The Softwood BuyerP.O. Box 34908Memphis, TN 38184-0908Address Service RequestedPRSRT STDU.S. POSTAGE PAIDMEMPHIS, TENN.PERMIT 270Vol. 25 No. 3 The Softwood Industry’s only newspaper.....now reaching 41,283 firms (20,000 per issue) May/June 2010NAWLA’s New Annual Conference Packed With ActivitiesNew Orleans, La.–Approximately 120 members and guests attendedthe recent – and first-ever – annual conference and regional meeting of theNorth American Wholesale Lumber Association (NAWLA), based in RollingBy Terry MillerMeadows, Ill.The three-day event was packed with three receptions, committee meetings,NAWLA leadership meetings, informational sessions, guest speakersAdditional photos on page 10 Continued on page 19Kerlin Drake, Anthony Forest Products, El Dorado, Ark.; Mel Lundberg, Elof Hansson, Suwanee,Ga.; Gary Vitale, new president of NAWLA, Rolling Meadows, Ill.; Jim and Ann Robbins, RobbinsLumber Inc., Searsmont, Maine; and John Austin, Gulf Coast Shelter Inc., Daphne, Ala.NAWLA Regionals Bring Good NewsVancouver, B.C.–The North American Wholesale Lumber Association(NAWLA) recently concluded well-attended regional meetings, according toa spokesperson for the association. Most recently, NAWLA met at TheBruce Kulzer, Hood Distribution, Hattiesburg, Miss.; Chris and Marnie Beveridge, Skana ForestProducts, Richmond, B.C.; Mark Junkins, McShan Lumber Co., McShan, Ala.; and SusanFitzsimmons, Snavely Forest Products Co. Inc., Pittsburgh, Pa.By Wayne MillerVancouver Club here with approximately 120 members in attendance.These meetings serve as a vehicle to disseminate information among members,who also take advantage of the opportunity to network within their peers.Additional photos on pages 12 & 14Continued on page 19Mark Hoenisch, McFarland Cascade, Tacoma, Wash.; Jeff Moore, Hampton Lumber Sales,Portland, Ore.; Mike Holm, Oregon-Canadian Forest Products, North Plains, Ore.; and ScottSwanson, Stimson Lumber, Portland, Ore.LAT Hosts Texas ConventionBy Terry MillerSan Antonio, Texas–Forty-seven companies exhibited services andproducts recently at the annual convention and trade show hosted by theLumbermen’s Association of Texas (LAT), and held at the Henry B.Additional photos on pages 37 & 38 Continued on page 19Brian Williams, Olympic Industries, North Vancouver, B.C.; Larry Petree, Lazy S Lumber Inc.,Beaver Creek, Ore.; Carlos Furtado, Sawarne Lumber Co. Ltd., Richmond, B.C.; and Wayne Miller,The Softwood Forest Products Buyer, Memphis, Tenn.WWPA Members Hear Industry PredictionsPortland, Ore.–The Western Wood Products Association’s (WWPA)annual meeting, which was recently held here at the Embassy Suites Hotel,posted increased attendance over last year’s event. Approximately 120Additional photos on pages 16 & 36By Wayne MillerContinued on page 19Jamie Hursh, Richardson Timbers, Dallas, Texas; Bobby Davis, Cassity Jones Inc., Longview,Texas; Scott Ringer and Steven Rogers, Richardson Timbers; and John Jones, Cassity Jones Inc.Paul Owen, Vanport International, Boring, Ore.; Jim Sharnhorst and Rick Northrup, Idaho ForestGroup, Coeur d’Alene, Idaho; and Mel Lundberg, Elof Hansson Timber Division, Suwanee, Ga.
Page 2Who’s Who In SoftwoodsThe Softwood Forest Products BuyerAPA PRG-305 Stock GlulamBeam Standard ApprovedFor more APA News and Information, go to www.apawood.orgRichard A. BrownRichard A. Brown isthe owner-manager ofQuality Truss Co. Inc.in Inola, Okla.Quality Truss Co. Inc.manufactures commercialand residentialtrusses in SouthernPine and MSR SPF(No. 1, 2x4, 2x6, 2x8).Shawn Enoch worksas the Director of Sales& Marketing for CedarSiding Inc., inRochelle, Ill.Over the last 22 years,Cedar Siding Inc. (CSI)has positioned itself asan industry leader infactory applied coat-Lacey Act BeginsAmended PhaseWashington, D.C.—According toWoodworkingNetwork.com the initialenforcement of the amended LaceyAct recently took affect for basic informationtransparency requirementsincluding guitars, revolvers, handtools, pool cues and certain types offurniture.Amended in 2008, the U.S. Lacey Actmakes it a federal crime to trade inillegal wood products. Many sectors,under a phased in process, also haveto declare the scientific name and thecountry of harvest for any plant con-Darel DevenportDarel Devenport isthe owner of WhiteMattress Co., locatedin Roswell, N.M.White Mattress isa manufacturer ofbed foundations andwaterbeds. Devenportpurchases over100,000 board feet ofRobert L. Steele is theowner and president ofS.S. Steele & Co. Inc.in Mobile, Ala.S.S. Steele & Co. Inc.manufactures roof andfloor trusses and wallpanels (2x4 through2x12, S4S, No. 3, No. 2and MSR). The companyDave DuncanDave Duncan beganworking in sales forLazy S Lumber inBeavercreek, Ore., onSept. 1, 2004, after a20-year stint in sales foranother well knownWestern Red Cedarsupplier. His first job inthe forest productsContinued on page 21 Continued on page 21Continued on page 21Shawn Enoch Robert L. Steele Chip WoodChip Wood serves ascommodities manager/sales manager forBoise Cascade LLC’sdistribution center inPortsmouth, N.H. He isresponsible for purchasingmany of thecompany’s products,from Fir and Pine ply-Continued on page 21 Continued on page 22 Continued on page 22THEWASHINGTONSCENEstituents of their imported products.This affects all wood product sectorsincluding those importing sawn timber,flooring, and joinery.For example, now an importer ofchairs manufactured in Vietnam willdeclare that the wooden frame ismake of teak from Thailand. Collectedby United States Department ofAgriculture’s (USDA) Animal andPlant Health Inspection Service(APHIS), this information will allow theimplementing agencies to targetenforcement actions and betterunderstand how the U.S. marketdemand for wood products is affectingforests worldwide.“The declaration requirement of theLacey Act is a critically important partof achieving greater supply chainThe APA Glulam ManagementCommittee has approved theStandard for PerformanceRated APA EWS StockGlulam Beams, PRG-305.With an emphasis on 1.9E-2400Fb and 2.2E-3000Fbglulam beam products, thisStandard supports the promotionof APA stock glulambeams. Glulam products trademarkedto PRG-305 will be manufactured withbalanced layup combinations usingthe standard framing widths of 3-1/2and 5-1/2 inches, framing appearanceclassification, zero camber, and I-joistcompatible depths of 9-1/2, 11-7/8,14, 16, and 18 inches.Market Report:Foreclosures ContinueForeclosures are in the news and willbe around for many more months.Many of the foreclosures and pastduemortgages are concentrated inthe formerly hot markets such asCalifornia, Las Vegas, Phoenix andsouthern Florida as well as the economicallydistressed markets of theGreat Lakes region. Actually, only 12states accounted for a little over 70percent of all foreclosures started inthe last half of 2009. Although foreclosuresare adding to excess inventorytransparency and legality, the overarchinggoals set forth by Lacey,”Alexander von Bismarck of theEnvironmental Investigation Agencysaid. “For the first time, companiesare required by law to ask basic questionsabout their supply chains andunderstand exactly where their woodcomes from.”Enforcement of the ban on trade inillegal wood has been in effect sincethe law passed on May 22, 2008. InNovember 2009, the first publicenforcement action occurred whenthe government raided Gibson Guitarfacilities in Nashville, Tenn.Von Bismarck noted that awarenesslevels appear to be significantly higheramong sectors submitting declarations.The form for declaration can befound on the APHIS website. Theinformation can be printed and mailedby importers to APHIS or electronicallyvia an automated broker interface.An electronic interface is said tobecome publicly available in the futureas the U.S. government continues torefine the implementation of the LaceyAct.•Steve Courtney ElectedAs ChairThe American Forest ResourceCouncil (AFRC) based in Washington,D.C., recently reported that SteveA P Ain all states, the severe problems areconcentrated in just the 12 states.“The foreclosure situation,coupled with the largeinventory of homes on themarket, means that woodproduct manufacturers mayhave to wait even longer fora housing starts rebound.Most forecasters thoughtthe rebound would begin this year andwhile we think housing starts willincrease modestly in the second halfof 2010, a meaningful housing recoverymay not begin until 2011,” saidCraig Adair, APA Market ResearchDirector.According to a recent report by SantaAna, California-based First AmericanCoreLogic, Florida now has the thirdhighestpercentage of homes withnegative equity as of February 2010.Negative equity is often referred to as“under water” or “upside down” propertieswhere the borrower owes moreon their mortgage than their propertiesare worth. In February, over 48percent of all Florida’s mortgageswere under water. That means thatnearly 2.2 million of the more than 4.5million Florida mortgages are nowupside down. There are also an additional171,710 Florida mortgages (anContinued on page 23Courtney of Sierra Pacific Industries(SPI) has been elected chairman ofthe Timber Purchasers Committee.The committee oversees variousactivities related to timber productionon Washington Department of NaturalResources (DNR) managed trustlands.According to the AFRC these landsreturn between $150 million and $300million per year to several specifictrusts and to DNR’s land managementfunds. AFRC also said that most trustrevenues are produced via timber harvest,which provides approximately600 million board feet annually.Courtney moved from Burney, Calif.,when SPI built their Mt. Vernon facility.Prior to joining SPI, Courtneyworked for Malheur Lumber in JohnDay, Oregon.•Oregon ForestRestoration HearingThe Senate Energy and NaturalResources Subcommittee on PublicLands and Forests convened a hearingon the Oregon Eastside ForestsRestoration, Old Growth Protectionand Jobs Act of 2009, which was introducedby Subcommittee ChairmanSenator Ron Wyden.The result of discussions betweenmembers of the eastern Oregon forestproducts industry and the environ-Continued on page 22
May/June 2010 Page 3Table of ContentsFEATURES:NAWLA Annual Conference . . . . . . . . .1NAWLA Regionals Bring Good News . . .1LAT Hosts Texas Convention . . . . . . . . .1WWPA Members Hear Industry Predictions .1Northern Kentucky Cedar . . . . . . . . . . .4NORDIC ENGINEERED WOOD . . . . . . .6Tiny TMBERS . . . . . . . . . . . . . . . . . . . . .11Marketing & Selling Green . . . . . . . . . .13HANCOCK LUMBER CO. . . . . . . . . . . . . . . .15SCMA Annual Meeting . . . . . . . . . . . . .17ROSBORO Shakes Up Industry . . . . .18DEPARTMENTS:Who’s Who in Softwoods. . . . . . . . . . . 2Washington Scene. . . . . . . . . . . . . . . . 2APA News . . . . . . . . . . . . . . . . . . . . . . . 2Midwest Business Trends . . . . . . . . . . . 7West Coast Business Trends . . . . . . . . 7Retail Review . . . . . . . . . . . . . . . . . 8 & 9Western Business Trends. . . . . . . . . . 26Northeast Business Trends. . . . . . . . . 26Ontario/Quebec Business Trends . . . . . 27South/Southeast Business Trends . . . . . 27Stock Exchange . . . . . . . . . . 30, 31 & 32Trade Talk . . . . . . . . . . . . . . . . . . . . . . 40Obituaries . . . . . . . . . . . . . . . . . . . . . . 44Classified Opportunities . . . 44, 45 & 46Softwood Calendar . . . . . . . . . . . . . . 45Index of Advertisers . . . . . . . . . . . . . . 46A Bi-Monthly newspaper servingNorth America’s Softwood Forest Products BuyersPublished bySoftwood Trade Publications, Inc.1235 Sycamore View P. O. Box 34908Memphis, Tenn. 38134Tel. (901) 372-8280 FAX (901) 373-6180Web Site: www.softwoodbuyer.comE-Mail Addresses:Advertising: firstname.lastname@example.orgEditorial: email@example.comSubscriptions: firstname.lastname@example.orgWayne Miller - President/Executive EditorGary Miller - Vice President/Managing EditorPaul Miller Jr. - Vice President/Assistant Managing EditorTerry Miller - Vice President/Associate EditorPaul Miller Sr. - Secretary/TreasurerRachael Stokes - Advertising ManagerSue Putnam - Editorial DirectorMichelle Keller - Associate EditorJohn M. Gray Jr. - Production/Art DirectorWalter Lee - Production/Asst. Art DirectorLisa Carpenter - Circulation ManagerCanadian Correspondents: Toronto, Ontario, Vancouver, B.C.The Softwood Forest Products Buyer is the product of acompany and its affiliates that have been in the publishing businessfor over 84 years.Other publications edited for specialized markets and distributedworldwide include:National Hardwood Magazine • Hardwood Purchasing Handbook •Import/Export Wood Purchasing News • North American ForestProducts Export Directory • Imported Wood Purchasing Guide• Green Book’s Hardwood Marketing Directory • Green Book’sSoftwood Marketing Directory • Dimension & Wood ComponentsBuyer’s GuideSubscriptions: U.S. and Canada: $65 (U.S. dollars) - 1 year; $75 -2 years; $90 - 3 years; Foreign (airmail) $140 - 1 year; $235 - 2years. Canadian and foreign orders must be paid by check drawnon U.S. bank or by wire transfer. Fax for more information.The publisher reserves the right to accept orreject editorial content and Advertisements atthe staff’s discretion.
Page 4The Softwood Forest Products BuyerNORTHERN KENTUCKY CEDAR Sustains 20-year Commitment To Distinctive SpeciesBy M.A. WallaceNorthern Kentucky Cedar, in Maysville, Ky., is one of the largest operations inthe Eastern Red Cedar market, operating from a 15-acre facility. Since thisphoto was taken, the company has added about 7,000 square-feet under-roofoperations.Northern Kentucky Cedar’s newest product development is an Eastern RedCedar closet system that provides all of the wardrobe protection of a Cedarlinedcloset without the expense of lining the entire closet with wood.At Northern Kentucky Cedar key personnel include (left to right) DanReeder, president; Teri Reeder, secretary-treasurer and Joe Berry, vicepresident.Northern Kentucky Cedar uses a six-head Wood-Mizer resaw to producespecific dimensional lumber for customer orders.DURGINCROWELLTRIED AND TRUE.Manufacturers of Quality Eastern White PineMost of the timber that arrives at Northern Kentucky Cedar is brought inby pickup truck and unloaded with a John Deere loader.M a y s v i l l e , K y . –When the wind blows pastNorthern Kentucky Cedar, townspeople here knowthat Dan Reeder is still doing what he loves best –milling and manufacturing Eastern Red Cedar alsoknown as Aromatic Red Cedar (ARC). The aromaticscent and its natural ability to repel insects is one ofmany traits that Reeder loves about this challengingspecies.“I’m more or less immune to the aroma anymore, afterall this time,” said Reeder, who is company president,chief salesman and a dynamic advocate for both hiscompany and its chosen signature species. He hasbeen involved in the business fornearly 20 years – he thinks. “I’m notreally sure when I started, because Istarted on a shoestring, cutting Cedarlogs myself.”Handy with a torch and wrench,Reeder built the company’s firstsawmill from scratch, using junkyardscraps. “Most of our equipment ishomemade – and it’s still goingstrong, although the saw has beenrebuilt many times he’s still using thedesign of his first saw,” he said. Oneof the company’s secrets to long-livedmachinery operation is regular maintenance.“Aromatic Red Cedar maybe a softwood, but it is very abrasiveand will dull carbide tooling veryquickly. We mostly run high-speedsteel tooling on our equipment for thatreason. And even then, we probablyhave a higher frequency of maintenanceschedules than you would findin a hardwood mill,” said Reeder. “Forme, the benefits of the species far outweighthe additional productioncosts.”Today, Northern Kentucky Cedaroperates with a 4,000 square-foot milland six compartmentalized manufacturingunits, for a total of 22,000square feet of under-roof processingon 15 acres of property. “We may be asmall operation, but we’re one of thelarger cedar mills in the Cedar industry,”Reeder said. In addition toContinued on page 23The log rocking chair is the lead item in NorthernKentucky Cedar’s manufacturing line.• 30 Million BD FT of Production• 630,000 BD FT of Dry Kiln Capacity• Inline Moisture Detectors• Waco 30 XL Moulder• Modernized Cut Up ShopDURGIN & CROWELL LUMBER CO.231 Fisher Corner Rd.New London, NH 03257P: 603-763-2860F: 603-763-4498www.durginandcrowell.com
May/June 2010 Page 5
Page 6The Softwood Forest Products BuyerSix Story Wooden High Rise Has Heads TurningB y Jean-Marc DuboisThe six-story Fondaction commercial structure, which features heavytimber frame construction designed and provided by Nordic Structures,is the first of its kind built in Canada.Nordic’s Enviro≡Lam used here in the construction of a sports complex.This soccer stadium features 210-foot clearspan glulam arches.Made of Black Spruce glue laminated beams, columns and decking, theunique construction technology featured in this project is paving theway for similar alternative building projects across North America.The interior construction of the Fondaction building.M o n t r e a l , Q u e . —The construction of theFondaction office building in the heart of Quebec Cityis generating more than passing local interest. The sixstory commercial structure featuring heavy timber frameconstruction designed and provided by NordicStructures, is the first of its kind built in Canada. Madeof Black Spruce glue laminated beams, columns anddecking, the unique construction technology featured inthis project is paving the way for similar alternative buildingprojects across North America.While wood frame construction has been limited bycode to four stories in the past, designing the buildingwith heavy timbers assured localbuilding officials that while structurallyequal to steel and concrete constructionthat is the norm for commercialconstruction, heavy wood timber constructionoffers superior fire resistance,acoustic properties and insulationvalues. An additional bonus forthis LEED Gold project is the encapsulationof over 1 million pounds ofcarbon, locked into the wood for thelife of the structure.Enviro≡Lam, a unique small-blocklayup process exclusive to NordicEngineered Wood, is evident in all theglulam components comprising thestructure. “The Black Spruce treeswe harvest take 90 years to achievematurity, yet still only average 4-1/2”in diameter over their 70’ length,”explained Albert Renaud, vice presi-Continued on page 28Enviro≡Lam, a unique small-block lay-up processexclusive to Nordic Engineered Wood, is evident inall the glulam components comprising the structure.A Nordic logging truck headed to a mill withapproximately 900 Black Spruce logs. Nordic hasconstructed numerous bridges for its own forestryoperations and recently completed its first woodenProvincial highway bridge project geared for publicuse.
May/June 2010 Page 7West CoastBusiness TrendsBy Wayne MillerExecutive EditorSuppliers of lumberand panelproducts fromBritish Columbiadown intoSouthern Oregonwere soundingsubstantially more upbeat in mid Aprilthan they were two months prior.While all of them agreed that manyproblems still exist, and it is still a supplydriven market, they said prices onmost items are strengthening, thephones are ringing again and inquiriesand sales are up.Al Fortune, president of Mid ValleyLumber Specialties, Ltd., Aldergrove,B.C., said, “We’re plugging along.The pace has picked up since the firstof the year and we are slowly startingto see a recovery with more inquiries,and more sales, but we are not seeinglarge volumes being purchased. Thesupply on most Cedar items is adequate.China is gobbling up all thelower grade Cedar material. It is astruggle to raise prices, but we haveto because of the Canadian dollarcontinues to gain strength against theAmerican dollar. Buyers are lookingfor fast turnarounds and you have tohave the supply if you want the sale.”Carlos Furtado of Sawarne Lumber,Richmond, B.C., said, “Business haspicked up a bit in Cedar. We are seeingmore inquires, but the pipeline isempty and they want the materialimmediately. We tell callers it will bea three to four week wait and theydon’t like it, but they still buy. Suppliesin many Cedar items are limited.Prices are up in the last 30 days atleast 10 percent. We lost five percentor more in the exchange (with the U.S.dollar) recently, and we hear that theCanadian dollar may soon be up to$1.10 American. The Texas market isvery strong. They buy lots of commongrades. China buys a lot of shopand utility grades—the cheap stuff.”Chris Beveridge, head of SkanaForest Products, Richmond, B.C.,said, “We see both Cedar and thewhite woods are up in demand andprice, stronger than the previous twoor three months. There is no problemgetting supply; it’s fairly balanced now.From our Florida office we see a slightimprovement in sales, not much.Most mills we talk with are trying tobuild an order file on their current productionand are not gearing up toincrease their volumes manufactured.”Scott Boates, sales manager for TheTeal-Jones Group, Surrey, B.C., said,“I was in Chicago the other day andwe have seen and heard about someshuffling that is happening in the distributionareas. Some distributors donot want to carry inventory and expectthe mills to continue doing it. A feware beginning to realize the need tokeep stock on hand if they want tocompete and make the sale.Inquiries are picking up and so are ourshipments. We have a strong distributionsystem set up for our company.Right now prices on our Cedar arepretty steady, however, there aremore inquiries than sales. We havebeen on two shifts at our mill sincemid March in our Cedar mill.”Jim Gillis, president of Haida ForestProducts, Burnaby, B.C., said, “Weare seeing improvement in our Cedarsiding sales, but it is still much lessvolume than we were seeing twoyears ago. In the last month or sothere is a better tone in the marketplace and customers seem more positivein their outlook. Prices in our finishitems are fairly stable, despite thefact that our stronger Canadian dollaragainst the U.S. dollar is hurting ourbottom line. There seems to be afairly good supply of clear Cedar fromthe mills and one reason for that is thevalue of the Canadian dollar againstthe Euro. This has weakened salesinto the European market.”Brian Dieringer of Pacific WesternContinued on page 34MidwestBusiness TrendsBy Paul Miller Jr.AssistantManaging EditorSoftwood lumbersuppliers in theMidwest regionreport mixed marketconditions. InMissouri aSoftwood lumber supplier said theunemployment rate in his local area isimproving and sales are picking up asa result.“We’ve seen better activity not only inour markets but in those around us aswell,” he explained. “We were able toput some of our employees back to afull 40-hour week.”As to the factors involved he said,“Business always increases duringthe warmer months, but I think it’s a littlemore than that right now. I thinkpeople are starting to get a true ‘good’feeling about spending money again.From remodeling to new construction,we are seeing more of it right nowthan we did last spring. Not comparableto four to five years ago by anymeans, but better than the previoustwo years by far.”The Douglas Fir, Southern YellowPine and Spruce supplier said logsupply does seem to be tighteningand expressed some concern for thecoming months. “Right now we’remaking our orders with our regularcustomers but if a new, larger jobcomes in, we’ll be in a pinch to providethe materials.” He said the supplyshortage was largely related to thelong winter and weather conditions ofother regions. “We purchase some ofour logs from areas in the South andthey endured a long, wet winter thisyear. I think now that logging conditionsare better, we’ll see a lot moresupply on the market.”When asked what he expects thenext few months to bring the sourcesaid, “I think we’re in for a slow, gradualrecovery. Things will improve veryContinued on page 28
Page 8Lumber LiquidatorsExpands BoardToano, Va.—Lumber Liquidators,located here, recently announced ithas appointed Peter Robinson as aclass II board member, which willexpand its board of directors fromseven to eight.“We are pleased to welcome Peter toour board of directors. Peter hasextensive knowledge and experiencein retail operations and marketing. Welook forward to the knowledge andexpertise he will bring to LumberLiquidators’ board as we continue togrow our business and expand ourvalue proposition,” President andCEO Jeffrey Griffiths said.Robinson previously served as executivevice president of Burger Kingwhere he was responsible for BurgerKing’s Europe, Middle East and Africasegments. He is also former presidentRETAIL REVIEWof Pillsbury USA and senior vice presidentof General Mills.•Former Home DepotExecutive Joins RILAA r l i n g t o n , V a . —The RetailIndustry Leaders Assoc. (RILA)recently announced the hiring of LisaLaBruno as its new vice president ofloss prevention and legal affairs.According to a representative ofRILA, LaBruno will lead the association’sasset protection offerings in theareas of loss prevention, retail crime,workplace safety, disaster recovery,operational audit, research andbenchmarking.Previous experience for LaBrunoincludes eight years as senior inhouseattorney at Home Depot, whereshe focused on operations, criminalinvestigation and prosecution, compliance,civil recovery, risk management,litigation and training.She also served as the primary legaladviser in matters related to criminaland unethical conduct by employees,customers and suppliers at HomeDepot. LaBruno is also credited withdeveloping tools for loss preventionemployees to minimize civil liabilityand assisted in the defense of claimsarising out of loss prevention-relatedconduct.•NLBMDA Honors BankstonAnd Foxworth-GalbraithD e a l e r sBarnesville, G a.—The NationalLumber and Building MaterialsDealers Assoc. (NLBMDA) gave itsGrassroots Dealer of the Year awardto Chuck Bankston of BankstonLumber Co., located here. Its NewLeadership in Advocacy award waspresented to Walter Foxworth ofThe Softwood Forest Products BuyerFoxworth-Galbraith Lumber Co.,based in Dallas, Texas.According to ProSales magazine,Bankston has raised more than$3,000 from his regional associationfor the Innocent Sellers Fairness ActFund. Foxworth serves on the boardof the Business Industry PoliticalAction Committee and is also active intwo regional LBM associations.•Retailer Of The Year NamedL e e d s , A l a . —Marvin’s BuildingMaterials and Home Centers, basedhere, received the Golden HammerRetailer of the Year Award from HomeChannel News during the 2010National Hardware Show in LasVegas.According to Home Channel NewsMarvin’s grew from an 18-unit companyto a 26-unit company. The companymostly operates in Alabama andalso runs four stores in Mississippiand one in Georgia.For more information about theGolden Hammer Retailer of theYear award visit www.homechannelnews.com.For more informationabout Marvin’s Building Materials andHome Centers visit www.marvinsbuildingmaterials.com.•Dunn Lumber HonoredS e a t t l e , W a s h . —Dunn Lumber,located here, has been honored asadvocacy group AtWork!’s Supporterof the Year.The company has a person with disabilitiesworking in eight out of 12stores. According to Dunn Lumber itplans to have at least one worker witha disability in every store.Albert L. Dunn founded DunnLumber in 1869. For more informationvisit www.dunnlum.com.•Quail Run ExpandsW i c k e n b u r g , A r i z . —Quail RunBuilding Materials recently added a5,000 square-foot branch here. JeanPaterson and Jim Swaine are amongthe staff members.Quail Run is headquartered inPhoenix, Ariz. For more informationvisit www.qrbm.com.•ProBuild OpensAgain In UtahO r e m , U t a h —ProBuild Holdingsrecently opened a new location here.The new store serves lumber and millworkcustomers and is ForestStewardship Council (FSC) certified.The company also recently bought afacility in Virginia and opened a newyard in Sacramento, Calif. Senior VicePresident of corporate developmentMichael Mahre said, “We continue tosee opportunities where we canexpand into new markets to betterserve our customers. These new locationsare great instances where wecan bring the market-leading value ofContinued on page 9
May/June 2010 Page 9Stock Building SupplySells To GrocerRETAIL REVIEWKetchum, Idaho—Stock BuildingSupply, located here, recently sold thisContinued from page 8site to a grocer. According to MerchantProBuild’s products and services tomagazine, Stock has redesigned itsserve strong and growing markets.”corporate website, stockbuildingsupply.comto represent the full spectrum•of LBM and service the chain provides.Golden State LumberThe site is now comprised of sevenFined By California Airsections, including “Green Resources.”Resources BoardFor more information visit www.stockbuildingsupply.com.Petaluma, Calif.—Golden StateLumber, based here, was fined$20,000 by the California AirResources Board (ARB) for failing toinspect its diesel trucks for compliancewith the state’s smoke-emissionstandards.Investigators of ARB found thatGolden State Lumber failed to conductthe smoke tests between 2007and 2008 as required by Californiastate law. ARB Enforcement Chief JimRyden said, “Diesel particulate matteris a hazard to all Californians. By takingsteps to reduce soot emissions,companies that operate in the statehelp clean the air.”Golden State has four facilities inCalifornia located in San Rafael,Newark, Brisbane (Sierra PointLumber) and Stockton. The companyoffers lumber and plywood; tools;engineered wood; hardware and fasteners;doors and windows; deckingand fencing; molding and trim; andwaterproofing and insulation.•Pacific Coast Supply LLCAcquires Weyrick LumberNorth Highlands, Calif.—PacificCoast Supply LLC, located here, hasacquired most of the assets ofWeyrick Lumber, Templeton, Calif.Former owner and president ColinWeyrick will stay on and be responsiblefor operations in Templeton andChino, Calif. The company will operateunder the name Weyrick Pacificaccording to Random Lengths.Pacific Coast Supply is an umbrellafor a family of companies that supplylumber, framing packages, trusses,drywall, roofing, and other buildingproducts.The divisions that make up PacificCoast Supply are: Anderson Lumber;Anderson Truss; Diamond Pacific;and Pacific Supply. For more informationvisit www.pacsup.com•84 Lumber Shuts 10 YardsEightyfour, Pa.—84 Lumber Co.,headquartered here,has shuttered locationsin Idaho andWisconsin, along witheight other underperformingstores acrossthe country.Now operating 289yards in 34 states thechain closed operationsin Post Falls,Idaho; Wrightstown, Wis.; Lancaster,Pa.; Rocky Mount, Va.; Cliffwood,N.J.; Haines City, Fla.; Concord, N.C.;Spartanburg, S.C.; Minooka, Ill.; andMoss Point, Miss.Vice President of marketing and publicrelations Jeff Nobers said most ofthe closures were in markets where84 operates multiple locations. “Someof the lessons we’ve learned in thelast three years is we are capable ofservicing the market with fewerstores,” Nobers explained. “We areconsistently reviewing markets wherewe have multiple locations, and if wesee where one store is not doing welland there are two others that aredoing well, they could be consolidated.”•ReStore To Open in BelfairB e l f a i r , W a s h . —Habitat forHumanity announced it would breakground on a 4,500 square-footReStore here this spring. The firmrecently held a grand opening for anew ReStore discount LBM outlet inMontclair, Calif.•White House BuildersRegroupsW h i t e H o u s e , T e n n . —WhiteHouse Builders Lumber & Supply,based here, has filed for Chapter 11bankruptcy protection.The retail operation, White HouseHome Center, has been hit with anestimated $1.2 million in bad debtover the last two-plus years as thecompany’s builder customers begandefaulting on payments.In the recovery effort owner JeffChristian canceled most of his builderaccounts and cut back staff from 34 toseven. According to Building-Products.com, White House starteddiversifying into constructing its ownhomes and selling surplus materials,with plans for regular surplus auctionsabout a year ago. Christian’s intentionis to emerge as a diversified surpluswarehouse with lumberyard and hardwarestore.••Valley Lumber Co. ClosesBasalt, Colo.—Valley Lumber Co.,headquartered here recently closed itsretail lumberyard located in GrandJunction, Colo.According to The Grand ValleyBusiness Times, the company openedas Denning Lumber in the 1930’s.•Arizona Sash & Door ClosesAfter 85 YearsT u c s o n , A r i z . —Arizona Sash &Continued on page 29
Page 10The Softwood Forest Products BuyerNAWLA New Orleans Photos - Continued from page 1Jim and Ann Robbins, Robbins Lumber Inc., Searsmont, Maine; andSteve Boyd, Manufacturers Reserve Supply Inc., Irvington, N.J.Ethel and Tom Rice, Connor Industries Inc., Fort Worth, Texas; and BruceJohnson, Viking Forest Products LLC, Minneapolis, Minn.Dusty and Penny Hammack, Arrowhead Lumber Sales Inc., OklahomaCity, Okla.; and Russ Hobbs, Plum Creek, Columbia Falls, Mont.Barry and Linda Schneider, Bear Forest Products Inc., Riverside, Calif.;and Shelley and Tom Kohlmeier, Seemac Inc., Carmel, Ind.Shawn and Diane Church, Random Lengths, Eugene, Ore.; and MaryReid and Bill Fisher and Don and Sue Fisher, Stringfellow Lumber Co.LLC, Birmingham, Ala.Terry Miller, The Softwood Forest Products Buyer, Memphis, Tenn.; andCindy and Jim McGinnis, The McGinnis Lumber Co. Inc., Meridian, Miss.Tapani Pekkala, Allwood Industrials LLC, Palm Beach Gardens, Fla.;Hunter and Gina McShan, McShan Lumber Co., McShan, Ala.; and Danand Margie Semsak, Pacific Woodtech Corp., Burlington, Wash.Steve Stoufflet, Robinson Lumber Co., New Orleans, La.; and Amy andRichard Gaiennie, Gaiennie Lumber Co., Opelousas, La.Susan Fitzsimmons, Snavely Forest Products Inc., Pittsburgh, Pa.; andGary and Karen Vitale, NAWLA, Rolling Meadows, Ill.Mark Junkins, McShan Lumber Co., McShan, Ala.; and Jeannie Eddinsand Russell Walter, American Lumber Distributors and Brokers,Birmingham, Ala.Lawrence Newton, and Cindy and Bryan Lovingood, U.S. Lumber Group,Duluth, Ga.; and Clint Darnell, Sunbelt, Alpharetta, Ga.Jim Hassenstab, DMSi, Omaha, Neb.; Barb and Doug O’Rourke, BiewerLumber, St. Clair, Mich.; and Ashley Kay, U.S. Lumber Group, Duluth, Ga.Jim Bartelson, Blue Book Services, Carol Stream, Ill.; and Beth and ChrisMergel, C.J. Link Lumber Co., Warren, Mich.Jack Chase, Sierra Pacific Industries, Redding, Calif.; Kevin Ketchum, NAWLA,Rolling Meadows, Ill.; Steve Stoufflet, Robinson Lumber Co., New Orleans, La.;Gary Vitale, NAWLA; and Tom Diem, Anthony Forest Products, El Dorado, Ark.Garey Keltner, Lumberman’s Wholesale Dist., Nashville, Tenn.; WadeCamp, Southeastern Lumber Manuf. Assoc., Tyrone, Ga.; Tom Diem,Anthony Forest Products, El Dorado, Ark.; and David Jeffers, PPGMachine Applied Coatings, Raleigh, N.C.Sam Sanregret, Capital Lumber, Phoenix, Ariz.; Mike Phillips, HamptonLumber Sales, Portland, Ore.; and Steve Boyd, Manufacturers ReserveSupply Inc., Irvington, N.J.Wayne Lancaster, Atlas Trading International, Daphne, Ala.; MelLundberg, Elof Hansson, Suwanee, Ga.; Courtney Robinson, RobinsonLumber Co., New Orleans, La.; Gerald Healy, Pennsylvania Lumbermen’sMutual Insurance Co., Philadelphia, Pa.; and Vince Parry, RobinsonLumber Co.George G. “Buck” Hutchison, Hutchison Lumber & Building Products, AdamsCity, Colo.; Bill and Cindy Anderson, J.M. Forest Products, Ogden, Utah; andJim Livermore, Nicholson & Cates Ltd., Burlington, Ont.Additional NAWLA photos on page 12
May/June 2010 Page 11Tiny TIMBERS: A Small Company Providing Big ServicesBy Matthew FiteTiny TIMBERS, located in Deputy, Ind., purchases 100,000 board feet ofCypress and Pine in its business of offering plank flooring, completehouse and commercial trims, replicate mouldings, siding, stair-systemcomponents and wood doors.D e p u t y , I n d . –Located in ruralsoutheastern Indiana, centrally positionednear Louisville, Ky.,Indianapolis, Ind., and Cincinnati,Ohio, is an innovative company thathas come back from a tragedy tothrive as a provider of lumber and finewoodworking products.Continued on page 29Sherry Chapo, Tiny TIMBERS’ company president, said the firm’s successis due in large part “by converting to a product line instead of thesame generic services offered by others in our industry.”Joseph Chapo, with pets Taz and Tadar, is Tiny TIMBERS’ company vicepresident.Operations Manger Jessie Stitsworth moves boardsduring part of her daily routine, which includes overseeingall production, quality control and providingskilled assistance to the customer service department.Tiny TIMBERS saws logs on an AWMV bandmill andE430 Edger, and also uses equipment by Baker,Northtech, Doucet and Cresswood.Tiny TIMBERS’ facility comprises 20,000 square feetunder-roof, including a manufacturing plant, customwood shop, sawmill, green operations, retail lumberracks and warehouses.
Page 12The Softwood Forest Products BuyerNAWLA Portland Photos - Continued from page 10Merrill Phillips, McFarland Cascade, Tacoma, Wash.; Steve Schmitt,Stimson Lumber Co. Inc., Portland, Ore.; Jim Talley, Blasen & BlasenLumber Corp., Portland, Ore.; and Steve Wearne, Pacific WesternLumber Co., Lake Oswego, Ore.Jim Talley, Blasen & Blasen Lumber Corp., Portland, Ore.; Jim Broadway,Patrick Lumber Co., Portland, Ore.; and Gordon King, Hampton LumberSales Co. (retired), Portland, Ore.Mark Donovan, Western International, Portland, Ore.; Scott Elston,Forest City Trading Group LLC, Portland, Ore.; Joe Nealon, PacificWestern Lumber Co., Lakewood, Wash.; and David Stockoff and FredSutton, Vanport International Inc., Boring, Ore.John Grove, Oregon-Canadian Forest Products, North Plains, Ore.; SteveKillgore, Calvert Co., Vancouver, Wash.; Don Dye, Mary’s River Lumber Co.,Corvallis, Ore.; and Wayne Miller, The Softwood Forest Products Buyer,Memphis, Tenn.Steve Killgore, Calvert Co., Vancouver, Wash.; Jon Anderson, RandomLengths Publications, Eugene, Ore.; and Gary Vitale, NAWLA, RollingMeadows, Ill.John Mitchell, M&H Economic Consultants, Portland, Ore.; and KenTennefoss, RISI, Bedford, Mass.Brian Jackson, Debbie McDonald and Nick Klohs, Western InternationalForest Products LLC, Portland, Ore.; and Glenn Lowe, Blasen & BlasenLumber Corp., Portland, Ore.Mike Zumwalt, Hampton Lumber Sales Co., Portland, Ore.; Mike Foster,Patrick Lumber Co., Portland, Ore.; Jesse Neese, RISI, Salem, Ore.; andGreg Smith, Gilbert Smith Forest Products Ltd., Barriere, B.C.Mark Denner, Rosboro, Springfield, Ore.; Dave Andersen and CarterStinton, Hampton Lumber Sales Co., Portland, Ore.; and Joe Heitz,Random Lengths Publications, Eugene, Ore.Glenn Lowe, Blasen & Blasen Lumber Corp., Portland, Ore.; GordonKing, Hampton Lumber Sales Co. (retired), Mulrooney Award Winner,Portland, Ore.; and Butch Bernhardt, Western Wood Products Assoc.,Portland, Ore.Bruce Daucsavage, Malheur/Ochoco Lumber Co., Prineville, Ore.; HarveyHetfeld, Precision Lumber Co., Vancouver, Wash.; Buck Hutchison, HutchisonLumber & Building Products, Adams City, Colo.; Carter Stinton, HamptonLumber Sales Co., Portland, Ore.; and Steve Wearne, Pacific Western LumberCo., Lake Oswego, Ore.Jacques Vaillancourt, ForesTel Inc., Portland, Ore.; Mark Donovan,Western International, Portland, Ore.; and Mike Phillips, HamptonLumber Sales, Portland, Ore.Rachel Dennis, Calvert Co., Vancouver, Wash.; and Terry Brown, LumberQuality Institute, Corvallis, Ore.Mark Mitchell, Stimson Lumber Co. Inc., Portland, Ore.; Edie McCartney,Lumber Products, Tualatin, Ore.; and Mike Zumwalt, Hampton LumberSales Co., Portland, Ore.Edie McCartney, Lumber Products, Tualatin, Ore.; Dana Jansen, DansuInternational, Tualatin, Ore.; Wayne Miller, The Softwood Forest ProductsBuyer, Memphis, Tenn.; and Susan Anderson, Dansu InternationalJacques Vaillancourt, ForesTel Inc., Portland, Ore.; John Mitchell, M&H Economic Consultants, Portland, Ore.; GaryVitale, NAWLA, Rolling Meadows, Ill.; Joe Nealon, Pacific Western Lumber, Lakewood, Wash.; and Pat Burns, PatrickLumber Co., Portland, Ore.Grant Phillips, Joe Liberge and Kevin Dodds, Buckeye Pacific LLC, Portland, Ore.; and Brian Jackson,Western International Forest Products LLC, Portland, Ore.Additional NAWLA photos on page 14
May/June 2010 Page 13With green and certified productsquickly becoming the new ‘standard’,the key to remaining competitiveappears to be green product knowledge,learning the markets whichrequire those products, and how theywant to be served.During a recent webinar, ‘Positioningfor Green—Opportunities for ForestProducts,’ CEO of FullertonCompanies and chairman of theboard of Dovetail Partners Inc., Dr.Jeff Howe covered ‘Marketing andSelling Green.’Opening with an explanation of whatand whom green and certified marketspertain to, Howe said, “In the last20 years we’ve thought of ‘green’ as a‘thing’ when the green market is actuallyabout people.”Dividing markets into four segments:geographic, demographic, sociographicand psycho-graphic, he said‘green’ is both a socio-graphic andpsycho-graphic market. “Socio-graphicis a market comprised of peoplewho are members of groups and most‘green’ people belong to many organizations,”he explained. “Psychographicpertains to people with certaintypes of behaviors. Green customersgenerally have particular behaviortypes.”Addressing generational segmentssuch as Baby Boomers, Generation Xand Millennial’s, Howe said, “TheMillenial’s are the group that is nowgetting into the age of home purchasing.They will have the largest impacton the economy and its individualmarkets in the next five to ten years.”According to the Joint Center forHousing Studies of HarvardUniversity, the Millennial generationemerges as the single largest generationcohort in history and will surpassBaby Boomers by 5 million, whichshould have a positive impact onhousehold formation.Howe also touched on new marketingapproaches such as social media. “Ifyou want to contact the younger generations,you have to recognize methodsof communication like Twitter andFacebook,” he explained. “Socialmedia will play an increasing role inmoving customers, particularly withthe younger generations. It allows amore personal and interactive relationshipbetween a brand and the consumerallowing the consumer to connectwith a brand beyond a typicalrelationship.”As for ways to identify potential marketshe said, “Visible green customersare also members of environmentalgroups, which are very accessiblegroups filtered into the marketplace ingeneral. They are purchasers of certaingreen specialty magazines andmembers of green building associations.Potential green customers areclearly defined by their buying trends.“Green Building Programs representone of the largest potential buyinggroups in history,” he continued. “Thisis probably one of the first times in historythat buyers groups have bandedtogether in massive numbers to tryMarketing & Selling Green: Tips & Toolsand influence sellers of products. Thefact that they formed the buyersgroups is a message that these buyershad something they wanted andwe failed to provide it.”When it comes to what green customerswant, Howe said, productknowledge was the answer. “Theywant to know that you are knowledgeableabout the products you provide.Is it safe and/or healthy? Does it saveenergy and water? What are the environmentalimpacts? These are theimportant facts buyers are lookingfor,” he explained.Acknowledging that explaining thebenefits of green products can becomplex he said, “Green people generallydon’t care about the attributes ofthe product; they want to know aboutthe benefits. Explaining that the woodhas natural characteristics is an attributebut letting them know that it saveselectricity by insulating properly is abenefit.“Lots of people are tryingto sell certified lumberand they themselves donot actually perceive thebenefits. It’s hard to sellthe product, if you do nothave the knowledgeabout the attributes andbenefits. There are severalbenefits to the companyfor selling greenand certified products.This is product specific,but, in terms of ‘the company,’it’s important tomention and understandwhy the green is importantto you.“Your company’s green behavior isalso very important. If you make broadpublic displays of your knowledge,you better be able to back it up,” headded. “Buyers don’t trust the industryas they used to. If you’re able to deliverthe sales pitch in a way that theDr, Jeff HoweBy Michelle Kellercustomer trusts you—you will have along time customer. Trust is criticalwith the oncoming generations ofhomebuyers.”Selling Certified ProductsDr. Howe also gave a detailed list ofContinued on page 33
Page 14The Softwood Forest Products BuyerNAWLA Vancouver Photos - Continued from page 12Julie Jones, Welco Lumber Corp., Vancouver, B.C.; Gary Vitale, NAWLA,Rolling Meadows, Ill.; and Yuri Lewis, Welco Lumber Corp.Bruce Lindsay, Evergreen Specialties Ltd., Vancouver, B.C.; RayPauwels, Skana Forest Products Ltd., Richmond, B.C.; David Elstone,Equity Research Associates, Gibsons, B.C.; and Gary Vitale, NAWLA,Rolling Meadows, Ill.Russ Taylor, International Wood Markets Group, Vancouver, B.C.; MikePeters, Westran Services Ltd., Vancouver, B.C.; and Bill Barnett,Marathon Forest Products Inc., North Vancouver, B.C.Ryan Lepp and Mike Jones, Welco Lumber Corp., Vancouver, B.C.; BillRafter, Interfor Pacific Inc., Bellingham, Wash.; and Dave Pollock,Bakerview/Pat Power Forest Products Inc., Maple Ridge, B.C.Dave Bartsch, Sinclair Group Forest Products Ltd., Prince George, B.C.;John Rutherdale, Marathon Forest Products Inc., North Vancouver, B.C.;Carlos Furtado, Sawarne Lumber Co. Ltd., Richmond, B.C.; and ChrisSainas, Dakeryn Industries, North Vancouver, B.C.Tony Darling, Skana Forest Products Ltd., Richmond, B.C.; RobertSandve, Haida Forest Products Ltd., Burnaby, B.C.; Chris Beveridge,Skana Forest Products Ltd.; and Bruce St. John, Western ForestProducts, Vancouver, B.C.Bryan Lundstrom, Raintree Lumber Specialties, Surrey, B.C.; and Neilvan Swearingen and Tom Mitchell, Independent Dispatch Inc., Portland,Ore.Janet Wheeler, Interfor, Maple Ridge, B.C.; and Duncan Davies,International Forest Products Ltd., Vancouver, B.C.Steven Hofer, Interfor Pacific Inc., Bellingham, Wash.; Doug Clitheroeand Tom Sellin, Interfor, Maple Ridge, B.C.; and Rick Middleton,Precision Cedar Products Inc., Maple Ridge, B.C.Vince Bulic, Yaletown Lumber, Vancouver, B.C.; and Brad Flitton,Western Forest Products, Vancouver, B.C.Roger McAfee, Yvon Lapalme and Brian Williams, Olympic Industries,North Vancouver, B.C.; and Dale Bartsch, Hy Mark Wood, Surrey, B.C.Ron Gorman, Gorman Bros. Lumber Ltd., West Bank, B.C.; Mike Welsford,Welco Lumber Corp., Vancouver, B.C.; Gary Vitale, NAWLA president, RollingMeadows, Ill.; Steve Doman, Euler Hermes Canada, Toronto, Ont.; and KarimSayani, Euler Hermes Canada, Vancouver, B.C.Ian McLean, Spruceland Millworks Inc., Edmonton, Alta.; Mike Norton,Skana Forest Products Ltd. Richmond, B.C.; and Ryan Furtado, SawarneLumber Co. Ltd., Richmond, B.C.Glenn Mattice, Welco Lumber Corp., Vancouver, B.C.; Steve Parkinson,South Beach Trading, Coquitlam, B.C.; and Les Sjoholm, LNS Sales Inc.,Lacey, Wash.Brad Flitton and Don Demens, Western Forest Products, Vancouver,B.C.; and Steven Hofer, Interfor Pacific Inc., Bellingham, Wash.Jeff Fantozzi, Pacific Lumber Inspection Bureau, Vancouver, B.C.; andGreg Smith, Gilbert Smith Forest Products Ltd., Barriere, B.C.Tim McIlhargey, Taiga Building Products Ltd., Burnaby, B.C.; Ian McLean,Spruceland Millworks Inc., Edmonton, Alta.; and Will Trent and JamesonCraig, Skana Forest Products Ltd., Richmond, B.C.Ben Meachen, Western Forest Products, Vancouver, B.C.: Dennis Wight,Pacific Western Wood Works Ltd., Delta, B.C.; Ryan Stanyer, HoweSound Forest Products Ltd., Campbell River, B.C.; and Ian White,Dakeryn Industries, North Vancouver, B.C.
May/June 2010 Page 15HANCOCK LUMBER Starts Up 2nd Moulder At Bethel FacilityKevin Hynes, Hancock Lumber Co., Casco, Maine; Steve Texiera andTim Seale, Timber Trading Group, Worcester, Mass.; and Jack Bowen,Hancock Lumber Co.Kevin Hancock, Hancock Lumber Co., Casco, Maine; and Bob Keener,Russin Lumber Corp., Montgomery, N.Y.Jeff Harkins, Sisson Log Homes, Blue Ridge, Ga.; Chad Huie, U.S.Lumber Group, Atlanta, Ga.; Anthony Lewis, U.S. Lumber Group,Knoxville, Tenn.; and Matt Duprey, Hancock Lumber Co., Casco, MaineJamie Place, Eastern Forest Products, Lyndeborough, N.H.; VincentMicale and Bernie Nugent, Warren Trask Co., Stoughton, Mass.; andMatt Duprey, Hancock Lumber Co.,Casco, MaineC a s c o , M a i n e –Hancock LumberCo., based here, recently started uptheir new Weinig Hydromat 2000 highspeed moulder at their Bethel manufacturingfacility with an open housewith customers and employeesContinued on page 34(Back Row, from left): Jamie Place, Eastern Forest Products, Lyndeborough,N.H.; Chad Huie, U.S. Lumber Group, Atlanta, Ga.; Bernie Nugent, WarrenTrask Co., Stoughton, Mass.; Jeff Harkins, Sisson Log Homes Co., Blue Ridge,Ga.; Vincent Micale, Warren Trask Co., Stoughton, Mass.; Anthony Lewis, U.S.Lumber Group, Knoxville, Tenn.; (Front Row, from left): Tim Seale and SteveTexiera, Timber Trading Group, Worcester, Mass.; Kevin Hancock, HancockLumber Co. Casco, Maine; and Bob Keener, Russin Lumber Co., Montgomery,N.Y.Customers inspecting items being produced from new Weinig moulder.Bob Keener, Russin Lumber Co., Montgomery, N.Y.;and Mike Halle, Hancock Lumber Co., Bethel,Maine, viewing pattern product from the newWeinig moulder.Glen Albee, Hancock Lumber Co., Casco, Maine,talking with Anthony Lewis, U.S. Lumber Group,Knoxville, Tenn.Wayne Huck, Hancock Lumber Co., Casco, Maine,standing beside a new moulder with Jamie Place,Eastern Forest Products, Lyndeborough, N.HKevin Hancock, president, Hancock Lumber Co.,thanks customers for attending and comments onthe importance of the new moulder at the Bethelfacility.Additional photos on page 34
Page 16The Softwood Forest Products BuyerW W P A Ph o t o s - continued from page 1Bob Mai, Potlatch Corp., Spokane, Wash.; Art Andrews, Malheur Lumber Co.,John Day, Ore.; Mike Phillips, Hampton Affiliates, Portland, Ore.; and JimVandegrift, Bennett Lumber Products Inc., Princeton, IdahoSteve Zika, Hampton Affiliates, Portland, Ore.; and Jamie Trenter,Lumbermen’s Underwriting Alliance, Portland, Ore.Art Andrews, Malheur Lumber Co., John Day, Ore.; Steve De Zwarte, PellaCorp., Pella, Iowa; and Jim Vandegrift, Bennett Lumber Products Inc.,Princeton, IdahoScott Stormoen, Columbia Vista Corp., Vancouver, Wash.; Paul Owen, VanportInternational, Boring, Ore.; and Russ Hobbs, Plum Creek Manufacturing Inc.,Columbia Falls, Mont.Kevin Cheung and Von Porter, Western Wood Products Assoc., Portland, Ore.;Frank Pearson, Contact Industries, Portland, Ore.; and Jonny Wilford,Woodgrain Millwork, Fruitland, IdahoLaurie Creech, Simpson Lumber Co. LLC, Tacoma, Wash.; John Mikkelson,ProBuild, Denver, Colo.; and Craig Larsen, Softwood Export Council, Portland,Ore.Wade Mosby, Collins Cos., Portland, Ore.; Jonny Wilford, Woodgrain Millwork,Fruitland, Idaho; and Eric Schooler, Collins Cos.Sherm and Bonnie Anderson and Patti and Tony Colter, Sun Mountain Lumber,Deer Lodge, Mont.Butch Bernhardt, WWPA, Portlnd, Ore.; Russ Vaagen, Vaagen Bros. LumberInc., Colville, Wash.; and Craig Larsen, Softwood Export Council, Portland,Ore.Linda Sabrowski, Sun Mountain Lumber, Deer Lodge, Mont.; Wade Mosby,Collins Cos., Portland, Ore.; and Tom Searles, American Lumber Std.Committee, Germantown, Md.Frank Stewart, WWPA, Portland, Ore.; Mike Phillips, Hampton Affiliates,Portland, Ore.; and Butch Bernhardt, WWPAWade Mosby, Collins Cos., Portland, Ore.; Bruce Daucsavage, Ochoco LumberCo., Prineville, Ore.; and Frank Pearson, Contact Industries, Portland, Ore.Shawn Church and Pete Malliris, Random Lengths Publications, Eugene, Ore.;and Dave Dickman, Andersen Corp., Bayport, Minn.Dave Pietz and Bob Lewis, Columbia Vista Corp., Vancouver, Wash.Chris Ketcham, Warm Springs Forest Products, Boring, Ore.; Duane Vaagen,Vaagen Bros. Lumber Inc., Colville, Wash.; and Jeff Webber, Stimson LumberCo., Portland, Ore.Steve Firko, Pennsylvania Lumbermens Mutual Insurance Co., Philadelphia, Pa.; Dennis Hardman, APA – TheEngineered Wood Assoc., Tacoma, Wash.; Ted Roberts, Roberts & Dybdahl Inc., Des Moines, Iowa; Bob Mai, PotlatchCorp., Spokane, Wash.; and Christopher Crucitt, Pennsylvania Lumbermens Mutual Insurance Co.David Bruce and Russ Vaagen, Vaagen Bros. Lumber Inc., Colville, Wash.; Michael Voelker, Bluelinx Corp., Denver,Colo.; and Tim Cornwell, Bluelinx Corp., Atlanta, Ga.Additional photos on page 36
May/June 2010 Page 17SCMA Discusses Cypress Promotion At Annual Meeting; New Officers ElectedChris Sackett, Turn Bull Lumber Co., Elizabethtown, N.C.; Nancy Tuck, GatesCustom Milling, Gatesville, N.C.; and Ian Faight and John Millea, Yearick-Millea, advertising and marketing firm for SCMA and HMA, Pittsburgh, Pa.Terry Wilson, Wilson Lumber Co. Inc., Memphis, Tenn.; Charles Andre,Custom Lumber Manufacturing Co., Dothan, Ala.; and Harry Rogers, BigRiver Cypress & Hardwoods Inc., Blountstown, Fla.Frank Vallot, Acadian Hardwoods & Cypress Inc., Ponchatoula, La.; LindaJovanovich, executive vice president, Hardwood Manufacturers Assoc.,Pittsburgh, Pa.; and Ernie Pyle Jr., Ontario Hardwood Co. Inc., Keysville, Va.John Haggerty, Williams Lumber Co. of North Carolina Inc., Rocky Mount,N.C.; Brian and Caroline Martin, Gates Custom Milling, Gatesville, N.C.;George Riley, Williams Lumber Co. of North Carolina; and Mark Tuck, GatesCustom MillingPittsburgh, Pa.– Members of theSouthern Cypress ManufacturersAssociation (SCMA) gathered onMarch 10, 2010 for their AnnualMeeting. The event took place duringthe Hardwood ManufacturersAssociation’s 2010 NationalConference and Expo in Tampa, Fla.Members discussed how to promotethe sustainability of Cypress, especiallyin relation to LEED certificationand other green building certificationprograms.Christopher Sackett, president of theSCMA, said the association’s promotionplan is designed to reach thedesign community and homeownersso they can confidently specifyCypress, knowing it is a naturallydurable and sustainable material.“Data from the U.S. Forest Serviceshows that more Cypress is growingin the southern U.S. than is beingremoved,” he explained. “Our goal isto communicate that message to thebuilders, architects and homeowners,and explain why the trend is a directresult of our industry’s commitment toresponsible forestry practices.”Ian Faight, who manages communicationsand marketing for the SCMA,said the association will use a varietyof forums to get the message out,including trade shows, a continuingeducation course for architects, a newweb page on the Sweets Network andseveral new DIY project videos.Sackett, Turn Bull Lumber Company,Elizabethtown, N.C., was elected thenew president of the SCMA.Frank Vallot, Acadian Hardwoodsand Cypress, Ponchatoula, La., waselected the new vice president.The Southern CypressManufacturers Association is a nonprofitorganization with 21 membercompanies dedicated to the promotionof Cypress building products totrade professionals and consumers.For more information, visitwww.cypressinfo.org.•Tim Ellis, Denmark Lumber Co., Denmark, S.C.; Pem Jenkins, Turn BullLumber Co., Elizabethtown, N.C.; Skip Doty, A.P. Hubbard Lumber Corp.,Greensboro, N.C.; and Lance Ramsay, Mechanicsburg Lumber Co. LLC, YazooCity, Miss.The Hancock LumberRED BAG SOLUTIONYour Own On-lineInventory ManagementLeverage theability to see andmanage yourinventory 24/7with real-timeaccess.Three State-of-the-ArtSawmillsOur manufacturing depth lets us caterto your product and delivery needs,right up to the time of shipment.We wrapped it in red to make a statement: The quality ofour Maine-grown white pine and our passion for doingwhatever it takes to meet your needs and specificationsset an unsurpassed standard. Make your own statementwith Eastern White Pine from Hancock Lumber.Tailored Packaging OptionsPull-to-length, random-length, paper wrapped– we can fulfill any packaging request to helpyou create value for your customers.ProvenTrackRecordEvery board is backed by our six-generationcommitment to our customers and a historyof technological innovation.Doug Brooks, Sunshine State Partners LLC, Hosford, Fla.; LinwoodTruitt, Beasley Forest Products Inc., Hazlehurst, Ga.; and John Walker,Norcross Supply Co., Norcross, Ga.CustomizedGradingLet our expertscustom-select tomeet your exactstandards, yourprecise needs, yourspecific grade.Personalized PlanningFor Your SuccessYour Hancock Lumber rep isready to custom-create awinning program for you.QUALITY & SERVICE WORLDWIDESales Contacts:Matt Duprey 207-627-6113 • Jack Bowen 207-627-6115www.hancocklumber.com
Page 18Springfield, Ore.—Stubborn industrywoes have prompted various strategicresponses, from conservative downscalingto aggressive adaptation.Companies thathave circled thewagons—sheddingjobs, relying onfixed inventories—are waiting until themarket becomes astationary targetbefore they maketheir next move.Others are dashingout of trenchesguns blazing.Rosboro, one of the Rosboro’s Vicebuildingsector’s President of sales andglulam leaders, is marketing, Jim Walsh.deciding on the lattertactic with the introduction of X-Beam,a full framing width stock glulam in architecturalappearance.With the new product launch, theOregon-based company is poised toshake up the engineered wood market,and consequently, rankle the competition.For every advertised benefit X-Beam promises – uniformity with standardframing widths, fewer SKUs,reduced shimming on job sites – there isa corresponding, opposing argument.Other glulam manufacturers are questioningeverythingfrom theeconomic viabilityto them a r k e tdemand forsuch a product.“Yes, wescratched ourheads whenwe first heardabout it [X-Beam],” saidD e n n i sHuston, EWPsales managerIntended for exposed or concealed applications,Rosboro X-Beam is available in a wide range of sizes,including standard 3-1/2” and 5-1/2” wall framing widths.of BoiseG l u l a m .“Rosboro claims they won’t have toincrease price, but there’s more woodfiber going into the product, so we don’tsee how that’s going to work. We’ll waitand analyze the market response beforewe consider offering a similar product.”In poker parlance, Rosboro is going allin, switching its entire stock of 4x and 6xglulam products to full framing width inarchitectural appearance. That meansone set of SKUs for exposed and concealedapplications, and no more job-sitemodifications to match traditional glulamwith standard framing members.Rosboro is also marketing the fact thatN O P R O B L E MWhen it comes to processing lumber and adding value productssuch as patterns, bevels, channels, etc., the clock isalways ticking. That’s why it’s important to work with amanufacturer who can fit your timetable and give your jobthe attention it deserves.Tri-pro is available on your terms: • Flexible schedule• Superior job quality • Personalized serviceWhether you need 10,000’ or 100,000’, call us when youneed it and Tri-Pro will make it happen!TRI-PRO TM CEDAR PRODUCTS INC.1122 HIGHWAY 2 • OLDTOWN, IDAHO 83822TEL: (208) 437-2412 • FAX: (208) 437-0579TOLL FREE (800) 488-2726E-MAIL: email@example.comTRI-PRO TM FOREST PRODUCTS2007 KONKOVILLE RD. * OROFINO, IDAHO 83544TEL: (208) 437-2412 • FAX: (208) 437-0579TOLL FREE (800) 488-0579E-MAIL: firstname.lastname@example.orgWEB: www.triprocedar.comthe greaterwidths andwood volumewill equate toincreasedload-carryingcapacity.Critics aside,there may bea very influentialgroup thatapplauds thedecision:builders. Theones who, ifthe productf o l l o w sthrough on itsclaim, willreap the immediate rewards.“This will have a big impact forme,” said Oregon builder TonyChapman. “I prefer glulam forits consistency and strength, but there’salways been extra effort and time I spendshimming out the 3/8-inch gaps. A fullwidthproduct really simplifies things.”Breaking Rules and TraditionsSo why hasn’t it been done before? Partof the reason is that, unlike Rosboro, notmany manufacturers are operating theirown sawmills and planers. That gives thecompany the leverage to break awayfrom a pack that is largely invested inYou NeedY o u r M i x e dTruckloadsOf LumberProducts AndTimbers W h e n?The Softwood Forest Products BuyerROSBORO Shakes Up Industry with Full Framing Width GlulamBy Josh EnglanderThis is an image of the X-Beam, full framing width stock glulam inarchitectural appearance.maintaining the status quo. In makingthis change to full widths, Rosboro is fundamentallyaltering glulam-manufacturingpractices that date back more than40 years. Naturally, Rosboro’s competitorsare wary of the news.“Frankly, we don’t think much of it,” saidBud Filler, founding partner of Filler KingCompany. “It’s an un-standard industrysize and it creates dual inventories in distributors’yards. Another problem is theamount of redesign it may require onhardware connections. Then there’s theadded cost; someone has to pay for thatextra 3/8-inch.”Filler is likely not the only one to expressconcerns about increased costs – andcompatibility issues. Any radical changeis bound to have a ripple effect down thesupply chain. However, at least one leadinghardware manufacturer, SimpsonStrong-Tie, does not foresee any majorstumbling blocks associated with theincreased standard widths.“Simpson Strong-Tie provides a largevariety of hanger sizes for glulambeams,” said a Simpson representative,“including sized for Rosboro’s 3-1/2-inchand 5-1/2-inch wide glulams.”Looking for the Next Big ThingRosboro is hailing X-Beam as a breakthrough– a radical improvement in termsof convenience and efficiency. “With thesizing issue mitigated, we believe glulambecomes the premier engineered woodoption,” said Jim Walsh, Rosboro seniorvice president of sales and marketing.“It’s less expensive than other engineeredwood products, more attractive,lighter weight, and easier to work with.We view X-Beam as the next-generationglulam.”As for cost, Rosboro claims the marketwill dictate the price and value of theproduct. X-Beam’s available net widthsinclude beams at 3 1/2-inch, 5 1/2-inch,6 3/4-inch, and 8 3/4-inch, and columnsat 3 1/2-inch x 6-inch, 5 1/2-inch x 5 1/2-inch, and 5 1/2-inch x 6-inch. It will alsocome in a full range of common glulamand I-joist depths.With uncertainty still swirling around thebuilding industry, it’s unclear whetherRosboro’s early adoption of the newproduct line will result in a big head startor a humbling retreat should the marketreject full-width glulam. Despite theunknowns, Rosboro is embarking withconfidence.“We don’t feel it’s a big risk,” said Walsh.“At this point, we’re not really competingagainst other glulam manufacturers, butrather LVL, solid sawn, LSL and steel.When we talk to the end users, they preferglulam to all these other products – ifit weren’t for the sizing problem. With X-Beam, we’re delivering a product thatbetter fits what builders need, and reducingthe SKUs for our customers.”The industry will certainly be watchingRosboro’s dance with risk and reward. Ifsuccessful, the X-Beam product may signifya trend, one in which companies willtry to innovate their way out of an economicdownturn rather than wait for conditionsto return to normal.About the Author: Josh Englander is afreelance writer specializing in the buildingindustry.•
May/June 2010 Page 19NAWLA -Continued from page 1and an exhibition hall where membersdisplayed products and discussedservices.Guest speakers included: RachelFaulkner, a motivational presenterwho spoke on the topic of “Hope &Tenacity When All Seems Lost”;Michael Chriszt, with the FederalReserve Bank of Atlanta, whoaddressed “The Expected Path ofEconomic Recovery”; and JohnWade, with the Southeastern LumberManufacturers Association Inc., whospoke about the “Softwood LumberEconomic Situation: Post GreatRecession.”For more information about NAWLA,visit its website at www.nawla.org, orphone 800-527-8258.•NAWLA REGIONALS -Continued from page 1Gary Vitale, NAWLA president, presentedspeeches at each recentregional meeting. He noted that theVancouver meeting was the largest in2010. He cited overall associationmembership figures, which havedeclined from the 650 posted in 2007to 508 today. Vitale said the number ofwholesale members has dipped from45 percent to 36 percent. The organization’spresident also noted thatNAWLA ended the fiscal year inMarch “in the black.” He also remindedmembers of the upcoming regionalmeeting in Boston on May 13, and theannual NAWLA Traders Market ® inChicago Nov. 3-5.Kevin Mason, of Equity ResearchAssociates, was the first speaker ofthe day. His address was entitled “ALight At The End of The Tunnel.” Henoted that the good news is someeconomic recovery is evident. “Weassumed the recession ended thirdquarter last year,” he said. “Spendingis only 1 1/2-percent, which is prettyanemic.“Business, however, is expandingsomewhat and we are seeing companiesin the industry building inventoriesagain to fill voids.”He added, “We have some big problems…Butslowly, it’s getting better.”Stephen Frasher, president ofWestern Forest Products, spoke tothe group about “How Do We Preparefor the New Normal As A Company?”.“For us,” he said, “our focus is onmargin, margin, margin, and brandingin our company. We’re using very nontraditionalmeans of solving laborproblems. We’re sitting down withemployees, union and managementtogether to work through issues.”Duncan Davies, CEO of InternationalForest Products, also spoke atVancouver on the housing industry.Davies said the economy and housingare improving.Prior to the Vancouver gathering,approximately 80 NAWLA membersconvened at the Portland (Ore.) GolfClub to attend their regional meeting.George ‘Buck’ Hutchison, NAWLAchairman, welcomed members, andwas followed by NAWLA PresidentGary Vitale, who greeted attendees.Guest speaker John Mitchell, withM&H Economic Consultants, informedthe group that “the outlook is muchbetter than a year ago, but you shouldgo to sleep a little scared.”He said the recession ended middleof 2009, and now consumer spendingis coming back up while job numbersare improving as well, but it is a slowprocess. He added that housing figuresare also improving.LAT -Continued from page 1•Gonzalez Convention Center.Sixty-three dealers registered at theconvention, along with other guests,for an approximate total of 300 attendees.In addition to an exhibition hall, theLAT hosted several networking opportunitiesfor attendees, including anopening day golf tournament, thepresident’s reception and gala, abreakfast meeting and seminar oncurrent technology, a silent auction,and lunch and federal reserve updatewith Danielle Dimartino, financial analystwith the Federal Reserve Bank ofDallas.The LAT also held its annual membershipand board meeting during theconvention.Featured speakers at this year’s conventionincluded: National Lumber &Building Material Dealers AssociationChairman Dan Fesler, Kathy Howard,building science advisor,Environments for Living program, andPeter Pfeiffer, LEED-accredited professionalarchitect.For more information abut LAT, visitits website at www.lat.org or phone512-472-1194.•WWPA -Continued from page 1WWPA members and guests werepresent at the two-day gathering.The overall mood at the meeting wascautious yet optimistic as many feelthe years ahead will bring progressand improvement in the market, but inincremental degrees. A variety ofspeakers addressed attendees aboutthe state of the economy, the lumbermarket and the future. All agreed thatthe industry in recent weeks hasexperienced increased activity.Allan Trinkwald of Simpson LumberCo., LLC was elected as Chairman ofWWPA during the recent meeting.Trinkwald succeeds Eric Schooler ofThe Collins Companies, who completedhis two-year term as the topMember officer.Elected as First Vice Chairman wasBob Lewis of Columbia Vista Corp.Steve Zika of Hampton Affiliates wasvoted as Second Vice Chairman andContinued on page 20
Page 20WWPA -Continued from page 19Michael O’Halloran was re-elected asWWPA President and Chief ExecutiveOfficer.Four Board members were elected toserve three-year terms. They are:Sherm Anderson, Sun MountainLumber; Dan Claridge, ThompsonRiver Lumber Co. of Montana, Inc.;Fritz Mason, Georgia-Pacific LLC;and Tom Shaffer, Neiman Enterprises.Russ Vaagen, serving as chairman ofthe WWPA export committee, openeddiscussions on the first day of theexport committee meeting, along withCraig Larson of The Softwood ExportCouncil and Butch Bernhardt, of theWWPA. Larson cited positive movementwith Hemlock, with export salesup 30 percent. He said Canada is thenumber one U.S. export market currently,followed by Japan.At the products support committeemeeting, Mike Phillips of HamptonAffiliates gave attendees a hearty wel-come, proclaiming, “Welcome to allyou survivors on our island! I’m glad tosee all of you remaining contestants!”Phillips’ jovial greeting was receivedwarmly as attendees who gathered atthis meeting are representatives ofcompanies staying afloat in thesechallenging economic times.Bernhardt followed Phillips and outlinedsome improvements recentlymade to the WWPA website as well asthe addition of the organization’s newTwitter site, which allows members astreaming chat format.WWPA committee members also metto discuss product support and qualitystandards on the first day of annualmeeting. This was followed by aneconomic services committee meetingchaired by Bob Lewis, of ColumbiaVista Corp. Among topics discussed inthis meeting were log sizes, species,scaling and recovery from logs. Lewisnoted, “If it costs more to producethan you spent on the back end, it’snot viable to market.”The committee also debated theaccuracy of price reports based onsurvey information as well as millsthat have developed new productswith new proprietary specifications.A spring forecast was also presentedto WWPA members by Josh Harwood,senior economist with the OregonOffice of Economic Analysis. Harwoodsaid economists “are confused by thiseconomy. It could go either way.Opinions vary from coming back fastor double-dip recession.”He predicted that it will take fiveyears to recover from this cycle, endingin 2013. Harwood said he expectssome increases along the way. In2011, he predicts 1.2 million housingstarts, an increase over last year.As for unemployment figures,Harwood offered this perspective:Unemployment rates are “wishywashy and hard to measure. Most figuresare the result of phone surveys.”Harwood said that he expects theU.S. to reach previous healthyemployment levels mid-2013.David Jackson, WWPA economist,added, “We’re 26 months into the currentrecession. We’ve seen someThe Softwood Forest Products Buyerprogress, but in very few cases hasprogress been through the roof. It’sincremental progress we are seeing.”He said, “Consumer confidence isimproving, which is a good thing.About producer prices, you want tosee improvements, but you don’t wantprices to get too high. Then you haveinflation. Also, you don’t want deflation.Ideally you want 2 to 3 percentincrease in producer prices.The chairman’s reception ended theWWPA meeting. Eric Schooler servedthe association during the past yearas chairman, and addressed themembers as he turned over leadershipto 2010 chairman, AllanTrinkwald.Schooler said, “For much of the pastyear, our companies and thisAssociation have operated in whatcould be considered a crisis mode.What’s interesting is that if you writethe word ‘crises’ in Chinese, it is composedof two characters – one fordanger and the other representingopportunity.“It’s clear this historic downturn hasforever changed our industry. Some ofthe markets we’ve counted on to buyour lumber are no longer as certain asonce thought. The distribution chainswe sell to are changing due to consolidationand closures. We are all takinga new look at how best to give credit,extend credit –or not give credit–those buying our products.”Looking ahead, Schooler noted someareas worth watching. “Higher immigrationis adding to the potential poolof home buyers,” he said. “Accordingto demographic experts, this growthwill shift housing demand towardstarter homes, rentals and seniorhousing. All of these trends will createmore promising markets for our mills.On the supply side, we’ve watchedwith interest how our friends inCanada are dealing with the mountainpine beetle problem. It’s uncertainwhether Canadian mills will everregain the U.S. market share theyenjoyed just a few short years ago.And with the emergence of a vitalChinese market, the U.S. may not betheir only target market.”Regarding the overall lumber market,Schooler was positive. “We’re alreadyseeing encouraging signs of improvementin the market. That momentumwill build further once the U.S. economyhits its stride toward steadygrowth.“The recent rise in lumber prices hasbrightened the balance sheets atmany of our operations. Still, it’simportant to note the lumber market isstill in a fragile state and the priceincreases are more a reflection of lowinventories at both mills and distributoryards than actual recovery.“The improved markets are the resultof supply side discipline, not accelerateddemand.”Schooler summed up by stating,“This Association is where theWestern lumber industry can haveone voice in addressing our commonneeds. The share of Western productionrepresented within ourContinued on page 21
May/June 2010 Page 21WWPA -Continued from page 20Association has increased in each ofthe past six years. Today, theAssociation represents 62 percent ofthe Western industry – one of thehighest levels of support in the historyof the organization.“More impressively, the number ofcompanies supporting all the servicesoffered by the Association is at an alltimehigh. Full members now represent90 percent of the volume inWWPA, compared to just 52 percent10 short years ago.“I believe the crisis of the past fewyears for our industry is beginning towane. However, we are sure to seenew dangers – and new opportunities– in the years ahead.”Western Wood Products Associationrepresents lumber manufacturers inthe 12 Western states and Alaska andis the region’s largest lumber tradeassociation. Based in Portland,WWPA delivers quality standards,technical, business information andproduct support services. For moreinformation, visit online atwww.wwpa.org.•in 1980. He was previously in commercialand residential construction,and worked as a cowboy for 15 years.Married with one child, Devenportraises and sells horses and BritishWhite cattle and enjoys racing hisfiner horse stock.•WHO’S WHO - DuncanContinued from page 2industry was in 1971 working as aclerk in a lumberyard. His career thenincluded being a buyer for a distributionyard. About 31 years ago hetook on his first job in Western RedCedar sales for a Cedar producer inOregon.Duncan’s responsibilities with Lazy Sinclude selling the company’s fullrange of products to wholesale distributorsacross North America. Productsmade by Lazy S Lumber and its sistercompanies, Columbia Cedar, Inc.,Kettle Falls, Wash., and PanelCrafters, White City, Ore., includeCedar, stk knotty bevel, knotty stkchannel siding, pattern #105,tongue and groove products, decking,and okoume plywood siding.•WHO’S WHO - EnochContinued from page 2ings. The company offers a variety ofprimed materials in any color witheither a 15 or 25-year coating warrantydepending on application and substrate.CSI has contributed thedevelopment of new and better coatings,coating processes and packagingsolutions throughout the years.The company also offers a full rangeof pre-stained siding accessories,including: soffit, fascia, corners andwindow and door trim for a completeexterior siding solution.Enoch, a Northern Illinois Universitygraduate, began his career as aninside sales/siding consultant forCedar Siding. He later became theregional sales manager for CedarSiding’s Wisconsin market, Director ofMarketing and most recently Directorof Sales & Marketing.He has worked for the company fornine years and has been in his currentposition for three years. In addition tohis marketing responsibilities, Shawnmanages the sales force and assistswith the other management duties ofthe company. Enoch took his first jobin the industry at the age of 16, whenhe began working for Midwest SidingSupply pulling orders, loading trucksand delivering materials.Memberships held by Enoch include:American Marketing Assoc.,Marketing Honor Society, WesternRed Cedar Lumber Assoc., and NorthAmerican Wholesale Lumber Assoc.among others.In his leisure time, Enoch enjoys golf,snowboarding, wakeboarding, hunting,fishing, basketball, mountain biking,music and reading.•It doesn’t get Greener than Red.WHO’S WHO - BrownContinued from page 2The company purchases approximately600,000 board feet of lumberannually.Quality Truss Co. Inc. has receivednumerous awards including “25 Yearsof Service” from the Governor ofOklahoma and “Manufacturer of theYear” from the Inola Chamber ofCommerce.Brown started Quality Truss Co. Inc.about 28 years ago. He began hiscareer working in a lumberyard in1957. Brown worked for HannaLumber Co. from 1959 to 1981.Brown is a graduate of ClaremoreHigh School in Claremore, Okla. He isa member of the board of directors ofthe Rogers County IndustrialDevelopment Authority.Brown and his wife of 49 years,Estella Roberta Brown, have two children,three grandchildren and onegreat-grandchild. He enjoys playinggolf and fishing.•WHO’S WHO - DevenportContinued from page 2White Pine and 80,000 board feet ofplywood, annually. The firm specializesin custom mattresses and foundationsfor recreational vehicles, overthe-roadsleeper cabs, hotels andmotels and nearly anyone with aunique bedding situation. WhiteMattress also rebuilds mattresses andfoundations.“I sell sleep – not just mattresses, andwe manufacture the best and renovatethe rest,” Devenport said.Born in Fort Sumner, N.M., in 1946,Devenport purchased White MattressMary’s River Western Red Cedar, that is.Mary’s River Lumber Company has been committedto environmental stewardship since its inceptionover 35 years ago. From our energy efficient, stateof-the-artplants, to our proficient use of timberresources, Mary’s River is a leader in Red Cedar“green” production.Western Red Cedar is by nature “green.” Mary’sRiver Red Cedar is manufactured from abundant,fast growing, second-growth resources. It is durable,decay and insect resistant, has no chemical preservatives,is clean and safe to handle, and is 100%renewable, unlike cement and plastic composites.Mary’s River’s manufacturing requires less energythan steel, cement-based wood substitutes, andplastic-based composites. Our plants are closelyregulated for environmental compliance.Western Red Cedar’s warm tone, naturalgrain, and rich texture make it the productof choice for siding, decking, railing, andfascia, and, no one does Western RedCedar like Mary’s River. Give us a callat 1-800-523-2052Mary’s River Lumber Co.4515 NE Elliott CircleCorvallis, OR 97330Toll Free 800-523-2052Fax 541-752-5143www.marysriverlumber.com
Page 22WHO’S WHO - SteeleContinued from page 2purchases approximately 840,000board feet of Softwood lumber annually.Steele has been in his current positionfor 25 years. He has been withS.S. Steele & Co. for 39 years.Steele is a graduate of Murphy HighSchool in Mobile, Ala. He received abachelor’s degree in finance from theUniversity of Alabama in Tuscaloosa.Steele and his wife of five years,Pam, have two children and fivegrandchildren. He enjoys fishing, tennisand is the treasurer of the MobileBass Masters and Mobile Bass Assoc.•WHO’S WHO - WoodContinued from page 2wood to OSB. Additionally, he is incharge of buying Boise Portsmouth’sSpruce, Dry Doug-Fir and greenDoug-Fir long lengths and WhiteOne Success Story After Another...Cedar shingles and WR GraceProducts and Primed Pine boards.Prior to working in the industry, hewas a chemist for an environmentalfirm. He has been with Boise CascadeLLC for 11 years.The Portsmouth facility’s primary customersare independent retail lumberdealers.“We remain focused on servicing ourretail customers and continue towork at developing strong relationshipswith our suppliers. We aredependent on both our customers andour suppliers for our success,” Woodsaid.Boise Cascade LLC is one of thenation’s largest wholesale distributors,with 31 distribution facilities marketinga wide variety of building productsand services to retail lumber dealers,home improvement centers andindustrial accounts nationwide.In his spare time, Wood enjoys boating,water skiing and home improvements.He and his wife, Laura, havetwo girls ages 2 and 4.•WASHINGTON SCENE -Continued from page 2mental community, the bill would mandatea significant increase in mechanicaltreatments on eastern Oregon’snational forests with a focus on generatingsaw logs over the next severalyears.After this interim period and the completionof a landscape restorationassessment at least one landscapesized project of 25,000 acres per forestper year will be required.This legislation would also requirecompliance with several existing regulationsincluding no harvest of treesover 21” in diameter limit, which doesnot currently exist. The legislation alsoplaces restrictions on the building ofnew roads and requires that any temporaryroads need to be decommissionedwithin two years. The legislationwould also waive administrativeappeals for projects proposed duringthe interim period and create a shorterobjection process for large-scale“We have advertised since 1985,the inception of The Softwood ForestProducts Buyer.”Alden Robbins“We have advertised since 1985, the inception ofThe Softwood Forest Products Buyer. We believe inkeeping our name, products and services before themarkets we serve, being the wholesalers andwholesale distributors. Several of our customershave told us they enjoy reading your paper! As aresult, we feel that it is a very worthwhile investment.”Alden RobbinsRobbins Lumber, Inc.Searsmont,MaineCALL TODAY 901-372-8280FAX US AT 901-373-6180 OREMAIL US AT email@example.comFor Ad rates and marketing support servicesunavailable elsewhere.“It’s everywhere you need to be to get more business!”ROBBINS LUMBER INC., Searsmont, Maine, produce 28mm of 4/4 and 5/4 Eastern White Pine lumber. Theyhave a drying operation to accommodate lumber production, their own paint/priming plant called PenobscotBay Coatings, and a cut-up shop that produces clothes drying racks, woodens louvers, wooden buckets andcut-to-length orders. They may be reached at Tel.: 207-342-5221; Fax: 207-342-5201 or at www.rlco.com. Theyare currently using six 1/2 island Ad pages in four-color and the Inside Back Cover in four-color in the specialNAWLA issue of The Softwood Forest Products Buyer.The Softwood Forest Products Buyerprojects.Oregon’s Senator, Ron Wyden statedthat he recognizes the plight of theeastern Oregon forests and theremaining logging and sawmill infrastructurethat depend upon them,including the need for more mechanicalthinning and more saw logs. Wydenhas also signaled his understanding thatadditional funding will be needed toaccomplish these goals and has statedthat this will be his highest priority.•Biomass InitiativePasses LegislatureLegislature recently passed theWashington State Department ofNatural Resources’ (DNR) ForestBiomass Supply Agreements Bill. Thisexecutive-request legislation fromCommissioner of Public Lands PeterGoldmark has taken the next steptowards creating a forest biomassindustry from state trust lands.With just one dissenting vote in theHouse of Representatives and unanimoussupport in the Senate the ForestBiomass Supply AgreementsCombined Bill 2481 passed.The bill, if signed by the Governor,will allow DNR to enter into long-termagreements to supply biomass fromovercrossed young forests and afterharvestslash to the biomass energyeconomy. To date a major obstacle torealizing the benefits of the biomassenergy has been securing reliable andpredictably priced biomass feedstock.Incurring no cost to the StatesGeneral Fund, the bill actually has thepotential to generate revenues fromstate-managed forestland.“I appreciate the Legislature’s supportfor our Forest Biomass Initiative.It will not only help achieve a greenereconomy and create rural jobs, butcan earn some added revenue forschools and other state trusts,”Commissioner Peter Goldmark said. “Ilook forward to support from GovernorGregoire on this effort.”•USDA Announces ForestLandscape RestorationCommitteeAgriculture Secretary Tom Vilsackrecently announced he is seekingnominations from the public for thenew Collaborative Forest LandscapeRestoration Advisory Committee.According to the United StatesDepartment of Agriculture (USDA),the committee will inaugurate a newlevel of collaboration between theUSDA Forest Service and theAmerican people in the restoration offorested landscapes.“About 60 million Americans dependon national forests for clean, abundantwater, and all Americans rely onhealthy forest ecosystems to mitigatethe effects of climate change,” saidVilsack. “This committee will help usprioritize the work that needs to bedone and empower citizens and theForest Service to work togetherthrough the entire process of ecologicalrestoration work, from identifyingContinued on page 23
May/June 2010 Page 23WASHINGTON SCENE -Continued from page 22needs on the landscape to achievingecological objectives in ways that providejobs and protect local communitiesfrom wildfire.”The Omnibus Public LandManagement Act of 2009 authorizedthe Collaborative Forest LandscapeRestoration Advisory Committee. TheAct encourages collaborative, science-basedecosystem restoration ofpriority-forested landscapes.For more information on selection criteriaand the applicationprocess, please reference theFederal Register Notice atwww.edocket.access.gpo.gov.APA -Continued from page 2•additional 3.8 percent) also nearingnegative equity status.Nationwide, more than 11.3 million(24 percent) of all residential propertieswith mortgages were in negativeequity at the end of 2009, up from 10.7million (23 percent) at the end of thethird quarter, according to the FirstAmerican CoreLogic’s report. OnlyNevada, which had 70 percent of all ofits mortgaged properties under water,and Arizona, at 51 percent, had moreupside-down properties than Florida.Even with an improving economy,foreclosures are likely to continue torise for another six months, especiallyin the areas already experiencing thehighest foreclosure rates and continuedhigh unemployment. Foreclosureslower home prices and make it moredifficult for new home construction tobe competitive.•etc., the last year we have beendeveloping our new line of log furniturewhich includes rocking chairs,porch swings, Adirondack chairs andbedroom furniture. Northern KentuckyCedar recently released this to theTupelo Furniture Market even with theeconomic downturn, we had greatresponse. We do spend a great dealof time and effort doing product developmentand market research. This fallwe intend to release our new closetshelving system that confers all theeconomics of the aromatic benefits ofthe Cedar closet without the expenseof lining the entire closet. Findingways to enhance construction andmake better use of the lumber thatwould otherwise be put into scrap ispart of our current focus,” Reedersaid.With a reputation as a big-picturethinker and doer in ARC circles,Reeder is an active advocate for helpingthe entire ARC sector of the marketmake a successful transitionthrough current economic challenges.“Log supply continues to be a chal-lenge for Cedar product manufacturers.All the Cedar mills fight over theirlog supply like little banty roosters fightover a hen; if we would stop fightingand focus on opportunities, everyonecan come out better off,” he said. “I’mconvinced this is a networking problemthat can be solved. For example, cattleranchers in Oklahoma report thatthey’re losing 700 acres of grazingpastureland a day — to Eastern RedCedar. From their perspective, it’s aninvasive species that will naturally takeover. For us, it would be a win-win todevelop an industry standard productthat is commercially viable with thissupply resource.”Years ago, Reeder noted that a greatdeal of ARC was shipped overseas.“France — and Europe as a whole—has environmental exclusions on treatedwood, while Aromatic Red Cedar isknown for its rot resistance, does notrequire treating for exterior usage.That’s one of its many virtues as aspecies that we need to promote moreaggressively, also, Aromatic RedCedar is well known for its ability torepel insects, making its dust andshavings highly desirable for animalbedding and the slab wood makeswonderful mulch, I believe,” he said,noting that this environmental advantagehas significant benefits in light oftoday’s green construction initiatives.“I’m convinced that there are validopportunities available for ARC toincrease its presence in the overalllumber marketplace. It is nontraditional,yes. But I believe appreciation forthe wood’s characteristic inclusionscan find a greater place in the marketalongside the clearer profile of WhiteCedar.”After so many years of working withARC, Reeder may be immune to itsspicy aroma, but that has not dimmedhis enthusiasm for its uses or itsfuture. At the most recent TupeloFurniture Market (TFM), he encounteredthe famous TFM hospitality, aswell as a lot of interest in his ideas forpromoting ARC.“The learning curve of adapting toeconomic conditions can be a goodContinued on page 28NORTHERN KENTUCKY -Continued from page 4Reeder, other key personnel atNorthern Kentucky Cedar include JoeBerry, vice president and Teri Reeder,secretary-treasurer. The companyoperates a 40-hour workweek.Reeder estimates the Aromatic RedCedar (ARC) that he receives is harvestedwithin a 75 to 80-mile radius ofhis plant, 90 percent arriving on thebed of pickup trucks. “The averageAromatic Red Cedar log is seven oreight inches in diameter and mostly 8feet long. We move about one millionboard feet a year of raw timber, convertingit into square-milled lumber,”said Reeder.While most of the company’s inventoryof ARC is air dried, some of it isprocessed through a small Nyle drykiln with 18,000 board feet of capacityper load. “We also use a six-headWood-Mizer resaw for producing specific-dimensionorders for customersand a Wood-Mizer moulder,” saidReeder. “We’ve produced a number ofnovelty products for a number ofyears, such as shoe racks, planters,
Page 24The Softwood Forest Products Buyer