Information

publication was alsomeant to reflect theresults of LOOC’sactivities.In all, 15 issues of“Olympic Update”were published andthe magazine was primarily meant for the press, nationaldecision-makers, NORTRA and sports organisations. “OlympicUpdate” was translated into English and French. During thisinitial phase, it was particularly important to market LOOC’sDesign Programme.“Olympic Update” was a major and expensive project, but itwas financially profitable in that the magazine soldadvertisement space to a number of major sponsors. Themagazine presented a full range of Olympic activities underthe title “Information about Norway”:f What is a typical Norwegian?f What characterizes Norwegian society?Atlanta/Lillehammer’s joint cultural events, portraits of earlierOlympic gold-medal winners, a presentation of the culture anddesign programmes, a look back at earlier organising citiesand a colourful presentation of Norway.I n t e r n a t i o n a l r e s p o n s eInternational companies such as CBS and IBM showed greatinterest in “Olympic Update” and purchased several thousandcopies of each issue. This led to CBS making about 200reports about Norway, and CNN was in northern Norway(Finnmark) to produce a television programme.I n t e r n a t i o n a l i n f l u e n c eAfter some time, one felt that there was enough Olympicmaterial in the Norwegian press, and so sights were directedtoward a more international public. The goal was to putLillehammer in a national and international perspective. As aresult, “Olympic Update” was translated into English and40 000 copies were issued and distributed to 120 countries.T o p i c sAs mentioned, the goal was to give a widest possible editorialprofile, so “Olympic Update” also contained an extensivepresentation of all the Olympic arenas and a description of thecreation of Lillehammer as an Olympic organising site. Othertopics included the significance of the Torch Relay, aboutB r o c h u r e s a n d g u i d e sIllustrated guides were made for all Olympic arenas inNorwegian, English and French and included a map and anevent schedule. Various folders were also prepared specifyingthe time and place for various Olympic events.O l y m p i c G u i d eThe major publication for information material for use duringthe Games was the 160-page Olympic Guide ‘94 which wasissued in Norwegian, English and German. The publicationwas richly illustrated and described all the sports events andarenas, travel and transportation arrangements and culturalevents.