Track profiles and arena

More Magazines

Recommendations

Info

Track profiles and arena profiles wereprepared by LOOC Design in cooperationwith the Sport Section.EnvironmentThis application contained environmentalnews, a list of environmental measurementstaken in the Olympic Region and feature articles about LOOCand Norway as organisers of “Green” Games.The environment application was a newly developed servicein relation to Info ‘92, and was a joint project between LOOCand EUREKA (environmental project).Articles were written by external consultants before theGames. News was produced by journalist students during theGames. Environmental parameters were transmitted fromsensors placed in areas with possible high concentrations ofair pollution.The same registration system for environmental news wasused for the application news.Most articles were entered into the system by the ComputerSection before the Games.M u l t i m e d i aMultimedia was an electronic information system offeringinformation to the public before and during the Games.Multimedia was a joint project involving LOOC and IBM.Multimedia was in operation from May 1993 to March 1994.During this period, photos and text were updated three times;video sequences were updated once. Information was availablein two languages: Norwegian and English. The informationconsisted of:f The Olympic programmef Athletic disciplinesf Arenasf Sponsorsf NewsInformation was available from 20multimedia terminals placed at strategic sites such asinformation centres and railway stations.LOOC was responsible for developing requirementspecifications and content for the system, as well as updatingthe information. IBM was responsible for developing andrunning the system.News was updated by a Multimedia editorial staff consistingof one journalist. The updates were made by a separate PCregistration system and sent via modem and satellite to theterminals.O l y m p i c t e l e p h o n eThe Olympic telephone was an automated telephoneanswering service for the public, offering the followinginformation:f Newsf Pre-Olympic programmef Olympic programmef Olympic productsf Accommodationf Transportf Cooperation partners
The Olympic telephone was a cooperation project betweenLOOC and Norwegian Telecom. LOOC was responsible formaking market studies and developing requirementspecifications.Norwegian Telecom was responsible for developing andrunning the system.All information was updated by a LOOC journalist.The service began September 1992. As the service was usedless than expected, the service was discontinued in October1993 and all telephone queries were answered by an operatorbasedtelephone service.P h o t o a n d v i d e o d o c u m e n t a t i o nThe documentation of all Olympic activities started in January1990. Local photographers were contacted and hired in asconsultants. Contracts were signed with ScanFoto forphotographs and NRK Oppland for video. These companiesestablished Lillehammer Olympic Photo Archive and LOOCand NRK Oppland’s Olympic archive (stock-shots). In 1992, acontract was signed with one of the world’s largest photoagencies (Allsport UK) concerning the use of photographsfrom their archives and all photographs taken at theLillehammer Games. A verbal agreement was also made forexchanging photographs with some of LOOC’s cooperationpartners. This applied to, for example, Kodak Norway, KodakUSA, Time, Sports Illustrated and CBS.P h o t o d o c u m e n t a ti o n p r i o r t o t h e G a m e sThe most important feature of the photo documentation was tofollow the development of the construction of the arenas. Eachmonth, the arenas were photographed both from the groundand the air. ScanFoto’s archive as of 1 April 1994 consisted ofabout 70 000 photographs. The archive has supplied an entireworld with pictures from Lillehammer. The interest in thisfrom newspapers, magazines, journals and sponsors wastremendous. The archive will remain at ScanFoto who ownsthe rights to all the photos. LOOC and the post-Olympicorganisation will still continue to have access rights to thephotographs at a very low price.An investment which has been profitable both creativelyand financially is the work local photographers have done.Without them, it would not have been possible to obtain suchhigh quality photographs in such a short time.In addition to the large production of stock-shots, threemulti-vision programmes were made and shown in theLillehammer Olympic Information Centre (LOI). Theseprogrammes are some of the most viewed multivisionprogrammes in Norway.The following multi-vision programmes were produced:f Lillehammer ‘94f Olympic Countdown ‘94f Olympic Facts ‘94The programmes are from 12 to 14 minutes long, and wereshown in four language versions: English, German, Frenchand Norwegian. Special music was composed for theprogramme which was shown by eight projectors. Theprogramme was regularly updated.P h o t o d o c u m e n t a t i o n d u r i n g t h e G a m e sLOOC hired eight professional photographers to documentthe Lillehammer Games. The photographers were not paid fortheir work, but retained ownership rights to all their work.Originally, the photographs were meant to be used for theofficial final report, but one quickly understood that theycould be used for other purposes. The multivision programme“Olympic Experience” and a picture book are but twoexamples.
Page 1 and 2: I n f o rm a t i o n
Page 4: M e d i a C o n t a c tThe Media Co
Page 7 and 8: R e g i o n a l m e d i a c o o r d
Page 9 and 10: increase - up to 144 visits per mon
Page 11 and 12: P h o t oThe photo chief was employ
Page 14 and 15: publication was alsomeant to reflec
Page 16 and 17: M e d i a G u i d eThe Media Guide
Page 18 and 19: Information brochures distributed i
Page 20 and 21: Groups a) and b) were organised in
Page 24 and 25: P h o t o s t a t i s t i c sPrior

Information

Transform your PDFs into Flipbooks and boost your revenue!

Delete template?

Save as template ?