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Bild 1 - Reed Midem

ÅSA SVEDJETUNTOWN CENTER MANAGER IN FALUN


Falun is close to the world…Faluns strategic positionand good communicationsmakes it easy to get here– irrespective of where youcome from.Distance to airportStockholm 2 hoursDala Airport 20 minMora Siljan Airport 1 hour55.000 inhabitants150.000 people / 45 min250.000 people / 1 hourCar, train, busBorlange 10 minUmea 7 hrGavle 1 hrArlanda 2 hrStockholm 2,5 hrGothenburg 6 hrMalmo 8 hrSälen skiresortIdre skiresortFALUNUmeåGävleArlanda airportStockholmGothenburgMalmö


ABOUT FALUNFalun is Dalarna's provincial capital andcultural and administrative centre for:The County CouncilThe County HospitalThe County Adm.boardThe County MuseumThe County LibraryThe County TheatreThe County Music FoundationThe County Employment BoardThe County Administrative Court


BUSINESS LIFE• In 2006, 330 new companies were started• Approx. 4 400 companies(excluding sole traders)• Four-lane carriageway to Borlänge – 10 min away


TOWN CENTER MANAGEMENT IN FALUN• Membership voluntary, 160 members• Members=shops, property owners, restaurantsMunicipality departments• Agreement with Municipality, 10 responsibilities•Establishment of new shops is one•Maintenance & rebuilding projects another• Active association for 18 years• 141 shops turnover 1,2 billion - 2006 (976.000 - 2003)


TOWN CENTER OF FALUN• Potential for growth• Pressure from outside• Buy a block – overall control of the entire area• Gain support & commitment• TCM is your contact on the spot• TCM offer local network & local ties• Local authorities welcome development• Stable and viable investment in longterm• Town center is prioritised• Transparancy & Loyalty


ADVANTAGES OF INVESTING INSMALLER TOWN CENTRES• Existing pressure – lack of resourcesand expertise• Property prices are lower – buy entire block• Greater commitment among local parties• Change attracts greater focus and support• One contact• Transparancy of the Swedish system• Customer loyalty• Stable longterm investment

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