4. - SPONSORs

sponsors

4. - SPONSORs

4.

SPORTS MEDIA SUMMIT

Mobile Bundesliga TV rights E-Sport Legal snare

Future sports consumption HDTV Content production Convergence

Internet audio-visual rights Sponsorship of tomorrow

Learn from Best Cases TV Alteration of sports business IPTV

Congress + Exhibition

19th - 20th May 2009

Commerzbank Arena, Frankfurt

Only 300 tickets

for sale

Simultaneous translation German - English

For more information and registration go to www.sports-media-summit.com


Speakers + Topics

Commerzbank Arena, Frankfurt

Lack of media presence: Which way should German associations go when it comes to the commercialisation of their media rights?

Keynote

1

4

1 Thomas Krohne, Executive Shareholder the sportsman media holding

2 Fritz Klein, CEO RTV Sport Sales & Promotion

3 Christa Thiel, President German Swim Association

4 Thomas Weickert, President German Table Tennis Association

5 Dr. Michael Vesper, General Director DOSB

Online piracy as biggest challenge for rights holders

2

5

What dimension online piracy has reached by

now is shown by the fact that the NBA game

between the Houston Rockets and the Dallas

Mavericks has been watched on illegal internet

stream by 1,1 Mio. users. The exclusivity of rights

is under threat. How Rights Holders can tackle

this problem will be shown by David Price with

the example of the Premier League.

David Price, Head of Piracy Intelligence Envisional

Free run for sports pictures on the Internet?

1 2

The Internet is governed by different laws. Well at least that is what one could think. File sharing networks

such as Napster have lead to a decrease in turnover within the music industry. Now there is Online

Piracy which threatens the sports industry. Dr. Sebastian Cording and Prof. Dr. Winfried Bullinger

will explain which legal possibilities Rights Holders have and how they can, in collaboration with telecommunication

providers and professional monitoring agencies, defend themselves against providers

from China.

1 Dr. Sebastian Cording, Partner CMS Hasche Sigle

2 Prof. Dr. Winfried Bullinger, Partner CMS Hasche Sigle

What is the Deutsche Telekom planning with the IPTV rights of the Bundesliga?

Both T-Home and Premiere own Live-Rights of the Bundesliga starting with the upcoming season. Asking which of

both would be the better pay-TV channel for the Bundesliga, would be frivolous at this moment in time, as one would

compare the frail IPTV “flower” of the Telekom with an established Pay-TV-Channel. For future tendering of rights

however, this question shall become more intriguing as the number of households able to receive IPTV is expected to

increase. Concrete target figures do not exist, however it is known that Telekom has big plans with T-Home. The

company wants to make IPTV accessible to the mass market. Henning Stiegenroth will explain what role the Bundesliga

rights will play in it.

Dr. Henning Stiegenroth, Director Sports Marketing Deutsche Telekom

3

The vicious circle is difficult to escape for lots of sports: No media presence – no

sponsors – no income – no money for production of sports events – no media presence.

As long as there are no national heroes such as Boris Becker or Jan Ullrich,

every supplication of associations to receive more media presence stays unanswered.

For private TV channels so called “niche sports” are a plain “grant business”; neither

public TV channels are interested in it, as more sports on the program is politically not

enforceable. Especially as ARD and ZDF aim more and more for higher rates and shares.

Internet could be the answer. It lacks coherent and conclusive concepts: Premium

Content if you pay or everything for free whilst hoping for a refunding through advertising

revenues? Examples like the Table Tennis Bundesliga and the European Champions

League show that it is worthwhile to break new grounds.

Growing market E-Gaming

There are 22 Mio. E-Gamers in Europe nowadays.

Tendency rising. Jens Hilgers will explain

how a commercial sector emerged from computer

games and what possibilities may result

for potential sponsors. Hilgers is the CEO of

Turtle Entertainment, Europe’s leading agency

in this area, and responsible for more than 150

employees and 10 Mio. of total revenue.

Jens Hilgers, CEO Turtle Entertainment


The significance of sports for media and brands in the era of convergence

Public & Private TV channels and the never ending dispute about the financing of sports rights

4. SPORTS MEDIA SUMMIT

19th - 20th May 2009

Bernd M. Michael is considered to be one of the most renowned brand professionals in Europe and is one of the „Grand

Seigneurs“ of the German advertising industry. Michael, best known for his rousing speeches, was shareholder and

chairman of Grey Global Group EMEA with more than 294 offices in 50 countries and 6 600 employees, until 2006. In

his speech, the current president of the German Marketing Association will comment the significance of sports for the

media and sponsors in the era of media convergence.

Bernd M. Michael, President German Marketing Association, Owner BMM Office for Brands Architecture

RTL, DSF & Co. need to accept, more often than not, that they do not stand a chance in the tendering

procedure of sports rights against ARD and ZDF. As it just happened with the allocation of the Bundesliga

rights. Both public TV networks pocket more than eight billion euros every year from the GEZ

(TV licence) fees. That is twice as much as all private TV channels in Germany generate through commercial

funds. ARD alone has a sports rights budget of 700 million euros per year. However, ARD and

ZDF broadcast several so called “niche sports” that would not receive a media platform otherwise.

Needless to say that the current financial crisis makes everything even worse for the private TV channels.

Commercial funds decrease dramatically. Oliver Reichert, CEO of DSF, predicts that the prices will

fall considerably. Will ARD and ZDF be the only ones able to purchase sports rights in the future? The

discussion promises to be entertaining and controversial.

1

2

3

Oliver Reichert, CEO DSF

Michael Amsinck, Sports Commissioner ZDF

Frank Robens, Head of Sports Rights & Management RTL

Commercialisation of rights 2.0: The future value added chain of sports leagues.

International football associations: Search for new TV rights agencies or not?

Keynote

1

3

1

3

2

Adversity is the mother of invention. This is shown by the German Football League (DFL) with the launch of its subsidiaries

Sportcast and DFL Enterprise and the related incorporation of new income fields. The adversity comes from the

rather slender media income, therefore the DFL wants to a make virtue out of its necessity and optimise and expand

the valued added chain. In his speech Christian Seifert will tell us which areas have the biggest growth potential and

what other leagues can learn from it.

Christian Seifert, CEO DFL

2

4

Smaller margins, bigger pressure from competitors and better informed FA-representatives: That is

how the business with FAs is seen by most agencies nowadays. The gold-digger mood has vanished,

huge profit margins have gone as well. The reason is that FAs have understood how valuable their

rights are. Furthermore, the competition has become more stiff, with new agencies such as Kentaro

and Ufa Sports. In an international discussion panel, FA representatives from Norway, Kosovo and

Switzerland will explain what they expect from agencies, what commercialisation model they prefer

and how they estimate the future developments of profit margins for agencies.

1

2

3

4

Robert Müller von Vultejus, CEO Ufa Sports

Knut Kristvang, Director Marketing & Media Norwegian FA

Fadil Vokkri, President Kosovar FA

Ralph Zloczower, President Swiss FA


Speakers + Topics

Commerzbank Arena, Frankfurt

E-Sport: public domain or subject to licence conditions?

How to make money with your club website

Business models with future media consumption

4.

The big question for lots of managers within the sports media industry is: Will the Internet gain importance as a platform

for sports content and which business models will result from it? One of the experts in this field is Ralf Baumann. The director

of t-online.de is also responsible for the website fussball.de. According to the IVW ranking, Deutsche Telekom possesses

the strongest coverage within the German online sports domain and Baumann is the supreme online sports marketer.

In his speech he will show how the sports consumption will develop in the future and how clubs and leagues can

benefit from it.

Ralf Baumann, Director of “t-online.de” and responsible for the website „fussball.de“

Mobile-TV will establish itself within the sports market

Loala1.tv is an Austrian Mobile-TV channel. In his

speech CEO Karl Wieseneder will show his convinction

that Mobile-TV and Internet-TV will enforce

their way into the sports industry; also he

will explain what lessons can be learned from the

Austrian media market.

Karl Wieseneder, Executive Shareholder of the

sportsman media holding

The Perform Group has gained enormous significance within the digital sports business. The company has 250 employees

and is responsible for the live coverage of 13 270 sports events per year. Perform is not only responsible for

production but also for the commercialisation of content on the Internet (17 million Unique Users per month). In Frankfurt

CEO Oliver Slipper will give a quite „open” insight into the marketability of digital sports content.

Oliver Slipper, CEO Perform Group

The ably extension of Offline-Sponsorships onto the Internet

Keynote

E-Sports as playing ground for sponsors

Greentube was one of the first companies to

successfully market Ingame Advertisement.

Today Greentube is one of the worldwide leading

companies in this area and explains why

E-Sport has become an integral factor in the

Marketing-Mix of companies.

Alfred Hofer, Head of Marketing & Sales Greentube

YouTube "on all devices"

1

No other discipline witnesses such a rise in numbers

currently. In his speech, the sports rights

solicitor Dr. Thomas Summerer explains if E-

Sport leagues can adopt names of clubs and

leagues and if they might need to pay licensing

fees to their eponyms.

Dr. Thomas Summerer, Partner CMS Hasche Sigle

2

Life without the Internet as an advertisement medium has become unthinkable. However a lot of sports

sponsors leave the Internet aside. “How much money one should invest in online cross-linking” and “how

much penetrating power sponsorships might gain through it” are two questions which will be discussed.

1

2

3

Michael Plate, Senior Executive Vice President Product and Partner Management,

Marketing, Strategy Interactive Media

Martin Schindler, Director Marketing Performence Adidas

Ralf Baumann, Director of “t-online.de” and responsible for the website „fussball.de“

Super movement for the mobilisation of content

Alex Sutter, CSO YOC

Since the inauguration of the iPhone, the trend

for the mobilisation of content is unstoppable.

The YOC group is, with 140 employees, the leading

European Full-Service provider for mobile

content. At the Sports Media Summit, sales manager

Alex Sutter will give an insight into the

growth sector “Mobile”.

More and more providers of audio-visual content start collaborating with YouTube: The list goes from FC Bayern Munich

to Sportfive. The reasons are obvious. YouTube is just about to accomplish its aim, which is to be available on all

devices. With the market introduction of the interactive TV, the last gap into our living rooms ought to be closed. You

do not need to be visionary to foresee that the hit rates and thus, the significance of YouTube will continue to rise.

How Rights Holders can benefit from this popularity and what kind of Revenue-Share-Models might result from it, will

be explained by Thomas de Buhr of Google.

Thomas de Buhr, Head of Media Solutions Google Germany


Speakers + Topics

How Infront and HBS make broadcast innovation happen

Keynote

Keynote

1

The Infront subsidiary HBS is one of the worldwide

leading production companies in the sports

industry and is responsible for the broadcasting

of FIFA events et al. The newest innovation, the

new 3D HDTV technology will be presented at the

Innovationsforum by Peter Angell.

Peter Angell, Director of Production & Programming HBS

3 4

1

3

2

Live Sport Broadcast in HD

Future summit 3D: Dawn of a new broadcasting era?!

After High Definition now 3D: The broadcasting industry is about to witness a thunderous technical innovation.

The industry is electrified. Every leading service provider is currently engaged with new 3D

technology and ponders about potential business models in order to incorporate the 3D market. God

forbid, not another financial Waterloo as it was with the conversion to HD. Many companies had invested

a lot of money into new equipment and still pay their dues. Everything ought to change with 3D:

First establish business models and then invest. The thoughts go from 3D coverage of away games within

the home stadium over to services offered to premium clients in VIP tents. A discussion that no

sports media manager should miss.

The future of media and content distribution

Plazamedia is one of the leading production companies with more than 160 000 hours of sports and entertainment

programs. At the Innovationsforum, CEO Zejko Karajica will present their newest innovations such as the eCenter,

which is a digital Service-Platform for efficient production, administration, storage and distribution of multimedia content.

Zeljko Karajica, CEO Plazamedia

1

2

3

4

Tobias Vees, Plenipotentiary Technology and Development Wige Media

Jürgen Buchs, Board Program Development Plazamedia

Peter Angell, Director of Production and Programming HBS

Duncan Humphreys, Partner of CAN Communicate

19th - 20th May 2009

High Definition has become international standard when it comes to the broadcasting of sports events. From his 21 years

of experience working for Sony as General Manager for Media Solutions in Europe, Middle East & Africa, Reinhard

Penzel will talk about availability, shortages and challenges of production elements for sports events in HD quality.

Reinhard Penzel, Principal JETZT

1

4

How IPTV will change the media and advertising landscape

Interactive TV and the implications for the sports and media industry

The future TV will be interactive. At least that is

what Dr. Stefan Arbanowski of the Fraunhofer

Institut foresees; at the Innovationsforum he

will present his newest insights of his survey

„Television, today, tomorrow and the day after

tomorrow“.

Dr. Stefan Arbanowski, Head of Competence Center

Future Applications and Media, Fraunhoferinstitut FOKUS

YouTube and Bild.de on home screens. Easily accessible with a remote control. This is no future vision

but, starting this year in May, a reality for TV sets from Philips. Some of the prototypes are already on

the market. But that is just the tip of the iceberg. Every major TV manufacturer will upgrade their TV

sets with Internet accesses. That will lead to, not only the commercials being interactive but new protagonists

will receive access to home sets. A revolution that will lead to new allocation battles and will

offer new possibilities for “niche sports” providers.

1

2

3

4

Jan Wendt, Gründer und Geschäftsführer MMH MediaManagementHamburg

Dr. Pietro Graf Fringuelli, Partner CMS Hasche Sigle

Christof Baron, COO Mindshare

Erik Peper, CEO Bild digital


VORMITTAG

Program

Check-in 09.00

09.45 · Main stage

Reception

10.00 - 10.30 · Keynote · Main stage

Significance of sports for media and brands in the era of convergence

Keynote: Bernd M. Michael, President German Marketing Association, Owner BMM Office for Brands Architecture

10.30 - 11.15 · Discussion · Main stage

Teasing topic „sports“: Public & private TV channels and the never ending dispute about the financing of sports rights

TV channels and their different strategies

The prices of sports rights, what is the current trend?

What are the implications of the crisis for each and every TV channel?

Discussion:

1 Oliver Reichert, CEO DSF

2 Michael Amsinck, Sports Commissioner ZDF

3 Frank Robens, Head of Sports Rights & Management RTL

11.30 – 13.00 · FORUM „RIGHTS“

Piracy as the biggest challange for Right Holders in sports:

How does the Premiere League deal with it?

What is the damage caused to the Premiere League?

What can Rights Holders do against it?

Speech: David Price, Head of Piracy Intelligence Envisional

Video platforms, file sharing networks and pirates:

Free run for sports pictures on the Internet?

What rights are being infringed upon through unauthorized

Internet offers?

What ways to implement those rights?

Speech: Dr. Sebastian Cording, Partner CMS Hasche Sigle

Prof. Dr. Winfried Bullinger, Partner CMS Hasche Sigle

Success story E-Gaming: How a new commercial sector

emerged from computer games

What sponsorship budgets are mobilised in the E-Sport

industry?

What are the growth potentials of E-Sport?

Speech: Jens Hilgers, CEO Turtle Entertainment

Electronics Sports Leagues: public domain or subject to

licence conditions?

What can E-Games learn from professional leagues?

What licences are needed?

Speech: Dr. Thomas Summerer, Partner CMS Hasche Sigle

13.00 - 14.00 · Lunch & Networking

11.30 - 13.00 · FORUM „CONVERGENCE“

Is T-Home better than Premiere – What is Telekom planning

with the IPTV rights of the Bundesliga?

Presentation of the new Bundesliga strategy by Deutsche Telekom

How Deutsche Telekom will make IPTV accessible to the mass market

Speech: Dr. Henning Stiegenroth, Director Sports Marketing

Deutsche Telekom

Years ahead when it comes to multimedia: What the sports media

industry can learn from the Austrian market leader „laola1.tv“

Why Mobile-TV and Internet-TV will prevail within the sports

industry

From which multimedia developments can clubs, associations,

fans and sponsors benefit?

Speech: Karl Wieseneder, Executive Shareholder of the

sportsman media holding

How to make money with your club website: Experiences

from over 50 clubs represented by perform

Which website-area generates the most money?

What are the growth potentials of the future?

How can sport benefit from the growing online-advertisement

sector?

Speech: Oliver Slipper, CEO Perform Group

1 2 3


NACHMITTAG

14.00 - 14.45 · Discussion · Main stage

International football associations: Search for new TV rights agencies or not?

How the commercialisation of TV rights has transformed over the years

What the Football Associations expect from agencies

Discussion:

1 Robert Müller von Vultjus, CEO Ufa Sports

2 Knut Kristvang, Director Marketing & Media Norwegian FA

3 Fadil Vokrri, President Kosovar FA

4 Ralph Zloczower, President Swiss FA

15.00 – 16.30 · FORUM “INTERNET”

How will sports consumption look like in 10 years time

and which business segments will result from it?

Will the trend to motion pictures continue?

How can clubs, media and leagues optimize their Online-Engagement?

Speech: Ralf Baumann, Director of “t-online.de” and responsible

for the website „fussball.de“

The ably extension of Offline-Sponsorships onto the Internet

How many euros should sponsors invest into online cross-linking?

What are the decisive advertising tools and performance indicators

on the Internet?

Keynote:

Michael Plate, Senior Executive Vice President Product and Partner

Management, Marketing, Strategy Interactive Media

Discussion:

Ralf Baumann, Director of “t-online.de” and responsible

for the website „fussball.de“

Michael Plate, Senior Executive Vice President Product and Partner

Management, Marketing, Strategy Interactive Media

Martin Schindler, Director Marketing Performance Adidas

18.45 - open end · Get-together

4.

SPORTS MEDIA SUMMIT

19th - 20th May 2009

15.00 – 16.30 · FORUM „FUTURE OF MEDIA”

“On all devices”: YouTube’s expansion plans and what

possibilities might result for the sports industry

How media and rights holders can benefit from YouToube’s

popularity

When will YouTube reach its aim „on all devices“?

Speech: Thomas de Buhr, Head of Media Solutions Google

Germany

Growth sector „Mobile“: What business models will result for the

sports and media industry?

Why nobody can escape the mobilisation of content

What revenue potentials might result for the sports and media industry?

Speech: Alex Sutter, CSO YOC

Virtual sports games as mass-market phenomenon and playing

ground for sponsors

Why E-Sport has become an integral factor in the Marketing-

Mix of companies

What new possibilities of performance control and pricing models

does digital sports offer to sponsors?

Speech: Alfred Hofer, Head of Marketing & Sales Greentube

16.30 - 17.30 · Coffee break & Offer of guided tours within the Innovationsforum Sports Media Broadcast

17.30 - 18.15 · Discussion · Main stage

Lack of media presence: Which way should German associations go when it comes to the commercialisation of their media rights?

What strategy do associations follow currently?

Why the Internet could be a solution for associations

Discussion:

1 Thomas Krohne, Executive Shareholder of the

sportsman media holding

2 Fritz Klein, CEO RTV Sports Sales & Promotion

3 Christa Thiel, President German Swim Association

4 Thomas Weickert, President German Table Tennis Association

5 Dr. Michael Vesper, General Director DOSB

18.15 - 18.45 · Main stage · Speech + 1:1-Talk

Commercialisation of rights 2.0: The future value added chain of sports leagues

Where do the biggest growth potentials lie for leagues?

What kind of Know-How is needed to fulfill them

What consequences does it imply for the organisation of a league

Speech + 1:1-Talk:

Christian Seifert, CEO DFL

Keynote

1

Keynote

1

2

3 4

2 3 4 5


Premium Partner

Contact:

Deutsche Telekom AG

Press Office

Tel. +49 (0) 228 – 18167777

presse@t-com.net

www.telekom.de

Contact:

CMS Hasche Sigle

Dr. Sebastian Cording

Stadthausbrücke 1-3

20355 Hamburg

Tel. +49 (0) 40 - 376 30-325

sebastian.cording@cms-hs.com

www.cms-hs.com

Contact:

InteractiveMedia CCSP GmbH

Michael Plate

T-Online-Allee 1

64295 Darmstadt

Tel. +49 (0) 6151 – 5002-100

m.plate@interactivemedia.net

www.interactivemedia.net

Deutsche Telekom

As one of worldwide leading service provider the Deutsche Telekom AG sets

international standards in the telecommunication and information technology

industry.

The corporation offers the whole amplitude of the IT sector and telecommunication

first hand – whether it is fixed networks, broadband Internet, mobile or

complex ITK solutions for business clients.

With T-Home the focus lies on the rising broadband market amid ideal customer

care and bonding within the voice and data communication. Fixed networks

are pioneers for the ever-growing broadband market and interactive

services – such as IPTV entertainment offers - as well as source for progressive

convergence – meaning the coalescence - of IT and TK services.

CMS Hasche Sigle

CMS Hasche Sigle is one of the leading German chambers. With more than

600 solicitors , the chamber covers all areas of national and international

business law.

CMS Hasche Sigle has years of experience and well-funded knowledge within

the sports law. The Chamber serves world-class athletes and international leading

sports rights agencies. We represent several football clubs from the Bundesliga

and advice companies within the sports sponsorship industry. Stadia

operating businesses, sports council companies and sports managers as well

as international and national sports associations belong to our clients.

InteractiveMedia CCSP

InteractiveMedia is a 100-perecent subsidiary of the Deutsche Telekom AG.

According to Internet facts of the online research consortium (AGOF) the

company lies on top of the quality marketers for digital media in Germany.

With an average of one billion page impressions per month InteractiveMedia

leads the IVW ranking of marketers with the highest coverage in editorial surroundings.

Within the online sports sector the company disposes the strongest

football coverage by means of t-online.de/Sport and fussball.de.

Thanks to its leading position in a growing market, InteractiveMedia offers its

clients individual premium solutions for online and motion picture advertisement,

mobile advertisement as well as Out-of-Home Media.


Meeting point for decision-makers within the sports and media industry

„If such a congress

didn’t exist,

we would need

to introduce one“

Wolfgang Niersbach

(General Secretary, DFB)

4.

SPORTS MEDIA SUMMIT


Exhibitors Innovationsforum

Fraunhofer Institut FOKUS

Kaiserin-Augusta-Allee 31

D-10589 Berlin

Tel. +49 (0) 30 - 34637197

Contact: Dr. Stefan Arbanowski

stefan.arbanowski@fokus.fraunhofer.de

www.fokus.fraunhofer.de

Impire AG

„AGROB-Medienpark“ Geb. 5

Münchener Straße 101b

85737 Ismaning

Tel. +49 (0) 89 - 45255144

Contact: Mario Hanos

mario.hanos@impire.de

www.impire.de

Nobeo GmbH

Kalscheurener Straße 89

D-50354 Hürth

Tel. +49 (0) 2233 - 969113

Contact: Stefan Hoff

stefan.hoff@nobeo.de

www.nobeo.de

Plazamedia GmbH

Münchner Straße 101g

D-85737 Ismaning

Tel. +49 (0) 89 - 996336300

Contact: Jürgen Buchs

juergen.buchs@plazamedia.de

www.plazamedia.de

Infront Sports & Media

Grafenauweg 2

CH-6304 Zug / Switzerland

Tel. +41 (41) 7231515

Contact: Jörg Polzer

joerg.polzer@infrontsports.com

www.infrontsports.com

MMH MediaManagementHamburg GmbH & Co. KG

Haus am Hafen - Steinhöft 5-7

D-20459 Hamburg

Tel. +49 (0) 40 - 280953-0

Contact: Jan Wendt

info@mediamanagementhamburg.de

www.mediamanagementhamburg.de

Penta Studiotechnik

Ludwig-Erhard-Straße 10a

D-85375 Neufahrn

Tel. +49 (0) 8165 – 953311

Contact: Helmut Vielweber

hvielweber@penta-web.de

www.penta-web.de

Wige Media AG

Am Coloneum 2

D-50829 Köln

Tel. +49 (0) 221 – 7887165

Contact: Tobias Vees

Vees.t@wige.de

www.wige.de


Event location

Commerzbank Arena

Mörfelder Landstraße 362 · D-60528 Frankfurt

The 4th SPONSOR S Sports Media Summit and the Innovationsforum

– Sports Media Broadcast will take place

within the Business Centre at the Commerzbank Arena

in Frankfurt.

Hotel

With the catchword „SPONSOR S Medienforum“, our

partner Hotel offer discounts:

Steigenberger Airport Hotel (5 Stars)

Unterschweinstiege 16 · 60549 Frankfurt am Main

Single room (breakfast included): 149 euros

Double room (breakfast included): 159 euros

Make your reservation by calling: +49 69 - 69752426

Lindner Hotel Residenz Main Plaza (4 Stars)

Walther-von-Cronberg-Platz 1 · 60594 Frankfurt am Main

Single room (breakfast included): 109 euros

Double room (breakfast included): 189 euros

Make your reservation by calling: 01805 - 463637

Congress

4. SPORTS MEDIA SUMMIT

19th May 2009 10h00 – 18h45

20th May 2009 10h00 – 16h00

Exhibition

19th May 2009 15h00 – 19h00

20th May 2009 09h30 – 16h30

Guided tours

19th May 2009 16h30 – 17h30

20th May 2009 12h00 – 14h00

Getting to the Commerzbank Arena

The 4th SPONSOR S Sports Media Summit and the Innovationsforum will

take place at the Commerzbank Arena in Frankfurt.

Coming from all possible directions, you need to follow the B 43/44 towards

Frankfurt City Centre, Stadium. Then, follow the signs named

“Sportverbände” across the Otto-Fleck-Schneise (road) to arrive at the

underground parking lot (entrance P1, Pförtner)

Near the car park, you will find the lift that will get you to the ground floor

of the Business Centre. Here you will find the Check-in.


4.

Hereby I register for:

SPORTS MEDIA SUMMIT

One-day ticket 4th SPONSOR S Sports Media Summit

495 euros plus VAT. (Early booking discount: 445 euros)

One-day ticket Innovationsforum - Sports Media Broadcast

210 euros plus VAT. (Early booking discount: 175 euros)

Two-day ticket 4th SPONSOR S Sports Media Summit and

Innovationsforum – Sports Media Broadcast

645 euros plus VAT. (Early booking discount: 595 euros)

Ticket for the exhibition Sports Media Broadcast:

125 euros plus VAT.

(Please note that on the first day you only receive admission to the site

starting at 3pm. Admission to the get-together is included in the ticket price)

Included in the Ticket price are:

SPONSOR S „Sports and Media“ report worth 73 euros

3 months magazine subscription (if you are not subscribed to SPONSOR S )

Congress documents with a detailed attendance list

Full-time catering during the congress

Company

Surname, First Name

Street, P.O. Box

Postal zip code, City

Country

Email

Telephone

City, Date, Signature

For us to be able to send you important information concerning our congress, it

is crucial to write down your email address.

Invoice address (if not the same as above)

Company

Surname, First Name

Street, P.O. Box

Postal zip code, City

Country

SPONSOR S Verlags GmbH

Philipp Klotz

Donnerstraße 10-20

D-22763 Hamburg

Tel. +49 (0) 40/413 30 08-12

Fax +49 (0) 40/413 30 08-49

Email: klotz@sponsors.de

Registration

Fax to:

+49 (0) 40/413 30 08-49

GENERAL TERMS AND CONDITIONS

SPONSOR S CONGRESSES

1. Purview

The following general terms and conditions regulate the

contract, binding attendees of panels and congresses

(Sports Media Summit and/or Innovationsforum on the

19th and the 20th of May 2009 at the Commerzbank

Arena in Frankfurt) organised by SPONSOR S Verlags

GmbH (hereinafter referred to as SPONSOR S ) and

SPONSOR S . Differing terms and conditions of the attendee

are not valid.

2. Registration/ Registration Confirmation

Your registration can be submitted via Internet, post,

fax or e-mail. Reception of your registration concludes

in a legally binding contract. In stroke of registration,

SPONSOR S publishes the names of its congress attendees

online in terms of ideal networking (not your personal

e-mail address!). Participants, who do not want to

make use of this service, must express this explicitly. As

far as nothing else is expressed, the delegates are going

to receive our gratuitous SPONSOR S Newsletter via email.

3. Service

The delegate fee is apiece excluding VAT. Catering as

well as congress documents and entry are included. In

case of programme changes, cancellation of speakers

or misprints the organiser is not liable. If the carrying

out of the event is not possible due to force majeure or

important reasons (for instance on health grounds of

speakers or too marginal number of participants) the

attendees get informed immediately. The admission fee

will be refunded. A claim to compensate travelling and

accommodation expenses as well as non-productive time

does not exist.

4. Maturity, Payment, Arrears and Set-off

The invoice serves simultaneously as registration confirmation

and is payable within 8 days of invoicing. If the

participant is in arrears with payment, SPONSOR S reserves

the right to levy a dunning charge in the amount of

5 Euro. Payment via cash or cheque is not possible; in

case of loss SPONSOR S is not liable.

5. Cancellation

In case of a cancellation (only in writing) until 7 days

prior start of the event SPONSOR S charges a cancellation

fee of 50% of the total amount . Afterwards, the total

delegate fee is due. Naming a substitute participant

in due course results in renouncing the cancellation fee.

6. Copyrights

The congress documents are protected by copyright.

Duplication, forwarding or further use of the congress

documents is only permitted with written consent by

SPONSOR S .

7. Liability

Lectures at the event are hold and thoroughly prepared

by qualified authors and speakers. SPONSOR S is not liable

in matter of topicality, accuracy and completeness

of the congress documents and the carrying out of the

event.

8. Court of Jurisdiction

Basis of this agreement is the German legislation. Court

of jurisdiction is Mainz, Germany

9. Data Protection

SPONSOR S protects personal data. SPONSOR S will

handle personal data confidentially and will only use

them in accordance with the Data Protection Act. Personal

data are all information that is saved in coherency

with your name.

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