Be Well - Iowa League of Cities

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Be Well - Iowa League of Cities

Obesity Trends* Among U.S. AdultsBRFSS, 1990, 2000, 2010(*BMI 30, or about 30 lbs. overweight for 5’4” person)199020002010No Data


Iowa Data• 29% of Iowa's adults are obese (BMI >30)• Iowa is ranked #182011 Behavioral Risk Factor Surveillance Survey, Centers for Disease Control and Prevention• Only 18.5% of adults consume the recommended 5 servings offruits and vegetables per day• Just 50% of adults participate in 30+ minutes of moderate physicalactivity five or more days per week, or vigorous physical activity for20+ minutes three or more days per week2009 Behavioral Risk Factor Surveillance Survey, Centers for Disease Control and Prevention


The Future…2030• The adult obesity rate could reach 54.4%• Obesity-related health care costs could climb by 3.7%• Obesity rates could contribute to:– 367,691 new cases of type 2 diabetes– 857,998 new cases of coronary heart disease and stroke– 765,455 new cases of hypertension– 494,563 new cases of arthritis– 120,441 new cases of obesity-related cancerF as in Fat: How Obesity Threatens America's Future 2012, a report from the Trust for America'sHealth (TFAH) and the Robert Wood Johnson Foundation (RWJF).


What can you do?


“Never doubt a small group of thoughtfulpeople could change the world. Indeed, it’sthe only thing that ever has.”-Margaret Mead


Step 1: Determine the currentstatePerform a quick asset analysis of your community• What does my community have to offer residents in regards to:– Nutrition– Physical activity– Health care– Financial services– Education– Other


Step 2: Establish a core group• Business• Chamber of Commerce• County Conservation• Government• Iowa State University Extension and Outreach• K-12 and higher education• Media• Medical• Ministerial Association• Park and Recreation• Public Health• YMCA/fitness/health center(s)


Step 3: Share the messageHold a meeting of key individuals• Set goals• Determine the audience (city, county, etc)• Define roles and responsibilities• Identify additional partners• Set dates for future meetings and events


Step 4: Engage participationLook for opportunities to engage your selected audience• Healthiest State Walk• Active community events (run, walk, bike, etc)• Incentive-based challenges


What is Live Healthy Iowa?Live Healthy Iowa brings together friends, families, businessesand communities in team-based wellness challenges designedto promote positive lifestyle change.Our Mission: To provide health and wellness opportunities toeducate and motivate all Iowans to live a healthy lifestyle.


History of Live Healthy Iowa• An idea of the Iowa Sports Foundation Board of Directors• Launched as a pilot program in January 2002 with 1,224participants losing almost 6,000 pounds• Partnerships formed with Iowa State University Extension andOutreach and Iowa Department of Public Health• Now offer year-round opportunities for youth and adults• Over 200,000 participants since 2002


We proudly support the Healthiest State Initiative,as we work toward a common goal of makingIowa the healthiest state in the nation.


Live Healthy Iowa Challenges• 10 Week Wellness Challenge (Adults and Youth)• Go The Distance Day (Youth)• Burst Your Thirst Challenge (Adults)• Dog Days of Summer Challenge (Adults)• The Next Step Challenge (Adults)• Fall Fitness Day (Youth)


• Simple and affordable• Fun, friendly competition• Teams of 2-10 people• Track activity minutes and/or weight loss


Allamakee County2012 Community Cup Champions• 12.64% county residents (over age 5) participating• 70.85% of participants completed the 100 Day Wellness Challenge


2012 Community Cup Challenge


Let’s make Iowa the healthieststate in the Nation!Nicole BruceLive Healthy Iowa Director888.777.8881 x 118nicole@livehealthyiowa.orgwww.livehealthyiowa.org

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