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<strong>ARM</strong> <strong>at</strong> <strong>DAC</strong> <strong>2012</strong>Looking for silicon-proven enablement solutions withintegr<strong>at</strong>ed <strong>ARM</strong> ® IP for your Smarter System Design?The <strong>ARM</strong> architecture is <strong>at</strong> the found<strong>at</strong>ion of over 30% of all consumerdevices in the world. Join us in the <strong>ARM</strong> booth and visit our ConnectedCommunity ® Partners to increase your expertise on designing withintegr<strong>at</strong>ed IP to optimize your <strong>ARM</strong> processor-based solution
<strong>ARM</strong>Booth 1414Hear from <strong>ARM</strong> and more than 20 <strong>ARM</strong> ® Connected Community ® Partners in ourThe<strong>at</strong>er – and make sure to enter to win in our two daily drawings for Apple ® TVs ® .Meet one-on-one with our product and engineering experts <strong>at</strong> our demo pods and seelive demos of solutions th<strong>at</strong> help enable Smarter Design Systems through integr<strong>at</strong>ed andoptimized IP. Curious to see more?Monday – Wednesday, 9:00am – 6:00pm<strong>DAC</strong> <strong>2012</strong> DemosIndustry’s Broadest Physical IP PortfolioWith support across all leading foundries and processes, <strong>ARM</strong> now offers the industry’sbroadest Physical IP. Find out more about <strong>ARM</strong> Artisan ® Physical IP, which includes lowpower,high-performance standard cells, memories and interfaces. And, it’s easier thanever to start your design. Register for your access to DesignStart , online access to <strong>ARM</strong>IP, and get a $10 Starbucks gift card* (*while supplies last).Processor Optimiz<strong>at</strong>ion Pack (POP) SolutionsWith a significantly expanded lineup of <strong>ARM</strong> Processor Optimiz<strong>at</strong>ion Pack (POP)solutions <strong>at</strong> 40nm and 28nm, implement<strong>at</strong>ion of a wide range of <strong>ARM</strong> Cortex processors just got easier. In this demo, learn how POPs enable <strong>ARM</strong> Partners to quicklyclose timing of single-, dual- and quad-core implement<strong>at</strong>ions across a broad envelope ofpower, performance and area optimiz<strong>at</strong>ion points. This solution reduces risk andimproves time-to-market in the development of Cortex processor-based SoCs withPartners achieving competitive results in as little as six weeks.Integr<strong>at</strong>ed System DesignThe demo takes the designer step-by-step through the construction and configur<strong>at</strong>ion ofa compute sub-system based on <strong>ARM</strong> big.LITTLE processing. We will show how theeasy-to-use GUI-driven tool, AMBA Designer, is used to configure and stitch all theCoreLink 400 system IP and CoreSight SoC-400 debug and trace IP in to acomprehensive leading-edge design. We will demonstr<strong>at</strong>e new traffic managementfe<strong>at</strong>ures to enhance performance such as end-to-end Quality of Service and virtualnetworks as well as new area and power saving fe<strong>at</strong>ures.1
ig.LITTLE Processing – Optimum Performance with Low Powerbig.LITTLE processing addresses one of today’s industry challenges: how to cre<strong>at</strong>e a System onChip th<strong>at</strong> provides both high performance as well as extreme power efficiency to extendb<strong>at</strong>tery life. By selecting the optimum processor for each task, a big.LITTLE system optimizesperformance while reducing system power consumption. This demo illustr<strong>at</strong>es the sameapplic<strong>at</strong>ion software being seamlessly switched as system workloads increase and decreasebetween the high-performance Cortex-A15 processor and the ultra energy-efficient Cortex-A7 processor.big.LITTLE Processing with <strong>ARM</strong> DS-5 and FastModels Time-to-market pressures on today’s developers require paralleliz<strong>at</strong>ion of both hardware andsoftware development efforts. <strong>ARM</strong> ® FastModels meet this challenge by combining SoCdevelopment with fast instruction accur<strong>at</strong>e models of today’s <strong>ARM</strong> processor-based cores.Software developers no longer have to wait for hardware to start their firmware andapplic<strong>at</strong>ion development. At <strong>DAC</strong>, <strong>ARM</strong> is demonstr<strong>at</strong>ing how FastModels and the DS-5toolchain work together to provide a best-in-class solution for developers.Join us for any of these present<strong>at</strong>ions in our the<strong>at</strong>er and enterto win an Apple TV*.Two winners will be drawn daily in the <strong>ARM</strong> booth 1414 <strong>at</strong> 5:30pm, with prizes awarded<strong>at</strong> the time of drawing. Don’t miss out! *Must be present to win2
<strong>ARM</strong> The<strong>at</strong>er – Booth 1414Monday, June 4, <strong>2012</strong>D<strong>at</strong>e/Time Company Present<strong>at</strong>ion Title Presenter10:00am <strong>ARM</strong> Building compute sub-systems<strong>ARM</strong> Cortex processors withCoreLink 400 system IP10:30 Mentor Pre-Silicon, N<strong>at</strong>ive EmbeddedSoftware Development Solutions11:00 EVE Hardware/Software Co-verific<strong>at</strong>ionwith EVE and <strong>ARM</strong>11:30 TSMC Advanced Technology and YourNext Gener<strong>at</strong>ion CPU12:00 – 1:00pm LUNCH BREAK1:30 Vworks Powered by VLAB – A newgener<strong>at</strong>ion of Virtual DevelopmentPl<strong>at</strong>forms and Products2:00 <strong>ARM</strong> Design for performance <strong>at</strong> 28nmand below2:30 Cadence Delivering Low-Power Mixed-Signal Designs with an Embedded<strong>ARM</strong> Cortex-M Series ProcessorFamily3:00 SpaceCodesignESL Hardware/Software Codesignfor <strong>ARM</strong> processor-based FPGA3:30 <strong>ARM</strong> <strong>ARM</strong> big.LITTLE processing: SavingPower through HeterogeneousMultiprocessing and Task ContextMigr<strong>at</strong>ion4:00 Synopsys Early bring-up and optimiz<strong>at</strong>ion ofAndroid stacks for <strong>ARM</strong>big.LITTLE processingPaul Martin, DesignEnablement and AlliancesManagerJon McDonald, Str<strong>at</strong>egicProgram ManagerLauro Rizz<strong>at</strong>ti, GM andWW VP MarketingDon Kochp<strong>at</strong>charin, DeputyDirector, IP PortfolioMarketingJay Yantchev, CEORob Aitken, FellowMladen Nizic, EngineerDirectorGuy Bois, PresidentLaurent Moss, CTOGary Dare, GeneralManagerBrian Jeff, Product ManagerTom DeSchutter, Sr. ProductMarketing Manager, System-Level Solutions4:30 <strong>ARM</strong> An <strong>ARM</strong> perspective on "wh<strong>at</strong>'snext" in SoC power management5:00 Atrenta Early PPA Analysis for AMBA ® -based Designs5:30 Drawing for Apple ® TV ®David Flynn, FellowDr. Bernard Murphy, CTO*Customer/partner present<strong>at</strong>ions and times subject to change3
NEW <strong>at</strong> <strong>DAC</strong>! <strong>ARM</strong> Connected Community PavilionBooth 802<strong>DAC</strong> and <strong>ARM</strong> have partnered to bring to <strong>DAC</strong> the <strong>ARM</strong> Connected CommunityPavilion, where you’ll be able to see some of the l<strong>at</strong>est innov<strong>at</strong>ions from <strong>ARM</strong>’s EDAand Embedded Partners. Stop by to check out their solutions, present your passport(see back page) to be stamped, visit the <strong>ARM</strong> booth to receive your very own <strong>ARM</strong>tumbler* and become eligible to win a Samsung Galaxy Tablet**. Each daily drawingto be held <strong>at</strong> 5:15pm in the <strong>ARM</strong> booth 1414.*While supplies last **You must be present to winThe <strong>ARM</strong> Connected Community is a global network of more than 900 companies aligned toprovide a complete solution, from design to manufacture and end use, for products based onthe <strong>ARM</strong> architecture. www.arm.com/communityParticip<strong>at</strong>ing partners include:Ask the Experts!Here’s your chance to pick the brains of leading <strong>ARM</strong> technologists over a free cup of coffee.Have questions about advanced power management, low power design, implement<strong>at</strong>ion andverific<strong>at</strong>ion, wh<strong>at</strong>’s next in low power IP deployment, FinFETs or AoCV among other topics?Take a break in the Ask the Experts’ section of the <strong>ARM</strong> Connected Community Pavilion,where you will find free coffee and lively convers<strong>at</strong>ion:Monday, June 410:30am – 11:15am2:00pm – 2:45pm3:00pm – 3:45pmTuesday, June 510:30am – 11:15am2:00pm – 2:45pmDr. Rob Aitken, <strong>ARM</strong> FellowDr. David Flynn, <strong>ARM</strong> FellowDr. Dipesh P<strong>at</strong>el, Deputy General Manager and VP,Engineering, Physical IP DivisionDr. David Flynn, <strong>ARM</strong> FellowDr. Rob Aitken, <strong>ARM</strong> Fellow6
<strong>ARM</strong> Partners <strong>at</strong> <strong>DAC</strong>CadenceBooth 1930Monday, June 4Design for Performance <strong>at</strong> 28nm and Below<strong>ARM</strong> Speaker: Rob Aitken, FellowTime:10:00amLoc<strong>at</strong>ion: Cadence boothTuesday, June 5<strong>ARM</strong> Fast Models <strong>at</strong> the Heart of Virtual Prototyping<strong>ARM</strong> Speaker: Robert Kaye, Technical SpecialistTime:11:00amLoc<strong>at</strong>ion: Cadence boothLuncheon Panel with NXPOvercoming the Challenges of Embedding Ultra Low-Power, <strong>ARM</strong> 32-bitProcessors into Analog/Mixed-Signal Designs<strong>ARM</strong> Speaker: Dominic Pajak, Product MarketingTime:12:00pm – 1:00pm (doors open and food is served <strong>at</strong> 11:30am)Loc<strong>at</strong>ion: 270-276 (Moscone Convention Center)<strong>ARM</strong> big.LITTLE processing: Saving Power through HeterogeneousMultiprocessing and Task Context Migr<strong>at</strong>ion<strong>ARM</strong> Speaker: Brian Jeff, Product ManagerTime:12:30pmLoc<strong>at</strong>ion: Cadence boothThe new <strong>ARM</strong> Cortex -M0+ Processor<strong>ARM</strong> Speaker: Dominic PajakTime:3:00pmLoc<strong>at</strong>ion: Cadence boothWednesday, June 6Breakfast PanelThe P<strong>at</strong>h to Yielding <strong>at</strong> 2(x)nm and Beyond<strong>ARM</strong> Speaker: Dipesh P<strong>at</strong>el, Deputy General Manager and VP, Engineering,Physical IP DivisionTime:8:00am – 9:00am (doors open and breakfast is served <strong>at</strong> 7:30am)Loc<strong>at</strong>ion: 270-276 (Moscone Convention Center)Wednesday, June 67
Wednesday, June 6<strong>ARM</strong> ® Cortex Processor Optimiz<strong>at</strong>ion Pack solutions – Speeding time tomarket for technology-leading implement<strong>at</strong>ions<strong>ARM</strong> Speaker: John Ford, Director Product Marketing, Physical IP DivisionTime:2:30pmLoc<strong>at</strong>ion: Cadence boothChipEstim<strong>at</strong>e.comBooth 1202Monday, June 4Opening Keynote<strong>ARM</strong> Speaker: John HeinleinTime:11:30amIP Talks! – <strong>ARM</strong> Embedded Software 2.0<strong>ARM</strong> Speaker: Will Tu, Director of Business DevelopmentTime:4:30pmJoin us <strong>at</strong> a cocktail reception immedi<strong>at</strong>ely following Will’s present<strong>at</strong>ionTuesday, June 5IP Talks! – <strong>ARM</strong> big.LITTLE processing: Saving Power through HeterogeneousMultiprocessing and Task Context Migr<strong>at</strong>ion<strong>ARM</strong> Speaker: Brian Jeff, Product ManagerTime:3:30pmWednesday June 6IP Talks! – The new <strong>ARM</strong> Cortex -M0+ Processor<strong>ARM</strong> Speaker: Dominic PajakTime:4:00pmDuologBooth 1520Tuesday, June 5‘Integr<strong>at</strong>ion Forum’ PanelSoC Integr<strong>at</strong>ion – Wh<strong>at</strong>’s all the fuss about?<strong>ARM</strong> Speaker: Paul MartinTime:2:30pmWednesday, June 6IP Standardiz<strong>at</strong>ion – Wh<strong>at</strong>’s in it for me?<strong>ARM</strong> Speaker: Paul MartinTime:2:30pm8
GLOBALFOUNDRIESBooth 303The <strong>ARM</strong> ® Artisan ® physical IP pl<strong>at</strong>forms deliver optimized IP for best-in-class processorimplement<strong>at</strong>ions on GLOBALFOUNDRIES manufacturing processes. These pl<strong>at</strong>forms arecomprised of easy-to-use logic libraries, memory compilers and interface IP offering Systemon-Chip(SoC) designers the ability to balance performance, power, and area for optimal SoCdesigns and reduced time-to-market. Check out a demo and present<strong>at</strong>ion of an <strong>ARM</strong>Processor Optimiz<strong>at</strong>ion Pack (POP) solution optimized for GLOBALFOUNDRIES’ 28nm-SLP process technology:Leveraging the <strong>ARM</strong> Cortex -A9 Processor Optimiz<strong>at</strong>ion Pack (POP) Solutionon GLOBALFOUNDRIES 28nm-SLP<strong>ARM</strong> speakers: Leon Chang, Str<strong>at</strong>egic Accounts Marketing Manager,<strong>ARM</strong> Physical IP DivisionWalter Keutgens, Sr. Product Marketing Manager,<strong>ARM</strong> Physical IP DivisionMonday, June 4Time:11:00am – 12:00pmWednesday, June 6Time:12:00pm – 1:00pmMentor GraphicsBooth 1530Monday, June 4Joint Panel in Mentor boothThe Hitchhiker’s Guide to Multi-P<strong>at</strong>terning<strong>ARM</strong> Speaker: Rob Aitken, R&D FellowTime:2:00pm – 3:00pmTuesday, June 510th Annual ESL Symposium PanelThe ESL Hotspot – Where Software and Hardware Meet<strong>ARM</strong> Panelist: John Goodenough, VP, Design Technology and Autom<strong>at</strong>ionTime:12noon – 1:30pmLoc<strong>at</strong>ion: Convention Center; G<strong>at</strong>eway Ballroom, #104Joint Panel in Mentor boothFasten Your Se<strong>at</strong>belt – We’re Going to 14nm!<strong>ARM</strong> Speaker: Dipesh P<strong>at</strong>el, Deputy General Manager, Physical IP DivisionTime:2:00pm – 3:00pm9
10Mentor Verific<strong>at</strong>ion AcademyBooth 1514Monday, June 4An Introduction to AMBA 4 AXI Coherency Extensions (ACE) and Verific<strong>at</strong>ionChallenges<strong>ARM</strong> Speaker: Paul Martin, Design Enablement and Alliances ManagerTime:4:00pmSamsungBooth 2001High Performance and Power Efficiency with <strong>ARM</strong> Artisan Physical IP<strong>ARM</strong> Speaker: Ron Moore, Director, Str<strong>at</strong>egic Accounts MarketingMonday, June 4 - 1:30pm – 2:00pmWednesday, June 6 - 4:30pm – 5:00pmSynopsysBooth 1130Tuesday, June 5Joint Breakfast with GLOBALFOUNDRIES, Samsung and SynopsysBreaking Through Barriers: High Performance and Energy Efficient <strong>ARM</strong>Powered ® SoCs <strong>at</strong> 32/28nm and 20nm<strong>ARM</strong> Speaker: John HeinleinTime:7:15am – 8:45amLoc<strong>at</strong>ion:Marriott Marquis / Golden G<strong>at</strong>e ATSMC Open Innov<strong>at</strong>ion Pl<strong>at</strong>form ®Booth 2430The <strong>ARM</strong> ® POP: Fast Track to High-Performance Cortex-A15 ProcessorImplement<strong>at</strong>ion on TSMC 28nm Processes<strong>ARM</strong> Speaker: Leah Schuth, Technical Marketing Manager, Physical IP DivisionMonday, June 4 - 4:30 – 4:40pmTuesday, June 5 - 10:00 – 10:10amWednesday, June 6 - 2:00 – 2:10pm<strong>ARM</strong> <strong>at</strong> <strong>DAC</strong> Daily Drill DownHear from <strong>ARM</strong> executives, technology experts, and panelists as they discuss industry trendsto help you prepare for the future and stay ahead of the competition.Monday, June 4TutorialPre-Silicon, N<strong>at</strong>ive Embedded Software Development SolutionsSpeaker: Robert Kaye; joint with MentorTime: 8:30am – 5:30pmLoc<strong>at</strong>ion: 309
Tuesday, June 5KeynoteScaling for 2020 SolutionsSpeaker: Mike Muller, CTOTime: 9:00am – 9:45amLoc<strong>at</strong>ion: 102/103PanelSystem Models – Does One Size Fit All?Speaker: John GoodenoughTime: 1:30pm – 3:00pmLoc<strong>at</strong>ion: 305Research Paper SessionExploring Sub-20nm FinFET Design with Predictive Technology ModelsSpeaker: Saurabh SinhaTime: 4:00pm – 6:00pmLoc<strong>at</strong>ion: 300Wednesday, June 6Research Paper SessionA QoS-Aware Memory Controller for Dynamically Balancing GPU and CPUBandwidth Use in an MPSoCAuthor: Chander SudanthiTime: 4:00pm – 6:00pmLoc<strong>at</strong>ion: 308Thursday, June 7Special Sessionbig.LITTLE System Architecture from <strong>ARM</strong>: Saving Power through HeterogenousMultiprocessing and Task Context Migr<strong>at</strong>ionSpeaker: Brian JeffTime: 1:30pm – 3:00pmLoc<strong>at</strong>ion: 310Research Paper SessionYielding in an Uncertain WorldChair: Rob AitkenTime: 3:30pm – 5:30pmLoc<strong>at</strong>ion: 30011
Connect.Collabor<strong>at</strong>e.Cre<strong>at</strong>e.Make the most of yourconnections with the <strong>ARM</strong> ®Connected Community ®Email Wenjun Zhang <strong>at</strong>connected@arm.com or visithttp://www.arm.com/communityto join the <strong>ARM</strong> Connected CommunityProgram12
Largest Industry Ecosystem with 950+ Partner Companies& 1800+ Products• Network with <strong>ARM</strong> processor-based Semiconductor, OEM,Software Developers, etc• Exclusive chance to present and exhibit <strong>at</strong> <strong>ARM</strong> TechnologyConference and <strong>ARM</strong> Technology SymposiaFREE <strong>ARM</strong> Channels for Partner Promotion• <strong>ARM</strong> promotion of Partner news, whitepapers, exhibition and demos <strong>at</strong>events through tweets, blogs, flyers and media alerts• Partners fe<strong>at</strong>ured in <strong>ARM</strong> Powered ® Products on <strong>ARM</strong> web, posters andpresent<strong>at</strong>ions <strong>at</strong> events and IQ ads• Partner use of CC logos• Partner PR to announce CC membership and new products with<strong>ARM</strong> quote• Chances to pitch articles and advertise in IQ and IQonlineExcellent Exposure with <strong>ARM</strong> Social Media Tools• 5 Million YouTube views on <strong>ARM</strong>flix – http://youtube.com/<strong>ARM</strong>flix• 1.5 Million blog visits to blogs.arm.com with 65+ Partner blogs –http://blogs.arm.com• 7000 followers on CC Twitter @<strong>ARM</strong>Community –http://twitter.com/<strong>ARM</strong>Community• 8,000 members in the <strong>ARM</strong> Based Group on LinkedIn –http://www.arm.com/linkedin• 3000+ fans of Facebook – http://facebook.com/<strong>ARM</strong>Fans• 5,000+ followers on Sina Weibo @<strong>ARM</strong> 中 国• 70+ videos with 35K views on Youku – http://u.youku.com/<strong>ARM</strong> 视 界• Technical Support through <strong>ARM</strong> Discussion Forums –http://forums.arm.com/Efficient Business Gener<strong>at</strong>ion Tools• Online sales gener<strong>at</strong>ion tool• Company and product listings on <strong>ARM</strong> website http://cc.arm.com• Opportunity to particip<strong>at</strong>e in joint webinars13
REGIST430 530 63073083010301130143015328319 419519317 424 417524 517626826 1126726102612261426322926112011193131117309 4161115<strong>DAC</strong> Pavilion307 414514614714 814 9141014111411131214141431061261071010101009708 707 100810071110110911081408306606303 604706 705704 703702 701<strong>ARM</strong> ConnectedCommunity Pavilion802100610051002100111061105110411031102110112021402302600 601HoldE<strong>DAC</strong>900EntranceEntr<strong>ARM</strong> Connected Community Partners14
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Acceler<strong>at</strong>e your design today with <strong>ARM</strong>DesignStart<strong>ARM</strong>’s DesignStart online access portal provides siliconprovenArtisan ® advanced logic, memories and interfacephysical IP optimized for <strong>ARM</strong> Cortex processors. Thistuned suite of physical IP delivers industry leading lowpower,high-performance technology optimized for leadingfoundries and supported by a broad range of EDA solutions.Stop by our booth and spend one minute with us toregister for access to <strong>ARM</strong>’s online portal and you’ll receivea $10 Starbucks Gift Card.**Valid only with new registrants to <strong>ARM</strong> DesignStartDesignstart.arm.com16
Register during <strong>DAC</strong> to receive 15% discounton <strong>ARM</strong> TechCon <strong>2012</strong>.<strong>ARM</strong> TechCon is the premier event to connect,instruct, advise and enable the world of electronicand computer design. Use “<strong>DAC</strong>15” promo codewhen you register to receive 15% discount off anyconference package. Expo pass is free.Don’t miss this year’s event!
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