Understanding Patents to Advance Medical

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Understanding Patents to Advance Medical

Understanding Patents forAdvancing Medical DeviceHuman Factors11.MAR.20132400 Market Street, Suite 1-2Philadelphia, Pennsylvania 19103Dave SchiffDirector of Research & Developmentdschiff@bresslergroup.comRob Tannen, PhDDirector of User Research &Interaction Designrtannen@bresslergroup.com

Skins Engineering

Overview1 Human Factors & Patents2 Patent Analysis Case Study3 Anatomy of a Patent4 Take Aways & Resources3

Key Drivers of ChangeProductDesignProcessUXPatentsHumanFactors+PatentsMedicalDevicePlayers4

Product Design = User Experience Design5

Product Design = User Experience Design6

User Experience = Patents7

User Experience = Patents9

Medical Device Players10

Medical Device Players“Consequently, the Telehealth space is characterized by an increasingoverlap and convergence of products and services from companies thathave previously operated in fairly separate domains (medical andtelecommunications).As is typical of consumer electronics markets in general, such playerssee great value in differentiating themselves in order to increase theirappeal over competitors”Emerging Patent Thickets and Standards in the Medical devices and Telehealth SpaceCambridge Intellectual Property (2011)11

“Patenting” the Human Factors Process12

Integrating Patents into theDevice Development Process13

02Patent AnalysisCase Study

“1-Step” GoalDevelop a device that can sampleand measure blood glucose levelin one step15

Defining the Problem16

IP Obstacles17

IP ObstaclesPatented functionality:• Moving blood to the sensor, eg:• Capillary tube or wick• Vacuum• Active or passive means Sensor“adjacent” to site• Sensor integrated into lancet18

IP InnovationBring the sensor to the site19

IP Innovation20

03Anatomy of a Patent

From Avoidance to InnovationAnatomy of a Patent22

From Avoidance to InnovationCover Page• Title• Date of patent• Assignee• Abstract• Figure• Citations23

From Avoidance to InnovationFigures24

From Avoidance to InnovationDescription25

From Avoidance to InnovationClaims26

1. Go Directly to Claims27

2. Identify the Independent Claims28

3. Identify Claimed Features29

3. Identify Claimed Features30

4. Define Opportunities for Innovation• Omit at least 1 claim feature• Avoid indirect infringement• Avoid “equivalent” features“[T]o permit imitation of a patented invention which does notcopy every literal detail would be to convert the protection of thepatent grant into a hollow and useless thing. Such a limitationwould leave room for – indeed encourage – the unscrupulouscopyist to make unimportant and insubstantial changes.”31

TITLE OF PATENT ASSIGNEE PATENT NO DATEFEATURESClaim 1______________________________________________________________________________________________________Claim 10______________________________________________________________________________________________________OPPORTUNITIES__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________32

TITLE OF PATENT ASSIGNEE PATENT NO DATEApparatus and Method for J.Q. Public/Acme Industries 7,981,071 July 19, 2011Minimizing Pain PerceptionFEATURESClaim 1• Elongated tubular body• Detachable elongated tip• Tip cantilever coaxial mountClaim 10• Same as CL1OPPORTUNITIES__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________33

Narrowing the FieldConcept “A”34

Narrowing the FieldConcept “A”35

The Matrix of ConnectionConceptsPatents36

The Matrix of ConnectionColor CodingConceptsPatents37

The Matrix of ConnectionMental MappingConceptsPatents38

04Take Aways &Resources

Take Aways• Human factors practitioners needed to be cognizantand proactive about patents• Patent review and analysis should integrated into theinputs and outputs of the human factors engineering process• Patent analysis methods can benefit from human factors design40


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