ConstruCtors in muniCh
About 500 attendees from 22 countries, 70 national and international speakers as well as twelve speciality
panels: With a mixture of the well-established and the new as well as a further internationalisation, the 3rd
SPONSORs Sports Venue Summit proved to be the leading European congress of the industry in Europe.
WRitERS: steffen guthardt und philipp klotz
Despite the crisis on the financial
markets worldwide, the stadium
boom in Europe remains unbroken.
This became apparent directly in
the beginning of the third edition of
the SPONSORs Sports Venue Summit in the
Allianz Arena in Munich. Currently, in 29
counties on the continent comprising an
investment volume of about six billion Euros
stadia are being built, renovated or modernised!
Altogether 100 stadium construction
projects, a third of which are new
buildings, can be found while contemplating
the European map.
Among them is for example one of the
biggest and most modern future stadia in
Europe that shall be developed comprising
80 000 seats in Rotterdam. Jan van Merwijk,
Director Stadium Feyenoord Rotterdam,
impressed the audience with exclusive insights
into the plans for the 600-million-
Euro-project in the scope of a discussion
round on the main stage.
This year, the SPONSORs Sports Venue
Summit was also able to come up with numerous
innovations: Especially the new
thematic emphasis on “Bidding Countries
and Host Cities” enjoyed great popularity.
In two panels and on the main stage wellknown
international representatives provided
information about the current status
quo of their application and hosting projects
for the tournaments of FIFA, UEFA and
IOC. Especially the presentation of Andriy
Mykytiv, Head of Stadia Operations at LOC
Euro 2012, was followed with great interest.
After various speculations about the problems
concerning the preparations of European
Championship host Ukraine in the
media, the person responsible for stadia
himself expressed his opinion for the first
time in Germany. Mykytiv astonished ex-
perts and critics by promising details concerning
the progress of stadia and infrastructure.
The event was rounded off on the second
congress day by four topic-related stadium
tours. The practically-oriented tours enjoyed
great popularity among the attendees,
since, in varied ways, they had the unique
opportunity to take a look behind the scenes
of the Allianz Arena and take home
with them important insights.
You may watch online all congress highlights once again in a
report of SPONSORs Congress TV. Furthermore, you may find
further impressions of the event on www.sponsors.de/sportsvenuesummit.
Moreover, congress attendees have the exclusive
possibility to download selected presentations.
“We better do not open VIP boxes again at all.”
Wolfgang Niersbach, General Secretary German Football Association (DFB),
about the juridical difficulties of hospitality invitations
SPONSOR S Sports Venue Summit | EvEnt
“400 per cent more of stadium revenues”
Nicholas Gancikoff, Director of Stadium Projects Inter Milan, about the current advantages
the Premier League has in comparison to the Serie A concerning stadia
andriy mykytiv, Head of Stadia Operations LOC EURO 2012. paul BarBer, Executive director and Head of Commercial
Partnerships tottenham Hotspur.
“A paper weight per bidder of 1.8 tonnes.”
Andreas Abold, CEO abold, about the necessary documents for the
bidding process of the FIFA World Cup
“I personally do not believe that 300 000 tickets
were traded at Seatwave in the last year.”
Peter Peters, Executive Director of Schalke 04 about the significance of
secondary markets in ticketing
“By now, fast and cashless payment is desired,
due to swine flu etc.”
Bernd Burger, ICT Head of Department VfB Stuttgart, about the trend of
e-payment in stadia
“You cannot earn money by having a church in
Stefan Heim, Director of Staff VfB Stuttgart, straightens the criteria by
constructing stadium environments
„Italy – pizza, piazza, party!“
Greg Churchod, Director TSE Consulting, explains why the UEFA could
have allocated the EURO 2012 to Italy instead of Ukraine / Poland
“There can be no major sports event without
Martin Schnitzer, former CEO Innsbruck 2012, about financing the Olympic
“In the year 2022 a FIFA World Cup could be
played on artificial turf for the first time.”
Sebastian Karrer, CEO Sport Group/Polytan, is certifying a further
development of the synthetic turf
“The sales volume in the stadium has more than
doubled after having established the card.”
Wolfgang Holzhäuser, Speaker of the Executive Board Bayer Leverkusen, about the
advantages of e-payment in the BayArena
andreas aBold, CEO abold
Jan van merwiJk, director Stadia
hiro kishi, director Sponsoring
gaBriele handel-Jung, director of
Corporate Marketing Services and Media
attentive auditorium: international speakers are presenting stadium projects.
“This does not concern you, internationally
you are not in.”
Bernd Hoffmann, Chief Executive Hamburger SV, to Wolfgang Holzhäuser (in the audience) about the
topic of CO emissions for international flights of the Hamburger SV
need to talk: Representatives of Sportfive and imtech are discussing the new naming right of the HSV Arena.
BEHiNd tHE SCENES: Practically-oriented
stadia of EuropE”
The “Stadium Tour Germany” that took
place subsequent to the SPONSORs Sports
Venue Summit, allowed a unique view behind
the scenes of nine stadia and arenas
in Germany. With 40 attendees from 10
countries, among them South Africa and
United Arab Emirates, the stadium tour has
been a great success. Following a “from expert
to expert” concept the main persons
responsible of areas such as hospitality,
ticketing or energy management answered
to the attendees in every respective stadium.
The highlight of the tour was attending
the World Cup qualifier Germany against
Azerbaijan in the AWD Arena in Hanover.
The attendees were personally welcomed
by the General Secretary of the German
Football Association (DFB), Wolfgang Niersbach,
and were able to follow the match
from the DFB VIP area.
Qualifier match: A highlight of the stadium
SPONSOR S Sports Venue Summit | EvEnt
new technology: Experience e-payment
EvEnt | SPONSOR S Sports Venue Summit
get-together: to see and to be seen. service in a special manner: to the congress by limousine.
“Matches on artificial turf is currently not
thinkable in German professional football.”
Willi Hink, Director DFB, does not see artificial turf in the Bundesliga for the
“In Switzerland, already 60 per cent of all tikkets
are used in the design of ‘print at home’.”
Andreas Angehrn, CEO VisionOne, proves technical improvement in
“I consider realistic an arena used for events on
a maximum of about 200 days.”
Joachim E.Thomas, President Vereinigung Deutscher Stadionbetreiber
(Association of German Stadia Operators), about the probable capacity
utilisation of a stadium
“Nobody knows the difference between virtual
Rolf Bauer, CEO Daktronics Europe, to the discussion about pixel distance
of LED perimeter boards
“Also rotating boards had problems in the
beginning, for example caused by coaches who
felt bothered by them.”
Jochen A. Rotthaus, Executive Director TSG 1899 Hoffenheim, sticks to LED
“There are not as many sun games as you may
Hiro Kishi, Director Sponsoring Deutsche Telekom, considers the weather
difficulties of LED perimeter boards rather unproblematic
“Three beers, two fried sausages in nine seconds
– it´s possible.”
Ulla Thombansen, Executive Director Mutmanagement, exemplifies the
speed advantages of e-payment
connecting: Africa meets Asia. entertaining: Sportfive und Zächel.
networking: Get together in a relaxed atmosphere.