National Conference on Ethical Issues and Indian Media
National Conference on Ethical Issues and Indian Media
National Conference on Ethical Issues and Indian Media
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ati<strong>on</strong>al <str<strong>on</strong>g>C<strong>on</strong>ference</str<strong>on</strong>g> <strong>on</strong> <strong>Ethical</strong> <strong>Issues</strong> <strong>and</strong> <strong>Indian</strong> <strong>Media</strong> <strong>on</strong> ovember 26, 27 2010Sessi<strong>on</strong> 4B10.30 am – 12.30 pmThe <strong>Ethical</strong> Violati<strong>on</strong>s in Tamil Popular CultureInfluence of Animati<strong>on</strong> <strong>on</strong> Preferences for Animati<strong>on</strong>-related Cultural GoodsM.AnuradhaAssistant ProfessorDept of Journalism <strong>and</strong> Mass Communicati<strong>on</strong>Periyar UniversitySalemAbstractThis paper examines the influence of animated characters in the purchase of related cultural goods. This paper looks at the linkagesbetween preference for the animated programmes/characters <strong>and</strong> preference animati<strong>on</strong>-related commodities. The ethicality of thislinkage is also examined.Dept. of Journalism <strong>and</strong> Mass Communicati<strong>on</strong>, Periyar University, Salem
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