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Module transcript - Northwest Center for Public Health Practice

Module transcript - Northwest Center for Public Health Practice

TranscriptLogic Models&

TranscriptLogic Models& Outcome MeasurementLearning ObjectivesTraining participants will be able to:• Describe the components and uses of a logic model• Define outcome measurements and why they are important• Differentiate between indicators and outcome measures• Describe potential uses of outcome measures• Identify measurable outcomes• Determine levels (e.g., community, system, agency, program)of outcomes• Identify outcomes vs. goals and objectivesWhat Is Outcome Measurement?nities and populations. This training will not make you an expert. Instead,this online module is designed to provide a basic overview and give publichealth staff some common language so that we can work together better andimprove our programs and activities.Learning ObjectivesSince every training module ought to start with learningobjectives, I want to say a little bit about what you’ll beable to do by the end of this module.First, you’ll be able to describe the components anduses of a logic model. You’ll able to define outcomemeasurements and why they are important. You’ll alsobe able to differentiate between indicators and outcomemeasures. You’ll be able to describe some potential usesof outcome measures within your own agency and yourown programs. You’ll also be able to identify measurableoutcomes. You’ll be able to determine levels of outcomes,for example, community, system, agency, or programmatic levels. And, lastly,you’ll be able to identify outcomes versus what are commonly referred to asgoals and objectives.Outcome measurement is asystematic way to assess theextent to which a program hasachieved its intended results.Yesterday. . .• More oftenfocused onwhat we did.Today. . .• Focusing onwhat happenswhen we do it!What is changed in the lives of the families, our agency, thecommunity, or our system as a result of what we’ve beendoing?What Is Outcome Measurement?Let’s start with the most basic question. What is outcomemeasurement?Outcome measurement is just a systematic way toassess the extent to which a program has achieved itsintended results. Traditionally we’ve often been morefocused on what we did. We’ve gotten very good atcounting how many times we’ve made a home visit orgiven a shot or saw so many clients in our clinic. Butmore and more we need to focus on what happenswhen we do the things we do. So, to get there, outcomemeasurement starts with a very simple but importantquestion: What is changed in the lives of the families, or our agency, or thecommunity, or our system as a result of what we’ve been doing?2

TranscriptLogic Models& Outcome MeasurementWhat Is Outcome Measurement? (cont.)Outcomes are less like:• How many visits did I make to families in my community?• How many people came to my clinic?Outcomes are more like:• What’s the number of pregnant women getting prenatal carein the first trimester now in my population?• What’s the proportion of healthy food snacks offered andpurchased out of school vending machines in my school district?• What is the number of children fully immunized in my county?What Is Outcome Measurement? (cont.)Outcomes are less like, for example, “How many visitsdid I make to the families in my community?” or “Howmany people came to my clinic?” Instead, our questionsare more like: “What’s the number of pregnant womengetting prenatal care in the first trimester now in my population?”or “What’s the proportion of healthy food snacksoffered and purchased out of school vending machinesin my school district?” or “What’s the number of childrenfully immunized in my county?”Ways to Think about Outcome Measurement• Performance measurement• Evaluation• Logic models. . .these are not mutuallyexclusive!Performance or outcome measurement is the regularcollection and reporting of data to track the work weproduce and the results we achieved.Outcome measurement is of little value unlessit leads to further decisions and actions thatimprove performance.Ways to Think about OutcomeMeasurementPerformance measurement, evaluation, and logic modelsare all terms you will hear in conjunction with the idea ofoutcome measurement.People sometime use these terms to mean overlappingthings, and occasionally use them interchangeably. Noneof these terms are mutually exclusive from one another,and they’re all interrelated. When we talk about outcomemeasurement, it’s something we do when we evaluateour programs. Logic models are one tool we can use toperform outcome measurement.In any case, these terms are sometimes like moving targets. They meandifferent things to different people, but they all advance what we are tryingto do, and that is, measure our outcomes. Performance or outcome measurementcan be understood to be something like the regular collection andreporting of data to track the work we produce and the results we haveachieved or are achieving.Ultimately, however, outcome measurement is not an end in itself, it israther a means to an end. Outcome measurement itself is of little value unlessit leads to further decisions and actions that seek to improve the performanceof a program, or of an agency, or even of an individual.Why Do We Need to Do This?So, why do we need to do outcome measurement? It’s hard work. Well, forone thing, there’s a lot of talk these days about accountability. We need toprovide accountability. Also, outcome measurement helps us to improve ourprogram quality. It can help support decision-making about how we allocate3

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