JAL pdf - JAL | JAPAN AIRLINES

More documents

Recommendations

Info

T HE AIRLINE CUSTOMERS WANT TO FLYJapan Airlines aims at being the airline of choice for customers,providing attractive products that meet their needs,services that satisfy and a sense of security. These threeprecepts always guide our activity.Tie-up With American AirlinesJapan Airlines and American Airlines (AA) concluded acomprehensive alliance in 1994, and since then have deepenedtheir relationship in terms of business and service. InFebruary 1998, basic agreement was reached on a widerangingcode sharing tie-up to strengthen the alliance. Codesharing will actually begin from late 1998. At that initialstage, JAL flights from Japan to Los Angeles, New York andother nonstop destinations will use both JAL and AA flightnumbers. Conversely, AA flights to Japan from Dallas, Seattleand other cities will have JAL flight numbers. Thereafter, thesystem will be successively expanded. In the future, we expectto have code sharing flights to many destinations in the U.S.and Japan.Currently, the bulk of the code sharing JAL carries outwith other airlines covers at most 3 ~ 4 routes. This muchlarger alliance with AA takes full advantage of the networks ofboth companies. We anticipate that code sharing with AAwill ultimately embrace several hundred cities. This willenable both partners to offer a wide choice of routes andarrival and departure times.For the future, mega-alliances, including code-sharing tieups,are likely to create an era in which groups of airlinecompanies compete against one another. Recognizing thesignificance of this trend, Japan Airlines is drafting blueprintsfor alliance strategies in its home market. It is imperative thatThe Number of JapaneseTraveling Overseas(Millions)Years Ended December 3120151050’93 ’94 ’95 ’96 ’97Tourism Business OtherSource: Government white paper on travelThe Number of PassengersTraveling Overseas Via JAL,JAA and JAZ(Millions)Years Ended March 31151050’94 ’95 ’96 ’97 ’98In April 1998, the “AdvancePurchase Discount Goku 28”special fare was introduced.It is now in force for 10Pacific and 10 Asian routes.Basic agreement oncode-sharing wasreached in February1998 with long-timetie-up partnerAmerican Airlines.we look ahead to the upcoming age of global competition inthe next century and make decisions today accordingly.Establishing Fares Adapted to NeedsJust as consumer tastes are becoming more varied, the ways inwhich they travel are diversifying as well. Always dedicated toresponding quickly to such changes, JAL has introduced newfares to address these emerging needs.International travelers increasingly prefer independenttravel over group tours. We responded by introducing in thefiscal year ended March 1995 the “JAL Goku” fare, a type ofregular discount fare that was an immediate success. And inApril 1998, the “Advance Purchase Discount Goku 28” faresystem made its debut, targeting rising passenger demands forgreater discounts. Under this system, tickets purchased up to28 days prior to departure are eligible for fares even lowerthan “JAL Goku.” Currently, these new fares apply to 10Pacific and 10 Asian routes; JAL plans to extend these fares toother routes in accordance with demand.In April 1996, Japanese airlines were allowed to beginsetting domestic fares anywhere within a certain range. Thenew system quickly gained acceptance among passengers. Thenumber of passengers taking advantage of “Advance Purchase(MAEURI) Discounted 28” and other discounted fares hasgrown steadily. To build on this momentum, JAL unified twodiscount fare plans in September 1997: the “early morningticket,” offering a discount for early flights, and the “specialflight ticket,” which provides a discount for designated flights.At the same time, the number of flights on which thesediscounts are offered was increased by 9 to 44 to cover amuch larger area.7
T HE AIRLINE CUSTOMERS WANT TO FLYServices for the World TravelerOn the international routes, the main ongoing salespromotion campaigns are titled “Resócha,” “JAL DisneyCampaign” and “JAL EuroExpress.” All have been hugelypopular. In addition, we have expanded the areas covered byeach, enhanced relationships with the destination cities, andincreased the number of flights. These actions are makingthese campaigns even more effective. One example is theintroduction of “Night DE Resócha,” an overnight flightfrom Tokyo to Guam. And in November, Tokyo-Kona dailyservice was inaugurated.The international traveler is concerned with more thantime spent in the air. In recognition of this, JAL is movingforward with improvement of reservations and airportservices. During the fiscal year ended March 1998, we twiceexpanded the European areas covered by our Londonreservations office to embrace 9 countries — moves thatechoed a successful similar effort in the U.S. one year earlier.Not only has this enhanced the efficiency of our reservations;it has also enabled our staff to respond to passengers’ inquiriesin their own languages.Improving cabin services is a constant theme. Followingup the highly-rated JAL Executive Class – “SEASONS”service introduced last year, JAL launched “JAL Sky Sleeper”for first class. Passengers on long distance flights can sleep onnew electrically-powered seats that can recline to a completelyhorizontal position. Partitions, blankets and pillows are onhand, among other amenities to make a long flight a restfulone. This unique idea has been implemented since November1997 in first class on a total of 10 European and continentalU.S. routes, drawing kudos from travelers.“JAL Sky Sleeper”seats are installedin JAL’s firstclass cabins.Full flat seatsare now standardin first classfor long flights.Indexed Operating Costs PerAvailable Ton-Km(Non-Consolidated)Years Ended March 31100806040200’94 ’95 ’96 ’97 ’98(Note: 1994=100)Number of AXESSTerminals in Japan(Thousands)Years Ended March 31’94 ’95 ’96 ’97 ’98Expanding Domestic ServicesJapan Airlines continues to fill out its domestic network year byyear by establishing routes that maximize the potential of ourtakeoff and landing slots. New route selection also takes intoaccount costs, utilizing aircraft appropriate for demand, andmany other factors. In the fiscal year ended March 1998, anexpansion of slots at Haneda enabled JAL to commence serviceon 3 new routes. In addition, we were able to increase by onethe number of daily round-trip flights leaving Haneda for suchpopular destinations as Kumamoto, Oita and Kagoshima.Service has been expanded by the nationwide installation ofnew automatic check-in machines, an Internet ticketlessservice, improvement of the pushbutton telephone service andother innovations.In April 1997, moreover, we brought the JAL MileageBank into the domestic system, simultaneously pursuingvarious sales campaigns to make the Mileage Bank a coreservice for individual travelers.Japan Airlines’ basic concept for its domestic routesembraces “peace of mind, simplicity, convenience.” All threeare key to our growth in the gigantic domestic air travelindustry, which has about 82 million passengers each year.And these three elements are key to making JAL the airline ofchoice in an era wherein air travel is nothing special, but anordinary part of daily living.As a result of our ongoing sales promotions, the opportunitiesfor both individuals and groups to use JAL have steadilyrisen: in the fiscal year ended March 1998, domestic passengersincreased by 7.3 percent to 22.44 million.201510508
Page 1: T HE AIRLINE CUSTOMERS WANT TO FLYS
Page 5 and 6: T HE AIRLINE CUSTOMERS WANT TO FLYT
Page 7 and 8: T HE AIRLINE CUSTOMERS WANT TO FLYF

JAL pdf - JAL | JAPAN AIRLINES

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?