Quentin Bryce ACGovernor-General of the Commonwealth of Australia.18 WWF-Australia Annual Report 2010


COMMITTEESFinance, Audit & Risk Management CommitteeIt is the role of the Finance, Audit & Risk ManagementCommittee to assist the Board to provide oversight ofWWF-Australia’s financial and risk management programs.Program and Conservation CommitteeThe Program and Conservation Committee assists the Boardto provide oversight on the business of the organisation,including conservation, media and marketing.The Nominating & Governance CommitteeIt is the role of the Nominating & Governance Committeeto ensure that the most credible, diverse and committedindividuals are in a position to influence the strategicoutcomes of the organisation in the most appropriate way- the right people in the right place.KEY SERVICE PROVIDERSAllens Arthur RobinsonAustralia and New Zealand Banking Group LimitedBaker & McKenzie (Earth Hour)Ethinvest Pty LtdPricewaterhouseCoopersPRINCIPAL OFFICERSDermot M. O’Gorman, EMBA (Hons), MSc, BSc (Hons) Dip ScChief Executive Officer, WWF-AustraliaBeginning his career in conservation with NSW National Parksand Wildlife Service, Dermot O’Gorman joined WWF UK in1998 as Head of Government and Aid Partnerships. He becamethe Regional Representative of WWF in the South Pacific andthen worked as Deputy Director of WWF’s Asia Pacific Program.Dermot took over as the Country Representative of WWFChina in 2005, overseeing the rapidly growing domestic andinternational program of conservation work. Dermot became theCEO of WWF-Australia in August 2010. He is also the Chairmanof WWF International’s Global Conservation Committee.Ghislaine Llewellyn, PhD, MSc, BS (Hons)Manager of ConservationDr Ghislaine (Gilly) Llewellyn spent a decade studying coralreefs around the world and was involved in a number ofexpeditions and development projects before joining themarine team at WWF-Indonesia in 1999. She subsequentlyworked with WWF USA as their marine scientist andassisted WWF International with policy work, before joiningWWF-Australia in 2005, and taking on the role of ManagerConservation Programs in early 2009.Gilly has a special interest in conservation science and inSeptember 2009 led a WWF expedition to the Montara oilspill off the northwest coast of Australia, helping shine aspotlight on the risks and threats posed by the increasingindustrialisation of our oceans.governorsWWF-Australia has a membership of 73 committed Governors, who are charged with actively promoting and supportingthe objects for which WWF was established.Ms Lyn AllisonDr Alan BartholomaiCr Michael Berwick, AMMr Ken BoundyMr Peter BridgmanDr Margaret BrockDr Andrew BurbidgeMr William Burrell, AMMrs Sidonie CarpenterMr Richard CasselsMr Michael ChilcottMr Peter CosierProf Bart CurrieMs Perri CuttenProf Stephen DaviesProf Christopher DickmanMrs Kate DowlingMs Danielle EcuyerDr Colin FilerDr Guy FitzhardingeMs Linda Funnell-MilnerProf Stephen GarnettProf Arthur GeorgesMrs Margaret GibsonDr Jane Gilmour, OAMMr Rob GordonMr Piers GroveMr Michael HamsonMrs Alison HansonDr Ronnie HardingMrs Barbara Hardy, AOMr Paul HarrisMr Ken HicksonMs Elizabeth HoProf Stephen HopperMr Tony HyamsMr Anthony HydeThe Hon John Kerin, AMMr Jason KimberleyMr Peter KingstonMr Diccon LoxtonMr David MaloneyDr Don McFarlaneMr Michael McFarlaneMr John MooneyAssoc Prof Susan MooreDr Warren MusgraveMrs Christina NicholasMr Anthony NicholasMs Louise O’HalloranJustice Michael Pembroke, SCDr Melissa Perry, QCProf Hugh PossinghamProf Bob PresseyMr Robert Purves, AMMr Edward RowleyMr Paul Sattler, OAMDr Denis Saunders, AMMs Kerryn SchrankDr Sandra SchusterMr Simon SpellicyAssoc Prof Luca TacconiMr Peter ThomasMr Keith TuffleyMs Penny van OosterzeeMr Keith WalkerdenMr Brent WallaceMr Ivan WheenMr Hunter WhiteMr Martijn WilderMr Brian Wills-JohnsonDr Dedee WoodsideMrs Susan E YoungWWF-Australia Annual Report 201019


financialstatementsIndependent Audit Reportto the Directors of theBoard of World Wide Fundfor Nature AustraliaAuditor’s Report on theFinancial StatementsWe have audited the accompanying summarised financial report of World Wide Fund for NatureAustralia, comprising the summary balance sheet as at 30 June 2010, the income statement andstatement of changes in equity for the year then ended, which was derived from the financialreport of World Wide Fund for Nature Australia for the year ended 30 June 2010. We expressed anunmodified auditor’s opinion on that financial report in our auditor’s report dated 21 October 2010.The responsibility of the Directors of the Boardfor the summarised financial reportThe Directors of the Board are responsible for the preparation and presentation of thesummarised financial report in accordance with the accounting policies described in Note 1 tothe financial statements.Auditor’s responsibilityPricewaterhouseCoopersChartered AccountantsShannon MaherPartner – Sydney21st October 2010.Our responsibility is to express an opinion on the summarised financial report based on ourprocedures, which were conducted in accordance with Australian Auditing Standards. These AuditingStandards require that we comply with relevant ethical requirements relating to audit engagements.Auditor’s OpinionIn our opinion, the information reported in the summarised financial report is consistent, in allmaterial respects, with the financial statements from which it was derived.For a better understanding of the scope of our audit, this report should be read in conjunctionwith our audit report in the annual statutory financial report.Expenditure analysis 2009 and 201064% Conservation Program5% Community Education7% Fundraising – Investment in New Supporters13% Fundraising – Communication and Services11% Administration61% Conservation Program6% Community Education8% Fundraising – Investment in New Supporters14% Fundraising – Communication and Services11% Administration25 000 00020 000 00015 000 00010 000 0002009Total Expenditure$23,178, 079*2010Total Expenditure$18,364,018*5 000 000*Ex unrealised losses/gains on investments.20 WWF-Australia Annual Report 2010


Income Statement for theyear ended 30 June 2010Revenue2010$2009$Donations and Gifts – monetary and non-monetary 12,725,231 15,174,321Legacies and Bequests 451,000 336,288GrantsAusAID 150,000 418,648Other Australian 1,048,639 4,358,858Other overseas 2,515,905 2,999,128Investment income 314,962 397,607Other income – –Total Revenue 17,205,737 23,684,850ExpenditureInternational Aid and Development ProgramsExpenditureInternational ProgramsFunds to international programs 365,306 3,338,759Program support costs 252,297 487,496Total International Aid and DevelopmentPrograms Expenditure617,603 3,826,255Domestic Programs ExpenditureFunds to domestic programs 10,656,719 11,080,468Community education 1,067,090 1,134,988Fundraising costsPublic 3,990,881 4,632,680Government, multilateral and private – 17,362Unrealised (gain)/loss on Investments (5,085) 850,750Accountability and Administration 2,031,725 2,486,326Total Domestic Programs Expenditure 17,741,330 20,202,574Total Expenditure 18,358,933 24,028,829Shortfall of Revenue over Expenditure (1,153,196) (343,979)During the financial year, WWF-Australia had no transactions in the Evangelistic, Political or ReligiousProselytisation programs category.Income for the year ended 30 June 201066% Individual Supporters7% Government Grants15% WWF Network4% Corporations3% Legacies1% Trusts and Foundations2% Interest and Dividends Received2% OtherTotal Income 2010$17,205,737WWF-Australia Annual Report 201021


Financial statement cont’dBalance Sheet as at30 June 2010AssetsCurrent AssetsCash and cash equivalents2010$2,922,6112009$4,744,991Trade and other receivables 85,093 152,041Other financial assets 117,507 59,394Total Current Assets 3,125,211 4,956,426Non-current AssetsOther financial assets 2,368,510 2,154,558Property, plant and equipment 403,056 382,033Other non-current assets 50,000 50,000Total Non-current Assets 2,821,566 2,586,591Total Assets 5,946,777 7,543,017LiabilitiesCurrent LiabilitiesTrade and other payables 454,825 896,477Provisions 393,890 515,887Total Current Liabilities 848,715 1,412,364Non-current LiabilitiesProvisions 199,844 145,309Total Non-current Liabilities 199,844 145,309Total Liabilities 1,048,559 1,557,673Net Assets 4,898,218 5,985,344EquityReserves 1,233,873 3,629,581Retained Earnings 3,664,345 2,355,763Total Equity 4,898,218 5,985,344As at 30 June 2010 WWF-Australia had no category of Assets or Liabilities required to be disclosed in accordancewith the ACFID Code of Conduct other than as shown above.Statement of Changesin Equity for the yearended 30 June 2010Balance at 01/07/09(commencing balance)Excess of (expensesover revenue)Amount transferred(to)/from reservesBalance at 30/06/10(year end balance)RetainedEarningsEarmarkedFundsReservesInvestmentsRevaluationTotal2,355,763 3,629,581 0 5,985,344(1,153,196) – – (1,153,196)2,461,778 (2,461,778) 66,070 66,0703,664,345 1,167,803 66,070 4,898,218WWF-Australia has not provided a Statement of Cash Movements as no single appeal, grant or other form offundraising for a designated purpose generated 10% or more of the organisation’s international aid and developmentrevenue for the financial year.Extract from Financial Statements – 30 June 2010. Full financial statements available onrequest, or via download from WWF-Australia’s website wwf.org.au.22 WWF-Australia Annual Report 2010


conservation landmarks- landclearingAlong with climate change, loss of native vegetation remains one of the highestthreats to the survival of Australia’s animals and plants. Ten years ago, landclearingin Queensland accounted for 80 per cent of all clearing nationwide.Removing native bushland not only destroys habitat; its replacement by shallowrootedcrops and pastures also leads to dryland salinity, and the burning anddecay of cleared vegetation generates greenhouse gas emissions.WWF’s extensive campaigning and work with farmers, industries, Indigenouscommunities and local and state governments helped to see the broadscaleclearing of remnant bushland in Queensland significantly reduced and set anew benchmark for Australian land management. We continue to engage withregional and rural communities and to monitor the management of nativevegetation around Australia. WWF remains committed to educating the publicabout preserving surviving mature bushland.Forest of Grey Gum Eucalyptus, Central Queensland © Wayne Lawler/AUSCAPE All rights reserved


SustainabilityReport 2010our commitmentsWe recognise energy consumption is a major component of our footprint and accordingly,this year we have set ourselves the target of reducing WWF-Australia’s energy consumptionper employee by 30% by 2015 from our 2010 baseline of 1,240 kwh/FTE.In 2010 we have achieved a 20% reduction of our greenhouse gas emissions from air travel(against our 07-08 baseline), and will work towards a 50% reduction target by 2012.We have begun an internal strategic planning process that will review the organisation’ssustainability commitments including other options for reducing our footprint, withthe aim that these are considered and approved by the Board in early 2011.We have also made policy commitments and have implemented a range of measures toaddress other aspects of our environmental footprint including:1 100% of electricity purchased is renewable energy2 100% of greenhouse gas emissions arising from air travel and private vehicle usefor work is offset using reputable carbon offset programs3 paper (publications and office use) is Forest Stewardship Council (FSC) certifiedand/or recycled4 recyclable waste (paper, glass, cans, toner cartridges and obsolete IT equipment) isput into recycling programs.FSC paper manufacture © Edward Parker / WWF-Canon


WWF believes that humans can transform the way welive so that we can maintain or increase our qualityof life whilst dramatically reducing our footprint onthe natural world.WWF’s mission is to conserve nature by building a future in which people live inharmony with nature.Our footprint on the planet is the sum of the land we require to produce the food, fibre,energy, water and materials we consume, the land required for infrastructure such ascities and roads, and the area of land required to absorb the waste we produce such asgreenhouse gas emissions.Addressing our footprint will require a major change in consumption patterns wherebywe are much more efficient in the use of the resources we require as well as transitioningto resources and materials with a smaller footprint such as renewable energy.Sustainability reporting has an important role to play in fostering and embeddingsustainability within government and business. We have long advocated with businessto produce sustainability reports and it is pleasing to see that many Australianbusinesses report on their sustainability as a matter of course.Likewise, WWF recognises that it is important for us to practise what we preach. Since2003, WWF has collected data on key indicators of sustainability, and this is the secondyear that WWF has publically reported on our direct and indirect environmental impact,using the Global Reporting Initiatives G3 Sector Supplement for NGOs as our guide.RESPONSIBLE INVESTMENTResponsible and sustainable investment is a logical extension of our mission and weare pleased to be the first NGO certified* by the Responsible Investment AssociationAustralasia. WWF-Australia invests in a range of listed securities which are underthe direct management of our financial advisor Ethinvest. The responsible investmentmethodology used by WWF-Australia applies to all of WWF’s investments comprisingcash, fixed interest, Australian shares, international shares and property.The Ethinvest Sustainable Rating System, which WWF-Australia follows, aims toproduce a portfolio comprised of companies that contribute to the protection andimprovement of our environment and a better and more sustainable society. Itclassifies companies into three categories ‘Green’, ‘White’ or ‘Black’.The portfolio must have zero ‘Black’ rated, 50-100% ‘Green’ rated and 0-50% ‘White’rated investments.‘Green’ rated companies are those that are involved in activities that benefit humansociety or the natural environment, such as renewable energy, recycling, sustainableland and water use, environmental remediation, greenhouse gas reduction, safeworkplaces and positive work cultures.‘White’ rated companies are those that do no harm and are not directly involved inactivities that negatively impact the environment, such as activities that damagenon-plantation native forest or negatively impact people or animals, or that profitfrom alcohol or gaming.‘Black’ rated companies are those that damage people or the environment. They aredirectly involved in activities that negatively impact the environment, damagenon-plantation native forest, that are illegal or that negatively impact people oranimals, or are directly involved in the mining or use of uranium.* WWF-Australia has been certified by RIAA according to the strict disclosure practices required under theResponsible Investment Certification Program. See www.responsibleinvestment.org for full details.WWF-Australia Sustainability Report 2010 25


1220%reduction inenergy use100%greenpower20%reductionachieved36%reductionin kmsour performanceEnergy efficiencyWe’re pleased to report that we had a 20% reduction in energy use during the yearalthough energy use per person has increased. This result reflects that WWF has fewerstaff than the previous year resulting in an overall reduction in energy use but a percapita increase, the latter reflecting the fixed energy requirements for running anoffice that are not linked to staff numbers i.e. heating and lighting. We will continue toexplore ways that our offices can continue to reduce energy use.Greenhouse gas emissionsWWF is committed to avoiding emissions wherever possible and offsetting remainingemissions through the purchase of carbon credits from reputable carbon offset programs.Since 2005 WWF has purchased 100% Green Power from Origin Energy for all of ouroffices. This is energy from renewable sources, with no greenhouse gas emissionsassociated with it.We do have indirect emissions arising from air travel and private vehicle use. Since2004 WWF has used Climate Friendly to fully offset the emissions arising fromthese sources. We are focused on reducing our level of travel and associated indirectgreenhouse gas emissions, and will continue to implement measures to reduce thisarea of our footprint.Air travelWe had an 11% reduction in kilometres of domestic air travel and a 39% reduction ininternational air travel compared to the previous year. In 2007 we committed to reducegreenhouse gas emissions from air travel by 20% by 09-10 (a target of 861 tonnes) and50% by 11-12 (a target of 538 tonnes). We’re pleased to report that we’ve achieved our09-10 target with a 20% reduction on the 07-08 baseline. Furthermore, these have beenfully offset using Climate Friendly. We will continue to explore ways to reduce air traveland we remain committed to offsetting emissions arising from air travel.Vehicle useWWF does not have a vehicle fleet. Where car use cannot be avoided, such as for fieldwork, we encourage our staff to use hire vehicles in preference to using their ownvehicles. We monitor private vehicle use and we offset the greenhouse gas emissionsarising from use of private vehicles with Climate Friendly carbon offsets.We had a 36% reduction in kilometres driven by staff using their own vehicles comparedto the previous year, a great result. We will continue to explore ways that staff can furtherreduce vehicle use whilst not compromising their ability to deliver on the conservationgoals we have set ourselves.3Cert o. nXXX-XXX-XXXXPaper useWWF is committed to purchasing FSC certified and/or recycled paper. For example,key WWF documents such as our Annual Report and our supporter magazine, LivingPlanet carry the FSC ‘tree with tick’ logo. Paper is not an endlessly recyclable commodityand consequently virgin fibre will always be required as a source of fibre for papermanufacturing. By specifying FSC, WWF is ensuring that any virgin fibre that is in thepaper products we buy has come from forests or plantations certified as well managed.4RecyclingWWF is committed to ensuring recyclable material enters the recycling waste stream.All our offices segregate recyclable waste, including obsolete computers and other ITequipment, and put this into recycling programs.26WWF-Australia Sustainability Report 2010


WWF-Australia’s greenhouse gas emissions for the year ended 30 June 2010Consumption 07/08 08/09 09/10 OffsetEmployee owned cars (tonnes CO 2 e) 20 15 11 YesElectricity (tonnes CO 2 e) 0 0 0 Green PowerAir travel – international (tonnes CO 2 e) 1 555 635 561 YesAir travel – domestic (tonnes CO 2 e) 1 522 495 301 YesWWF-Australia’s key consumption data for the year ended 30 June 2010Consumption 07/08 08/09 09/10Electricity (kwh) 121,103 123,000 99,229Electricity (kwh per person) 1,091 1,098 1,240Air travel – international (air kms) 1,870,031 2,138,281 1,888,515Air travel – domestic (air kms) 1,610,082 1,529,292 929,669Staff vehicle (kms) 83,247 63,725 41,027Paper use (A4 sheets per person) 5,162 3,938 4,3641 The methodology for calculating greenhouse gas emissions from air travel has been revised and the datafor the last three years amended accordingly.our employeesEmployeesIn 2010 WWF-Australia launched the second phase of the cultural development processwhich began with staff focus groups in 2008. Using the Organisational Cultural Inventory,a highly regarded, valid and reliable culture measurement tool, WWF undertook an all-staffsurvey to help us understand what is working and what isn’t in our workplace culture.The results will help us identify the steps we need to take to continue our journey to aconstructive, high performance culture.Policy Manager – Conservation onCountry, Cliff Cobbo and facilitatorsJoan Tranter and Leah Saltner at theSydney cross cultural awarenesstraining program day.DiversityWWF is committed to the principles of equal employment opportunity and providesa workplace that displays fair practices and behaviours. Strategies such as flexibleworking arrangements, progressive working conditions and paid parental leave enhanceparticipation and encourage a diverse, skilled and committed workforce.WWF-Australia currently has one identified Aboriginal & Torres Strait Islander positionwhich is filled by the Policy Manager – Conservation on Country. In 2010 the crosscultural awareness training program was delivered to the President of WWF-Australia,a number of Board members and staff members in Queensland, Western Australia,Victoria and New South Wales. The program is designed to increase understandingof, and engagement with Indigenous groups in the pursuit of WWF’s conservationstrategies, and to help build a work environment that respects diversity.WWF-Australia Sustainability Report 201027


WWF-Australia - celebrating a history of successNingalooWWF has played a pivotalrole in securing sanctuarieswithin Ningaloo waters.Great Barrier ReefWWF has helped secure new highly protectedareas that help recovery of fish populations andwhich build the resilience of the reef system.landclearingWWF has campaigned alongside farmers,industry, Indigenous communities andlocal and state governments to help seebroadscale clearing of remnant bushlandin Queensland significantly reduced.Earth HourEarth Hour was co-founded byWWF-Australia and has evolvedinto one of the most recognisedcampaigns in history.ANNUAl & Sustainability Report 2010Antarctica & theSouthern OceanWWF continues to promote sustainablefisheries and to protect seabirds fromfishing and pest animals.SouthwestAustralia EcoregionWWF helped to ensure that some 5,000 hectaresof globally important, privately-owned bushlandin WA’s wheatbelt is protected.ausWhy we are hereTo stop the degradation of the planet’s natural environment andto build a future in which humans live in harmony with nature.wwf.org.au©1986 Panda symbol WWF ® WWF is a registered trademark28 WWF-Australia Sustainability Report 2010WWF-Australia National OfficeLevel 13, 235 Jones Street,Ultimo NSW 2007GPO Box 528Sydney NSW 2001Tel: 61 2 9281 5515Freecall: 1800 032 551Fax: 61 2 9281 1060Email: enquiries@wwf.org.auwwf.org.au © nasa

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