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Rx For Good Health In The Community - Trinitas Hospital

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<strong>Trinitas</strong> <strong>Hospital</strong> Website ThrivesMain website and ‘microsites’ fast becoming major stops on <strong>In</strong>formation Highway<strong>The</strong> presence of <strong>Trinitas</strong> <strong>Hospital</strong> has exploded upon the <strong>In</strong>ternet!Since January 2006, there has been a big jump in the number of uniquevisitors to the hospital’s website.<strong>In</strong> <strong>In</strong>ternet jargon, a “unique” visitor is one who has visited a websiteonce in a given 30 day period. <strong>The</strong> <strong>Trinitas</strong> <strong>Hospital</strong> website receivednearly 50,000 unique visitors per month during the later months of 2006.“Moreover, the monthly average of ‘hits’ or, total visitors, nears almosta million per month,” according to Doug Harris, Director of PublicRelations and Marketing, who adds that “the hospital’s website is userfriendlyand engaging. Tracking shows that the average person who visitsthe site views 6 pages per visit, well above the overall <strong>In</strong>ternet average of 1to 2 pages per viewing, per visit to a given site.”Doug reports that the rise in volume can be attributed to “focusedsearch engine optimization” and the select purchase of key advertising termsrelating to our varied services such as “sleep disorders” or “wound healing.”<strong>The</strong>re has also been increased recognition by the major search engines suchas Google, thanks to the growing number of <strong>Trinitas</strong> <strong>Hospital</strong> “microsites,”such as the Wound Healing, Sleep Disorders, <strong>Trinitas</strong> ComprehensiveCancer Center, Diagnostic Imaging and Children’s <strong>The</strong>rapy Services sites,all of which have been launched in the past six months.Finally, advertising banners prominently placed on such sites asNJ.com and the Worrall <strong>Community</strong> Newspapers sites that click through toour family of websites have also directed visitors to <strong>Trinitas</strong> <strong>Hospital</strong> sites.“<strong>The</strong> <strong>In</strong>ternet has become a valuable promotional and marketing tool forthe hospital resulting in many new patients,” Doug adds.You may see our familyof websites by visiting:Main <strong>Hospital</strong><strong>Trinitas</strong><strong>Hospital</strong>.orgSleep Disorders CenterNJSleepDisordersCenter.comCenter for Wound Healing &Hyperbaric MedicineWoundHealingCenter.org<strong>Trinitas</strong> ComprehensiveCancer Center<strong>Trinitas</strong>CancerCenter.orgChildren’s <strong>The</strong>rapy ServicesChild<strong>The</strong>rapyNJ.com<strong>Trinitas</strong> Diagnostic Imaging Center<strong>Trinitas</strong>DiagnosticImaging.compage 5Wound Center Website Judged“Best in the State”<strong>The</strong> website for <strong>Trinitas</strong> <strong>Hospital</strong>’s Center for Wound Healing &Hyperbaric Medicine was designated as the “Best Non-Profit Website inNew Jersey” by the Jersey Shore PR & Marketing Association, whichgave <strong>Trinitas</strong> its Gold Jasper award during a ceremony held recently atthe PNC Arts Center.<strong>The</strong> website has been very successful in attracting new patients tothe Wound Center. Special attention is being paid to securingadvertising “key words” relating to wound treatment on major searchengines like Yahoo and Google. This is giving the site a veryfavorable ranking in search results. Also, the site’s easy-torememberdomain name: WoundHealingCenter.orghelps search engines locate and position the siteabove others in search results.<strong>Trinitas</strong> is a back-to-back winnerin this category - in 2005 the<strong>Trinitas</strong> <strong>Hospital</strong> Sleep DisordersCenter website took the “Best inNew Jersey” honor.Celebration was in order as Doug Harris, Director of PublicRelations and Marketing and Kathy Salamone, PublicRelations and Marketing Coordinator, (center) display theaward that the Wound Healing Center website received,thanks to the expertise of website designers John Mazurkiewcz(left) and Dave Hofbrauer (right).

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