Understanding Patents to Advance Medical

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Understanding Patents to Advance Medical

Understanding Patents forAdvancing Medical DeviceHuman Factors11.MAR.20132400 Market Street, Suite 1-2Philadelphia, Pennsylvania 19103Dave SchiffDirector of Research & Developmentdschiff@bresslergroup.comRob Tannen, PhDDirector of User Research &Interaction Designrtannen@bresslergroup.com


Skins Engineering


Overview1 Human Factors & Patents2 Patent Analysis Case Study3 Anatomy of a Patent4 Take Aways & Resources3


Key Drivers of ChangeProductDesignProcessUXPatentsHumanFactors+PatentsMedicalDevicePlayers4


Product Design = User Experience Design5


Product Design = User Experience Design6


User Experience = Patents7


User Experience = Patents9


Medical Device Players10


Medical Device Players“Consequently, the Telehealth space is characterized by an increasingoverlap and convergence of products and services from companies thathave previously operated in fairly separate domains (medical andtelecommunications).As is typical of consumer electronics markets in general, such playerssee great value in differentiating themselves in order to increase theirappeal over competitors”Emerging Patent Thickets and Standards in the Medical devices and Telehealth SpaceCambridge Intellectual Property (2011)11


“Patenting” the Human Factors Process12


Integrating Patents into theDevice Development Process13


02Patent AnalysisCase Study


“1-Step” GoalDevelop a device that can sampleand measure blood glucose levelin one step15


Defining the Problem16


IP Obstacles17


IP ObstaclesPatented functionality:• Moving blood to the sensor, eg:• Capillary tube or wick• Vacuum• Active or passive means Sensor“adjacent” to site• Sensor integrated into lancet18


IP InnovationBring the sensor to the site19


IP Innovation20


03Anatomy of a Patent


From Avoidance to InnovationAnatomy of a Patent22


From Avoidance to InnovationCover Page• Title• Date of patent• Assignee• Abstract• Figure• Citations23


From Avoidance to InnovationFigures24


From Avoidance to InnovationDescription25


From Avoidance to InnovationClaims26


1. Go Directly to Claims27


2. Identify the Independent Claims28


3. Identify Claimed Features29


3. Identify Claimed Features30


4. Define Opportunities for Innovation• Omit at least 1 claim feature• Avoid indirect infringement• Avoid “equivalent” features“[T]o permit imitation of a patented invention which does notcopy every literal detail would be to convert the protection of thepatent grant into a hollow and useless thing. Such a limitationwould leave room for – indeed encourage – the unscrupulouscopyist to make unimportant and insubstantial changes.”31


TITLE OF PATENT ASSIGNEE PATENT NO DATEFEATURESClaim 1______________________________________________________________________________________________________Claim 10______________________________________________________________________________________________________OPPORTUNITIES__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________32


TITLE OF PATENT ASSIGNEE PATENT NO DATEApparatus and Method for J.Q. Public/Acme Industries 7,981,071 July 19, 2011Minimizing Pain PerceptionFEATURESClaim 1• Elongated tubular body• Detachable elongated tip• Tip cantilever coaxial mountClaim 10• Same as CL1OPPORTUNITIES__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________33


Narrowing the FieldConcept “A”34


Narrowing the FieldConcept “A”35


The Matrix of ConnectionConceptsPatents36


The Matrix of ConnectionColor CodingConceptsPatents37


The Matrix of ConnectionMental MappingConceptsPatents38


04Take Aways &Resources


Take Aways• Human factors practitioners needed to be cognizantand proactive about patents• Patent review and analysis should integrated into theinputs and outputs of the human factors engineering process• Patent analysis methods can benefit from human factors design40


Resources41

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