Information

Table 1.Number of events and persons on press visits per year(September 1988 – January 1994):Year: Event: Number of participants:1988.................................................25...........................................391989.................................................31.........................................5921990.................................................49.........................................4661991.................................................45.........................................3921992...............................................182.........................................9021993...............................................285.......................................21631994 ................................................79.........................................179Table 2.Number of persons on press visits according to nation(September 1988 – January 1994):Nation: Number: % of total:Norway......................................1879*........................................39.7USA............................................479**........................................10.1Sweden..........................................342..........................................7.2Germany ......................................205..........................................4.3Finland..........................................160..........................................3.4Denmark.......................................117..........................................2.5Japan.............................................115..........................................2.4U.K. .................................................75 .........................................1.6France..............................................68 .........................................1.4Italy..................................................48..........................................1.0Subtotal:......................................3488........................................73.6(Total all nations: ......................4733........................................100)* The number of visiting journalists from Norwegian mediacompanies does not reflect the total interest and coverage inNorway, which was also based on extensive use of pressreleases, telephone contact and press kits.)** Many of the visiting journalists from the USA worked asfreelancers and represented a large number of newspapersand magazines. This was also true of a number of radiojournalists. A significant number of newspapers in the U.S.A.were also in direct contact with LOOC via the telephone, faxand mail.Table 3.An estimate of the distribution of media categories accordingto the number of visits (January 1991 – January 1994):f TV approx. 195f Radio “ 50f Newspapers “ 500f Magazines “ 150f News agencies “ 120f Photographers (alone) “ 25f Others “ 125The category “Others” includes people from organisations,companies, media students, etc. A completely accuratecategorisation was impossible due to the large number ofmixed groups.C o n c l u s i o n sThe statistics reveal a gradual increase in the number ofmedia visitors beginning in 1992. The most visitors per monthin 1992 was registered in March (45 visits, just after theGames in Albertville) and September (52 visits in connectionwith events commemorating Lillehammer having beenawarded the Winter Games).The number of visitors increased significantly in 1993, withconsiderable interest in the one-year-to-go celebrations on 12February. Media Contact’s capacity for the dramatic autumn