April 2013 - Redken Professional

APRIL 2013PROMOTIONS5THFLASH LIFTSAVE ON OUR COOLEST LIGHTENERDISCOVER THE SEASON’S HOTTESTHAIR TRENDSINTRODUCING NEW IRON SHAPE 11GET INSPIRED. BE PART OF IT.REDKEN.COM

LIGHTING THE WAY TOTHE ULTIMATE BLONDENEW FLASH LIFTmaximum powerlightening powder• Redken’s first powder lightener to achieve up to 8 levels of lift• 20% faster processing time*• Conditioning pro-vitamin B5 for high lift with zero sacrifice• High adherence, creamy formula allows for precise application and uniform lift• Customizable for every client’s needs – from extreme platinum blonde results toedgy, dramatic highlights, balayage or global applicationsHERE’S WHAT REDKEN’SCERTIFIED HAIRCOLORISTS THINKABOUT NEW FLASH LIFT“Mixes easily, great consistency, spreads well.”“Very even, consistent lift!”“Great results!”“Best lightener I’ve ever used!”SALON OFFERPURCHASE AT A DISCOUNT1 NEW Flash Lift 17.6 oz.Salon Price$9.99$16.50 salon value ( $ 6.51/ 39% savings)PURCHASE AT A DISCOUNT1 NEW Flash Lift 32 oz.Salon Price$17.50$27.50 salon value ( $ 10.00/36% savings)*versus Up to 7

SALON OFFERPURCHASE6 Fashion Prepacks including FREE travel size styling product!Choose from:NEW Iron Shape 11 8.5 oz. with FREE Iron Shape 11 1.7 oz.Guts 10 10.58 oz. with FREE Control Addict 28 2.1 oz.RECEIVE FREE1 Spring/Summer 2013 Fashion KitKit Includes:1 NEW Iron Shape 11 8.5 oz.for Stylist Use10 5th Avenue Style Magazines1 Magazine Display1 Iron Shape 11 Easel Shelf SignCREATE THE HOTTEST HAIRSTYLES OFSPRING/SUMMER 2013!FEATURINGNEW IRON SHAPE 11finishingthermal sprayFor Redken’s Spring/Summer 2013 GRAPHIC ICON collection, world-renowned stylist Guido created 6 inspiringhairstyles with graphic shapes, standout style and texture taken to the next level. See all the looks in the latestissue of the 5th Avenue Style magazine. For full step-by-steps, go to the “Lookbook” section of Redken’s StyleStation mobile app!NEW iron shape 11 finishing thermal spray› Protects hair from heat› Perfect with flat irons or curling irons› Lightweight formula feels clean on hair› No buildup on hot toolsTry NEW iron shape 11 with these Fashion Prepacks, plus bestselling guts 10 — perfect forcreating runway-ready looks!Salon Price$48.75$76.25 salon value ( $ 27.50/36% savings)STYLIST/CLIENT OFFERPURCHASEFashion Prepacks including FREE travel sizestyling product!Choose from:Guts 10 10.58 oz. with FREE Control Addict 28 2.1 oz.Salon Price$8.25$12.00 salon value( $ 3.75/31% savings)Iron Shape 11 8.5 oz. with FREE Iron Shape 11 1.7 oz.Salon Price$8.00$10.75 salon value( $ 2.75/26% savings)Client Price$16.50$24.00 client value( $ 7.50/31% savings)Client Price$16.00$21.50 salon value($5.50/26% savings)

STOCK UPGive your clients the latest haircolor looks and introduce them to the runway’s hottest hair trends with the 5th Avenue Style magazine.ON YOUR FAVORITE REDKENHAIRCOLOR BRANDSAPRIL 2013 / PromotionsSALON OFFERPURCHASE18 Shades of these Redken haircolorbrands (mix and match):Shades EQ GlossColor FusionCover FusionColor GelsColor CamoSalon Price$97.56$141.36 salon value ( $ 43.80/31% savings)RECEIVE FREE1 Trend KitKIT INCLUDES2 Shades EQ Cream Shades1 NEW Iron Shape 11 8.5 oz.3 5th Avenue Style Magazines1 Client Cape5TH AVENUE STYLEMAGAZINETake a front row seat atthe hottest runway showsand discover the season’stop hair and fashiontrends with Redken’s 5thAvenue Style magazine.Reward kits are now offered twice a year in April and October!Ask your Sales Consultant if you’re on track to receive a Color Advantage RewardKit! The kit includes materials to help promote your salon, increase sales and trackyour success, including:· Color sampling· Styling sampling· Inspirational and educational materialsHAIRCOLOR REWARDS PROGRAMApril’s reward kit features the Inspiring World of Redken Book, samples ofNEW Chromatics Beyond Cover and much more!Haven’t heard about Color Advantage yet?Visit Redken.com or talk to your Redken Sales Consultant for details!NOTE: Kits reward color purchases made from October 1, 2012 to March 31, 2013

WE ARE INVESTING OVER $ 8 MILLIONTO DRIVE CONSUMERS INTO YOUR SALONBE PART OF OUR CAMPAIGN!Our new 2013 consumer advertising campaign is designed to attract and engageconsumers with the first-ever live chat with a Redken color expert, how-to videosand free samples that will ultimately drive them into your salon. Featured in topbeauty and fashion magazines and websites throughout the year, our excitingnew 2013 advertising campaign will produce more than 378 million paid mediaimpressions while enticing consumers to find a special offer from a participatingRedken salon. Activate an offer now to increase your business!DON’T BE THE LAST SALON IN YOUR AREA TO SIGN UPCHOOSE FROM THESE OFFERS:Offer 1: 20% off a Chromatics haircolor serviceOffer 2: $ 7.50 off the purchase of any 2 Redken retail-size productsOffer 3: $ 10.00 off the purchase of any 2 Curvaceous retail-size productsOffer 4: $ 10.00 off the purchase of one Diamond Oil Shatterproof Shine*HERE’S HOW TO GET STARTED:› Step 1 Visit Redken.com’s Professional Site› Step 2 Access “Special Offers” under “My Redken”**› Step 3 Activate one or multiple offers… increase your business!***It’s that easy! Log-on to Redken.com today!PRICE LISTPRODUCTCASE RETAIL SALON CASE ORDERQTY PRICE PRICE PRICE QTYHAIRCARESHAMPOOS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend,Dandruff Control, Extreme, Hair Cleansing Cream, Real Control,Smooth Lock, Time Reset1.7 oz. 50 4.00 2.00 100.00 _10.1 oz. 12 14.50 7.25 87.00 _Liters 12 24.50 12.25 147.00 _Gallon 4 N.A. 26.50 106.00 _CONDITIONERS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend,Extreme, Real Control, Smooth Lock, Time Reset1 oz. 100 4.00 2.00 200.00 _8.5 oz. 12 15.50 7.75 93.00 _Liter 12 29.50 14.75 177.00 _Gallon 4 N.A. 41.50 166.00 _SAMPLINGHAIRCARE DUO PACKETTES (BAGS OF 18)All Soft, Color Extend0.7 oz. 14 N.A. 10.00 140.00 _TREATMENTSAll Soft Heavy Cream softening rinse-out mask1 oz. 100 3.00 1.50 150.00 _8.5 oz. 12 15.50 7.75 93.00 _All Soft Argan-6 multi-care oil3 oz. 12 29.00 14.50 174.00 _All Soft Supple Touch softening cream-spray5 oz. 12 16.00 8.00 96.00 _Blonde Glam Color Enhancer Perfect Platinum8.5 oz. 12 17.50 8.75 105.00 _Body Full Instant Bodifier volumizing foam5 oz. 12 16.50 8.25 99.00 _Body Full Volume Amplifier thickening lift spray5 oz. 12 16.50 8.25 99.00 _Clear Moisture Instant Polishing Prep leave-in cuttingand detangling lotion4.2 oz. 12 13.50 6.75 81.00 _Color Extend Rich Recovery protective treatment8.5 oz. 12 15.50 7.75 93.00 _Color Extend Total Recharge inner hair fuel5 oz. 12 16.50 8.25 99.00 _Extreme Anti-Snap leave-in treatment1.7 oz. 50 4.00 2.00 100.00 _8.5 oz. 12 16.50 8.25 99.00 _Extreme CAT Treatment protein reconstructing treatment5 oz. 12 15.50 7.75 93.00 _Extreme Strength Builder8.5 oz. 12 15.00 7.50 90.00 _Extreme Strength Builder Plus8.5 oz. 12 17.00 8.50 102.00 _Real Control Intense Renewal super moisturizing mask1 oz. 100 3.00 1.50 150.00 _8.5 oz. 12 15.50 7.75 93.00 _Real Control Crema Care daily nourishing styling treatment8.5 oz. 12 16.50 8.25 99.00 _Real Control Slim Supreme slimming serum3.4 oz. 12 16.50 8.25 99.00 _Real Control Overnight Treat night recovery3.4 oz. 12 20.50 10.25 123.00 _Smooth Lock Butter Silk intensive rinse-out treatment8.5 oz. 12 15.50 7.75 93.00 _Smooth Lock Heat Glide protective smoother5 oz. 12 16.50 8.25 99.00 _Smooth Lock Stay Sleek leave-in cream5 oz. 12 16.50 8.25 99.00 _Smooth Lock Step 1 Smooth Activator3x 2 oz. 12 N.A. 14.85 178.20 _Smooth Lock Step 2 Smooth Sealer8.5 oz. 12 N.A. 12.00 144.00 _Time Reset Corrective Defense3.2 oz. 12 20.50 10.25 123.00 _Time Reset At-Home Porosity Filler Kit4 x 0.5 oz 12 20.00 10.00 120.00 _Pre ArtLiter 12 N.A. 25.00 300.00 _PRODUCTCASE RETAIL SALON CASE ORDERQTY PRICE PRICE PRICE QTYNATURE’S RESCUENature’s Rescue Refreshing Detox Shampoo6.8 oz. 12 17.00 8.50 102.00 _Liter 12 28.00 14.00 168.00 _Nature’s Rescue Cooling Deep Conditioner4.2 oz. 12 18.00 9.00 108.00 _½ Liter 6 26.00 13.00 78.00 _Nature’s Rescue Refining Sea Polish3.4 oz. 12 19.00 9.50 114.00 _Nature’s Rescue Radiant Sea Spray3.4 oz. 24 17.00 8.50 204.00 _Nature’s Rescue Pump1/2 Liter N.A. N.A. 2.50 N.A. _CURVACEOUSHAIRCARECurvaceous Cream Shampoo*1.7 oz. 50 5.00 2.50 125.00 _10.1 oz. 12 17.00 8.50 102.00 _Liter 12 27.00 13.50 162.00 _Curvaceous Conditioner*1 oz. 100 5.00 2.50 250.00 _8.5 oz. 12 18.00 9.00 108.00 _Liter 12 32.00 16.00 192.00 _Curvaceous Curl Dive nourishing mask*6.1 oz. 6 19.00 9.50 57.00 _STYLINGCurvaceous Wind Up reactivating spray*5 oz. 6 18.00 9.00 54.00 _Curvaceous Ringlet perfecting lotion*6 oz. 6 18.00 9.00 54.00 _Curvaceous Wave Ahead texturizing mousse*4.7 oz. 12 18.00 9.00 108.00 _Curvaceous Full Swirl cream serum*5 oz. 12 19.00 9.50 114.00 _INTRA FORCESYSTEM 1 NATURALShampoo9.8 oz. 12 16.00 8.00 96.00 _Liter 12 36.00 18.00 216.00 _Toner8.3 oz. 12 17.00 8.50 102.00 _Liter 12 45.00 22.50 270.00 _Scalp Treatment5.1 oz. 12 25.00 12.50 150.00 _Starter Kit 6 39.00 19.50 117.00 _SYSTEM 2 COLOR TREATEDShampoo9.8 oz. 12 16.00 8.00 96.00 _Liter 12 36.00 18.00 216.00 _Toner8.3 oz. 12 17.00 8.50 102.00 _Liter 12 45.00 22.50 270.00 _Scalp Treatment5.1 oz. 12 25.00 12.50 150.00 _Starter Kit 6 39.00 19.50 117.00 _TREATMENTSMicro Boost2.8 oz. 12 45.00 22.50 270.00 _Hair Advance.24 oz. x 10 6 45.00 22.50 135.00 _STYLINGHair Densifer Styling Foam8.5 oz. 12 15.00 7.50 90.00 _IN SALON SERVICESScalp Stimulate.85 oz. x 6 12 N.A. 20.00 240.00 _*Offer valid starting 7/1/13. Diamond Oil will be in salons starting May 2013.**You must be registered as a salon owner or manager. “Edit Profile” to update your account or send your owneran email about this program.***Offers valid from 3/1/13 – 12/31/13 and can be deactivated at any time

PRODUCTCASE RETAIL SALON CASE ORDERQTY PRICE PRICE PRICE QTYPRODUCTCASE RETAIL SALON CASE ORDERQTY PRICE PRICE PRICE QTYPRODUCTCASE RETAIL SALON CASE ORDERQTY PRICE PRICE PRICE QTYPRODUCTCASE RETAIL SALON CASE ORDERQTY PRICE PRICE PRICE QTYREDKENCHEMISTRYAll Soft Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Clear Moisture Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Color Extend Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Extreme Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Real Control Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Smooth Lock Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Time Reset Filler Shot Phase7.6 oz. 12 N.A. 12.00 144.00 _Shot Phix 3.5 pHix pHase sealer8.5 oz. 12 N.A. 9.00 108.00 _Shot Phix 5.5 pHix pHase sealer8.5 oz. 12 N.A. 9.00 108.00 _STYLINGSTRAIGHTSheer Straight 06 lightweight straightening gel1 oz. 100 5.00 2.50 250.00 _3.4 oz. 12 16.00 8.00 96.00 _Align 12 protective straightening lotion1 oz. 100 5.00 2.50 250.00 _5 oz. 12 17.00 8.50 102.00 _SHINEGlass 01 smoothing serum2 oz. 48 17.00 8.50 408.00 _Outshine 01 anti-frizz polishing milk1 oz. 100 5.00 2.50 250.00 _3.4 oz. 12 18.00 9.00 108.00 _Shine Flash 02 glistening mist4.4 oz. 12 17.50 8.75 105.00 _VOLUMEThickening Lotion 06 all-over body builder5 oz. 12 15.50 7.75 93.00 _1/2 Liter 12 N.A. 12.50 150.00 _Rootful 06 root lifting spray8.5 oz. 12 16.00 8.00 96.00 _Layer Lift 07 length elevating spray-gel5.7 oz. 12 16.00 8.00 96.00 _Full Frame 07 protective volumizing mousse8.5 oz. 12 16.50 8.25 99.00 _Aerate 08 bodifying cream-mousse2.3 oz. 12 17.00 8.50 102.00 _Guts 10 root targeted volume spray foam2 oz. 24 5.50 2.75 66.00 _10.58 oz. 12 16.50 8.25 99.00 _TEXTUREWater Wax 03 shine defining pomade1.7 oz. 12 18.00 9.00 108.00 _Tousle Whip 04 soft texturizing cream-wax3.4 oz. 24 16.50 8.25 198.00 _Rewind 06 pliable styling paste.75 oz. 100 5.50 2.75 275.00 _5 oz. 12 19.00 9.50 114.00 _Rough Paste 12 working material.75 oz. 100 5.50 2.75 275.00 _2.5 oz. 12 18.00 9.00 108.00 _Hardwear 16 super-strong sculpting gel8.5 oz. 12 16.00 8.00 96.00 _Structure Wax 17 classic styling wax1.7 oz. 12 18.00 9.00 108.00 _HEAT STYLINGSatinwear 02 prepping blow-dry lotion5 oz. 12 18.00 9.00 108.00 _Iron Silk 07 ultra straightening spray8.5 oz. 12 16.00 8.00 96.00 _Duo Shield 07 color protecting gel cream5 oz. 12 19.00 9.50 114.00 _Iron Shape 11 finishing thermal spray*8.5 oz. 12 16.00 8.00 96.00 _Spray Starch 15 versatile ironing spray5 oz. 12 16.00 8.00 96.00 _Hot Sets 22 thermal setting mist5 oz. 12 14.00 7.00 84.00 _1/2 Liter 12 N.A. 12.00 144.00 _HAIRSPRAYSWax Blast 10 high impact finishing spray-wax2 oz. 24 8.50 4.25 102.00 _4.4 oz. 12 18.00 9.00 108.00 _Fashion Work 12 versatile working spray2.1 oz. 24 5.50 2.75 66.00 _11 oz. 12 17.00 8.50 102.00 _Pure Force 16 non-aerosol fixing spray2 oz. 24 5.50 2.75 66.00 _6.7 oz. 12 16.00 8.00 96.00 _Quick Dry 18 instant finishing spray2 oz. 24 5.50 2.75 66.00 _11 oz. 12 15.00 7.50 90.00 _Forceful 23 super strength finishing spray2.1 oz. 24 5.50 2.75 66.00 _11 oz. 12 17.00 8.50 102.00 _Control Addict 28 high-control hairspray*2.1 oz. 24 7.50 3.75 90.00 _11 oz. 12 20.00 10.00 120.00 _STYLE CONNECTIONPowder Refresh 01 aerosol hair powder/dry shampoo1.2 oz. 24 7.50 3.75 90.00 _3.4 oz. 12 18.00 9.00 108.00 _Powder Grip 03 mattifying hair powder0.245 oz. 24 14.50 7.25 174.00 _Matte Sponge 05 rugged texturizer1.7 oz. 12 18.00 9.00 108.00 _Velvet Gelatine 07 cushioning blow-dry gel3.4 oz. 12 18.00 9.00 108.00 _Wool Shake 08 gel-slush texturizer5 oz. 6 18.00 9.00 54.00 _Quick Tease 15 backcombing finishing spray1.3 oz. 24 7.50 3.75 90.00 _5.3 oz. 12 18.00 9.00 108.00 _STYLING SINGLE PACKETTES (BAGS OF 18)Align 12 protective straightening lotionOutshine 01 anti-frizz polishing milkVelvet Gelatine 07 cushioning blow-dry gelSatinwear 02 prepping blowdry lotion.35 oz. Single Packette 28 N.A. 6.00 168.00 _REDKEN FOR MENHAIRCAREClean Brew extra cleansing shampoo8.5 oz. 12 12.50 6.25 75.00 _Liter 12 22.50 11.25 135.00 _Clean Spice 2-in-1 conditioning shampoo10 oz. 12 12.50 6.25 75.00 _Liter 12 22.50 11.25 135.00 _Mint Clean invigorating shampoo10 oz. 12 12.00 6.00 72.00 _Liter 12 21.50 10.75 129.00 _Cool Finish invigorating conditioner10 oz. 12 12.50 6.25 75.00 _Full Impact thickening shampoo10 oz. 12 12.00 6.00 72.00 _Go Clean daily care shampoo10 oz. 12 12.00 6.00 72.00 _Liter 12 20.50 10.25 123.00 _Finish Up daily weightless conditioner10 oz. 12 12.50 6.25 75.00 _Liter 12 22.50 11.25 135.00 _STYLINGFirm Grasp texturizing clay*3.4 oz. 24 19.00 9.50 228.00 _Stand Tough extreme gel5 oz. 12 12.50 6.25 75.00 _Grip Tight holding gel5 oz. 12 12.50 6.25 75.00 _Dishevel fiber cream3.4 oz. 12 16.50 8.25 99.00 _Get Groomed finishing cream5 oz. 12 12.50 6.25 75.00 _Work Hard molding paste3.4 oz. 12 14.50 7.25 87.00 _Outplay texture putty3.4 oz. 24 14.50 7.25 174.00 _Maneuver working wax3.4 oz. 24 14.50 7.25 174.00 _Shine Form defining wax2.5 oz. 12 16.50 8.25 99.00 _Polish Up pomade3.4 oz. 24 14.50 7.25 174.00 _SKIN/BODY CARECleanse acid balanced cleansing bar5.3 oz. 36 9.50 4.75 171.00 _HAIRCOLORColor Camo2 oz. 36 N.A. 4.50 162.00 _Pro-oxide Cream Developer 10vLiter 6 N.A. 6.00 36.00 _HAIRCOLORShades EQ Gloss Equalizing Conditioning Color & Color Kickers2 oz. 36 N.A. 4.95 178.20 _Shades EQ Cream Equalizing Conditioning Color2.1 oz. 36 N.A. 5.40 194.40 _Shades EQ Cover Plus Brightening Conditioning Color Cream2.1 oz. 36 N.A. 5.40 194.40 _Shades EQ Crystal Clear16 oz. 12 N.A. 21.00 252.00 _Liter 6 N.A. 31.00 186.00 _Color Fusion Advanced Performance Color Cream& Hi-Fusion2.1 oz. 36 N.A. 6.25 225.00 _Cover Fusion Low Ammonia 100% Coverage Color Cream2.1 oz. 36 N.A. 6.25 225.00 _Color Gels Permanent Conditioning Haircolor & Fashion Gels2 oz. 36 N.A. 5.15 185.40 _Chromatics Prismatic Permanent Color2 oz. 36 N.A. 7.25 261.00 _Chromatics Beyond Cover Age-Defying Permanent Color2 oz. 36 N.A. 7.25 261.00 _HAIRCOLOR COLLECTION KITSShades EQ GlossSalon Intro Kit 1 N.A. 198.00 N.A. _Stylist Trial Kit 4 N.A. 59.40 237 .60 _Shades EQ Cream/Cover PlusSalon Intro Kit 1 N.A. 216.00 N.A. _Stylist Trial Kit 4 N.A. 64.80 259.20 _Color FusionSalon Intro Kit 1 N.A. 312.50 N.A. _Stylist Trial Kit 4 N.A. 75.00 300.00 _Color GelsSalon Intro Kit 1 N.A. 206.00 N.A. _Stylist Trial Kit 4 N.A. 61.80 247.20 _ChromaticsSalon Intro Kit 1 N.A. 362.50 N.A. _Stylist Trial Kit 4 N.A. 87.00 348.00 _DEVELOPERSColor Gels Developer 10v, 20v, 30v, 40vLiter 6 N.A. 6.00 36.00 _Pro-oxide Cream Developer 10v, 20v, 30v, 40v16 oz. (20v only) 12 N.A. 3.60 43.20 _Liter 6 N.A. 6.00 36.00 _Shades EQ Processing SolutionLiter 6 N.A. 6.00 36.00 _Chromatics Oil in Cream Developer 10v, 20v, 30vLiter 6 N.A. 10.00 60.00 _LIGHTENERSBlonde Icing Conditioning Cream Developer 20v, 30v, 40vLiter 6 N.A. 10.00 60.00 _Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia***17.6 oz. 6 N.A. 28.50 171.00 _Blonde Icing Conditioning Cream Lightener — Ammonia-Free17.6 oz. 6 N.A. 28.50 171.00 _Blonde Dimensions Dust-Free Conditioning Lightener8 oz. 12 N.A. 11.25 135.00 _32 oz. 6 N.A. 28.10 168.60 _Lift 5/15 Highlifting Cream1 oz. 72 N.A. 3.80 273.60 _Lift 5/15 Highlifting Booster21.1 oz. 12 N.A. 21.00 252.00 _Up To 7 De-Dusted Lightener17.6 oz. 12 N.A. 17.35 208.20 _32 oz. 6 N.A. 28.10 168.60 _Flash Lift Lightening Powder*17.6 oz. 12 N.A. 16.50 198.00 _32 oz. 6 N.A. 27.50 165.00 _HAIRCOLOR MAINTENANCEColor Thickener4 oz. 12 N.A. 7.95 95.40 _TEXTUREAcid WavesCreative Curl 24 N.A. 6.00 144.00 _Inner Secret 24 N.A. 6.00 144.00 _Alkaline WavesVector Plus 24 N.A. 5.00 120.00 _Vector Plus Extra Body 24 N.A. 5.00 120.00 _Shape Control Reducer NeutralizerNormal Reducer 250ml 21 N.A. 29.00 609.00 _Sensitized Reducer 250ml 21 N.A. 29.00 609.00 _Resistant Reducer 250ml 21 N.A. 29.00 609.00 _Shape Control NeutralizerSmoothing Neutralizer Liters 6 N.A. 12.00 72.00 _SALON GEARCOLOR GEARSalon BasicsTint Bowl N.A. N.A. 5.00 N.A. _Chromatics Tint Bowl N.A. N.A. 5.00 N.A. _Wide Brush/Long Bristles N.A. N.A. 3.00 N.A. _Wide Brush/Short Bristles N.A. N.A. 3.00 N.A. _Narrow Brush/Long Bristles N.A. N.A. 3.00 N.A. _Narrow Brush/Short Bristles N.A. N.A. 3.00 N.A. _Chromatics Double Row Tint BrushN.A. N.A. 3.00 N.A. _Applicator Bottle N.A. N.A. 3.50 N.A _Measuring Cup N.A. N.A. 2.50 N.A. _Organizer Tray Cream N.A. N.A. 20.00 N.A. _(Regular–holds 42)Organizer Tray Cream(Mini–holds 21) N.A. N.A. 15.00 N.A. _Organizer Tray Liquid(Regular–holds 36) N.A. N.A. 20.00 N.A. _Tube Key N.A. N.A. 2.50 N.A. _Chromatics Developer Stand* N.A. N.A. 3.00 N.A. _SpecialtyDetailing Freehand Brush N.A. N.A. 5.00 N.A. _(Angled Brush)Detailing Etching Wand N.A. N.A. 5.00 N.A. _(Mascara Wand)Technique Board N.A. N.A. 15.00 N.A. _Spray Water Bottle N.A. N.A. 6.00 N.A. _Mini-Spatula N.A. N.A. 5.00 N.A. _Mini-Whisk N.A. N.A. 5.00 N.A. _Clips (set of 8) N.A. N.A. 7.00 N.A. _Magnetic Clip Wristband N.A. N.A. 20.00 N.A. _Blonde Icing Scoop N.A. N.A. 5.00 N.A. _ApparelRedken Favorite Cape N.A. N.A. 25.00 N.A. _DuraSilk All Purpose Cape N.A. N.A. 25.00 N.A. _Chromatics Cape N.A. N.A. 25.00 N.A. _DuraSilk All Purpose Apron N.A. N.A. 25.00 N.A. _Chromatics Apron N.A. N.A. 25.00 N.A. _DuraSilk Client Wrap N.A. N.A. 30.00 N.A. _Swatches & MoreShades EQ Gloss Swatch Book N.A. N.A. 30.00 N.A. _Shades EQ Cream & Cover Plus Swatch BookN.A. N.A. 30.00 N.A. _Color Fusion/Cover Fusion Swatch BookN.A. N.A. 50.00 N.A. _Color Gels Swatch Book N.A. N.A. 30.00 N.A. _Chromatics Swatch Book N.A. N.A. 50.00 N.A. _Color Camo Swatch Box N.A. N.A. 14.00 N.A. _Swatch Cards N.A. N.A. N.A. N.A. _Shade Charts N.A. N.A. N.A. N.A. _Shade Stickers N.A. N.A. N.A. N.A. _HAIRCARE/STYLING GEARRedken Chemistry N.A. N.A. 2.25 N.A. _Shot ShakerPumpsLiter (White) N.A. N.A. 2.25 N.A. _Gallon (White) N.A. N.A. 4.25 N.A. _All retail prices are suggested only. * new product ** new price *** onlyoffered in stores+ not all sizes available for every productN.A. = Not Applicable.APRIL 2013 \ Promotions 7

PUREOLOGY EXCLUSIVE PRICE LISTProductCaseQty.Retail*PriceSalonPriceSalon CasePriceProductCaseQty.Retail*PriceSalonPriceSalon CasePriceProductCaseQty.Retail*PriceSalonPriceSalon CasePriceHYDRATEESSENTIAL REPAIRCOLOUR STYLISTHydrate Shampoo1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Condition1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Light Condition1.7 oz.8.5 oz.33.8 oz.Hydrate Hydra Whip5.2 oz.Hydrate Hydra Cure5.2 oz.Hydrate Shine Max4.2 oz.PURE VOLUMEPure Volume Shampoo1.7 oz.8.5 oz.33.8 oz.64.0 oz.Pure Volume Condition1.7 oz.8.5 oz.33.8 oz.64.0 oz.Pure Volume Blow Dry Amplifier1.7 oz.8.5 oz.Pure Volume Thickening Spray1.0 oz.4.2 oz.SUPER SMOOTHSuper Smooth Shampoo1.7 oz.8.5 oz.33.8 oz.Super Smooth Condition1.7 oz.8.5 oz.33.8 oz.Super Smooth Relaxing Hair Masque5.2 oz.Super Smooth Relaxing Serum5.0 oz.Super Smooth Smoothing Cream6.8 oz.Super Smooth Smoothing Elixir2.5 oz.REVIVING REDReviving Red Shamp’oil1.0 oz.8.5 oz.33.8 oz.Reviving Red Reflective Condition1.7 oz.8.5 oz.33.8 oz.Reviving Red Illuminating Caring Oil4.2 oz.1.0 oz.Reviving Red Red Reflect Enhancer-Set of 4.34 oz. tubesReviving Red Copper Reflect EnhancerSet of 4.34 oz. tubesAPRIL 2013/ Promotions2412662412662412612121224126624126624122412241262412612121212241262412612751212$7.50$27.00$62.00$75.00$7.50$29.00$64.00$85.00$7.50$29.00$64.00$50.00$50.00$26.00$7.50$27.00$62.00$75.00$7.50$29.00$64.00$85.00$7.00$22.00$5.00$21.00$7.50$27.00$62.00$7.50$29.00$64.00$50.00$22.00$21.00$24.00$7.50$29.00$64.00$7.50$29.00$64.00$32.00$10.00$40.00$40.00$3.75$13.50$31.00$37.50$3.75$14.50$32.00$42.50$3.75$14.50$32.00$25.00$25.00$13.00$3.75$13.50$31.00$37.50$3.75$14.50$32.00$42.50$3.50$11.00$2.50$10.50$3.75$13.50$31.00$3.75$14.50$32.00$25.00$11.00$10.50$12.00$3.75$14.50$32.00$3.75$14.50$32.00$16.00$5.00$20.00$20.00$90.00$162.00$186.00$225.00$90.00$174.00$192.00$255.00$90.00$174.00$192.00$300.00$300.00$156.00$90.00$162.00$186.00$225.00$90.00$174.00$192.00$255.00$84.00$132.00$60.00$126.00$90.00$162.00$186.00$90.00$174.00$192.00$300.00$132.00$126.00$144.00$90.00$174.00$192.00$90.00$174.00$192.00$192.00$375.00$240.00$240.00Essential Repair Shampoo1.7 oz.8.5 oz.33.8 oz.Essential Repair Condition1.7 oz.8.5 oz.33.8 oz.Essential Repair RestorativeHair Masque5.2 oz.Essential Repair Instant Repair6.0 oz.Essential Repair Colour Max1.0 oz.8.5 oz.Essential Repair Split EndCorrecting Treatment3.2 oz.PERFECT 4 PLATINUMPerfect 4 Platinum Shampoo1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Condition1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Reconstruct RepairMasque6.8 oz.Perfect 4 Platinum Miracle FillerTreatment0.5 oz.4.9 oz.NANO WORKSNano Works Shampoo1.7 oz.8.5 oz.33.8 oz. (w/pump)Nano Works Condition1.7 oz.8.5 oz.33.8 oz. (w/pump)PRECIOUS OILPrecious Oil Shamp’oil1.7 oz.8.5 oz33.8 oz.Precious Oil Condition1.7 oz.8.5 oz33.8 oz.Precious Oil Softening Hair Masque5.2 oz.Precious Oil Versatile Caring Oil1.0 oz.4.2 oz.PURIFYPurify Shampoo8.5 oz.33.8 oz.24126241261212241212241262412612481224126241262412624126127512$7.50$27.00$62.00$7.50$29.00$64.00$50.00$24.00$7.00$22.00$40.00$7.50$27.00$62.00$7.50$29.00$64.00$32.00$5.00$24.00$15.00$54.00$124.00$15.00$58.00$128.00$7.50$29.00$64.00$7.50$29.00$64.00$50.00$12.00$40.00126$27.00$62.00$3.75$13.50$31.00$3.75$14.50$32.00$25.00$12.00$3.50$11.00$20.00$3.75$13.50$31.00$3.75$14.50$32.00$16.00$2.50$12.00$7.50$27.00$62.00$7.50$29.00$64.00$3.75$14.50$32.00$3.75$14.50$32.00$25.00$6.00$20.00$13.50$31.00$90.00$162.00$186.00$90.00$174.00$192.00$300.00$144.00$84.00$132.00$240.00$90.00$162.00$186.00$90.00$174.00$192.00$192.00$120.00$144.00$180.00$324.00$372.00$180.00$348.00$384.00$90.00$174.00$192.00$90.00$174.00$192.00$300.00$450.00$240.00$162.00$186.00Colour Stylist Fortifying Heat Spray0.5 oz.5.7 oz.Colour Stylist Silk Bodifier2.2 oz.8.4 oz.Colour Stylist Nourishing Nectar5.1 oz.Colour Stylist Anti Split Blow Dry6.5 oz.Colour Stylist Strengthening Control2.1 oz11.0 oz.Colour Stylist Cuticle Polisher3.4 oz.Colour Stylist Illuminating Curl5.1 oz.Colour Stylist Anti Breakage Twist2.5 oz.Colour Stylist Root Lift2.0 oz.10 oz.Colour Stylist Radiance Amplifier0.5 oz.3.2 oz.Colour Stylist Supreme Control2.1 oz.11.0 oz.14.5 oz.Colour Stylist Control Twist Wax1.0 oz.3.4 oz.Colour Stylist Lustrous Volumizer5.2 oz.CLASSIC STYLERS481224121212241212121224124812241212801212$7.00$24.00$9.00$26.00$28.00$30.00$9.00$26.00$28.00$24.00$24.00$9.00$22.00$7.00$26.00$9.00$26.00$26.00$9.00$24.00$24.00$3.50$12.00$4.50$13.00$14.00$15.00$4.50$13.00$14.00$12.00$12.00$4.50$11.00$3.50$13.00$4.50$13.00$13.00$4.50$12.00$12.00$168.00$144.00$108.00$156.00$168.00$180.00$108.00$156.00$168.00$144.00$144.00$108.00$132.00$168.00$156.00$108.00$156.00$156.00$360.00$144.00$144.00Texture Twist 3.0 oz. 12 $24.00 $12.00 $144.00COLOURISTS' SOLUTION BACKBAR SYSTEMFiber Integrity Spray 8.5 oz. 12 N/A $16.00 $192.00ACCESSORIES & MERCHANDISINGPureology Cutting CapePureology ApronPureology Purple Client CapeMini Acrylic Promo StandAcrylic BlockAcrylic Permanent Shelf Talkers (set of 4)Pureology Reusable Large BagPureology Reusable Small BagPureology BowlPureology BrushPureology SpoonPureology CombColour Stylist Combs SetPureology Liter PumpPureology BannerPureology Table Top DisplayPureology Client BagsPureology Paper Shelf Talkers (set of 9)Pureology Prescription Tear Pad(100 Sheets per pad)1111111111112111111N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A$21.50$21.50$20.00$10.00$20.00$12.00$2.50$1.50$8.00$6.00$6.00$6.00$8.00$1.63$25.00$20.00$1.00$3.00$3.00N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

PUREOLOGY IS INVESTING$3 MILLION TO DRIVECLIENTS INTO YOUR SALONWith the Love Your Haircolour campaign in 2013, Pureology will sample over 500,000 newclients through advertising in top beauty and fashion magazines and on Facebook. Theseconsumers will be enticed by a special offer from a participating Pureology salon. Activatean offer now to increase your business!Don’t be the last salon in your area to sign up!Take just 5 minutes to sign up and watchyour sales increase.CHOOSE FROM THESE OFFERS:$10.00 off the purchase of any 2 Pureology Haircare retail-size products$12.00 off the purchase of 2 Colour Stylist retail-size products$12.00 off the purchase of 2 Reviving Red retail-size productsHOW TO ADD A SPECIAL OFFER TO YOUR SALON LISTING:Visit Pureology.com’s Professional SiteGo to your account page to edit yoursalon info. You must be registered as asalon owner or manager to complete this step.Check the box next to the offers you wouldlike to activate and save *HAVE YOUR CLIENTS DISCOVEREDPRECIOUS OIL?Precious Oil made its debut one year ago and has earned ravereviews from colourists, clients and beauty editors alike! Introduceyour colour-treated clients to this must-have oil and share theseeasy tips for at-home use:As a scalp treatment: Shampoo with your favorite Pureologyshampoo, apply Precious Oil to scalp, and condition ends withyour favorite Pureology condition.As an overnight treatment: Apply Precious Oil to scalpand ends before bed. The next day, shampoo and conditionwith your favorite Pureology system.As a leave-in treatment: Lightly apply to hair (focusingon mid-lengths and ends) before styling.Precious Oil is also a wonderful moisturizer for yourskin — apply to elbows, knees, cuticles and anywhereelse skin tends to be dry.AS SEEN ON DAILYGLOW.COM…“Hair oils have overrun storeshelves lately, but Pureology’sversion stands out as the SwissArmy knife of treatments.The oil is a multitasker — it hasmultiple uses as a pre-shampootreatment, a leave-in conditioner,an anti-frizz serum, a detanglingelixir, a curl revitalizer and more.”ALSO FEATURED ON EXTRA!*Offers valid from 3/1/13-12/31/13 and can be deactivated at anytime

BOOST RETAIL SALES WITHSAMPLINGTo support your salon’s sampling efforts all year long, Pureology has created an ongoing sampling program including a complete kit with packettes of Pureologysystems, presented in an attractive box that can be used as a sample display in your salon. Sample consistently and watch your sales rise – we’ve made it easy withtwo enticing sampling kits.APRIL 2013 / PromotionsHAIRCARE OFFERPURCHASE AT A DISCOUNT1 Sampling KitCOLOUR STYLIST OFFERPURCHASE AT A DISCOUNT1 Sampling KitKIT INCLUDES18 Hydrate Duo Packettes .17 oz.18 Super Smooth Duo Packettes .17 oz.18 Perfect 4 Platinum Duo Packettes .17 oz.18 Precious Oil Duo Packettes .17 oz.18 Essential Repair Duo Packettes .17 oz.3 Sampling Sticker Sheets (28 per sheet)1 Packette Presentation BoxKIT INCLUDES18 Colour Stylist Nourishing Nectar Packettes 0.17 oz.18 Colour Stylist Anti Breakage Twist Packettes 0.17 oz.18 Colour Stylist Illuminating Curl Packettes 0.17 oz.18 Colour Stylist Cuticle Polisher Packettes 0.17 oz.18 Colour Stylist Anti Split Blow Dry Packettes 0.17 oz.18 Colour Stylist Control Twist Packettes 0.17 oz.18 Colour Stylist Lustrous Volumizer Packettes 0.17 oz.4 Sampling Sticker Sheets (28 per sheet)1 Packette Presentation BoxSALON PRICE$15.00($30.00/67% savings)$45.00valueSALON PRICE$12.00($19.50/62% savings)$31.50value3

INDULGE WITHSPRING CELEBRATION KITSHelp your clients keep their haircolour fresh and vibrant with these eye-catching kits featuring a free treatment product. Perfect gift-giving for Mother’s Day, graduation andmore—or treat yourself!HYDRATEFor dry, colour-treated hairINCLUDES1 Hydrate Shampoo 8.5 oz.1 Hydrate Condition 8.5 oz.1 Hydrate Shine Max 4.2 oz. FREESALON PRICE$28.00$41.00 salon value ($13.00/32% savings)CLIENT PRICE$56.00$82.00 client value ($26.00/32% savings)32%SAVINGSPERFECT 4 PLATINUMFor highlighted and highly liftedcolour-treated hairINCLUDES1 Perfect 4 Platinum Shampoo 8.5 oz.1 Perfect 4 Platinum Condition 8.5 oz.1 Perfect 4 Platinum Miracle Filler 4.9 oz. FREESALON PRICE$28.00$40.00 salon value ($12.00/30% savings)CLIENT PRICE$56.00$80.00 client value ($24.00/30% savings)30%SAVINGSPRECIOUS OILFor exceptional softnessINCLUDES1 Precious Oil Shamp’Oil 8.5 oz.1 Precious Oil Condition 8.5 oz.1 Precious Oil Versatile Caring Oil 4.2 oz. FREESALON PRICE$32.00$49.00 salon value ($17.00/35% savings)CLIENT PRICE$64.00$98.00 client value ($34.00/35% savings)35%SAVINGS

PUREOLOGYEXCLUSIVEAPRIL 2013 • PROMOTIONSCELEBRATE SPRINGWITH SPECIALCOLOUR CARE KITSFOR CLIENTSWE’RE SPENDING $3 MILLIONTO DRIVE CLIENTS INTO YOUR SALONLEARN MORE INSIDEAll rights reserved. U0890600 1/201312