Information

I n f o r m a t i o n f o r T e a m ‘ 9 4 m e m b e r sLillehammer Olympic Information Centre (LOI) prepared abrochure for recruiting Team ‘94 members.A r t i c l e s i n o t h e r p u b l i c a t i o n sExisting medias were also used to channel information to thepublic. Particular attention was focused on LOOC’s“advertorial” in Time Magazine, as it was the first time aspecial advertising section was produced by people outside theTime organisation. This resulted in the magazine later writingan article about Sami culture.Several other articles were also published inthe IOC’s magazine and in NORTRA’s publication“Norway at your Service”.O l y m p i c n e w s p a p e r s H u g i n a n dM u n i nThe main newspaper Hugin was produced for allaccredited persons, but the main target groupwas foreign guests.The smaller newspaper Munin wasproduced for athletes and trainers,i.e. everyone living in the OlympicVillages.Organisation/staffingAt the MPC where the articles werewritten, edited and translated: asenior editor, an editor, one editor ondesk, nine reporters, a photographerand 20 translators. At the printingsite (a local newspaper’s printingfacilities): one editor (from LOOC),one language consultant (fromLOOC) and one representative from LOOC design, as well asstaff from the company doing the layout and from the localnewspaper itself.The editorial staff at the MPC was responsible for writingand editing articles in Norwegian and having them translatedinto English, French and German and then quality assured.After this, the information was sent electronically to theprinting site for layout design, final proofreading and printing.On Monday, 7 Feb. 1994, welcome editions of both Huginand Munin were issued. After this, Hugin was issued everyday from 10 Feb. to 28 Feb., while Munin came out every dayfrom 12 Feb. to 27 Feb.Until 15 February, 45 000 copies of Huginwere printed each day; Munin was printed in7 000 copies. The number of copies for Huginproved to be too high, so starting on Wednesday16 February, 25000 copies of Hugin wereprinted each day.External cooperation partnersNine reporters and one photographer wererecruited from Volda District College, whichspecializes in media studies.LOOC had an agreement with Allsport andScanFoto for photographs.The local newspaper GudbrandsdølenLillehammer Tilskuer (GLT) was responsible forprinting and distributing the Olympicnewspapers. GLT had hired the companyMillimeterpress AS to design the layout incooperation with one editor, one languageconsultant and one person from LOOC’s DesignDepartment. GLT had a distribution agreementwith Norway Post.