Corporate Presentation - Li Ning

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Corporate Presentation - Li Ning

Effective Marketing &Promotion ActivitiesMarketing and promotional expenses:• TV commercials, print media, sponsorship, outdoor advertisements andoutlet design• Historical spending (2001-2003): 9-13% of total turnover• Future budget: 13-15% of total turnoverLI-NING’s advertising slogan “Anything is possible” is widelyrecognized in the marketNew advertising series – “LI-NING: Flying High in China Sports” –launched in April 2004 with a very encouraging initial responseClose partnership with professional market research institutes andinternational advertising agencies17

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