Fashion from Berlin - Berlin Business Location Center

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Fashion from Berlin - Berlin Business Location Center

Overview1. Fashion "Made in Berlin"2. Shopping areas, Showrooms andLocations for fashion3. Trade shows, Fashion andTrend shows, Awards4. Networks5. Education and Training6. Our service for You2


1. Fashion “Made in Berlin”3


Berlin BenefitsKlaus Wowereit,Governing mayor of Berlin:„Berlins Fashion Industry is one of theseminal lines of our capital. Creativedesigners and fairs set a course.Politics and Economics will combinetheir strength to support the economicgrowth.I am looking forward to welcomeinnovative and international investors inBerlin.“4


Berlin Benefits• Clothing and textile trade,young and creative designers,fashion labels• Small-scale production• Wholesalers with flagship stores andshowrooms• Special events (trade fairs, awardsand fashion shows)• Low costs for living and working5


Berlin BenefitsRetail potential:Peak rents:• Four times higher than Stuttgart,Düsseldorf, Frankfurt• total: 4.23 million sqm retail salesarea• 1.3 sqm retail sales area per capita• City West: EUR 175-180/ sqm• Frankfurt, Munich, Stuttgart:more than EUR 200/ sqmAbsolute purchasing power:• EUR 58.2 billion – highest of allGerman cities(Source: Dr. Wulf Aengelvelt, Aengelvelt Immobilien GmbH)6


Innovative Designersin Berlin• [aem´kei]• Adddress• Betty Bund• Choucroute• Claudia Skoda• C.neeon• Eisdieler• Esther Perbandt• Florinda Schnitzel• justmariot• Sisi Wasabi• Thatchers• Unrath & Strano• Von Wedel & Tiedecken• Zeha etc.©Wollein7


Innovative Designersin BerlinAnne Schmuhl | eastberlin |Esther Melhorn | hasipop |Hotinaf |Jörg Pfefferkorn | Lala Berlin |Lucid 21 | milkberlin | NIX |Rummelsburg | Uli Dziallas |Urban speed | Volksmarke©Wollein8


Innovative Designersin BerlinWolfgang Joop: Wunderkind• Prêt-a-porter de-luxe fashion fromthe well-set German designer• Wolfgang Joop:"Berlin offers what New Yorkpromised back in the Sixties andSeventies through the Village, Soho,Uptown/ West Side and the Upper EastSide to the various ethnic groups,cultures and social classes.“www.wunderkind.de9


Innovative Designersin Berlin[aem´kei]• Moved to Berlin in September 2004• Sports and street wear label• Designed and managed in Berlin• Markus Klosseck:“People here aren't as snobby as in NewYork. That city is so tough and inflexible,and the world of business is ruthless. InBerlin, by contrast, a new fashion sceneis developing literally from scratch.”www.aemkei.com10


Innovative Designersin BerlinEvelin Brandt• „Fashion for independent women– individual and authentic“• Working in Berlin since 1983, owncollection since 1989• Exports to China and the United States• Turnover of more than Euro 10million generated with 60employeeswww.evelinbrandt.de11


Innovative Designersin BerlinTrippen direkt GmbH• 1995: the Trippen showroom and shopopens in Berlin• Speciality: shoes made from alder, poplarand beech wood• Other collections:closed, cups, bags• Trippen already won six internationalproduct design awards• Production in Berlinwww.trippen.com12


Innovative Designersin Berlinic! berlin brillen GmbH• Speciality: screwless hinge system• Awarded a total of seven prizes since 1998• 100,000 pairs of glasses were soldworldwide in 2005• Major new markets: United States, Asia• ic! berlin employs more than 70 people insales and productionwww.ic-berlin.de13


Innovative Designersin BerlinFrank Henke Mode GmbH• „Fashion concentrated on the softside of human nature, on emotion“• Labels: BLACKY DRESS, jean pauland Sarah Brown• Founded in 1964, based in Berlin• 75 employees in Berlin• Turnover in 2003: EUR 22.3 million• Exports to 12 countries in Europeand to Chinawww.blackydress.dewww.jeanpaul.de14


Innovative Designersin BerlinWille• Founded in 1924 by Georg Wille• Three collections today:wille, ppep und PURE wille• 1987: Wille specialized on women‘s outergarments in bigger sizes• More than 1,000 traders worldwide sellfashion made by Wille• More than 200,000 fashion articlesproduced in Italy, Poland and China everyyearwww.wille-fashion.com15


Innovative Designersin BerlinUmlauf & Klein GmbH & Co.• Headquarters in Berlin• Subsidiary in France• Collection designed and prepared inBerlin• Production in Eastern Europe and EastAsia• Collaborate with all key accounts as wellas wholesalers, retailers and the majorpurchasing associationswww.umlaufundklein.de16


2. Shopping areas, Showroomsand Locations for Fashion17


Shopping Areas inBerlinBerlin‘s biggest shopping centresBerlin‘s important shopping areas18


Locations forFashionMCB (Mode-Center-Berlin) located atUllsteinhaus• Fashion agencies, showrooms, offices,studios - 235 companies permanentlyrepresent about 500 brands• Special events and sectoral meetings• "Berliner Durchreise" tradefair, February 18 – 20, 2006• MINERVA – a group of youngdesigners promoting creativeup-and-coming talentswww.mode-center-berlin.de19


Locations forFashionKiefholz Studios• A centre for young designers• 7,000 sqm space available• Units ranging from 30 sqm to 1,000 sqm• Aiming at fashion, design, photography,architecture or media firms• Rents from EUR 5 – 7 / sqm netwww.kiefholzateliers.de20


Locations forFashionBackfabrik• Offers showrooms• 32,000 sqm of loft offices in modern andclassic buildings• Organisation of special events andsectoral meetings, e. g. Designmai andDesigners' Saturdaywww.backfabrik.de21


Locations forFashionNew in 2006: Labels Berlin• Located in former harbour building nearUniversal Music and MTV• Provide an extraordinary presentation ofinternational brands• A permanent presentation, marketing, andcommunication platform for high fashionlabels• Approx. 15,000 sqm of officeand showroom space createdin the first stagewww.labels-berlin.com22


Locations forFashion“Wallcity”• Lofts for rent with a total area of 8,100 sqm• Showrooms from 261 – 1350 sqm• Established location by fashion agencyKlauser since 2004• 80 Labels are already represented inWall-City , e. g.YAMAMOTO,THE GREAT CHINA WALLBROOKS BROTHERS, CANALCLUB, FRIEDRICH GRAHAM,HACKETT, LA MARTINA, NIGELPRESTON, WHOP, 120 % LINO,ALEXANDER ROMA, B’SBEE,BOGLIOLIwww.wallcity-showrooms.de23


“Wholesale”= Showrooms• [aem´kei], Schlesische Strasse• Adidas, Stralauer Allee• Diesel, Muenzstrasse• Filippa K, Neue Schoenhauser Strasse• Futurenet, Schlesische Strasse• Hilfiger, Rosenthaler Strasse• Klauser, Wallstrasse• Nose/Fornarina, Stralauer Allee• Phard, Oranienburger Strasse• Retro Berlin, Oranienburger Strasse• Show Respect, Seydelstrasse• Salomon, Stralauer Allee• And more …24


Flagship Stores,Concept Stores• Adidas, Muenzstrasse andTauentzienstrasse (Picture:Sportperformance Centre)• BOSS Orange, Muenzstrasse• Becon, Friedrichstrasse• Frank Henke Mode, Kurfuerstendamm• Nike, Kurfuerstendamm• PINCO PALLINO, Kurfuerstendamm• PUMA Store, Rosenthaler Strasse• Tommy Hilfiger, RosenthalerStrasseAnd more …25


Fasanenstrasse 2210623 BerlinBezirk Charlottenburg – WilmersdorfRentable area:Lease price:142.65 sqm3,300 EUR/mtl.Additional charges: 380 EUR/mtl.Location:Contact:at City-Westexclusiv shopping street50 m from Kurfürstendammnext to Palmroth, Hilfiger,Mimi (with Noa Noa etc.)Becker & Kries ImmobilienManagement GmbHHerr Jens Kleininger(030) 8801-838326


Fasanenstrasse 7310623 BerlinBezirk Charlottenburg – WilmersdorfRentable area:Lease price:Location:Contact:328 sqm12,500 EUR/mtl.at City-West,exclusiv shopping street50 m from Kurfürstendammnext to Palmroth, Hilfiger,Mimis (with Noa Noa etc.)Andrea Stelljes0179 396 52 8627


3. Trade fairs, Fashion andTrend shows, AwardsBerlin Fashion Week: 14. - 16.07.200628


Trade FairsBREAD & butter, HQ in Berlin• Winter 2006, Berlin:580 brands, 30,500 trade visitors• Summer: Berlin July 14 - 16, 2006Barcelona July 05 - 07, 2006Karl-Heinz Müller, CEO:“Berlin is the epicentre for the strategicadvancement and the internationalgrowth of BREAD & butter.”www.breadandbutter.com29


Trade FairsPremium Exhibition• Sportswear couture• Designer jeans• Luxury lifestyle essentials• Winter 2006: 620 brands,17,000 trade visitors• Second fair:Red Moscow July 26 - 28, 2006Anita Bachelin and Norbert Tillmann:"Berlin - the place for our lifestyleordershowof high fashion brands is thebest gateway to the new developing EUmarkets."www.premiumexhibitions.com30


Trade Fairs©Messe Berlin5th Floor• Trendy, sexy, international, mainlywomenswear• Winter 2006 Berlin: 100 collections;8,700 trade visitors• next 5th Floor: July 14 - 16, 2006Karola Schöwe:“5th Floor is the first concept of afashion-fair in Germany which is devotedto brands of trendy internationalwomenswear with an innovativemarketing."www.fifth-floor-berlin.de©Messe Berlin©Messe Berlin31


Trade FairsSpirit of FashionFashion show for Rock‘n‘Roll, Gothic,Punk, Glamrock and Industrial• Latest trends of underground, street andclub wear• Winter 2006: more than 100 collections;1,500 trade visitors• New Location in 2006: Arena Magazin BerlinKai Reder:„ARENA-Magazin with its 3,400 sqmexhibition space at Spreebank is theperfect new home of underground fashion.Lets look forward to a exciting show!“www.spirit-of-fashion.com32


Fashion andTrend ShowsBerlin's fashion show calendar is growingeven fuller:• Art College graduation gala• Berlin Fashion Week• MTV Designerama• Moët & Chandon Fashion Debut• Global City Fashion Festival• Berlin Luxury Trade Show• EuroFashion Week33


AwardsThe "Golden Nose":• Awarded annually since 1976• Germany's only independentcritics' prize• Initiator: Ruth Habe, a journalistin national and international fashion34


4. Networks35


NetworksCentral Confederation of the GermanTextile and Clothing Industry,Berlin Offices• Distribute information about currentprojects and developments within theassociation• Focus on the association's tasks andareas of activity• Support for projects in Berlin• Foreign trade-fair policyContact: Ms Saamwww.textil-online.de36


NetworksAssociation of the Berlin-BrandenburgTextile Clothing Industry• Represent their members in social andwage policy negotiations• Organise and support trade fairstands abroad• Provide information about currentdevelopments in the sector• Provide business contactsContact: Mr Schmidt, attorney-at-lawbkitex.berlin@berlin.de37


NetworksInternational Design Centre Berlin• Registered association for the past 30years• Exhibition, seminar and conferencefacilities• Design library (10,000 titles, 50publications subscribed)• Training and consultancyContact: Mrs Dr Clauswww.idz.de38


NetworksBerlinomat: The Berlin Design Platform• 280 sqm sales area• Products from more than 100 Berlindesigners• Fashion clothing, accessories,jewellery, furniture and product design• Objective: selective placement andestablishment of Berlin designersnationwide and worldwideContact: Mr Wichmannwww.berlinomat.com39


NetworksBerlinerklamotten• Platform currently representing some 80fashion designers from Berlin• Objective: to create a common platformthat speaks directly to general public andto expertly represent designers' needs atall relevant levels• "Berlinerklamotten Showroom vers.04“:8,000 visitors; next showroom duringsummer Bread and Butter BerlinContact: Mr Jondralwww.berlinerklamotten.de40


NetworksCreate Berlin• Initiative of designers from all segments ofthe branch: fashion, product, industrial,new media design, etc.• Foundet in 2006• Aim: boosting Berlin’s creative industriesin the long run• Founders: established institutions likePabst Fashion Concepts, ESMOD,BREAD & butter, Premium, IDZ, FTWild,Coordination, Berlinomat, etc.www.create-berlin.de41


Networksdesign.net berlin• Corporate identity, corporate design,branding• Exhibition design• Graphic design, communication andmedia design• Interior design• Packaging design• Event design• Product design• Fashion designContact: Mr Mührwww.berlindesign.net42


5. Education and Training43


Education andTrainingBerlin provides:• Four universities,e.g. the University of the Arts:product, clothing and textile design• Three art colleges,e.g. Weissensee Design College: fashion,product, textile and spatial design• Ten specialised institutes &ten academies, e.g. the FHTWDesign Faculty• Six fashion design schools (ESMODBerlin, LetteVerein Berlin, TextileTechnology and Clothing College,Best-Sabel Training College, etc.)©Wollein44


Education andTrainingUniversity of the Arts (UdK):• Industrial design course (product,clothing and textile design)• The course focuses primarily on thedesign process, from the contractthrough conception and developmentto presentation• Qualification: Master of Arts• Master classes by VivienneWestwoodwww.udk-berlin.de45


Education andTrainingWeissensee Art College• Fashion design degree: includesthe development of design concepts thatsatisfy the consumer's demands• Product design degree: Artisticdesign training and the teachingof artistic handicraft and scientificprinciples, with a strongemphasis on practical skills• Textile and spatial design course:Focus on designing areas on thebody and in spacewww.kh-berlin.de46


Education andTrainingESMOD Berlin• Provides students with a platform topresent their skills and creativity togeneral public and expert audiences• Close cooperation with companies inGermany and abroad• Three-year full-time course run bystylists (fashion designers) and modellers(model-makers)www.esmod.de47


Education andTrainingBEST-Sabel Specialist DesignInstitute and Specialist TechnicalHigh School• Specialist design institute• Training for state-examined designers,with majors in fashion design, graphicsand photography• Numerous studios and workshops• Students can obtain entrance certificatesfor design degree courses at specialistinstituteswww.best-sabel.de48


6. Our Service for You49


Our Service for YouTasks• Berlin Partner GmbH is the central point ofcontact in Berlin for investors• Supports Berlin-based companies on allforeign-trade-matters• Promoting Berlin as a businesslocation and Germany's capital cityPfB / FTB-Werbefotografiewww.berlin-partner.de50


Our Service for YouFree services for investors• Provision of information about business inand around Berlin• Information on financial aid and funding• Support for conceptual business issues• Aid in finding for appropriate businesspremises and office space• Contact to authorities, banks, chambers,associations and networks• Support in recruiting and training staff51PfB / FTB-Werbefotografie


Our Service for YouBusiness Location Center• The Business Location Center (BLC) is theportal of the Business Location Berlin.• It tailors- Sector data,- Real estate offers,- Labor market data,- Information on foreign trade issues,- Municipal plans and financial supportprograms• To the individual information requirementsof interested investors.www.businesslocationcenter.de/mode52


Our Service for YouBusiness Location CenterAvailable in 5 languages:• German• English• Polish• Italian• ChineseDownload:www.businesslocationcenter.de/mode53


Our Service for YouBusiness Location Centerwww.businesslocationcenter.de/mode54


Berlin Partner GmbHIna KesslerFasanenstrasse 8510623 BerlinGermanyTel. +49 30 39980-241Fax +49 30 39980-239ina.kessler@berlin-partner.dewww.berlin-partner.de55

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