New Zealand Cricket (Inc.) Annual Report
GROWTH of the gameNew Zealand Cricket (Inc.) Annual Report12S Goodenough“Increase participation in the gameand improve the quality of thesupport infrastructure.”NZC Strategic Plan
GROWTH of the gameDevelopment ProgrammeNZC’s development programme incorporates initiatives aimed atimproving participation through attracting, developing andretaining players and coaches and improving the health and wellbeing of the game’s support structures in clubs and schools.The programme includes the MILO initiatives aimed at primaryschool cricket as well as the community cricket initiatives whichinclude the New Zealand Community Trust school supportprogramme, aimed at secondary school cricket, and the club assistprogramme, aimed at the club level of the game.The delivery of the development programme has helped drive bothquantitative and qualitative improvements in the game and itsinfrastructure since its inception in 2000. The NZC annual censusreveals an increase of around 17,500 participants in the game sincethe programme began. While most of that growth has occurred inthe junior ranks, the maintenance of youth and adult playernumbers has been just as significant.It is important to note that although there was a decrease in the totalnumber of registered cricket players recorded in this year’s annualcensus, this was due in part to a refinement in the census recordingprocedures adopted in Auckland. Only those Kiwi Cricketersregistered in teams are now included in the census, whereaspreviously those registered informally within schools were counted.The development programme, throughthe community cricket initiatives, hasalso been instrumental in assistingmany clubs and schools to assess theircurrent structures and plan effectivelyfor the future.The year has seen record growth withmore than 8,500 children entering theMILO Have-A-Go and MILO Kiwi Cricketprogrammes.At the secondary school and club levelsof the game, community cricketcoordinators continue to have apositive impact. These coordinatorsundertake a wide range of activitiesincluding club and school cricketprogramme health checks, settingup club coaching schemes,providing coach educationopportunities, fostering links betweenclubs and schools, organising modifiedcricket competitions and running theMILO and New Zealand CommunityTrust competitions.13Just over 92,000 people were recorded playing cricket during the2004/05 season. The annual census process constantly reinforcesthe need to continue to promote cricket to all New Zealandersand to work to ensure the sport is accessible and attractive to arange of ability and interest levels from primary school throughto adult players.