V e n u e M e d i a C e n

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V e n u e M e d i a C e n t r e s ( V M C )Even though LOOC organised a so-called “Compact Games” inwhich many of the arenas were located close to the MPC, itwas important to establish Venue Media Centres at eachsports arena. In all, nine VMCs were operative at the sportsarenas, as well as at the Lillehammer Olympic Village and theHamar Olympic Subsite Village.OrganisationIn LOOC, the responsibility for each VMC was assigned to aperson working under the section chief for the press centres.The function was supported by one additional consultant oneyear before the Games. In addition to having the responsibilityfor the VMCs at the sports arenas, the functionalso had responsibility for the Press/<strong>Information</strong>Section’s activities at the Olympic Villages andMedia Accommodation sites. They were alsoresponsible for providing LOOC Transport withmedia transport requirements.The VMC managers and assistant VMCmanagers were hired in the autumn 1991. Mostof these people were external consultants with press and/orinformation backgrounds. They were compensated for lostincome in connection with the staging of test events,gatherings, arena group meetings and the Games themselves(60-70 days per person).Prior to the Games, the VMC leaders were organiseddirectly under the press/information director and were inclose contact with the Main Operations Centre (MOC).
P h o t oThe photo chief was employed two years prior to the Games.This person should, however, have been employed one yearearlier in order to have participated in the planning of thearenas.L O O C p r e s s p h o t oLOOC press photo organised and planned photo facilities forthe approximately 600 press photographers who came to theGames.Function:In the planning phase, LOOC press photo’s function was toestablish photo zones, build photo stands and define separatewalkways to the arenas, as well as organise thecollection of film for development.During the Games, the VMC photo chiefworked as the arena press chief’s representativeto ensure that the facilities for the photographersworked according to plans. The arena photo chiefalso played the role of mediator betweenphotographers individually or as a group, andreported to the photo chief and assistant photo chief.During the Games, the MPC was the headquarters for allphotography activity: most of the photographers had officesthere, all media transport started and returned to the MPC andall film developing took place there (with the exception of themini-lab at the VMC in Hamar).A study made by a market research company during theGames concluded that the media transport functionedsatisfactorily. There were in all 420 parking spaces at theMPC, of which 350 were reserved for the press. About 50parking spaces were reserved for the press at each arena. Inaddition, there were 20 all-venue-parking (AVP) spaces and200 all-venue-access (AVA) spaces reserved. AVP wasincreased by 10 parking places during the Games.M e d i a t r a n s p o r tThe Press/<strong>Information</strong> Section provided information about theestimated number of media travelling between the variousarenas, accommodation sites and the MPC and at what timesthey needed to be transported. In all, 110 buses were used totransport the media.
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