Aligning HR to Business Strategy HR Summit on Oct 15, 2011

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Aligning HR to Business Strategy HR Summit on Oct 15, 2011

ong>Aligningong> ong>HRong> ong>toong> ong>Businessong> ong>Strategyong>

ong>HRong> ong>Summitong> on Oct 15, 2011

T A Mathew Gunaseelan

CavinKare Pvt Ltd


Started in 1983 a partnership firm, ong>toong>day with 1000 + crs. with 2500 employees

Have marketing and Manufacture facilities in the group.

CavinKare Personal Care

CavinKare Foods & Snacks

CavinKare International ong>Businessong>

CavinKare Dairy Division


CavinKare Beverage

Hemalatha Enterprises Private Limited (HEPL)

Trends In Vogue Private Limited

United Agro India Private Limited

CK School of Practical Knowledge

Jayaram Engineering college


ong>HRong> and ong>Businessong>

ong>Aligningong> employee expectation ong>toong> meet ong>Businessong>

• Meeting people Goal & ong>Businessong> Goal

• War of talent War of retaining talent

ong>HRong> action, thinking ong>Businessong> Expectations

• Offer creative solutions ong>toong> find, motivate and engage


Value

Relevance

Context

Alignment

ong>HRong> with ong>Businessong> – Check list

� What is the Value it gives ong>toong> your stack

holders?

� Internal focus or with business?

ong>toong> the context with business, people,

situation and time

� Flexibility with business change

� with business, requirements

� Context keeps changing

� with BSC of the organisation

� with the need of the business, people,

OCB


ong>Businessong> will

accelerate quickly

than imagine –

Agility,

Adaptability and

Authenticity – the

need ong>toong> be seen

as a providing

value

Guiding Principles

Continue ong>toong>

balance with longterm

with shortterm

– a biz

imperative

Delivering pleasant

surprises ong>toong>

employees without

compromising on

business outcome

The business

challenges –

ong>toong>ugh and

ong>toong>ugher times –

demonstrate we

are ahead of

competition


Clarity on ong>HRong> Role- where do we reach

• Co-Production ong>toong> Co-Creation - (CK Prahalad)

• Two distinct function of ong>HRong>

ong>HRong> strategic effectiveness

ong>HRong> administrative effectiveness

– It is not an Either /or question

• Administrative – building blocks

– Done correctly, maintain a credibility but not the end

– Need ong>toong> expand in ong>toong> strategic arena

• “Organizations need ong>HRong> people who know business,

can influence the culture, and make positive change

happen within an organization; doing so will bring

personal creditability ong>toong> ong>HRong>” (by Ulrich).


ong>Businessong> Expectation

_________________

ong>HRong> Role

Yesterday

Manage the moral

Perfect the status quo

Do what’ asked

Measure

Evolution of the ong>HRong> Role

Help me

_______________

Transactional

Yesterday

Employee good

Feeling

Support me

_____________

Functional

Today

Manager for Success

Future focused

Do what’ needed

Enable me

______________

Strategic

Today

ong>Businessong>

Competitiveness


Paradigm shift in the ong>HRong> role over the decades

ong>toong> address the changing business needs.

Traditional role of ong>HRong>

• Administrative /Time office

/Payroll Staffing

• Evaluating / Rewarding

• Motivating / Menong>toong>ring

• Developing / Maintaining

Culture

• Managing / Controlling

ong>Businessong> Growth is ong>toong>ugh

Motivation is questionable

Attrition

Current Expectation from

ong>HRong>

• Administrative Expert

• Employee Champion

• Strategic partner

• Change Agent

• Leadership and Value Creation

Innovation is key

Engagement takes a new meaning

Is it for a right reason


ong>HRong> role as expected…

Support

function

Strategic

supporting


Talent

Attraction

ong>HRong> Transaction ong>toong> Transformation

Multi Cultural

workforce

Engaged

workforce

Workforce that will walk the

last mile

Integrating a multi cultural

workforce

Better the journey of

attracting the best

Key theme -

ong>HRong> Transformation

ong>HRong> Service

delivery

Achieving

Productivity

Pursuing service delivery

excellence

Achieving productivity

benchmark

Performance

Management

Creating a high

performance work ethic

Every element of ong>HRong> function ong>toong> be developed in order ong>toong> enlarge the Human Capital

in the organization


Strategic ong>HRong>

Performance

Management

Personal

Credibility

ong>HRong> Competencies

Knowledge of

the ong>Businessong>

Build business

knowledge,

financial

knowledge,

Consulting skill

Management of

culture/diversity

Delivery of ong>HRong>

practices

Management

of Changes


• What is Talent:

Managing Talent

– How quickly we learn, unlearn and relearn in line with business change.

• What is appropriate, acceptable and rewarded one point of

time can not be stable for another period.

• Break conventional hierarchy, structure and position with what

required for the time and change of period

• External pressure on Talent:

– Globalization, urban and rural continuum, Highly mobile workforce

– Talent ‘demand - supply mismatch’

– Educated but not employable

– Intensifying war for talent not just within, but across industries

• Internal pressure:

– Forecasting quantum of talent

– Managing employee expectation

– Make or Buy


Horses for Courses – key ong>toong> managing talent

• Defining /redefining talent at every level of the

organisation as business context evolve

• Creating an appropriate employee value proposition

• Focus Dilemma: The A player or B?

• Enabling lateral or vertical mobility of talent

• Career: Breadth or Depth?

• Tracking Talent productivity with suitable matrix


Measure ong>HRong>

ong>HRong> Objective Measure of Strategic Readiness

1. Strategic Competencies:

Understand what competencies

needed, available, and plan ong>toong>

close the gap.

2. Leadership: build leadership

pipeline

3. Culture: internalize a shared

vision, aligned with strategy

4. Alignment: personal goals

linked ong>toong> organisation goals

5. Learning/Knowledge: sharing

of knowledge & experience

needed by the strategy

� Strategic Talent Gap

� Key Employee Retention

� Leadership Gap

� Employee Survey of Leadership

� Cultural Alignment Survey

� % of personal understanding strategy

� % of Goal Alignment

�% of Incentive Alignment

� Sharing across departments: best

practices, key people, teams, rewards.


ong>Strategyong> is all about Execution

Given the business realities

ong>HRong> must aim ong>toong> always create Values

How ong>toong> THINK about ong>HRong> How ong>toong> DO (TRANSFORM ong>HRong>)

• Managing Paradoxes in line with ong>Businessong> Context

• Managing Organisation capabilities

• Managing ong>HRong> practices suitable with Individual/ organization


Thank you

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