October 2010 Page 41
Page 42 Advertorial Wholesale/Wholesale Distributor Special Buying IssueEDI Transforms DMSi Customers’ Business Document ExchangeClients report that DMSi’s EDI software has changed the way that customers communicatewith trading. John Lewis, Snavely Forest Products’ eBusiness managersays Snavely is now capable of handling as many orders as customers can send,thanks to EDI.Omaha, Neb.–Working with a big boxretailer like Home Depot, Lowes orMenards can greatly increase profitabilityfor lumber manufacturers and distributors,but without the right communication tools,it can also bring frustration. DMSi’s EDIsoftware is designed to eliminate communicationissues by helping large manufacturers,dealers and big box retailers routinelyexchange business documents inan electronic format.It allows businessesto increaseefficiency and profitabilitywith everyd o c u m e n texchange.One companyseeing the benefitsof EDI is CapitalForest Products,who uses the softwareto ship productsto stores likeHome Depot andSouthern States.“In the season, itreally saves a lot oftime,” said MikeMoore, CapitalForest’s CFO. “Onthe accountingside, our invoicesare automaticallycreated, leaving nopaper trail.”EDI has changed the way that customerscommunicate with trading partners. Ittranslates and sends documents to asmany trading partners as the customerdesires. “We can now handle as manyorders as our customers can send us,”said John Lewis, Snavely ForestProducts’ eBusiness manager. “Becauseof that, it has improved our relationshipwith our customersand it’s one benefitwe can offer them.”In a traditional EDImodel, programmersare on staff tohelp manage andmap a company’sdata coming fromthe ERP to eachtrading partner.This is then sent tothe Value AddedNetwork (VAN),who forwards thecustomer’s informationon to theirtrading partner.DMSi’s model is setup differently. Datacoming directly outof DMSi’s Agilitysoftware will go toRepresentatives for Snavely Forest Products, whose yards are pictured inPittsburgh, Pa., state that because of EDI software’s ability to accommodate ordersefficiently, the firm’s relationship with their clients has improved.eCommerce hub,Kleinschmidt, whoreads, processes and translates the data.This process gives customers time tofocus on their core business processes.Transactions as a customer work in theopposite way. The customer sends purchaseorders to vendors and receivestheir EDI invoices. To ensure security andquality control, DMSi verifies and confirmsthe transaction automatically to preservethe integrity of the exchange.One of the most important reasons companieshave chosen DMSi’s EDI functionalityis because of the minimal chance forhuman error and omission. “EDI reallyhelps us whenever there are issues onquestions on invoices,” Lewis said. “Thedata is more accurate because that is thenature of EDI. It also allows us to showcustomers an audit trail, if asked.”The user-friendly software allows for vitalinformation to be processed immediately,thus eliminating the need for personnel tokey in the data. “Home Depot has takenthe functionalities several steps furtherwith the advance ship notice, whichensures that what is delivered to thestores is in fact what is on the truck,”Moore explains. “It significantly reducesthe discrepancies and short payments,allowing stores to receive products muchquicker.”Once a customer has the basic EDI infrastructurein place, they have the ability toadd modules and partners as needed.Capital Forest uses five customized modulesto enhance trading with Home Depot.“To make things easier, Home Depotremits payments through EDI and sendsmoney electronically,” Moore adds. “Itapplies the remittance advice automatically.If it can’t find the invoice number, itgenerates a message and allows a bookkeeperto manually apply payment.” Inaddition to having the ability to add morefunctionality by adding modules, EDI canalso allow for growth while maintainingpersonnel size. “Rather than eliminatingpositions, EDI has allowed us to grow andbe successful without adding staff,”Moore said. “If Home Depot and SouthernStates were to want a 10 percent productincrease, we wouldn’t have to grow ourstaff.”DMSi’s EDI is a great product for companieslooking to increase communicationcapabilities with trading partners. Alongwith the numerous time and money-savingbenefits, it allows companies to makea positive impact on the environment byusing fewer resources to manuallyprocess orders, invoices, shipping noticesand other business documents. With EDI,customers no longer have to go throughthe hassles of copying and printing documents.It is specifically designed to deliverintelligent communication solutions forhigher levels of performance and morecontrol over business.About DMSiWith 32 years in the business and nearly400 customers ranging in sales from $2million to $2 billion in over 1,500 physicalyards/warehouses; DMSi is the nation’slargest and longest standing productssoftware firm. DMSi is time tested, industryproven and poised to provide customerswith a lifetime of partnership andtechnology leadership.To learn more, call DMSi at 800-347-6720 or visit us online at dmsi.com.•Please Visit Us atNAWLA Booth No. 704
October 2010 Advertorial Page 43RICHARDSON TIMBERS—Providing Quality Products For More Than 60 YearsAbel Rivera (foreground) and Diego Marquez (background) working on resawn material.D a l l a s , T e x a s —RichardsonTimbers located here, has been servingthe construction industry for over60 years, and is one of the leaders incustom millwork and manufacturing ofcustomized timbers. Richardson hasthe capabilities of delivering productsthroughout the United States.“We serve wholesale distributionyards throughout Texas, Missouri,Kansas, Arizona, New Mexico,Oklahoma, Louisiana, Arkansas,Florida and the Carolinas,” said BobbyCrowley, general manager atRichardson Timbers. “We have thefacilities, expertise and experience tomeet the needs of any stocking distributorin North America. In addition, wedo a lot of reman work for wholesalersand wholesale distributors. We arevery specialized, because we don’twant to be someone who just sells timbers.Richardson Timbers is able tooffer wholesale products with unparalleledservice and quality.”Richardson Timbers offers custompatterns, rafter tails, trailer flooring,corbels, surfacing, resaw boards anddimension, rip boards and dimension,most Southern Yellow Pine patterns,precision end trimming and saw texture.Richardson stocks No.1 andBetter green Douglas Fir in sizes up to20x20 and lengths up to 40-feet; No. 1and Better Appearance Western RedCedar in 16x16 and lengths up to 32-feet; No. 1 kiln-dried and Tru-Dry Fir insizes up to– 2x16 and lengths up to24-feet (larger sizes available uponrequest); and Douglas Fir in sizes 1x6,2x6, 1x8 & 2x8 from 6 through 16-footRIL only - board or pattern; and oaktimbers up to 12x12 and in lengths upto 20 feet.Richardson Timbers provides productsto a variety of custom design andfabrication companies. Richardson willsend both raw materials and finishedproducts for custom homes, commercialbuildings, restaurants and manyother applications. “The success andrespect we have achieved in thisindustry is due to the close workingrelationship we have with our vendorsand suppliers,” Crowley said. “Ouremployees bring to the industry acombined total of 125 years of experience,which allows our company tooffer integrity, honesty and the willingnessto be the solution for all your timberneeds. Our company has beenaround for 60 years, doing what itdoes best and we will be around foranother 60 years, because of our dedicatedemployees providing the bestpossible service to our customers.”Richardson Timbers is a proud memberof the Lumbermen’s Association ofTexas, the North American WholesaleLumber Association, the TexasAssociation of Builders, and theNational Association of HomeBuilders. For more information visitwww.richardsontimbers.com.•Lucio Martinez cutting a Cedar bracket on Richardson Timbers’ bandsaw.
Page 44 Advertorial Wholesale/Wholesale Distributor Special Buying IssueLUA–Hot Work SafetyRemains Hot TopicOne of the hottest topics these days infire protection is hot work safety.According to a study by the NationalFire Protection Association, in 2003-2006, fires involving cutting or weldingtorches, burners, or soldering equipmentcaused an estimated 5,600 structurefires. This resulted in 22 civiliandeaths, 223civilianinjuries, and$208 millionin direct propertydamageyearly.The forestproductsindustry isnot immuneto this.According toLumbermen’sUnderwritingAlliance, hotwork losseson averagemake up11.1% of customers’propertylossesannually.“Gettingpeople to recognizethepotential firehazardsassociatedwith hot workis one of themore challengingissues in lossprevention.Many peoplethink fireswon’t happento them andfail to appreciatetheunintendedc o n s e -quences ofnot having apolicy fordealing withthis kind ofactivity. Inreality, it canbe one of themost dangerousoperationsperformedin thework environment,notonly for facilities,but for employees as well. LUAspends a great deal of time and efforteducating our customers in hot worksafety by providing training seminarson proper guidelines and offering othersafety-related materials,” LUA VicePresident of Technical Services CraigSmith.It is important to remember that hotwork is not just cutting and welding; it isany temporary maintenance or renovationoperation producing heat and/orsparks. Examples include brazing,grinding, cutting, soldering, torchappliedroofing, and welding. Theseprocesses, when uncontrolled or usedirresponsibly, can easily create a pointof ignition for a fire.An effective hot work policy requirestime and effort:• Relocating storage• Shutting down a process line• Setting up fire-retardant tarpaulins• Wetting down a floor• Removing oily depositsThe cost to safeguard is but a smallfraction of the potential loss of buildingsand business due a devastating fire orexplosion.One of the best safeguards is implementationof a hot work permit system.This requires involvement at all levels$3,500,000 hot work loss caused by cutting and welding.of a company. The hot work permittracks each step of a hot work job andserves as a guide, as well as a warningtag. A permit should not be issuedunless the following requirements aremet:An approved area for cutting andwelding (e.g. maintenance shop) hasbeen designated.Combustiblematerialshave beenrelocated atleast 35 feet(11 meters)from thepoint of operation.If theycannot berelocated,they shouldbe shieldedby non-combustiblematerial.Combustibleflooringshould beshielded withwet sand,fire-retardanttarpaulins, orsheet metal.Cutting sparks destroy manufacturing plant; total loss of $6,500,000.Hot work fire causes $1,385,000 in damages.The areashould alsobe cleaned,especially ofoily depositsand trash.Duct openingsshouldbe blocked.Openings inexposedwalls, floors,and ceilingshould alsobe coveredwith noncombustibleor fire-stopmaterial.Before initiatinghotwork at rooflevel or onscaffolding,be sure thatthe areabelow issecured andany sparks orhot debriswill notcause a fire.During hot work, a trained andequipped spark watcher should be stationedat the site, as well as any adjacentor lower levels.While it is easy to treat property lossas inevitable, LUA firmly believes thatthe majority of property losses are preventable.Driven by the expertise of onstaffloss prevention team, LUA helpspolicyholders identify and assess riskto develop proactive, cost-effectiveproperty conservation programs thatprotect against loss, and safeguardbusiness continuity.LUA offers on-site safety training,working closely with your managementand floor supervisors. We provide freesafety materials such as warningdecals, lockout tags, hot work permits,and self-inspection forms. For additionalinformation on LUA’s loss preventionprogram, visit www.LUA.cc.•Please Visit Us atNAWLA Booth No. 530Oregon-Canadian Forest Products—Quality Focused and People OrientedNorth Plains, Ore.—Establishednear Portland in 1977 by WayneHolm, Oregon-Canadian ForestProducts Inc. manufactures DouglasFir and Hemlock Softwood lumber ingrades that range from clear toindustrial.The firm operates a 25-acre facilityin North Plains, a plant in Newberry,S.C., and a sister company inManchester, England. Over theyears the company’s product linehas grown to include Western RedCedar. In addition, Oregon-Canadianalso imports and manufactures largevolumes of lumber from SouthAmerica for a variety of specialtyapplications. According toOregon-Canadian’s VicePresident Mike Holm, the companyis known for its high-endspecialty lumber products. Heexplained, “At our facility inNorth Plains, our number onevolume of Softwood lumber isDouglas Fir, followed byHemlock and Western RedCedar.”Producing well over 700 differentitems, Oregon-Canadianoffers a diverse product line.An employee is shown here at the company’s grading station operatingone of their four moulders.“We’re more of a custom operationthan a specific manufacturerof particular products,”Holm commented. “We workwith our raw material in a formthat can be changed into a lotof different things, dependingon the value and what we cansell.”The facility in Oregon is acomplete remanufacturingoperation, complete withresaws, an edger, sortingchains, dry kilns, and fourplaner/moulder operations.Holm mentioned that approximately35 million board feet ofproduction goes through Oregon-Canadian’s facilities. “Through theyears an average number of whatwe’ve moved includes eight to 10million board feet out of our facility inSouth Carolina, 25 million feet herein Oregon, and there have beentimes in the past that we’ve done asmuch as 40 million board feet,” hesaid.Holm also said that Oregon-Canadian’s continued success canbe attributed in part by consistentlyinvesting back into the company.“We stay within ourselves, meaningthat we’re not trying to do too muchall at once. As we’ve made money,we’ve also carefully invested backinto the company.“We’ve tried to hire really good peoplethat fit well within the team,” hecontinued. “I think part of being successfulis when you have people thatfit well within the team. When you’vegot a good team that works together,everybody has their own areas ofresponsibility and that makes thingseasier. We have people that are honestand do their best to satisfy theBy Wayne Millercustomer’s needs. When you get aspecific time frame from Oregon-Canadian, we usually make thathappen.”The sales team at Oregon-Canadian is made up of about 10experienced and knowledgeableemployees. Holm said, “Our salespeopleare very, very informed aboutour products and they use theirknowledge to help the customermake an informed decision abouttheir purchase.”The staff at Oregon-CanadianOregon-Canadian’s 1x4 S4S vertical (edge) grain lumber.Forest Products value theirbusiness relationships. “We stillfeel this is a people businessand our business is built onrelationships,” Holm said.“Obviously with the advent oftechnology, that’s changingsome things. At Oregon -Canadian it’s people doingbusiness with people. Whenyou get into the quality of theproduct, the surfacing, thegrading and all of these things,it’s done by people. Our peopleThe facility in Oregon is a complete remanufacturing operation,complete with resaws, an edger, sorting chains, dry kilns, and fourplaner/moulder operations. This is an image of 12-inch No. 1 andBetter timber on the resaw.have to be able to explain that; it’snot a piece of plastic that’s going tocome out the same way every time.It’s lumber; it’s wood. So we try tofind people who can build relationships,do what they say they’re goingto do, produce a quality product—and it works.”Oregon-Canadian Forest ProductsInc. has been certified by theForestry Stewardship Council (FSC)since 2001. The firm is a member ofthe North American WholesaleLumber Association (NAWLA),National Wood Flooring Association(NWFA), Western Wood ProductsAssociation (WWPA) and theInternational Wood ProductsAssociation (IWPA). For more informationvisit www.ocfp.com.•Please Visit Us atNAWLA Booth No. 820
October 2010 Page 45
Page 46 Advertorial Wholesale/Wholesale Distributor Special Buying IssueQuality, Customer Service And Innovation Remain The Focus At DURGIN & CROWELL LUMBER CO.Durgin & Crowell, located in New London, N.H., is a fully integrated forestresource company. Its modern Pine mill saws up to 32 million boardfeet per year, and no byproduct goes to waste.New London, N.H.–Amidst a year oftransition, Durgin & Crowell continues tomove forward, always looking for newways to add value to its Eastern WhitePine (EWP) lumber. Continuity of ownershipand management at the NewHampshire mill help ensure that Durgin &Crowell remains an industry leader.From its modern facilities and exceptionalcustomer service, to SustainableForestry Initiative ® (SFI) certification andits pre-coated Enhance paneling, thereare many reasons why Durgin & Crowellhas remained healthy throughout a historicallydifficult market.Modern Production FacilityDurgin & Crowell is a fully-integrated forestresourcecompany. Itsmodern Pinemill saws upto 32 millionboard feet peryear, and noEnhance Pine paneling, developed by Durgin & Crowell,is a pre-coated product with a VOC-free manufacturingprocess.byproduct goes to waste.“In this market, it’s more important thanever to get the most from every log youpurchase,” said B Manning, the company’sSales Manager. So, it’s a good thingthat Durgin & Crowell’s facility isdesigned to maximize production efficiency.The sawmill is equipped with astate-of-the–art sharpening room, laserguidedsaws, and the first fully automatedgrader in North America for EWP.Durgin &Crowell’s 18computercontrolleddrykilns are eachrelativelysmall, whichadds consistencyto thed r y i n gprocess. Themodern planermill runstwo lines: aWeinig/Waco30XL moulderand a Yates-American A20 planer.Each has its own in-linemoisture meter. All knifegrinding is performed inhouse.Adjacent to theplaner mill is a large distributioncenter, where all finished lumberis stored indoors and loaded onto trucks.Durgin & Crowell sells EWP in sevengrades, dressed in over thirteen patternsand a variety of widths and length.Year of TransitionDurgin & Crowell’s owner and president,Peter O. Crowell, passed away suddenlyin October 2009. “Big” Peter, along withArthur Durgin, founded the company inChuck Gaede, sales associate, and B Manning, sales manager at Durgin& Crowell, rely on decades of personal experience in the Pine industryas they assist customers.1976. Over the next 30+ years, the companygrew into one of the largest producersof EWP lumber in New England.Peter O. Crowell learned the value ofthinking ahead, being innovative and takingchances, while putting money andresources back into his business.Although Big Peter was the company’sowner and president, for the last severalyears he was happy to leave the day-todaymanagement of the company to hisson, Peter B. Crowell, and the departmentsupervisors. Peter B has served asGeneral Manager since about 2004, andhis brother Ben, now a co-owner, hasworked at the company for almost 10years.After their father’s passing, Peter andBen made the survival and continuingoperation of the business their top priority.As Peter B said, “We’ll continue tokeep the same focus: reliable productionand delivery of high-quality lumber.That’s what keeps the company goingand keeps people employed.” At thesame time, Durgin & Crowell has not lostsight of the future, and continues to trynew things.E n h a n c e Pine PanelingEnhance pine paneling, developed byDurgin & Crowell, is more than justanother pre-coated product. Most importantly,it looks great, and is available in arange of patterns and colors. The manufacturingprocess is VOC-free, and theuse of UV-cured coating means it’s betterfor the environment than many conventionalcoating techniques.In-line profile sanders and de-nibbersensure that the surface of each boardreceives even and consistent coverage.Durgin & Crowell uses its highest gradesfor Enhance, and each course iswrapped and packed with care, in orderto minimize movement and slippage duringtransport. For all these reasons,Durgin & Crowell feels its Enhance panelingis the best the market has to offer.SFI CertificationIn late 2009, Durgin & Crowell receivedcertification under the SFI ® fiber sourcingprogram. Enrollment and compliance inthe SFI ® program requires an investmentof time and money that can be scarce ina down market. However, Durgin &Crowell believes in the merits of the program,and certification is another meansto demonstrate the company’s commitmentto the principles of sustainableforestry. It’s also an investment.Certification adds value to its products,but is also a signal that the ownershipand management intend to be in thebusiness for the long haul.Sales ContactsB Manning (ext. 216), the SalesManager, has been at Durgin & Crowellsince the beginning. He learned the Pinebusiness from the ground up, and is aformer Chairman of the Board of NELMA.Chuck Gaede (ext. 220), SalesAssociate at Durgin & Crowell, has beenat the company for almost ten years.Chuck is a member of the NELMA Boardof Directors.For more information about the company,Enhance paneling and SFI ®certification, you can visitwww.durginandcrowell.com, or call theoffice at 603-763-2860.•Please Visit Us atNAWLA Booth No. 419
October 2010 Page 47
Page 48 Advertorial Wholesale/Wholesale Distributor Special Buying IssuePPG MACHINE APPLIED COATINGS, Your Partner For Today’s EnvironmentFrom Left to Right: Ken Barry, Dave Siteman, David Jeffers, Jon Westmaas, Craig Combs and PatrickHanulak.Front row from Left to Right: Liz Egan, Rindy Learn and Beth Kirol; back row: Tim Hurley and Patrick Hanulak.P i t t s b u r g h , P a . – PPG MachineApplied coatings, headquartered here,has been a pioneering force in themachine applied coatings industry for70 years and is positioned to supplymachine coaters and their customersenvironmentally responsible productstoday, tomorrow and for years tocome.There are three key components toPPG’s success and their customer’ssuccesses, which allow them to keeptheir company at the forefront of theindustry:• Technology to develop environmentallyfriendly products• Multi level customer developmentwith superior support and service• Backed by the power of PPG:depth of technology, marketing, anddistributionBeth Kirol, technical manager for PPGMAC, said “technology and resourcesto develop environmentally responsibleproducts, coupled with the needsof our customers to meet the moststringent performance and environmentalstandards, is evident in ourproducts that we deliver.” PPG currentlyoffers a variety of primers andfinishes that are less than 100 g/LVOC (Volatile organic compounds)and HAPS (Hazardous Air Pollutants)free and are launching products thatwill allow their customers the ability tofurther their eco-friendly practices.As a market leader, PPG prides themselveson dedicated customer supportand quality, daily customer service.David Jeffers, national sales managerfor PPG MAC, noted “ we have developeda culture from our sales to customerservice reps to our research anddevelopment team, that the customercomes first.” PPG delivers on thismodel by creating a network ofemployees whom their sole responsibilityis to the factory-applied market.Jeffers continued “with 10 employees,that combined have over 120 years inthis business segment, we continue toearn our reputation as the leader in thefactory applied coatings industry.”Patrick Hanulak, PPG product managerstated “each customer and theircustomers, allow us to create anunique relationship with custom colortools, co-branding point of sale materialand marketing that deliver a customizedfirst impression.” Many ofPPG’s products offer ready mix colorsor can be tinted from PPG’s exclusiveVoice of Color® color system. PPGMAC is also working on innovativeways to make color blending availablein a more cost effective way whileincreasing overall color flexibility andquality and using the latest in painttechnology and equipment.Pittsburgh-based PPG is a global supplierof paints, coatings, chemicals,optical products, specialty materials,glass and fiberglass. The companyhas more than 150 manufacturingfacilities and equity affiliates and operatesin more than 60 countries.For more information about PPG andPPG Machine Applied Coatings, visitthem on the web at www.ppgmachineappliedcoatings.comor call 1-877-622-4277.•Please Visit Us atNAWLA Booth No. 318