HP StorageWorks x510 Data Vault Competitive Compare & How To ...


HP StorageWorks x510 Data Vault Competitive Compare & How To ...



Storage Media

March 2012

© 2012 Hewlett-Packard Development Company, L.P.

The information contained herein is subject to change without notice – confidential - internal use only

HP is the leader in Tape






Source: factory exit data, IDC Tape Market Report

SCCG Tape Tracker Q4 CY11

HP leads the worldwide tape drive market with 64% share of the market.

HP is the number one LTO Ultrium drive manufacturer accounting for 60%

of all shipments. HP has shipped more than 2 million LTO tape drives.

HP leads the Tape Media Market, holding a 34% share of all LTO Ultrium

tape media shipped in Q4 2011

HP leads the DDS/DAT tape drive manufacturer market accounting for more

than 90% of all shipments

Why choose HP LTO?

• Technology


− Unique features that make HP LTO experience better

• Only HP LTO drives have real time data rate matching

− IBM LTO drives have a rudimentary stepped

function with only a few discreet speeds

available, and selectable only at certain times

during the tape motion

HP patented „Radius Roller‟ provides better tape

guidance and reduces edge damage

− Flexibility

− Multiple drive and library

− Wide range of connectivity


Market leader with a proven track record of reliability

The „BIG DATA‟ challenge

Requires increased everything: performance, capacity, connections, objects, demand...


“ Every two days we create as much information as we did from the dawn

of civilization up to 2003”

— Eric Schmidt, Google


Why choose

HP Storage Media?

HP stands behind their products and HP

storage media was a natural choice for

Deloitte. HP storage systems have

demonstrated that our data can be restored

in an emergency. This is critical in our

industry where losing data is not an option.”

Angel Mosquera, IT Manager

G r u p o D e l o i t t e

How does HP ensure LTO media reliability?

• Continuous quality control program

• 170,000 tests and 1 million test hours each year

• Deeper and wider than industry standards

• Unique test facilities with 20 custom

environmental chambers

• Unmatched access to resources

HP drive manufacturing gives real life testing

• Extreme testing for maximum reliability


Custom test chamber panel

View of hp test


How does HP ensure LTO media reliability?



HP Brand




Failed and rejected

T I M E – 1 2 M O N T H S

HP tests media continuously through the year

• Any failures are detected and rejected

• Multiple sourcing allows HP to only select the best


+ +


_ _




• Access to factory means constant testing

• Drives and media replaced to examine fresh production

• 24 x 7 x 365 – it‟s what we do

Drives are replaced every week. Media every four weeks.


Drive Type Number of Test Units In Use *

LTO-2 50-60

LTO-3 60-70

LTO-4 130-140

LTO-5 90-100

Total 350 approx

* Typical figures, actual splits may vary depending on production

Why choose HP LTO branded media?

HP testing applies to every batch before it is

shipped to customers


− Failed media is stopped, even if it would pass normal

industry standards

HP testing relates to how drives

and media are used in real life,

not just in laboratories

HP LTO Testing Goes Above and

Beyond Industry Standards


Test Industry Standard Requirements To Qualify for HP Brand



Environmental tests are conducted at

five conditions

HP tests at five conditions with cartridges tested

a minimum of 24 hours at each condition.

Drop Testing No test required Cartridges are dropped from a height of .75m

at least six times on all surfaces. (top face,

bottom face, and four sides).

Load/Unload No test required Over 25,000 automated mechanism cycles

prove the reliability of the leader pin assembly,

and the cartridge loading process.




Rev: 11_21_11

A tape section is run through the

tape system 250 times to check

repeated stress ability

HP requires 2,500 passes.

HP LTO Testing Goes Above and

Beyond Industry Standards


Test Industry Standard Requirements To Qualify for HP Brand



Ship and


No test required

Tapes are stored at low humidity

conditions before being used with a

tape system to verify write/read


Shoeshine No test required


Tape Test*

Tests require cartridges to be kept at 120�F

80%RH for 7 days. Tape performance is verified

using drive based tests.

Tapes are stored at extreme environmental

conditions (including 50°F 10%RH,

120°F 15%RH and 84°F 80%RH), before drive

based tests verify write/read capabilities.

The “shoeshine” test simulates excessive

repositioning on a short section of tape, before it

is rewound and read for 25,000 cycles.

This test is conducted to assess drive/tape performance, when multiple brand new tapes

are used successively. HP conducts ongoing Green Tape Tests, using different tape coating


*A "Green Tape" is a tape cartridge that has never been used and still in the same condition as when it

was manufactured. Brand new, unused tapes are typically at their most abrasive – once used, the tape

abrasivity decreases. “Green Tapes” are typically used for archival.

Unique HP LTO Ultrium reliability features

Data rate matching feature

improves reliability as well as


• Simple, smooth tape path means

less wear and tear on the drive and


• Reverse tape-reel and radius roller

designs for better tracking control,

and minimal damage to tape or



Guide Roller



Tape edge rides

in micro-radius

Contact Force Fc

Radial Force Fr

Guiding Force Fg


LTO-5 has LTFS (Linear Tape File System)

LTFS was introduced with LTO-5 and enables tape

to behave like a disk


• LTFS provides a self-describing file system on an HP

LTO-5 cartridge, enabling application independence,

transportability, and protection from obsolescence.

• LTFS enables sharing data across platforms, as you

would with a USB drive. Simply load a tape into the

drive, mount it into the file system, and it becomes

visible as a disk.

• LTFS provides the ability to use standard file

operations on LTO-5 tape media for accessing,

managing, and sharing files with an interface that

looks just like a hard disk.

• LTFS is ideal for data intensive companies that need

storage solutions that simplify operations, improve

manageability, and meet their long term data

retention requirements.

HP Labeled Media

Product Features

• Simple online ordering

− For WW, see www.hp.com/go/storagemedia

− For EMEA, see : www.hpstoragemedia.com/plm

• Precision engineered and aligned barcodes

• Available in custom and non-custom labels

• Compatible with all HP and non-HP LTO

Ultrium devices

• Labeling service is completely free of charge


HP LTO RFID Labeled Media

Radio Frequency ID (RFID) technology

streamlines and simplifies asset

management for large data centers


• An embedded UHF Gen 2 RFID chip

contains the Electronic Product Code

(EPC), encoded at the manufacturing

site and locked for security

• Passive RFID technology provides

longevity and cost efficiency.

• RFID enables data centers to react

swiftly to a misplaced or missing tape,

minimizing the risk of a data breach.

Custom and non custom labels are available

for LTO-3, LTO-4 and LTO-5

HP LTO-5 MSL Encryption

• Secure library-based encryption solution ensuring your

business data is protected from unauthorized access.

• Easy-to-use

− Secure USB key server token

− Easily manage & configure encryption settings from the GUI

− Self-contained solution - no additional software, PCs, or servers

• Full-featured

− USB key server token will generate, store, and maintain

encryption keys

− For use with LTO-5 or LTO-4

− Strong keys and security operations.


• LTO-5 & LTO-4 Ultrium tape drives offer AES 256-bit level encryption

• USB key server token relies on a FIPS 140-2 level 3 validated smart card

Q4CY11 Storage Media America‟s $ Share


TDK: 3.4%

Maxell: 5.6%

Quantum: 11.3%

Imation: 7.9%

*Q411 Santa Clara Consulting Group Tape Tracker

Storage Media America’s $ Share*


million market

HP: 28.2%

IBM: 14% Fuji: 18.8%

Other: 7.6%

Sony: 3.3%

Storage Media Technology Segmentation

America’s Technology Shares

• LTO is clearly the technology

segment leader with 90%

of the technology share.*

• With an eight-generation roadmap,

LTO is a technology that enterprises

can invest in with confidence. HP

never stops developing innovative

new features for faster backup

speeds and larger capacity.

HP LTO-5 launched in 2010 and

features 3.0 TB of storage capacity.


*Q411 Santa Clara Consulting Group Tape Tracker

Others: 1%

AIT: 1%

DDS: 3%

SDLT: 3%

DLT: 1%

LTO: 90%

Tape Continues to Evolve

Greater performance, reliability, security


+ More performance

+ HP TapeAssure

+ Tape-based Data Encryption

+ Greater reliability & HP Data Rate Matching

HP Tape Drives

and Libraries

+ HP LTFS tape file management

HP LTO Storage Media – improving with each generation

• LTO Ultrium is an open industry standard tape technology

HP is a key player in the LTO Consortium of manufacturers

• Ongoing investment in innovation means your

investment in HP LTO is protected

Note: Chart features compressed capacities.


Compressed capacities for generations 1 – 5 assume 2:1 compression and 2.5:1 for generations 6 – 8.

HP Tape Family – with LTO-5 technology






HP 1/8 Tape


Entry level automation

for DAS and LAN




Automation and

Management for

DAS, LAN, and entrylevel

SAN backup



Enterprise class data

center and SAN



Tape Libraries

Large-scale data center

and SAN backup – scale

from 100 to 5000 slots

Up to3 TBs* Up to 24TBs* Up to 288TBs* Up to 1515TBs* Up to 15PBs*

Security – complete hardware data encryption solutions available for LTO-5 and LTO-4

Manageability – new TapeAssure tools to proactively monitor your tape drives and media

Usability - HP LTFS for easier tape-based file management (currently available with standalone drives only)

Small Medium Enterprise

* Compressed capacity (2:1)

Why Tape?

SOLUTION: Tape has the lowest total cost of ownership

• Migrating inactive data to

tape storage frees up

primary storage

• Storing inactive data on

lower cost tape saves money

• According to a 2010 study

by The Clipper Group, tape



– Lowest TCO at15x less

expensive than disk over 5years

– Particularly low energy costs -

disk uses 238x more energy

than tape

An ESG 2011 study found that backup and transporting tape

offsite using LTO-5 years was almost 3x less expensive over a 5year

period than using VTL with deduplication and replication

Enterprise System Group TCO Study 2011

Tape Technology Will be Obsolete When...

• Electricity is free

• Physical storage space is plentiful

• There are no more viruses or malicious code

• When no-one makes a mistake in backup or data handling

• When government regulations for data retention and security have gone away

• When there are no more natural disasters

• When hardware and software never fails


What‟s driving data protection?

The risk of data loss remains

Human error System failure Natural disaster Sabotage

Two out of five companies that experience a catastrophe or an extended system

outage never resume operations, and of those that do, one-third go out of business

within two years…


What‟s driving data protection?

Over 10,000 Data Privacy Regulations in place around the world

Source: IDC „The Digital Decade‟


Solution: Copy to tape for DR and Archive

• Added data security

– Hardware data encryption

– WORM media

• Usability – Linear Tape File System

– LTFS provides disk-like file management

• Last line of defense

– Offline to virus or hackers

• Long term reliability

– 30 year shelf-life for LTO Tape media

– Backward compatibility

– Open standard format

• High capacity, small footprint

– Up to 3TB on a single piece of media

• And the lowest TCO


“ The 21 st Century data

explosion is here — and

tape is well positioned to

become the Digital Curator

of the information age.”

— Fred Moore, Horison Inc. February 2011

Data security is a world-wide issue

Compliance with regulations means long-term data retention


• There are now over 10,000 regulations world-wide that require some form of

data retention compliance over multiple years...

Source: US Department of Commerce and country specific legislation. Forrester Research, Inc.

„Heat map‟ of worldwide

data protection legislation

Why Tape? Still Key to Data Protection

• For Backup:

– 66% of respondents expected their use of tape for backup to stay the same or

increase during 2010 Purchase Intention Survey by Fleishman Hillard in July 2010

• For Disaster Recovery:

– 75% of Leading Companies use tape for off-site storage of critical data

— Aberdeen Group Research, October 2010

• For Archival:

– “We predict that large volumes of data will drive users to tape as a less expensive

alternative to disk for infrequently accessed data”

— IDC, January 2011, Storage Trends for 2011


– “In every dimension the TCO of the tape solution was found to be less expensive

than the disk solution for long-term data retention”

— The Clipper Group Study, December 2010

– “Throughout ESG‟s study, the LTO-5 Tape option was the least costly backup

solution (in terms of TCO) over a five-year period by a substantial margin”

— ESG Study, March 2011

Why Choose HP LTO Tape Products?







• Unique HP features increase reliability and

enhance performance

HP TapeAssure for proactive management and

monitoring of tape drives and media

• Complete solution right out of the box

HP LTFS tape-based file management

• Choice of solutions and interfaces

• Wide connectivity to match server platform, OS and

backup applications

• Compatibility between generations and a secure future growth path

HP market leadership for availability and competitive pricing

• Track record of reliability

For More Information…

HP Storage Media Business Development


• Cathi Vowell


Business Development Manager

• Sandro Cintra


Staples, Business Development Manager

• Nola Thompson


Business Development Manager

• Monica Lasgoity


Business Development Manager

• John Titus


Business Development Manager

HP Bid Desk



HP Storage Media product information –




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