September 2013 - Cincinnati AMA

cincinnatiama.org

September 2013 - Cincinnati AMA

cincinnatinmarketerc h a p t e r o f t h e a m e r i c a n m a r k e t i n g a s s o c i a t i oSEPTEMBER, 2013Season Kickoff of Signature Speaker Series:Learn the Latest from GoogleThe Cincinnati AMA offers the SignatureSpeaker Series eight times throughoutthe AMA year, providing you the opportunityto hear from hot companies, abouthot topics and from hot speakers fromthe world of marketing. Plus, you havethe chance to meet and interact withmarketing colleagues and experts tobuild your local network.Join us on September 20!Keynote Speaker: Michelle Read,Industry Development Lead,Global Business Solutions, GoogleYou’ll hear directly from an industryexpert whose focus is to align Google’ssolutions to client marketing objectives.Read is responsible for helping marketersnavigate the digital marketing landscapeto develop impacting advertising solutionsthat reach a brand’s target consumer.She enjoys working with companiesto create a story that resonates withconsumers and brings the brand to life.Key Takeaways of this Signature SpeakerSeries Event:1. Learn about access to leading industryresearch, thought-leadership articles, creativemarketing campaigns and free planningtools.2. Use Google Trends to understand whatand when consumers search for.3. Leverage Google Consumer Surveys toconduct quick and inexpensive marketresearch online.4. Monitor industry and brand news, aswell as competitive activity with GoogleAlerts.5. Understand consumers' mobile behaviors.Registration is available online. Join theconversation on Twitter with the hash tag#CincyAMA or like this event on ourFacebook page.Register now!Thanks to our sponsor!DateFriday, September 20, 2013LocationXavier University’sSchiff Conference & BanquetCenter at the Cintas Center1624 Herald Avenue, 45207Free parking in Lot C next to theCintas Center. No parkingvoucher is needed.Registration/Networking11:30 amLunch & Program12:00 - 1:15 pmCostMembers$30 with reservations by 9/17$35 after 9/17Guests$45 with reservations by 9/17$50 after 9/17Student Members - $20Student Guests - $25Please note this year we areoffering 3 different selectionsfor lunch: full lunch entree,lighter fare lunch or vegetarianmealReservationswww.CincinnatiAMA.orgCancellations must be made 48hours in advance to receive refund.C I N C I N N AT I C H A P T E R O F T H E A M E R I C A N M A R K E T I N G A S S O C I AT I O N W W W. C I N C I N N AT I A M A . O R G


President’s MessageDear Cincinnati AMA members,Welcome to a new year with theCincinnati AMA!The Board has been strategizing andplanning for 2013-2014. Our themethis year is: Be an AMAzing Marketer!In keeping with that theme, theCincinnati AMA Board members arebringing energy, enthusiasm andexcitement to this new AMA year. Istrongly encourage you to be a partof it!Since July 1st the Cincinnati AMA haslaunched two new programs and alsoheld its first special event.❏ The CMO Roundtable Program,developed In conjunction with theCincinnati USA Regional Chamber, willprovide a forum for marketing leadersand marketing thought leadership.❏ The Mentoring Program, developedby the chapter’s Young Professionals/Collegiate group, will support the professionaldevelopment needs of thosetwo segments of the chapter’s membership.❏ On August 16th the Annual AMAGolf Outing took place atWetherington Golf Course, as wepartnered with the Great Lakes chapterof the Marketing ResearchAssociation to create a successfulevent.upcoming eventsInteractive SIG – September 11, 2013Topic: Looking for Marketing ROI? Howabout 4,325%?Facilitator: Sean Claire, SilverpopBusiness-to-Business SIG –September 12, 2013Topic: How Technology has Changed VideoFacilitator: Joel Roewer, Videographer withUS Digital PartnersSales & Marketing Leadership SIG –September 17, 2013Topic: Presentation Proposals: Using YourBest “WOW!” FactorFacilitator: Jim Savage, Savage MarketingCompanySignature Speaker Series - September 20,2013 (formerly Monthly Luncheon)Speaker: Michelle Read, IndustryDevelopment Lead, Global BusinessSolutions, GoogleAdditionally, we have been workingon two great upcoming events:❏ Our Signature Speaker Series for2013-2014 begins with a luncheon onSeptember 20th with Google. InsiderMichelle Read will share new tools,upcoming trends and how Google canhelp grow your business.❏ We have been working with theProduct Development ManagementAssociation (PDMA) on the 2013Cincinnati Innovation Summit, whichwill be held at the METS Center onThursday, October 10th. More informationon the conference is includedin this newsletter, and you can alsovisit www.cincyinnovates.com tolearn more about the conference.Registration is now open!I wish to share our gratitude to ourfine chapter sponsors whose supportis critical to providing you with excellentprograms and events. Please supportthem.I am also fortunate to be workingwith a group of talented and dedicatedBoard members (see page 4) andSIG leaders. We are here to serve youand we look forward to doing justthat throughout the 2013-2014 year.Wishing You Great Marketing Success,Dennis Devlin, President, 2013-2014Job Transition Group – September 24,2013About this SIG: A support/networkinggroup assisting professionals seekingcareers in sales, marketing, public relations,event planning and fundraising.Market Research SIG – September 25, 2013Topic: Getting from Objectives toNetnographic Insights: Creating a Plan togo Beyond Social Media MetricsFacilitator: Renee Murphy, Hello ThereResearchNKY Business-to-Business SIG –September 27, 2013Topic: TBABusiness-to-Business SIG – October 2, 2013NEW DATE!Topic: Today’s CMO dealing with IT and theimpact it has on their attentionFacilitator: Alan See, CMO, DocustarWelcome NewMembersAllison Arnold, Pep PromotionsErin Brown, HobsonsLindsay BujnochCincinnati USA Regional ChamberMarsha Burton, Cintas Center - XavierSuzanne Buzek, Cintas CorporationScott CarothersKinetic. TheTechnologyAgencyAnthony Condia, UC HealthTaylor CraigBranden CulticeGlobal Experience SpecialistsEdward Driver, HobsonsClara EnglandUnited - Maier SignsEric FashUniversity of CincinnatiKelly FlynnFlynn & Company Inc.Brian FrenchGigunda GroupDoug GeersBryan Equipment SalesEmily GoebelHobsonsLisa GoodingQuaker Heights Care Comm.Kendall GoodrichWright State UniversityTom HayesXavier UniversityValarie HeggsCassandra JacksonThomas Keller, Blue Crane CreativeRandi Kenney, The Eisen AgencyMissy KramerMike Kunze, VantivMary Kuramoto, MedpaceSherwood Macveigh, HyperquakeMegan McCarty, Xavier UniversityElizabeth McCumber, Kenyon CollegeChris McNamee, HobsonsMichelle MellettLuxottica North AmericaMandy MonroeAlok Patel, GE AviationJulie Pifer, VantivBeverly Pruden, xpedxEliza Roberts, Kao USA Inc.Sitarama Samala, MarketVision ResearchCourtney Schulz, Assurex HealthKara Scott, HobsonsCarol SetterKristen Skunza, Education Services GroupErin Stanley, Cardinal Solutions GroupMoira Tamayo, VantivCorey TaylorBeacon United CincinnatiC I N C I N N AT I C H A P T E R O F T H E A M E R I C A N M A R K E T I N G A S S O C I AT I O N W W W. C I N C I N N AT I A M A . O R G


Volunteer of theMonthDoug KlockeDoug Klockeoperates KlockeDesign, a designconsultancy specializingin graphicdesign and illustration.Doug hasworked in theindustry for 15 years managing printand multimedia projects, and deliveringeffective visual communication.Doug spent five years in thebanking industry before pursuinggraphic design.Thanks to our sponsors!Board Member of theMonthSimcha KackleySimcha Kackleyhas more than 10years of experiencein strategicmarketing andbrand managementand an MBA.Simcha is currentlyDigital Marketing Manager at iSqFt,a preconstruction software service,and founder and host of Rock ‘nAspire, a concert fundraiser benefitingthe National MS Society.If you are interested in gettinginvolved in one of our committees,please email Jessica Sebastian atjessica.b.sebastian@gmail.com.Silver sponsorMarketing Communications SponsorBronze & SIG sponsor Signage sponsor Shared Intered Group sponsorSalesforce.com training & support sponsorVideographer SponsorDesign sponsorEmail sponsorC I N C I N N AT I C H A P T E R O F T H E A M E R I C A N M A R K E T I N G A S S O C I AT I O N W W W. C I N C I N N AT I A M A . O R G


cincinnatia m e r i c a n m a r k e t i n g a s s o c i a t i o nAMARETURN SERVICE REQUESTEDNon-ProfitU.S. PostagePaidPermit No.5334Cincinnati, OHP.O. BOX 53657 CINCINNATI, OH 452532013-14 AMA BOARD OF DIRECTORSPresidentDennis DevlinConsumer Clarity513.448.4170dennis.devlin@consumerclarity.comVP ProgrammingSimcha KackleyiSqFt513.604-9741simcha.kackley@gmail.comVP VolunteersJessica SebastianACOSTA513.207.3449jessica.b.sebastian@gmail.comPresident ElectLorena HarrisVantiv513.900.4953lorena.harris@vantiv.comVP SIG Groups/SeminarsKirk CarterWeb 4 Marketing513.295.4776kirk@web4marketing.comVP Special EventsSarah MayerBusiness Information Solutions216.409.5640sarahmayer05@gmail.comSecretary/TreasurerDavid Alex, CPAAlex & Company, CPAs513.794.1900david@alexcpa.netVP Marketing CommunicationsScott HassonCorbus, LLC513.232.3055scotthasson@fuse.netVP Technology & OperationsBob Trupp513.793.1058btrupp@msn.comVP SponsorshipLiz SchaeferDocustar, Inc.513.772.5400liz@docustar.comVP Market ResearchAndy NollerACOSTA513.675.9799anoller@cinci.rr.comImmediate Past PresidentAndrea FisherBurke, Inc.513.684.7616andrea.fisher@burke.comVP MembershipErica ConroyEnquirer Media513.325.2626conroyel@gmail.comVP YP/CollegiateAndrea KozakewichPep304.203.0802andreakozakewich@gmail.comAdministratorKathy WaltersAMA Cincinnati Chapter513.741.7951kathy@cincinnatiama.org

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