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THE ITALIAN MENSWEAR GUIDE - Elite Traveler

THE ITALIAN MENSWEAR GUIDE - Elite Traveler

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Avon Celli<br />

| Fall Focus | Founded in 1922, Avon Celli stays true<br />

to its roots as a luxury cashmere knitwear company<br />

and keeps its collection modern with fashionable design,<br />

details and color. Famed for using machines designed<br />

for making ladies’ stockings to weave the very<br />

finest sweaters, these pullovers remain wardrobe<br />

essentials. We challenge you to find a lighter-weight<br />

weave. Its Capsule 1922 collection represents the<br />

brand’s highest standards of quality and all the elements<br />

of its rich history. Now the company is expanding<br />

into socks, jackets, leather goods and tailored<br />

garments.<br />

| Key Pieces | Rich browns are key colors for knitwear<br />

this season. The perfect layering piece is a jacket that<br />

has the elements of a sweater. Also opt for a classic<br />

24-ply knit sweater, which is crafted without seams (a<br />

24-hour knitting process). The new leather accessories,<br />

as soft as its knitwear since they are made from<br />

deerskin, include jackets and bags. The duffel will sell<br />

for $4,000, and a jacket with a wallaby hood will cost<br />

about $11,000.<br />

| Where to Buy | The Avon Celli collection is available<br />

in top menswear boutiques in New York, Monte<br />

Carlo, Dusseldorf, London, Zurich, Madrid, Milan,<br />

Moscow, Seoul, Tokyo and Hong Kong. Visit www.<br />

avoncelli.it.<br />

| corPorate contact | Consultant Geoffrey Saunders,<br />

Phone: (609) 439-2700; Email: rehgps@aol.com

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