Information

M e d i a C o n t a c tThe Media Contact Section becamepart of the Information Division inJanuary 1993.Professional media relations wasa high priority area. This sectionwas the Lillehammer Games’contact for all types of press andmedia. The section evaluated various events, mapped medianeeds and either provided the media with the information theyasked for, or put them in contact with persons who couldprovide them with the information.The section organised all of LOOC’s press conferences anddeveloped all press releases and press material. Media Contactwas also responsible for press visits.G o a lf To actively provide honest and relevant information to thepress and broadcasters so that the Lillehammer Gameswould be promoted both domestically and abroad.f To portray Lillehammer as a credible manager of theresponsibility, the resources and the tasks that the projectencompassed.S t r a t e g yWinter sports and the Winter Olympics are a major part ofNorwegian culture. Norway also has a long democratictradition with a great deal of attention and opennessconcerning the use of public funds. This meant that theLillehammer Games was exposed to a critical focus farexceeding that which most Norwegian enterprises mustendure. Many groups also wanted to use the Olympics topromote their own special causes. This meant that the sectionwas subject to tremendous pressure and faced enormouschallenges. The department’s strategy was: