PADI Asia Pacific Product Catalogue 2008 - Aquatica

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New ProductsBoat Crew-Pakwith DVD, Certificate*, Chevron*, PIC* and Manual60171SPDiver Propulsion Vehicle (DPV)Crew-Pakwith DVD, Certificate*, Chevron*, PIC* and Manual60167SPEFR TM Primary and Secondary CareParticipant Manualwith Course Completion Card*70091SPEFR TM Primary and SecondaryCare DVD70867PADI Rating Vinyl DecalsPADI Diver 50029PADI Master Scuba Diver 50031PADI Divemaster 50038PADI Assistant Instructor 50041PADI Instructor 50043PADI Master Instructor 50048PADI Course Director 50050Boat Diver and Diver PropulsionVehicle Crew-PaksEFR TMPrimary and SecondaryCare Participant ManualEFR TMPrimary and SecondaryCare DVDCONTACT THE PRODUCT CONSULTANTFOR YOUR AREA:Tony Cook (Supervisor, Sales)Tel. +61 (02) 9454 2822Fax +61 (02) 9454 2833E-mail: tony.cook@padi.com.auAustralia (ACT), Australia (NSW), Bangladesh, Bhutan, Brunei, CookIslands, East Timor, Fiji Islands, French Polynesia, India, Indonesia,Malaysia, Pakistan, Philippines, Singapore, Sri Lanka, New Caledonia,New Zealand, Soloman Islands, Tonga, Vanuatu, Western SamoaTennielle HahnTel. +61 (02) 9454 2824Toll Free (NZ): 0800 664 440 – ext. 824Fax +61 (02) 9454 2833E-mail: tennielle.hahn@padi.com.auCambodia, PR China, Hong Kong, Macau, Myanmar, South Korea,Taiwan, Thailand, VietnamAlan LiTel. +61 (02) 9454 2826Fax +61 (02) 9454 2833E-mail: alan.li@padi.com.auAustralia (NT), Australia (QLD), Australia (SA) Australia (TAS), Australia(VIC), Australia (WA), Cocos Islands, PNGJason robsonTel. +61 (02) 9454 2825Toll Free (Aust): 1800 023 705 – ext 825 (Jason)Fax +61 (02) 9454 2833E-mail: jason.robson@padi.com.au* Not picturedPADI Rating Vinyl DecalsRemember to quote your IRRA (where applicable) orMembership number when ordering.PADI reserves the right to eliminate product and/or substitute material ofequal quality without prior notice. | PADI Asia Pacific Product Catalogue 2008PADI Sales — Ph. +61 2 9454 2888 Fax. +61 2 9454 2833 Email. padisales@padi.com.au
Strategies and ideas to help you succeEdwith PADI products and servicesSales StrategiesDiscover Scuba Divingu Contact the human resources departments of local businessesand offer Discover Scuba Diving to their employees.u Offer Discover Scuba Diving to students at local colleges,universities and high schools.u Advertise Discover Scuba Diving in local communityrecreation guides.PADI Seal Teamu Offer the program as a weeklong camp during vacation breaks.u Be “family friendly.” Invite and encourage the whole familyto observe classes and attend the graduation party.u Create a “kids only” page on your newsletter or websitepromoting your PADI Seal Team.u Offer discounts for multiple enrollments.u Advertise the excitement of scuba in local community bulletinboards, publications, elementary schools and parks.PADI Scuba Diver/Open Water Diveru Reward your existing divers and customers with store creditwhen they refer friends and family.u Have your dive club members promote scuba at parades,fairs, and other local events.u Adjust your course fees so the PADI Crew-Pak can beincluded at “no additional charge” with the course.u Create a package of gear for student divers that includesmask, snorkel and fins and accessories – this encourages themto buy more than just the basic equipment.u Set up cross promotional advertising with another localbusiness – i.e. refer customers to each other with flyers orcoupons at each other’s business.u Call or email heads of local organisations – i.e. universities,churches and offer a group special.u Call, mail, or email local businesses and offer a “corporaterate or package” for group enrollment.u Contact your local newspaper and inquire about gettinginformation printed in the local events or business newssection – submit as much as you can, especially for beach/lake clean-ups and any other public events.u Hand out flyers at local sports events before and aftergames.u Schedule your Rescue Diver or EFR classes to begin afteryour Open Water Diver or Advanced Open Water Divercourses. Overlap them so the programs sell themselves.Emergency First Response ® and Rescue Diveru Sell as an all-inclusive course with materials: RescueCrew-Pak and video and the Emergency First ResponseParticipant Pack.u Promote PADI Master Scuba Diver throughout all RescueDiver courses. It’s the natural next step.u The PADI Rescue Diver course is a great way to becomea confident, self-sufficient diver and learn how to preventaccidents. Make sure all your divers hear about it.u Invite recently certified Rescue Divers to give a brief testimonialsduring the last session of your Open Water Diver and AdvancedOpen Water Diver courses. Relate the positive aspects, benefitsand fun to divers ready to take the next step.PADI Specialty Coursesu Create a Specialty of the Month display in your store andhighlight classes supported by videos on DVD.u Create a telemarketing campaign focusing on yourspecialty diver courses.u Display Specialty Paks next to the equipment the courseuses.u Include some accessory equipment in an all-inclusive coursepackage.u Include specialty diver certifications options in a MasterScuba Diver Package that allows divers to customisetraining.u Create a store theme and promote a monthly drawing fora FREE Specialty Diver-Pak to help fill classes.u Create features and benefits card displays and place nextto Specialty Diver-Paks.u Include a PADI Specialty Diver-Pak or a free specialty divercertification as a special offer with a large equipment purchase(i.e., Digital Underwater Photographer Specialty-Pak with thepurchase of a camera or Dry Suit Diver Specialty with thepurchase of a dry suit.)u Advertise the Specialty of the Month in your newsletter, onyour website or send postcards.u Hang up photos in your classroom of past students enjoyingunderwater specialty dives. The Specialty ContinuingEducation Poster, 60184, is also a good tool.Emblems and Chevronsu Package the chevron and student certificate with thecorresponding course.u Use the emblems and chevrons as an acknowledgement ofaccomplishment – something to show for completing a course.AWARE Coral Reef Conservationu 2008 is International Year of the Reef - contact the ProjectAWARE Asia Pacific office to find out how you canget your divers involved in coral reef monitoring. Visitwww.projectaware.org or email info@projectaware.org.aufor your free monitoring kit.PADI Asia Pacific Product Catalogue 2008 |
Page 1 and 2: 2008PRODUCT CATALOGUEFOR PADI PROFE
Page 3: PADI Continuing EducationPADI Asia
Page 7 and 8: Certification Envelopes/Experience
Page 9 and 10: Advanced OpenWater Diver60303SP6139
Page 11 and 12: Emergency First Response70871 70016
Page 13 and 14: Instructor Development6003460034DEL
Page 15 and 16: Specialties61067SP60995Diver Propul
Page 17 and 18: SpecialtiesP61323L7083370034 40088E
Page 19 and 20: SpecialtiesPROJECT AWAREFor the Div
Page 21 and 22: Specialties60036SP708467930470909MU
Page 23 and 24: TEC REC61386SP704307043570411TEC TR
Page 26 and 27: Promotional Materials7004470037 700
Page 28 and 29: Notes______________________________
Page 30 and 31: PADI Diving SocietyKeep your divers
Page 32: SPECIALTY OF THE YEAR 2008Project A

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