Table 1.Number of events

More Magazines

Recommendations

Info

Table 1.Number of events and persons on press visits per year(September 1988 – January 1994):Year: Event: Number of participants:1988.................................................25...........................................391989.................................................31.........................................5921990.................................................49.........................................4661991.................................................45.........................................3921992...............................................182.........................................9021993...............................................285.......................................21631994 ................................................79.........................................179Table 2.Number of persons on press visits according to nation(September 1988 – January 1994):Nation: Number: % of total:Norway......................................1879*........................................39.7USA............................................479**........................................10.1Sweden..........................................342..........................................7.2Germany ......................................205..........................................4.3Finland..........................................160..........................................3.4Denmark.......................................117..........................................2.5Japan.............................................115..........................................2.4U.K. .................................................75 .........................................1.6France..............................................68 .........................................1.4Italy..................................................48..........................................1.0Subtotal:......................................3488........................................73.6(Total all nations: ......................4733........................................100)* The number of visiting journalists from Norwegian mediacompanies does not reflect the total interest and coverage inNorway, which was also based on extensive use of pressreleases, telephone contact and press kits.)** Many of the visiting journalists from the USA worked asfreelancers and represented a large number of newspapersand magazines. This was also true of a number of radiojournalists. A significant number of newspapers in the U.S.A.were also in direct contact with LOOC via the telephone, faxand mail.Table 3.An estimate of the distribution of media categories accordingto the number of visits (January 1991 – January 1994):f TV approx. 195f Radio “ 50f Newspapers “ 500f Magazines “ 150f News agencies “ 120f Photographers (alone) “ 25f Others “ 125The category “Others” includes people from organisations,companies, media students, etc. A completely accuratecategorisation was impossible due to the large number ofmixed groups.C o n c l u s i o n sThe statistics reveal a gradual increase in the number ofmedia visitors beginning in 1992. The most visitors per monthin 1992 was registered in March (45 visits, just after theGames in Albertville) and September (52 visits in connectionwith events commemorating Lillehammer having beenawarded the Winter Games).The number of visitors increased significantly in 1993, withconsiderable interest in the one-year-to-go celebrations on 12February. Media Contact’s capacity for the dramatic autumn
increase – up to 144 visits per month – was far from sufficient,and this limited the amount of time for preparations, serviceand follow-up.O l y m p i c F e a t u r e P r e s s C e n t r ePress visits in 1993 showed that there was a great deal ofinterest in topics that were not directly related to the Olympicsports competitions. To meet this demand during the Games,a separate press office the Olympic Feature Press Centre wasestablished (1-28 February 1994).This centre was staffed with employees from the MediaContact and Press Spokesperson sections, the Ministry ofForeign Affairs, the Norwegian Trade Union, the official travelorganisation (NORTRA) and the Olympic Region authorities.This was the first time such a service was organised forOlympic Games. The Olympic Feature Press Centre wasestablished as an extension of LOOC’s Media Contact Section,and registered 1 300 visits from radio, newspaper andtelevision organisations during the Games.P r e s s C e n t r e sT h e M a i n P r e s s C e n t r e ( M P C )f 7 national Olympic committees rented information andservice officesf Kodak used 1 800m 2f Kodak developed 70 000 rolls of film during the Gamesf Kodak had 70 employees and 70 volunteers running theiroperationsf 431 Team ‘94 members and full-time LOOC employeesf 450 employees from sponsors/cooperation partnersf 420 parking places, of which 350 were for the pressf capacity of 7 million paper copies during the Gamesf Olympic radio with 19-hour broadcast in four languages(started 27 January 1994)f On 16 February, 450 000 messages on Info ‘94 wereregisteredf Daily Olympic newspaper for all accredited person in fourlanguages – started 7 February 1994f LOOC established an Olympic Feature Press Centre in theMPC. This centre provided information about theNorwegian travel industry, export industry, the OlympicRegion and environmental and cultural topics.f About 6 000 passes through the security checkpoint eachday.Key figures for the MPC:f 15 000m 2 surface areaf 4 600 m 2 rental space for the press, national Olympiccommittees and othersf an auditorium with 600 seatsf common workrooms with 550 seatsf a bar with 120 seatsf a snack-bar with 50 seatsf 120 Info ‘94 terminals in the buildingf 55 national and international agencies/newspapers rentedoffice space
Page 1 and 2: I n f o rm a t i o n
Page 4: M e d i a C o n t a c tThe Media Co
Page 7: R e g i o n a l m e d i a c o o r d
Page 11 and 12: P h o t oThe photo chief was employ
Page 14 and 15: publication was alsomeant to reflec
Page 16 and 17: M e d i a G u i d eThe Media Guide
Page 18 and 19: Information brochures distributed i
Page 20 and 21: Groups a) and b) were organised in
Page 22 and 23: Track profiles and arena profiles w
Page 24 and 25: P h o t o s t a t i s t i c sPrior

Information

Transform your PDFs into Flipbooks and boost your revenue!

Delete template?

Save as template ?