annual report 2011
Who We Are
Memphis Music Foundation
2011 Board of Directors
Al Bell Presents LLC
Ardent Music, LLC
JIM LATTIMORE, III
Just In Time
Sam Phillips Recording
Andy Frain Services
Pat Mitchell Worley, Editor
Elizabeth Cawein, Editor & Designer
Direct FX, Printer
J.W. GIBSON II
Gibson Companies, Inc.
The Recording Academy
South Memphis Music,
Pinnacle Airlines Corp.
Board of Advisors
Isis Ventures, LLC
Phil Trenary & Associates
Pat Mitchell Worley
Director of Development
Business Manager/Artist Relations
Resource Center Staff
Cover art: Nick Black plays guitar for MML Finalist Butta MD during the MML Showcase in July. Photo by
The Memphis Music Foundation Annual Report is published by: Memphis Music Foundation
431 S. Main St. #201
©2011 Memphis Music Foundation Memphis, TN 38103
Contents may not be reprinted without express written permission.
Memphis Music Foundation
Board of Directors
To work with the
community to cultivate a
viable economic engine for
Memphis by providing
musicians and the music
industry with resources and
opportunities for growth and
From the Chairman
At this time last year I was preparing to receive the Trustee’s
Award from the Recording Academy® as a part of the
GRAMMY® Awards. Memphis was well represented as the
Music Foundation produced a breakfast honoring me and the
numerous Memphis artists and industry that were recognized
with nominations. This year the Memphis Horns will receive
the Lifetime Achievement Award. Once again, Memphis
nominees and music supporters will attend a special breakfast
event celebrating Memphis music. Memphis joins states like
Mississippi and Louisiana who honor their artists during the biggest
weekend in music. In fact, Memphis is the only city hosting such an
event. Congrats to the Memphis Horns for their outstanding contribution
to Memphis music and the global soundtrack.
Some things remained the same in 2011 -- the Memphis Music Resource
Center is still the country’s only full-access, fully staffed facility
for the professional development of musicians and music businesses.
Last year we presented 45 workshops and welcomed cutting edge
companies to Memphis to share music business trends and strategies
with our music community. Pledge Music explained how to raise
money for your projects while TopSpin and TuneCore talked tech, from
distribution to building a fan base, and artists like Wiz Khalifa and Martin
Atkins gave some tough love on secrets to a profitable career.
We introduced the Memphis Music Launch, an innovative music-based
career launch initiative. The Launch Memphis partnership is the first
music contest in the country to weigh business acumen equally with
talent. Not only did the program launch artists like The Delta Collective
and Arvada, it also spawned numerous collaborations. We’ll do it again this year with bigger and better
prizes guaranteed to help launch your music career!
Our Latin outreach continued through the Cante el Exito program. It offers a staff-guided track through the
MRC for three of our Hispanic acts. The goal is to raise their income by 20 percent but also give them the
foundation of knowledge required for operating as an entrepreneur in the music business. In October, we
expanded the city-wide Memphis Means Music Week to the entire month. We kicked it off with a partnership
combining our Plug In Music Expo and the Recording Academy®’s GRAMMY® GPS. The super conference
took place on the Stax campus where more than 400 attendees met local businesses, participated
in workshops and scheduled one-on-one mentoring with industry experts. We introduced GPS keynote
speaker Daniel Glass, founder of Glassnote records. I was impressed with his knowledge of Memphis music
and how our sound and process has influenced his vision for Glassnote.
One of my favorite projects of the year was teaming up with Indie Memphis in November. Our focus on
music in film manifested as an educational component with music showcases in front of film viewings. We
also debuted a Memphis music compilation and sent it to top music supervisors in film. This is a partnership
we will continue. As my friend and Ardent founder John Fry says, “music has no better friend than
film.” Memphis is music and what better film festival for music supervisors to attend than Indie Memphis?
We ended the year with a music community holiday party. The Blues Foundation, Beale Street Caravan,
Folk Alliance, Beale Street Blues Society, Memphis Songwriters Association, Nashville Songwriters Association,
Memphis & Shelby County Music Commission and the Foundation took over South Main for music,
food and connections. 2012 is going to be an exciting year for the Music Foundation!
Memphis Music Resource Center
The Memphis Music Resource Center is still uniquely Memphis
as the country’s only full-access, fully staffed facility
for the professional development of musicians and music
industry. We produced 20 workshops and 25 engineering/
production events in 2011. MRC staff secured events with
some of the nation’s most cutting edge music technology
companies like Top Spin and PledgeMusic, plus recognized
mavericks such as Tunecore’s Jeff Price and Wiz Khalifa.
Our community showcases reached over 6,500 music fans
through programs such as Memphis Music Launch. The
innovative, music-based career launch initiative was a
partnership with Launch Memphis. Read more about it
on page 6-7.
(From left) Elizabeth Mongtomery Brown of Ardent,
Kat Sage of RedWax and Angela Green
2011 MRC Educational Workshops
Total number of attendees: 1,911
Plug In Memphis Indie Expo: 400
2011 In the Studio Workshops
Total Number of Attendees: 415
Local studios hosting the series: 8
“Every time I sit on a panel for the Memphis
Music Foundation, I notice that the current
group of attendees are a little more knowledgable
than the last group. In a lot of cases
they already know the information that is
being presented, which is a good thing. As
Memphis artists become more business savy,
the future of the music industry in Memphis
looks that much brighter.”
Angela D. Green, Esq.
TITLE: Music Resource Center Coordinator
JOB DESCRIPTION: Works hands-on with MRC members in
individual assessments, coordinates workshops and oversees
developing music industry educational curiculum
HOBBIES: Discovering new music, reading, watching sports,
In 2011 the MRC continued its popular In the Studio series, offering regular sessions in recording
studios around Memphis and at the Resource Center using our digital audio workstation.
From basics to advanced techniques, some of the highlights of the year included workshops
at Sun Studios with Jeff Powell (pictured top right) and Matt Ross-Spang, and visits to Royal
Studios, Music + Arts, Ardent Studios and more.
The MRC also welcomed key industry experts for free workshops with members, including
CEO of TuneCore Jeff Price and Amy
Wallace of Pledge Music. It is sessions
like these that give our members
access to the newest ideas in music
business strategy, from promotion
and direct-to-fan marketing to fan
funding and digital distribution.
At the TuneCore workshop, Price
talked about the six rights embodied
within a copyright, which is essential
knowledge for any artist, allowing
them to control how their music is
used and how they gain revenue
from those uses.
Amy Wallace of Pledge Music introduced
MRC members to the Pledge platform,
a unique fan-funding service that works
hands-on with artists to determine
achievable goals for funding recording
projects. After the initial workshop,
Amy then scheduled a second visit to
Memphis with Pledge Music COO Jayce
Varden to meet more extensively with
artists, industry professionals like
managers, studios and publicists,
and non-profit partners like the
Memphis Music Foundation.
Pledge Music sees Memphis as a
key market to work with funding
independent artists and ultimately
moving the music community
forward. The MMF was
excited to play a central role in
bringing Pledge to Memphis
for the first time and sparking
what will hopefully be a long
and lucrative relationship for
(Top) Jeff Powell leads an In the Studio workshop at Sun Studios. (Middle) Jeff
Price, CEO of TuneCore. (Bottom) Larry Tolbert of the Householder Group discusses
financial planning for musicians.
Memphis Music Launch
In 2011, the Memphis Music Foundation
made history with the Memphis Music
Launch (MML): a creative and entrepreneurial
experiment that brought artists together with
just 48 hours to pitch song ideas, collaborate
and take a song from concept to completion
(with accompanying business plan). At
the conclusion of the Launch Weekend in
April, four finalists were selected to move
on to the July 8 MML Showcase at the New
Daisy Theater on Beale and one winner was chosen to
receive an industry prize package designed to launch a career.
That winner was rock-fusion act The Delta Collective. The band had one of the most unique projects to
emerge from the Launch weekend in April. No single band member had met another prior to arriving at
EmergeMemphis that day, but when presented with the rough draft of band leader Brad Riales’ song “Valley
of Kings,” the musicians contributed their musical backgrounds of rock, rap, jazz and Latin to come up
with the final product. The song was featured as the centerpiece of their set at the MML Showcase. Each
participating act was judged by a panel of industry experts on musicianship,
creativity, strength of performance and
strength of business plan. By taking the title, The
Delta Collective also took home $1,000, a marketing
package, photography, studio time and more. They
played the RiverArts Festival in 2011 and will see
more gigs in 2012 as a result of their MML win.
(From top) Joe Petrie of Kim Garmon the the
404s tracks drums during Launch Weekend. Roze-
lyn Welch of Sunny Uppercut hits a note during the
Archer Malmo photo shoot.
Over 1,300 people turned out to hear new music
and cheer for their favorite Memphis Music Launch
act at the July showcase, and their votes were
central to deciding the winner. Each attendee was
given a token to place in ballot box to vote for their
favorite act. The audience vote was combined
with the judges’ performance and business plan
scoring. We invited industry pros from Nashville
and Atlanta to evaluate the acts, including publisher
Anthony Corder, talent buyer John Jimenez,
and GRAMMY award winning songwriter/artist Nate Walka.
The performances were exceptional with Delta Collective and
Butta MD leading the pack by audience reaction.
But there was more than one winner of the Memphis Music
launch. The program launched the careers of several acts.
Since the Pitch Weekend, the Foundation has continued to
work closely with all of the eight semi-finalists. Butta MD has
been offered numerous paid performances and gained fans
from local industry and media. Pat 24/7 is preparing to release
a full length record that will include his pitched song from
Music Launch. Jozzy, of Pat 24/7’s writing team has been writing
with the hip hop dream team of Timbaland and Wiz Dumb.
She has also been in sessions for Cher and Michael Bolton. Kim
Garmon and the 404s are working on their first CD and have
amassed quite a following. CJ Tate received a management
deal as a result of the Launch Weekend and recently secured a
Converse endorsement deal.
(Clockwise from top) Rage of
The Delta Collective performs
at the MML Showcase; MML
Showcase poster; Butta MD
in her showcase set; Launch
Weekend poster; MML finalists
film an interview for WMC
TV-5’s Saturday morning show;
Wes Youngblood of Arvada
tracks guitar during the Launch
NEVER SOUNDED SO GOOD.
WRITE IT, PERFORM IT, RECORD IT IN JUST 48 HOURS
APRIL 8–10 • EMERGE MEMPHIS
Patrick Dodd began
working with the Memphis
in May of 2011. MRC
staff helped him and his
Harry Peel and bassist
Landon Moore, in almost
every facet of launching
their widely praised
debut EP Future Blues.
Staff members assisted
the band with registering
all individual and
band material with the U.S. copyright office,
advised them on performance rights organizations,
helped them navigate digital distribution
options and set up a PayPal account to accept
online purchases, and connected them with a
bio writer and a publicist.
You can find out more about the Patrick Dodd
Trio at PatrickDoddTrio.com and catch them
several nights a week at The Blues Hall or Rum
Boogie Cafe on Beale Street.
vinyl the producer
“Working with the Music Resource Center staff has helped me
achieve huge gains for my career. The MRC has assisted me in
developing a solid online business structure for my music production
website, VinylTheProducer.com. I’ve seen a $2,000 increase in
monthly profits for my production website and its list of services
since meeting with the MRC staff. Due to referrals and recommendations
from the MRC, my clientele has actually doubled.
During my initial artist assessment with Cameron Mann, we discussed
ways to increase revenue from the services that I offer. Since
then, I’ve successfully developed a second business that stemmed
from resources that were originally used promote my music production
website. The company has since (over the course of four
months) generated profits that range in the thousands. I’ve used
the printed information from the center to help develop a detailed
business plan, marketing strategy, and music production/publishing
Robert “Vinyl The Producer” Harris
2011 was another busy and successful year for Music Foundation programs. As
you read about in our summer newsletter, we took artists and teams to SXSW
in Austin, Texas and Tin Pan South in Nashville in March as part of our Memphis
Music Ambassadors program.
In October, we joined with the Recording Academy to host our third annual Plug
In Expo in conjunction with GRAMMY GPS at the Stax Museum of American Soul.
We brought together artists and music businesses and gave members access to
one-on-one time with industry pros. Also in October, we expanded the citywide
Memphis Means Music Week to the entire month. The month kicked off with
Plug In and continued with events celebrating our rich heritage and thriving current
music scene all across the city.
We continued our commitment to our Hispanic members in
2011 through several programs. The Cante el Exito program
has been working since last summer with three artists to offer
a staff-guided track through the Music Resource Center and
increase the acts’ income by 20 percent over a 12-month period.
These artists performed in a Latin heritage day celebration at the
Levitt Shell. We also partnered with the Day of the Dead committee
to present the musical performances for this special day of
Indie Memphis Festival teamed up again with the Music
Foundation to focus on music in film during November. The
fest included an education component, music showcases and live
performances in front of film viewings. 2011 debuted a Memphis
music compilation for music supervisors and music directors to
consider for their projects. To date the CD and digiytal release
gained a licensing agreement for one of the acts featured on it.
In November, we invited our friends and donors to celebrate
11/11/11 with Maximus Elevenus, and closed the year with a
holiday party that
all of Memphis’
(From top) Scott Bomar gets interviewed at Plug In; Grace Askew, Elliott Morris and
Ron Franklin after sets at the Bluebird Cafe; MMF Latin Heritage Celebration at the
Levitt Shell; MMF Chairman of the Board Al Bell, Royal Studios’ Boo Mitchell, Glassnote
Records CEO Daniel Glass and The Bar-Kays’ James Alexander at Plug In.
Archer, Ward and Linda
Atkinson, Oscar and
Bolding, Lamonte and
Bowles, Jason and Leah
Boyd, William and Regina
Calandruccio, James and
Carvel, Randon and Lynn
Cates, G. Staley
Chase, Barry and Susan
Deyo, Dean and Kathy
Farris, John M.
Flinn, Dr. George
Foster, Lowell B.
Futhey III, Malcolm
Gatlin, Wil J.
Jalfon, Diane M.
Lightman, Michael and
Long, Jean M.
Lusk, David and Hussong,
Mann, Cameron and Amy
McCollum, Adam and Jill
Michot, Michael and
Miller, John and Jessie
Morgan, Colby Shannon
Morris, Eliot and Lee
Moss, Phillip T. and Della
Murrah, John and
Rouse, James E
Scoggin Andrew B
Smith, Scott and Tran
Taylor, Melody and Bruce
Traylor, Earl and Glenda
Trenary, Phil and Bridgett
Weiss, Dennis and JoAnn
Willis, Amber Leah
Willner, Michael and
Worley, Billie and Pat
The MRC makes CNN
In case you haven’t seen it, the MRC got a visit from
CNN’s Tom Foreman for a segment called Building Up
America. The CNN crew got a tour of the MRC from
Music Foundation President Dean Deyo and had a talk
with Board Chairman Al Bell, as well as MRC members
Skewby and DJ Charlie White. The longer segment
aired in a half-hour long special in May. Tom Foreman,
on his corresponding blog, wrote “We are in Memphis
as I write this, and I must say I am really impressed
with what they are doing here to try to bring back their
music industry… There, pretty much anyone who is
interested in music can come and learn more… It’s all
free. And it’s working… it was really uplifting.”
The Foundation is funded, in part, by public and private
funds provided through the Economic Development (MemphisED)
Plan, designed to ensure economic growth and
prosperity in Memphis and Shelby County. MemphisED is
part of a broader growth initiative called Memphis Fast
Forward, which also includes programs advancing workforce/education,
public safety, and government efficiency.
Corporate and Foundation Donors
Beale St. Caravan
Blues City Cafe
Bluff City Sports Print, Inc.
BMI-Broadcast Music, Inc.
Burch, Porter & Johnson
Center City Comm.
Community Foundation of Greater
Corporate Vending Service
Dean Film & Video LLC
First Tennessee Foundation
Ghost River Beer
J.R. Hyde III Family Foundation
Joey Miller Photography
La Prensa Latina
Laurelwood Shopping Center, Inc.
Living Blues Magazine
Memphis and Shelby Co. Film
Memphis Charitable Foundation.
Memphis Convention and Visitors
Memphis Drum Shop-Myron
Memphis Rock and Soul Museum
Memphis Songwriters Association
Memphis Studio Plus
Morgan Keegan & Company, Inc.
Music + Art Studio
Peabody Hotel Group
Resource Entertainment Group
River Arts Fest
Select-O-Hits Music Distribution
Signal Flow PR
St. Jude’s Children’s Hospital
Stratford Hall & Co., LLC
The Arcade Restaurant, LLC
The Assisi Foundation
The Blues Foundation-
The Grove Studio
The Hohenberg Charity Trust
The Memphis Chamber of
The Scheidt Family Foundation
The Stage Stop
Visible School and Visible Media
Young Avenue Sound Studio
Music Foundation Expenses Music Foundation Income
431 S. Main St. #201 | Memphis, TN 38103
photo by Michael Cardwell
Keia Johnson performs with Steve Selvidge at the Memphis Music Launch final showcase.