A World Leader in Hotel Management

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A World Leader in Hotel Management

The Swiss Hotel Management SchoolA World Leaderin Hotel Management


SHMS - An Introduction Page 3 - 11The Academic Programmes Page 12 - 23Life at SHMS Page 24 - 33After Graduation Page 34 - 392


SHMS.An Introduction...Every year, the SHMS University Centre welcomes students from more than 60 countries andtrains them in the unique environment of the former 5 * Caux-Palace - the birthplace ofSwitzerland’s reputation for hotel management - to become “Swiss Made Hoteliers”.Over the last decade, the SHMS University Centre has grown to be Switzerland’s largestEnglish speaking Hotel Management School Institution with an excellent reputation around theglobe. A qualification from SHMS opens doors to leading positionsin the hospitality industry, anywhere in the world.This prospectus outlines our educational programmes as wellas the extensive range of services and facilities offered.We trust you will find this information helpful.Dr. Andreas KunzliMember of the Board


Learning the Finesses of a“Swiss Made Hotelier”Switzerland’s history of excellence in hotel management began more than 100 years ago when the firsthotels were built in Switzerland. The “Caux-Palace”, nestled in the mountains overlooking both Montreuxand Lake Geneva, was the largest, most impressive and exclusive establishment of the day. It was here – atthe “Caux-Palace” – where Switzerland’s reputation for hospitality was born.Today, the “Caux-Palace” is home of SHMS. Students from more than 60 different countries join SHMSevery year to learn in this unique atmosphere, at the very source of Switzerland’s Hospitality reputation.In the inspiring environment of the “Caux-Palace” we train our students to become true leaders in theever expanding Hospitality Industry.In this real life environment our well qualified hospitality experts will teach you the “Finesse” of hotelmanagement using the traditional Swiss approach. You will follow a very colourful curriculum, comprisinga wealth of practical elements, Management expertise and languages. Each individual subject will provideknowledge and skill critical to your future career in the Hospitality Industry.And to make you even more attractive on the international job market, you may graduate with up to threeinternationally recognised qualifications from Switzerland (SHMS), United Kingdom (University of Derby)and the United States (AH&LA).The number of students at SHMS has consistently increased over the last decade, with many of our newstudents being recommended to us by our current students and our large alumni. In 2003, when ourenrolments exceeded our capacity in Caux, we purchased a second campus in Leysin. After a completerenovation, our Leysin Campus was opened in September 2004 offering state of the art learning andleisure facilities, outstanding accommodation for almost 600 students, and an extended range of excellenteducational programmes.SHMS’ experienced, dynamic and open-minded management, together with the quality and commitmentof our staff, ensure that SHMS will continue its success story in the future and stay one step ahead ofsimilar institutions.We hope to welcome you soon toEach year you will also complete a paid internship to gain even more practical experience. By the timeyou finish your education programme at SHMS you will have the world famous “Swiss HospitalityTouch” which is so sought after in the industry. After successful completion of the programme, eligiblecandidates will receive membership in the prestigious “Swiss Made Hoteliers Club”.SHMS, The Swiss Hotel Management SchoolEmanuel Donhauser,Stephan Earnhart,Academic Director, Caux CampusAcademic Director, Leysin Campus4


“SHMS has become Switzerland’s largest provider of Hotel Management Education.Our success is based on:1. Internationally recognized and highly ranked University Bachelor (Hons)Degree Qualifications in 3 years and Masters Degree Qualifications in4 years (Page 12 - 23).2. World class facilities located in prime locations and outstanding servicesoffered to students (Page 24 - 33).3. Unique after-graduation professional services (Page 34 - 39).”Professor Dr. Cuno PuempinMember of SEG Advisory Board


EducationLeysin Campus: The SHMS University CentreCaux-Palace Campus: The Birthplace of Switzerland’sHospitality Tradition7


SHMS - A World Leader inHotel Management8SHMS, Swiss Hotel Management School is Switzerland’slargest English speaking hotel management institution,attracting students from more than 60 countries aroundthe world. SHMS offers its students a combination ofadvantages that makes their educational experienceamongst the best in the world:1. Quality TrainingSHMS provides quality training in the long establishedSwiss tradition, combined with advanced managementtechniques, to match current international trends in thehospitality industry. In addition, all programmes at SHMSare taught in English, the world language of hospitality. Thisperfect combination assures SHMS students the highestquality education and prepares graduates to face the challengingand competitive world of hotel management.2. International Qualifications from threeCountriesSHMS has a wide range of programmes to suit moststudents’ needs. Whether you are looking for a shorttermdiploma programme (2 years) or to study to degree(3 years) or masters level (4 years), SHMS offers theprogramme to meet your needs. Programmes speciallydesigned for mature entrants, including PostgraduateDiplomas are also available.The BA (Hons), MA and PhD programmes offered atSHMS are awarded by the University of Derby, a leadingUK university, which was recently ranked by the Guardiannewspaper as being in the top five British Universities forhospitality and tourism. This guarantees that the higheststandards are maintained and confers international accreditationand worldwide recognition to the qualificationswe offer.Students who undertake the Degree programme at SHMSwill have the chance to graduate with four internationallyrecognised qualifications:• Swiss Higher Diploma in International Hotel,Tourism or Events Management• American AH&LA Diploma in HospitalityManagement• British BA (Hons) Degree in Hospitality, Tourism orEvents Management.• Swiss BA (Hons) Degree in Hospitality, Tourism orEvents Management.3. An Exciting Range of Programmes andProgression OptionsSHMS Caux is the Centre of Excellence for practicalhospitality education. Here students can study for therenowned Swiss Higher Diploma in Hospitality Management.However, at SHMS University Centre studentscan elect to study a total of three exciting Swiss HigherDiploma Programmes:• Hospitality Management• Hospitality and Events Management• Hospitality and Tourism ManagementDepending on the Higher Diploma programme studied,eligible graduates may progress to any of the BA (Hons)programmes offered at SHMS UC. Furthermore, suitablyqualified graduates of any of the BA (Hons) programmescan enter the MA in International Hospitality ManagementProgramme.4. Paid Work ExperienceStudying in Switzerland gives you the opportunity to gaininternational work experience. Each year of study at SHMSconsists of a 5 month academic term followed by a 4 - 6month internship in Switzerland or abroad. Students workin paid practical training in the industry, which, in the firstyear, is administered by the school. The practical training isfully integrated with the academic programmes.5. State-of-the-Art FacilitiesTo assist students to achieve the best results, SHMSprovides the latest study facilities, including free on-lineaccess to the internet on all computers within the schools.In addition, access to both the University of Derby libraryon-line and the University’s virtual learning platform areavailable to BA (Hons) and MA students. In many areaswithin SHMS, students can also utilise wireless connectionto the internet.The recreational and study facilities at SHMS have beenrefurbished to offer some of the most modern facilitiesavailable not only in Switzerland but in the world.6. Services offeredSHMS offers a wide range of services including socialcare, medical assistance, student support centres, sportand leisure activities.7. “Swiss Made Hoteliers Club” MembershipAfter successful completion of the academic programmeand internships, eligible graduates automatically becomemembers of the prestigious “Swiss Made HoteliersClub”.8. SEG MembershipSHMS is member of SEG, Swiss Education Group, analliance of Switzerland’s finest Hotel Management Schools.This membership allows us to offer our students additionalbenefits only SEG member schools are able to provide(page 10). All SEG schools are 100% Swiss owned, whichensures your education is based on the famous ‘SwissHospitality Tradition’.9. Graduate Placement ServicesWith its many links to some of the finest hotels aroundthe world, SHMS offers its graduates a wide variety ofjob opportunities through the SEG Career Advisoryoffice (page 36).10. A lower Educational Investment andearlier Start to your CareerAll programmes at SHMS are very intense and can be completedin a relatively short period of time. This allows theeducational investment to be lower compared to similarprogrammes and to start your career earlier.


“Students from more than 60countries join SHMS everyyear to learn the Swiss HospitalityTouch in an atmospherewhere Switzerland’s reputationfor Hotel Management wasborn.”


SHMS BackgroundInformation10Advisory BoardACADEMIC MEMBERS• Dr Lance B. LewisAssociate Dean of International Programs,Northwood University• Dr Peter DewhurstDean, University of Derby, BuxtonINDUSTRY MEMBERS• Dr Craig ThompsonHigher Education Project Manager• Mr Michael SmithuisGeneral Manager, Fairmont Le Montreux Palace• Mr Mike StapletonUK Corporate Affairs Director, Compass GroupUK & Ireland Limited• Mr Philippe RossiterChief Executive, Institute of Hospitality• Mr Paul E. MullerPrésident Directeur Général, Manotel HotelGroup Geneva• Mr Yves P. GivelDirector of Recruitment, Hyatt InternationalEAMESEG MEMBERS• Mr Florent RondezCOO, SEG, Swiss Education Group• Mr Emanuel D. DonhauserExecutive Director, Academic, SEG, SwissEducation Group• Mr Benoît SamsonExecutive Director, Business Development, SEG,Swiss Education GroupRegistrationSHMS is officially registered in the “Canton de Vaud”,Switzerland under the name SHMS, Swiss HotelManagement School.University of DerbyGraduates of the BA (Hons) and MA programmesat SHMS receive Swiss and British awards. The BA(Hons) and MA degrees are awarded by the Universityof Derby, a leading UK university, which was recentlyranked by the Guardian newspaper as being in the topfive British Universities for hospitality and tourismand shortlisted for University of the Year in 2007 byTimes Higher (http://www.derby.ac.uk).UNIVERSITYof DERBYASEH, Swiss Hotel Schools AssociationSHMS is member of ASEH, Swiss Hotel Schools Associationand fulfils the 110 Quality Criteria.SEG, Swiss Education GroupSHMS is member of the Swiss Education Group. SEGcombines four of Switzerland’s finest hotel managementschools to create Switzerland’s leading hotel school alliance.The “6 SEG benefits” make SEG member schoolsthe ultimate choice for students from more than 60countries every year.1. Swiss OwnedAll SEG member schools are officially registered in Switzerlandand are 100 % Swiss owned, which ensures thatyour education is based upon the famous Swiss tradition.As such, you benefit from the “Swiss Hospitality Touch”and your qualification will be renowned and recognisedworldwide.2. SEG Academic Quality AssuranceAll SEG member schools are subject to stringent academicquality assurance that ensures the renowned high levelSwiss Education. To prepare you in the best possible wayfor an international career, you will be awarded a Swissqualification in addition to a BA (Hons) or MA Degreefrom a leading British University. This dual Swiss/Britishqualifications opens doors to leading positions in thebooming hospitality industry anywhere in the World!3. Sponsored Foundation ProgrammeSEG wants you to succeed with your studies! The SEGFoundation Programme is a great option to improve yourstandard of English and to prepare yourself for the firstyear of study. Furthermore, SEG subsidises the major partof the cost of these programmes.4. SEG Graduate Placement Service &AlumniSEG graduates are in high demand on the international jobmarket! The SEG Graduate Career Centre enjoys stronglinks with the leading hotel chains. Students also havedirect access to these organisations at recruitment eventshosted regularly at all member schools. The combinedSEG Alumni, boasting many thousands of members, is anadditional source of future employment opportunities.5. State of the Art Services & FacilitiesThe learning environment plays an important role indetermining your learning outcome. SEG schools offera wide range of services including social care, medicalassistance, student support centres, sport and leisureactivities and some of the very best facilities.6. A Lower Investment - Better ValueSEG member schools have adapted their study programmesto the needs of international students. Theintensive programmes offer up to thirty teaching hours aweek, as compared to twenty hours a week or less offeredin more traditional institutions. The fully recognised BADegree programmes can therefore be completed in only4 academic terms (plus internships), which means a lowercost/investment and an earlier start to your career.


“One of the major advantagesfor SHMS students is that theygraduate with a BA (Hons)Degree awarded by a highlyranked University. Significantly,the University of Derby was:• Shortlisted for Universityof the Year in 2007 byTimes Higher.• Amongst top 5 UK Universitiesin recent ranking byGuardian.”(Note: Both the Times Higher and theGuardian are independant rankingauthorities. Significantly, the Times HigherEducation Ranking System is recognisedworldwide by educational insititutions asthe leading ranking body.)


Internationally recognized and highly ranked BA (Hons) DegreeQualifications in 3 years.“By choosing SHMS you will be awarded with a Bachelor (Hons) Degree from a top rankedUniversity recognized both internationally and by the European Bologna Standards.”Professor John Coyne, Vice-Chancellor, University of Derby, UK12World-class RankingInternationally RecognisedShorter DurationUniversity Degree


The AcademicProgrammes


Truly “Swiss” Hospitality Education14Switzerland’s reputation for Hotel Management trainingresults from an emphasis on practical skills and experience.A profound understanding of all aspects of hotelmanagement creates the multi-skilled and multi-talentedprofessional employers are looking for.Whilst similar Swiss Hotel Schools are increasinglymoving away from practical input, becoming more likebusiness schools, SHMS maintains its focus on practicalaspects whilst incorporating key management elements,including Human Resource, Marketing, Finance and languagesinto the curriculum. A combination that providesgraduates with the best possible foundation for theirfuture career.Our goal is to ensure an international approach toeducation. Within a multi-cultural classroom atmosphere,students gain an international awareness of the industryand develop the ability to effectively communicate in theglobal environment.Medium of instructionEnglish is the medium of instruction at SHMS. The requiredEnglish levels for the different programmes are listed onpage 16 to 23.Programme StructureEach year of study consists of a 5 month academic termat SHMS and 4 to 6 month paid internship in the hospitalityindustry.EmphasisThe emphasis at SHMS Caux is on applied Swiss practicalhospitality expertise combined with managementcompetencies. At the SHMS University Centre we offera broader range of BA (Hons) Degree and Mastersprogrammes, reflecting the increasing diversity within theservices sector.Programme IntensityOur intensive programmes provide up to 30 hours a weekof instruction. The fully recognised BA (Hons) Degreeprogramme can be completed in only 3 years, the MastersDegree in 4 years. In many other Swiss Schools, academicprogrammes are offered in a less intensive manner requiringstudents to complete 4 years to graduate with a BADegree and 5 - 6 years for a Masters qualification. SHMSprovides a fully recognised and highly ranked BA (Hons)Degree in 3 years and Masters in 4 years which correspondsto the international standard of top universitiesworldwide. This means a lower educational investmentand an earlier start into your career.Programme DurationSHMS provides a number of different programmes forstudents at undergraduate and postgraduate levels. Theprogrammes range from 1 to 4 year/s in length and arelisted on page 16 to 23.Accreditation and RecognitionThe BA (Hons) Degree and the Masters Programmesoffered at SHMS are accredited internationally. In addition,


Diploma, Higher Diploma, BA (Hons) Degree andSHMS offers students the unique option to gain 4 different,internationally recognised qualifications, in 3 years:• A Swiss Higher Diploma in International HotelManagement or Tourism Management or EventsManagement• An American Hotel and Lodging Association(AH&LA) Diploma in Hospitality Management(optional)• A British BA (Hons) Degree in Hospitality orTourism or Events Management• A Swiss BA (Hons) Degree in Hospitality orTourism or Events ManagementMoreover, suitably qualified BA (Hons) Degree graduatesare eligible for admission directly to the Masters Programme.Detailed information is provided on page 20.Four different international qualifications, togetherwith two work reference letters from internships inSwitzerland or abroad, give SHMS graduates a uniquecompetitive advantage when applying for a job in thehospitality industry.Programme OptionsAll students in our main programme initially completea 2 year Swiss Diploma in Hotel Operational Management.Students then have the option to continue with a HigherDiploma and then BA (Hons) Degree in Hospitality Managementor to specialise into two areas which are closelyconnected to Hospitality and equally fast developing:Events Management or Tourism Management.Academic Term1 5 months at SHMS - Caux/Leysin 2• Food & Beverage Management• Food & Beverage ServiceManagement (Theory & Practice)• Food & Beverage Service Practical• Food & Beverage ProductionManagement (Theory & Practice)• Food & Beverage Cost Control• Hospitality Studies• Computer Studies 1• Accounting Principles• Personal Development andCommunication• French or GermanYear 1During the second academic year a series of presentationswill provide students with detailed information onthe different programmes available before then decidingfor one of the following options:• Swiss Higher Diploma/BA (Hons) Degree inHospitality Management• Swiss Higher Diploma/BA (Hons) Degree inHospitality and Events Management• Swiss Higher Diploma/BA (Hons) Degree inHospitality and Tourism ManagementInternship4 - 6 monthsPaid Internship in Hotels orRestaurants in Switzerland orabroad:Monthly Salary(in Switzerland):CHF 2.168.- to CHF 2.450.-./. deductions for food,accommodation, tax, insurance= CHF 1.168.- to CHF 1.400.-net• Front Office/Rooms Division Mgt• Front Office Operations• Housekeeping Management• Housekeeping Operations• Marketing• Introduction to & Geography ofTourism• Travel & Tourism Industry Mgt 1• Banqueting and Events• Introduction to Events• Financial Accounting• Business Communication• French or German or SpanishDiploma in Hotel OperationalManagement - 2 yearsThis programme includes all operational subjects includingFood and Beverage Production and Service, Front Officeand Housekeeping. It will especially benefit those studentswho are primarily interested in the practical aspects ofthe hotel and catering industry. It includes two 5 monthacademic terms and two 4 to 6 month internships.Year 2Academic Term3 5 months at SHMS - Caux/Leysin 4Internship4 - 6 monthsPaid Internship in Hotels orRestaurants in Switzerland orabroad:Monthly Salary(in Switzerland):CHF 2.168.- to CHF 2.450.-./. deductions for food,accommodation, tax, insurance= CHF 1.168.- to CHF 1.400.-net16Swiss Diploma in Hotel Operational Management - 2 yearsSwiss Higher Diploma in selected Major, American AH&LA Diploma in Hospitality Management - 2.5 yearsBritish and Swiss BA (Hons) Degree in selected Major, Swiss Higher Diploma in selected Major, American AH&LA Diploma in Hospitality Management -British Masters of Arts in International Hospitality Management, British BA (Hons) Degree in selected Major, Swiss Higher Diploma in selected Major


MA Degree ProgrammesEntry Requirements• English level equivalent to TOEFL 500 (173 computerbased), IELTS 5.0 or 56 points in the SHMS placementtest.• High School Diploma or equivalent. SHMS may alsorecognise equivalent work experience.• Minimum age 17 years*.(*Please note that students must be 18 years of ageto commence the full-time industry internship. Thosestudents who have not attained this age will be requiredto complete the second academic term at SHMS beforecommencing their first internship placement.)Academic Term5 5 months at SHMS - Caux/Leysin 6Option 1• Swiss Higher Diplomain International HospitalityManagement (page 18/19)Option I1• Swiss Higher Diploma inHospitality and Events Management(page 18/19)Option III• Swiss Higher Diplomain Hospitality and TourismManagement (page 18/19)Year 3Academic Term5 months at SHMS - LeysinOption 1• BA (Hons) Degree inHospitality Management(page 18/19)Option I1• BA (Hons) Degree in Hospitalityand Events Management(page 18/19)Option III• BA (Hons) Degree inHospitality and TourismManagement (page 18/19)In order to enter the final term of the BA (Hons) programme,students must have successfully passed the SHMSHigher Diploma or equivalent.Foundation ProgrammeShould your level of English be below the required levelwe recommend our sponsored Foundation Programme inLeysin. Duration 4 - 16 weeks. Please refer to the enclosedDates and Fees sheet for details.Starting DatesEarly February or early September each year. Please referto the enclosed Dates and Fees sheet.Teaching/Learning Hours (per week)• Year 1: 28 hours • Year 2: 28 hours• Year 3: 26 hours • BA Programme: 40 hoursYear 4Academic Term Independent Study7 5 months at SHMS - Leysin 85 months• Masters of Arts inInternational HospitalityManagement(page 20/21)ProgressionAfter completion of the Swiss Diploma in Hotel OperationalManagement students can continue their studies toHigher Diploma (page 18/19), BA (Hons) Degree (page18/19) and MA Degree (page 20/21) in either of the optionsindicated in the tables below.Independent StudiesOn campus or distance learningA single project module featuringthe opportunity for an extendedpiece of research, with personalsupervisory support.3 years, American AH&LA Diploma in Hospitality Management - 4 years17


Higher Diploma and BA (Hons) Degree ProgrammHigher Diploma and BA (Hons) DegreeProgrammesAfter successful completion of the 2 year SHMS Diplomain Hotel Operational Management (page 16/17) studentscan progress into one of our Higher Diploma and thenthe BA (Hons) Degree programmes.The BA (Hons) programmes are offered in collaborationwith SHMS-UC’s academic partner, the University ofDerby, which, according to a recent survey, was ranked4 th in the UK for Tourism, Leisure and Hospitality. Thus,SHMS-UC graduates gain a highly esteemed UK qualificationstudied at a Swiss hotel school in addition to theirSwiss qualification!Independent StudyAfter completing Academic term 6, students will be given6 weeks to complete their dissertation, during which timesupervision will be provided on a distance-learning basis.Students have however the option to stay on campusduring this six week period.This module provides the student with the opportunity towork independently on a specific project of a particularinterest to them. It is this module, which enables thestudent to gain an honours degree. The focus is studentcentred learning with students owning the responsibilityto drive the project forward.Direct Entry RequirementsUoD welcomes direct entries into the final term of theBA (Hons) programme at SHMS. Applicants should hold aHigher Diploma in a relevant subject and an English Levelof TOEFL 525 (196 computer based), IELTS 5.5.Future ProspectsThe programme seeks to equip students with the skillsthat will enable them to gain fast-track entry into managementcareers in the Hospitality Industry. Alternatively,on successful completion of the programme students canconsider progression to the Masters Degree at SHMS-UC.18


esHD/BA (Hons) inHospitality ManagementAcademic Term5 5 months at SHMS - Caux/Leysin 6• Managerial Accounting• Researching and Reporting• Management Principles• Human Resource Management• Marketing Management for theService Industry• Facilities Design and Management• MICE Markets• Management Project• Information Systems 2• Intercultural Communications• French or German or SpanishAcademic Term5 months at SHMS - Leysin• Managing Cultural Diversity• Food and BeverageDevelopment• Advanced ConsumerBehaviour• Risk Management• Delivering Added Value• HRM and Business Strategy• Independent StudySwiss Higher Diploma in International HospitalityManagement (2.5 years)This programme covers all subjects vital to students who are seeking todevelop a successful management career in the hotel industry. Key elementsinclude Food and Beverage Service and Production, Rooms Division Managementand Housekeeping Management. Students who have successfully completedthis programme will receive a Swiss Higher Diploma in InternationalHotel Management, as well as an American Hotel & Lodging Association(AH&LA) Diploma (optional).BA (Hons) in Hospitality Management (3 years)The BA (Hons) Hospitality Management programme is aimed at appropriatelyqualified students wishing to build upon their practical and vocationalexperiences, through the development of critical and analytical skills. It aimsto develop future hospitality managers and equip them with the skills tomanage a rapidly changing environment with confidence.HD/BA (Hons) in Hospitality &Events ManagementAcademic Term5 5 months at SHMS - Caux/Leysin 6• Managerial Accounting• Researching and Reporting• Management Principles• Human Resource Management• Marketing Management for theService Industry• Event Project Planning• Event Project Management• Logistics and Supply for Events• MICE Markets• Information Systems 2• French or German or SpanishAcademic Term5 months at SHMS - Leysin• Public Relations and ElectronicMarketing for Events• Strategic Approaches to GlobalEvents• Managing Cultural Diversity• Advanced Consumer Behaviour• Delivering Added Value• Contemporary Issues in theService Delivery• Independent StudySwiss Higher Diploma in Hospitality and EventsManagement (2.5 years)This programme is designed for students who, in their third year, wish tospecialise in events management with a view to entering this dynamic sector.Key elements include Event Project Planning and Management, Meetings,Incentive and Conference Markets.BA (Hons) in Hospitality and Events Management (3 years)The BA (Hons) in Hospitality and Events Management is offered in collaborationwith SHMS-UC’s academic partner, the University of Derby, which,according to a recent survey, was ranked 4 th in the UK for Tourism, Leisure andHospitality. Thus, SHMS-UC graduates gain a highly esteemed UK qualificationstudied at a Swiss hotel school in addition to their Swiss Qualification!HD/BA (Hons) in Hospitality &Tourism ManagementAcademic Term5 5 months at SHMS - Caux/Leysin 6• Managerial Accounting• Researching and Reporting• Management Principles• Human Resource Management• Marketing Management for theService Industry• Business Travel & Tourism• Travel & Tourism Industry Mgt• Impacts of Tourism• Information Systems 2• Logistics and Supply for Events• French or German or SpanishAcademic Term5 months at SHMS - Leysin• Managing Cultural Diversity• Contemporary Issues in theService Delivery• Management InformationSystems for Tourism• Advanced Consumer Behaviour• Delivering Added Value• HRM and Business Strategy• Independent StudySwiss Higher Diploma in Hospitality and TourismManagement (2.5 years)This programme is designed for students who, in their third year, wish tospecialise in tourism management with a view to being part of the globaltravel and tourism industry. Key elements include Tourism Development,Business Travel and Tourism, Destination Studies (delivered through a seriesof field trips).BA (Hons) in Hospitality and Tourism Management(3 years)This BA (Hons) Hospitality and Tourism Management programme has beendeveloped to meet the ever-changing demands of the Travel and Tourismindustry. It provides a thorough grounding in the business and managementskills required in Travel and Tourism. It also offers students a Travel and Tourismcurriculum that is up to date, vocationally relevant, challenging, and thatreflects the complex nature of the Travel and Tourism environment.19


MA Degree ProgrammeIntroductionThe master’s programme seeks to develop students’critical analytic skills and foster their creativity, so thatthey can respond effectively to key challenges facing thehospitality industry in the 21 st century. The key themesthat recur throughout the programme include; humanresource issues and the management of cultural diversity,strategic management and internationalisation. Graduateswill be equipped with a range of skills to deal with trendsand changes in the sector such as the growth of IT, newbusiness practices and a more competitive market place.There is a focus on research methods allowing studentsto develop a major piece of independent study.The MA in International Hospitality Management is awardedby the SHMS-UC’s academic partner, the University ofDerby, which, according to a recent survey, was ranked4 th in the UK for Tourism and Hospitality. Thus, SHMS-UCgraduates gain a highly esteemed UK qualification studiedat a Swiss hotel school with a worldwide reputation forexpertise in hospitality and tourism.Key Features• An integrated programme organised around a seriesof inter-related case study analyses;• The development of critical analytical skills throughapplications of theories to the hospitality industry;• A focus on the application of management styles andtechniques in the hospitality industry;• A focus on the development of relevant researchskills.Key Module Themes• Key changes in consumption and production ofhospitality services and the responses of thehospitality industry;• Globalisation and strategy development in hospitalitymanagement;• Marketing and segmentation strategies in creatingvalue innovation in hospitality services;• Innovation in the meetings industry• Human resources and management ofdiversity in hospitality management20


DurationFive months taught programme, with a further five monthsto complete the master’s dissertation, during which studentsare supervised on a distance-learning basis or havethe option to complete the dissertation on campus.Independent StudyThe Independent Study module (master’s dissertation)provides the student with the opportunity to work independentlyon a specific project of a particular interestto them. It is this module, which enables the student togain a master’s degree. The focus is on student-centredlearning with students owning the responsibility to drivethe project forward.Direct Entry RequirementsUoD welcomes direct entries into the MA programmesat SHMS. Applicants should hold a Bachelors Degree andhave and an English level of TOEFL 550 or IELTS 6.0.Applicants to the MA Hospitality Management must holda degree in a related discipline and have a minimum ofeight months relevant work experience. Mature applicants,with over 5 years supervisory work experience, will beconsidered without higher qualifications.Future ProspectsThe programme seeks to equip students with the skillsthat will enable them to gain fast-track entry into managementpositions in the international hospitality industryand related sectors. Students will gain access to a widenetwork of contacts in an international context.7MA in InternationalHospitality ManagementAcademic Term5 months at SHMS - LeysinCertificate Stage• Research Methodologies• Marketing and Public Relations• Management and LeadershipAcross Cultures• Hospitality Operations ManagementDiploma Stage• Consultancy and Research• Innovation for Associate Events• Strategic Directions• Business Analysis and DecisionMaking8Independent Study5 monthsMasters StageIndependent Study21


Postgraduate Diploma Programmes (PGD)ProgrammeThe Postgraduate Diploma suite offers an attractive rangeof programmes designed for applicants seeking an intensiveintroduction to key sectors of the service industry,and are perfect for professionals seeking a new challengeor career change.InternshipAn optional internship of 4 to 6 months can be includedin all Postgraduate Programmes shown below. Please referto page 15 for details.LocationSHMS Caux: PGD in Hotel Management and Hotel OperationsManagement.SHMS Leysin: All PGD programmes.22


Entry Requirements• Bachelor degree in any disciplineOR• At least 3 years supervisory experience in anyindustry• Equivalent to TOEFL 500 (173 computer based),or IELTS 5.0 or 56 points in the SHMS placementtest.Progression OptionsSuitably qualified or experienced graduates of the PGDprogrammes may progress to the Master’s degree offeredat our University Centre in Leysin (page 20/21).PGD Hotel ManagementAcademic Term1 5 months at SHMS - Caux/Leysin 2• F&B Service Theory• F&B Production Theory• F&B Management• Housekeeping Management• Front Office Management• Financial Accounting• Food & Beverage Cost Control• Human Resources Management• Researching and Reporting• Computer Studies• Management Project• Facilities Design and Management• Marketing Management for theService Industry• French or German or Spanish(optional)Paid Internship in Hotels orRestaurants in Switzerland orabroad:Monthly Salary(in Switzerland):CHF 2.168.- to CHF 2.450.-./. deductions for food,accommodation, tax, insurance= CHF 1.168.- to CHF 1.400.-netPGD Events ManagementAcademic Term1 5 months at SHMS - Leysin 2• F&B Service Theory• F&B Production Theory• F&B Management• Housekeeping Management• Front Office Management• Food & Beverage Cost Control• Introduction to Events• Banqueting and Events• Meetings, Incentive, Conferencesand Events (MICE) Management• Event Project Planning• Event Project Management• French or German or Spanish(optional)Internship4 - 6 months (optional)Internship4 - 6 months (optional)Paid Internship in Hotels orRestaurants in Switzerland orabroad:Monthly Salary(in Switzerland):CHF 2.168.- to CHF 2.450.-./. deductions for food,accommodation, tax, insurance= CHF 1.168.- to CHF 1.400.-netPGD Hotel Operations MgtAcademic Term1 5 months at SHMS - Caux/Leysin 2• F&B Service Theory• F&B Service Practical• F&B Production Theory• F&B Production Practical• F&B Management• Housekeeping Management• Front Office Management• Food & Beverage Cost Control• Housekeeping Operations• Front Office Operations• Wine and Bar• Banqueting and Events• Human Resource Management• French or German or Spanish(optional)Academic Term1 5 months at SHMS - Leysin 2Internship4 - 6 months (optional)Paid Internship in Hotels orRestaurants in Switzerland orabroad:Monthly Salary(in Switzerland):CHF 2.168.- to CHF 2.450.-./. deductions for food,accommodation, tax, insurance= CHF 1.168.- to CHF 1.400.-netPGD Tourism Management• Introduction to and Geography ofTourism• Business Travel and Tourism Mgt• Destination Studies• Tourism Development• Financial Accounting• Human Resources Management• Researching and Reporting• Business Travel and Tourism• Management Project• Marketing Management for theService Industry• French or German or Spanish(optional)Internship4 - 6 months (optional)Paid Internship in Hotels orRestaurants in Switzerland orabroad:Monthly Salary(in Switzerland):CHF 2.168.- to CHF 2.450.-./. deductions for food,accommodation, tax, insurance= CHF 1.168.- to CHF 1.400.-net23


World Class Facilities located in Prime Locations.“During the past three years, SHMS has invested CHF 25 Million to create an exceptionalinfrastructure.A recent survey demonstrates that the learning environment directly influences the learningoutcome. “Florent Rondez, Chief Operations Officer, SEG, Swiss Education GroupExceptional Learning EnvironmentPrime Locations24World Class FacilitiesOutstanding Services offered to Students


Life atSHMS...


An ExceptionalLearning EnvironmentPart of the enjoyment of studying at SHMS is the experienceof interacting with students from around the world.SHMS has students from more than 60 countries, livingand studying together on campus.Although the study programme is intensive, there isalso time to enjoy the wealth of leisure activities thatSwitzerland offers.The school arranges many sports, recreational and sightseeingactivities for students. Many European countriesare within easy reach for weekend excursions.Our SHMS Caux-Montreux Campus welcomes studentsof the Diploma, Higher Diploma and PGD Programmes.The Leysin Campus (pages 30/31) accommodatesstudents in the final term of the BA (Hons) and MAprogrammes, in addition to Diploma, Higher Diplomaand PGD students.Students Ambassador ClubThe Students Ambassador Club was founded in orderto stimulate student interest and participation in all aspectsof the School and to promote social and sportingactivities.Representatives are elected from each class and meeton a regular basis.Train PassStudents are provided with a free pass for unlimited useof the Panorama train to Montreux (Caux-Campus) or toAigle (Leysin-Campus) during the academic term.Sports, Leisure, Excursions and EventsPlease refer to page 32 - 33 for more details on Sports,Leisure, Excursions and Events.26


Caux-Campus:“Centre of Excellence”MontreuxThe SHMS “Caux-Palace Campus” is located in the idyllictown of Caux/Montreux, above Lake Geneva.The City Centre of Montreux can easily be reached bytrain within 20 minutes (free train pass provided). Othercities such as Vevey, Lausanne, Geneva, Lucerne, Berne andZurich can also be easily accessed by public transport.Montreux is described as the “Pearl of Switzerland” and isvisited by hundreds of thousands of tourists each year.Montreux has a mild climate and its location next toLake Geneva and the Alps makes it a resort with muchto offer visitors.FacilitiesDuring the academic term students are accommodated ina magnificent building originally built as a five-star hotel,or in one of the annex buildings.“Caux-Palace” provides magnificent views over LakeGeneva and the French Alps.AccommodationA range of room categories are available (please refer toinsert pages 29 A/B). Bed linen and towels are provided. Ourhousekeeping service cleans the rooms once per week.All deluxe rooms have phones with a direct line for incomingcalls. With a deposit, the phone line can also be usedfor outgoing calls.MealsFull-board is provided seven days a week – 3 meals a dayon weekdays, two meals (brunch and dinner) at weekends.Students have the opportunity to eat either in the selfservice buffet restaurant “Four Seasons”, the Frenchrestaurant “Le Caux-Palace” or the Fusion restaurant“Trendz” (page 29 B).Students may use the student kitchen to prepare a mealif they wish, particularly at weekends.InternetWireless internet access is provided in the entire building.Laptop points are available at the Internet Café. The computerroom and internet Café provide appr. 60 computerswith internet. (No charges for use of internet.)28


FacilitiesAcademic FacilitiesCampus• Classrooms• Lecture Theatres• Grand Theatre• Demonstration Theatre• Tutorial Rooms• Computer Rooms• LRC, Learning & ResourceCentre• Learning Lounge• Production/TrainingKitchen• Training Restaurants/Cafeterias• Front Desk Training Unit• Internet Cafés• Academic Offices• Academic Board Room• Internship OfficeLeisure Facilities• Epicerie• Chunky Burger• CNN Lounge• Student Kitchen• Grotto Bar• Grotto Disco• Gym• Cinema/TV Lounge• Recreation Rooms withTable Tennis• Volleyball


AccommodationDouble or Single Standard RoomMeals“Four Seasons”, International BuffetDouble or Single Deluxe Room• Standard room with sharedshower/toilet• Wireless internet access• Shared phone in corridor“Le Caux-Palace”, French RestaurantInternational Buffet style Cafeteriawith a wide range of food.The salad buffet is a choice forthe health minded guest.Double or Single Superior Deluxe Room• Deluxe room with showerand toilet• Wireless internet access• Lake and/or Mountain view• Phone“Trendz”, Fusion RestaurantA traditional French TrainingRestaurant with a unique atmosphereof the Caux-Palace.• Room with shower/toilet• Lake and/or Mountain view• Wireless internet access• TV, VCD, Hi-Fi• Newly furnished• PhoneA trendy Fusion Concept - Eastmeets West!


Leysin-Campus:“University Centre”LeysinLeysin, an idyllic sport and ski resort, is located in theFrench-speaking part of Switzerland, not far from Montreuxand Lake Geneva.Other cities such as Aigle, Vevey, Lausanne, Geneva, Lucerne,Bern and Zurich are all easily accessed by publictransport.Leysin has a long-standing reputation for extremelyhealthy air and stunning scenery. At the beginning of the20 th century tourists from across Europe travelled toLeysin for relaxation and recuperation. In recent years,Leysin has developed into one of Switzerland’s renownedsports and ski resorts, offering excellent facilities in allfour seasons.FacilitiesSHMS is housed in two outstanding properties in Leysin.The Mont-Blanc Palace Hotel was one of the largest andmost impressive hotels in Leysin and the Belvédère Hotelwas built just a few years later and only a short distanceaway, to the same high specification. Both hotels laterbecame part of the famous Club Med, until they werepurchased and completely renovated by SHMS in 2004.The outstanding setting, great sporting facilities, opportunitiesfor sightseeing and the proximity to Montreux andLake Geneva may be some of the reasons why Leysin todayis increasingly developing into an international study resorthome to many international schools and universities.Leysin - a charming well known resort, quiet and peacefulenough to focus on your studies yet full of sports,leisure and sightseeing opportunities - is the ‘natural’place to study.AccommodationA range of room categories are available (page 31 A/B). Bedlinen and towels are provided for all categories. Rooms arecleaned once per week by the housekeeping service.MealsAll meals are included 7 days a week: 3 meals from Monday- Friday, brunch and dinner at week-ends. Studentscan choose any of the 3 SHMS food outlets shown onpage 31B.InternetWireless internet access is provided in all deluxe andsuperior deluxe rooms and most public areas. Laptoppoints are available at the Internet Cafés. The computerroom and the internet Café provide appr. 50 computerswith internet. (No charges for use of internet.)30


FacilitiesCampusAcademic Facilities• Classrooms• Lecture Theatres• Grand Theatre• Demonstration Theatre• Tutorial Rooms• Computer Room• LRC, Learning & ResourceCentre• Learning Lounge• Reading Lounge• Training Restaurants/Cafeterias• Production/TrainingKitchen• Front Desk Training Unit• Internet Cafés• Academic Admin. Offices• Academic Board Room• Internship OfficeLeisure Facilities• Epicerie• Chunky Burger• CNN Lounge• Student Kitchen• Club Maxx Bar• Club Maxx Disco• Gym• Angsana Spa with Steam,Jacuzzi, Sauna• Cinema/TV Lounge• Recreation Rooms withTable Tennis• Volley/Basket ball• Football


AccommodationDouble or Single Standard RoomMeals“Sitio”, International Buffet• Standard room with sharedshower/toilet• Shared phone in corridorInternational Buffet style Cafeteriawith a wide range of food.The salad buffet is a choice forthe health minded guest.Double or Single Deluxe Room“Le Mont-Blanc Palace”, French RestaurantDouble or Single Superior Deluxe Room• Deluxe room with showerand toilet• Mountain view• Wireless internet access• Phone“Market Place”, CafeteriaA traditional French Restaurantwith a modern and refined ambiance.• Room with shower/toilet• Mountain view• Wireless internet access• TV, VCD, Hi-Fi• Newly furnished• PhoneBuffet style Cafeteria with awith a wide variety of food.


Sports, Leisure, Excursionsand Events!“Club Maxx!”As a student of SHMS you automatically become amember of “Club Maxx!”. A wide range of sports,leisure, social and sight-seeing activities are organisedthroughout the term.The “Club Maxx!” member card gives you free access toall of our leisure facilities including the gym, spa (Leysin)and disco.Sports and Sport ClubsThe following sports are available locally:• Tennis • Volleyball • Basketball • Football • Horse Riding •Mountain Biking • Hiking • Sailing • Wind surfing • Waterskiing• Swimming • Ice Skating • Gym • Skiing (skis canbe hired in Leysin).Sports teams are organised each semester by the SHMSLeisure managers.Professional Visits and ExcursionsA programme of professional visits and excursions is arrangedeach term. Many excursions are associated with thehospitality industry. The cost of official school excursionsand professional visits are included in the course fees.• Lausanne • Geneva • Bern • Castle Chillon • OlympicMuseum • Cheese factory • Wine Museum • Travel andTourism workshop • Wine seminars • World Trade Centre• Montreux Convention Centre.Leisure ActivitiesA wide range of activities and excursions are organisedin the evenings or during week ends:• BBQs • In-House Parties • Disco • Karaoke • ThemeNights • Satellite TV Room • Students Bar • Studentslounge • Coffee Beans coffee shop • Concerts • Pubs,Discos and Cinemas in Leysin or Montreux.Many events are fully or partly funded by the SHMS.In Leysin, the card contains a bonus of 250 credits, whichyou can use for any of the suggested activities (eg skiing,mountain biking, additional excursions).32


BanquetsAs part of the 2nd year and PGD programmes, studentsarrange special Banquets.Recent Banquet themes included: “Pirates of theCaribbean”, “Moulin Rouge”, “Hawaii”, “Medieval RoyalBanquet”.International DayEach term, SHMS Caux organises its traditional “InternationalDay”. Swiss personalities and many representativesfrom Embassies and Consulates are amongst the invitedguests.Interested students present a cultural experience of theirown country in a theatrical or musical expose. The Culturalshow in the Main Theatre is followed by an elaborateInternational Buffet in the Grandhall.Christmas BallJust a few days before Christmas, our Leysin Campusinvites all SHMS students to the “SHMS Christmas Ball”.The ball includes a typical Swiss winter experience: Joseph,Maria and Jesus in a manger, an oversized Christmas tree,a delicious Swiss Christmas Buffet as well as donkeys andsheep grazing outside in the snow...This is the only day of the year where all SHMS professors,lecturers and staff members assume the role of Chefs andWaiters to serve students!GraduationGraduation is clearly the most special event of all! It isthe day, when your hard work finally pays off and youare ready to commence your career in the internationalHospitality and Tourism Industry!At SHMS, we celebrate this very special day. After Presentingthe Awards in the Theatre, a cocktail party followedby an impressive Standing Buffet Dinner are arranged byour teams in the Grandhall.Fireworks over Lake Geneva (Caux) with Champagne andhome made Swiss Chocolates then mark the end of youreducation at SHMS!Congratulations!!33


Unique After-Graduation Professional Services.“SHMS cares about your future! Upon Graduation we will support you by providing aProfessional Placement Service (page 36) and a Lifelong Membership in a worldwide activeAlumni Network (page 37). In addition, you have the opportunity to join the prestigious SEG“Swiss Made Hoteliers Club” (page 38)!”Frank Becker, Chairman of the SHMS Board and CEO of InvisionWorldwide Alumni NetworkSwiss Made Hoteliers Club34Professional Placement Service


AfterGraduation...


After Graduation:SHMS Graduate Career CentreYour Career - our ConcernJust as we want you to succeed in your education, so toodo we want you to get a head start in your career.Our worldwide alumni provides one great source ofcontacts for future employment. You will automaticallybecome a member of the alumni at your graduation andhave online access to thousands of Graduates working inthe hospitality industry.However a very unique option which we are able to offerdue to our membership with the Swiss Education Groupis the SEG Career Advisory Service.SEG Career Advisory ServiceSEG has links to some of the finest hotels around theWorld and has an excellent reputation amongst employersfor several reasons:• SEG is Switzerland’s largest Hospitality Educationprovider and therefore very attractive especially forlarge international employers seeking large numbersof new staff.• Employers appreciate the fact that SHMS Graduateshave gone through an intensive training of practicalmodules and therefore are ready to respond to theneeds of the indutry. The fact that SHMS specialises inthe delivery of practical subject and skills makes ourgraduates particularly attractive to employers.• SHMS’ outstanding success story over the past yearsis proof to employers that SHMS educational qualityis of the very highest standard.SEG International Recruitment Forum (IRF)Each semester SHMS students are given the opportunityto meet with industry leaders from around the worldat the SEG International Recruitment Forum (IRF). Theevent takes place in April and October and welcomeshotel groups, boutique hotels, resorts, airlines, cruiselines and many other industry groups. At the forum,SHMS students attend presentations, are interviewedand recruited for full-time employment as well asinternship positions. The IRF, International RecruitmentForum fulfils an increasing demand from the globalHospitality and Tourism industry for highly qualifiedmanagers. The participation of employers from aroundthe world highlights the esteem and recognition of SEGschools by industry leaders.SEG EmployersDuring the last 12 months, students have been placed in •Mariott • Accor • Shangri-La • Inter Continental Hotels •Ritz-Carlton • Hyatt • Four Seasons • Kempinski • Hilton• Sheraton • Moevenpick • Fairmont Hotels ... to mentionjust a few.H O T E L G R O U P G E N E V A36


Lifelong Membership in theSHMS Alumni NetworkRENEW PICS with shots from newalumni WebsiteMembershipMembership of the SHMS Alumni not only provides youwith a strong on-going link to SHMS after graduation,but also allows you to access a comprehensive range ofservices and benefits.Immediately after graduation you will be provided fullmembership to the SHMS worldwide Alumni.BenefitsThe Alumni provides not only an excellent opportunityto keep in touch with the School but it also allows youto keep in touch with fellow graduates, learn of globalindustry developments as well as source ongoing professionalemployment opportunities.As a member of this prestigious Alumni you will benefitfrom the following:Alumni EventsSHMS organizes regular Alumni events both in Switzerlandand abroad. These events provide an excellent networkingopportunity and allow you to attend workshops and tonetwork with a large range of industry professionals.Alumni WebsiteThe Website contains a broad range of valuable information.Specifically, the site provides detail regarding:• Alumni Profiles• Alumni Reunions at SHMS• Alumni Chapter events in specific countries• Employment database highlighting professionalvacancies• News and developments at SHMS• Interactive news updates from other alumnimembers• Hospitality Industry newsThe Alumni is a powerful association that enables youto remain a part of the SHMS experience. Industry information,extensive student and employment databases,conferences and in-country events are just some of thebenefits that membership provides.37


The SEG”Swiss Made Hoteliers Club”MissionThe prestigious Swiss Made Hoteliers Club (SMHC) is anelite club designed to recognize and to honour graduatesfrom all of the SEG Hotel Schools, who have achievedand demonstrated the highest degree of excellence intheir career in the Hospitality Industry. The election ofcandidates to membership of the club will be throughnomination by the SMHC Committee.ObjectivesThe objectives of the Swiss Made Hoteliers Club include:• To identify and recognise high achieving graduates ofSEG Education Programmes.• To publicly promote and showcase these SEGGraduates to the industry.• To provide a role model for our current students.BenefitsBeing a member of the Swiss Made Hoteliers Clubprovides Members with a prestigious and elite extendednetwork of Graduates in similar positions around theworld.Recognition of members and their achievementsinclude:• Acknowledged by the committee throughpresentation of a membership certificate duringgraduation ceremonies.• Members will be promoted on our Alumni website.• Members will also be promoted through Pressreleases of achievements which will be sent toProfessional Hospitality publications and newspapers.• Members may also be elected to be a member of theSHMS/SEG Advisory board.CommitteeThe Committee organizes the election of the appropriatecandidates and decides upon the most suitable candidateswho have demonstrated outstanding performance in theHospitality industry.WebsiteThe Swiss Made Hoteliers Club Website provides a completedatabase of members and additional information oncurrent events and news of the Club.SWISS MADEHOTELIERSCLUB by SEG38


Virginia Amici, ItalianBA (Hons) in Hospitality ManagementCatalina Restrepo, ColombianBA (Hons) in Hospitality and Events ManagementRahul Paul, IndianBA (Hons) in Intern. Hospitality & Tourism MgtMarta V. N. J. Fernandes, PortugueseBA (Hons) in Intern. Hospitality Management“By studying a Higher Diploma at SHMS Ilearnt a huge amount about the practical sideof Hospitality Management. And through theinternships I was able to put this knowledgeinto practice…and of course gain valuableexperience at the same time. But more thananything else it is a GREAT experience!”“I decided to go on to study a BA at SHMS as Irealized the knowledge and qualification I gainedwould make me much more attractive to futureemployers. Studying the BA is very different tothe Higher Diploma, is to challenging, butrewarding.”“Being a part of SHMS gave me an opportunity todo two internships with the Hilton chain in Zurichand Geneva. It was a fabulous experience as itenabled me to get a feel of the real hotel industryto acquire a variety of skills and knowledge,through interacting with different people andimproving my French and German language abilities.all of which will be tremendously beneficialto me in the future.”“SHMS has a great reputation within theHospitality Industry and is also our home duringthe time we are studying here. I know from theexperience of my internships and from talkingto my friends, that SHMS students are respectedand sought after in many countries around theworld.”


The Swiss Hotel Management SchoolThe Swiss Hotel Management SchoolThat’s what they say...


Virginia Amici, ItalianBA (Hons) in Hospitality Management“By studying a Higher Diploma at SHMS I learnt a hugeamount about the practical side of Hospitality Management.And through the internships I was able to put thisknowledge into practice…and of course gain valuableexperience at the same time. But more than anything elseit is a GREAT experience!”That’s what they say...


Catalina Restrepo, ColombianBA (Hons) in Hospitality and Events Management“I decided to go on to study a BA at SHMS as I realizedthe knowledge and qualification I gained wouldmake me much more attractive to future employers.Studying the BA is very different to the HigherDiploma, is to challenging, but rewarding.”


Ekaterina Tushishvili, RussianMA in Hospitality Management“I have studied the Higher Diploma and BA atSHMS….but I am very ambitious, so I alwayswanted to get the highest qualification that I could.This is why I chose to study an MA and since myexperience at SHMS had been so good, it seemednatural to complete my studies here. I hope that theMA will give me the very best chance to get rightto the top in the Hospitality Industry.”


Marta Valongueiro Nunes JorgeFernandes, PortugueseBA (Hons) in International Hospitality Management“SHMS has a great reputation within the HospitalityIndustry and is also our home during the time weare studying here. I know from the experience ofmy internships and from talking to my friends, thatSHMS students are respected and sought after inmany countries around the world.”


Rahul Paul, IndianBA (Hons) in International Hospitality & TourismManagement“Being a part of SHMS gave me an opportunity todo two internships with the Hilton chain in Zurichand Geneva. It was a fabulous experience as it enabledme to get a feel of the real hotel industry toacquire a variety of skills and knowledge, throughinteracting with different people and improvingmy French and German language abilities .all ofwhich will be tremendously beneficial to me inthe future.”


The Swiss Hotel Management SchoolRepresentative:Admissions Office:SHMS Enrolment Office, “Caux-Palace”, CH-1824 Caux/Montreux (Switzerland)Phone: (41 21) 962 9555, Fax: (41 21) 962 9556, www.shms.com, e-mail: info@shms.com

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