Messages in the Media - University of Toronto
Messages in the Media - University of Toronto
Messages in the Media - University of Toronto
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<strong>of</strong> <strong>the</strong> Milosevic regime, RTS has undergone reforms and<br />
restructur<strong>in</strong>g so that currently, accord<strong>in</strong>g to its website, it<br />
is committed to promot<strong>in</strong>g democratic values free <strong>of</strong> political<br />
bias. 10 11<br />
B92<br />
www.b92.net<br />
A national radio and television broadcaster that began as a<br />
youth radio station <strong>in</strong> 1989 and has s<strong>in</strong>ce expanded to become<br />
one <strong>of</strong> <strong>the</strong> ma<strong>in</strong> news services and television broadcasters<br />
<strong>in</strong> <strong>the</strong> country. 12 Its primary audience is largely urban,<br />
young and it is associated with liberal political views. 13<br />
Its onl<strong>in</strong>e news service receives on average 200,000 visitors<br />
daily. 14<br />
Blic<br />
www.blic.rs<br />
Blic is one <strong>of</strong> <strong>the</strong> most popular tabloid newspapers <strong>in</strong> Serbia<br />
with a circulation <strong>of</strong> 120,000. 15 It was founded <strong>in</strong> 1996<br />
by a group <strong>of</strong> Austrian bus<strong>in</strong>essmen and is currently owned<br />
by <strong>the</strong> company R<strong>in</strong>gier, which also owns tabloids around<br />
<strong>the</strong> world. 16 Its name means “flash” <strong>in</strong> Serbian and although<br />
it has slightly more <strong>in</strong>-depth coverage than <strong>the</strong> o<strong>the</strong>r tabloids,<br />
its format rema<strong>in</strong>s focused on quick, attentiongrabb<strong>in</strong>g<br />
news.<br />
FINDINGS:<br />
2011 was a very eventful year when it came to issues concern<strong>in</strong>g<br />
<strong>the</strong> EU’s relationship with Serbia and has thus provided<br />
many news stories covered <strong>in</strong> <strong>the</strong> country’s domestic<br />
media. The key issues were those surround<strong>in</strong>g Serbia’s<br />
prospects for receiv<strong>in</strong>g candidate status, Kosovo, and EU’s<br />
f<strong>in</strong>ancial crisis.<br />
Candidate Status<br />
The major topic regard<strong>in</strong>g <strong>the</strong> relationship between <strong>the</strong> EU<br />
and Serbia has been that <strong>of</strong> Serbia’s hopes for candidate<br />
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