an assessment of the moral movement on climate disruption

climateaccess.org

an assessment of the moral movement on climate disruption

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• !F"&2,=&'8"P'9(%=2#&#'3(,1"D!%$&2',&$&!&(EE$&/!/#./!')E.,0H./0',&!*'(7>!(&$!#$72!4.C0,E!70,C&!F$/B$$,!F)'.>!-0&0',.)?!E'.7&!.,>!2).*/0*.78!&4.77$)!E'.7&@!Q')!$V.427$8!&'4$!'5!/#$!')E.,0H./0',&!/#./!)$&2',>$>!/'!/#$!&()-$?!#.-$!7.)E$!.,>!)./#$)!.F&/).*/!E'.7&!&(*#!.&!*#.,E0,E!/#$!$,/0)$!$*','40*!&?&/$48!F(/!B$!*'(7>!,'/!>$/$)40,$!/#$!&$A($,*$!'5!.*/0',&!/#$?!2)'2'&$!/'!.*#0$-$!/#./!-0&0',.)?!E'.7@!G/#$)&!#.-$!4')$!,.))'B7?!>$50,$>!E'.7&!&(*#!.&!2)'4'/0,E!&2$*050*!/?2$&!'5!F$#.-0').7!*#.,E$&8!?$/!0/!B.&!>0550*(7/!/'!>$/$)40,$!#'B!/#$?!0,/$,>$>!/'!/).,&5')4!/#'&$!*#.,E$&!0,/'!F)'.>$)!2'70*?!*#.,E$@!Q(,>$)&!40E#/!2)'-0>$!)$&'()*$&!/'!#$72!')E.,0H./0',&!7$.),!#'B!/'!>$-$7'2!2).*/0*.7!E'.7&!/#./!*.,!F$!70,C$>!/'!/#$!.//.0,4$,/!'5!7.)E$)!-0&0',.)?!'FI$*/0-$&@!!!•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• Staff Training ong>anong>d Development: Given ong>theong> lack ong>ofong> formal prong>ofong>essional development byleaders ong>ofong> orgong>anong>izations within both ong>ofong> ong>theong> clusters, funders might consider providing resourcesto support prong>ofong>essional development on a rong>anong>ge ong>ofong> topics. A special emphasis might be oneducation ong>anong>d training programs for volunteers. In addition, funders might consider funding ong>theong>development ong>ofong> education ong>anong>d training programs specifically focused on effective messaging onong>anong>d communication ong>ofong> ong>theong> ong>moralong> call to action on climate disruption. This communication couldbe both around ong>theong> ong>moralong> impacts ong>ofong> climate chong>anong>ge, as well around ong>theong> decision-makingprocess that necessarily involves ong>moralong> questions ong>ofong> how we prioritize our values.!•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


!!"#$%&#'(&)&*#+%'+5!/#$!4').7!4'-$4$,/!',!*704./$!=0&)(2/0',!*',/0,($&!/'!>)'?!0,!&0@$!.,=!042.*/!0/!#.&!/#$!2'/$,/0.7!/'!A$*'4$!.!4.B')!*',/)0A(/')!/'!2)'>)$&&!',!*704./$!0&&($&C!"#0&!&()-$D!2)'-0=$=!.!>)$./!=$.7!'5!0,5')4./0',!.A'(/!/#$!*())$,/!&/./(&!.,=!5(/()$!,$$=&!')!')>.,0@./0',&!0,-'7-$=!?0/#!/#$!4'-$4$,/C!E$!.7&'!7$.),$=!F(0/$!.!7'/!.A'(/!#'?!/'!=$-$7'2!.,=!.=40,0&/$)!/#0&!/D2$!'5!&()-$DC!+/!40>#/!A$!?')/#!='0,>!.!5'77'?!(2!&()-$D!0,!.!D$.)!')!/?'!/'!=$/$)40,$!05!.,=!#'?!2)'>)$&&!#.&!A$$,!4.=$!.,=!/#$!?.D&!0,!?#0*#!/#$!2'2(7./0',!'5!')>.,0@./0',&!=$-'/$=!/'!.!4').7!')!-.7($&GA.&$=!*.77!/'!.*/0',!#.&!*#.,>$=C!!H(/()$!)$&$.)*#!'5!')>.,0@./0',&!(&0,>!.!4').7!')!-.7($&GA.&$=!*.77!/'!.*/0',!*'(7=!(&$!/#$!?')I!=$&*)0A$=!#$)$!.&!.!4'=$7!.,=!7$.),!5)'4!A'/#!/#$!.=-.,/.>$&!.,=!/#$!7040/./0',&!'5!'()!.22)'.*#C!H0)&/8!/#$!F($&/0',,.0)$!?.&!)./#$)!7',>!.,=!.!F(.)/$)!'5!/#$!)$&2',=$,/&!=0=!,'/!50,0&#!.77!'5!/#$!F($&/0',&C!E#07$!/#$!7$,>/#D!0,&/)(4$,/!2)'-0=$=!.!>)$./!=$.7!'5!-.7(.A7$!0,5')4./0',8!.!&#')/$)!0,&/)(4$,/!40>#/!2)'=(*$!.!7.)>$)!)./$!'5!*'427$/$=!F($&/0',,.0)$&C!!J$*',=8!/#$!F($&/0',,.0)$!?.&!.,',D4'(&!0,!,./()$C!%$&2',=$,/&!?#'!?0&#$=!/'!2.)/0*02./$!0,!5'77'?G(2!0,/$)-0$?&!*'(7=!2)'-0=$!/#$0)!,.4$&!.,=!/#'&$!'5!/#$0)!')>.,0@./0',&8!A(/!/#0&!?.&!,'/!)$F(0)$=C!E#07$!/#$!.,',D40/D!,'!='(A/!#$72$=!2)'42/!5).,I!.,&?$)&8!I,'?0,>!/#$!,.4$&!'5!/#$!')>.,0@./0',&!0,-'7-$=!*'(7=!2)'-0=$!/#$!2'&&0A070/D!'5!#.-0,>!.==0/0',.7!0,=$2$,=$,/!0,5')4./0',!',!/#$!>)'(2&C!"#0)=8!?$!=0=!,'/!#.-$!=0)$*/!4$.&()$&!'5!/#$!F(.70/D!'5!/#$!')>.,0@./0',&K!?')I!')!/#$0)!&(**$&&C!J(*#!.!4$.&()$!?'(7=!A$!042')/.,/!5')!5(/()$!.,.7D&$&!.,=!?'(7=!A$!$.&0$)!/'!'A/.0,!05!')>.,0@./0',&!#.=!A$$,!0=$,/050$=!AD!,.4$C!H0,.77D8!'()!&.4270,>!/$*#,0F($!?.&8!AD!,$*$&&0/D8!,',2)'A.A070/D!0,!,./()$C!"#0&!0&!(,=$)&/.,=.A7$!>0-$,!/#$!$4$)>0,>!,./()$!'5!/#$!4'-$4$,/C!3&!0/!4./()$&8!#'?$-$)8!0/!?077!A$!2'&&0A7$!/'!(&$!4')$!.=-.,*$=!&.4270,>!4$/#'=&C!!!"#$!%$&'()*$!+,,'-./0',!1)'(2!!!!!3&&$&&4$,/!'5!/#$!6').7!6'-$4$,/!!!!!32)078!9:;


!'!;;#%.0J'!D':#&,01#.'K#"-1&"'"#0&!.22$,>0V!2)'-0>$&!/.F7$&!B0/#!&/./0&/0*.7!>$/.07&!)$7./$>!/'!/#$!4./$)0.7!E0-$,!0,!/#$!F'>?!'5!/#$!2.2$)@!!"#$!4.I')!&$*/0',&!5'77'B!/#'&$!(&$>!0,!/#$!>$&*)02/0',!'5!)$&(7/&@!".F7$&!;a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q9aO8!.,,(.7!F(>E$/!Nq9\O8!$V2$)0$,*$!'5!>0550*(7/0$&!Nq9;O8!2)04.)?!5'*(&!Nq\O8!.,>!#'B!7',E!/#$!')E.,0H./0',!#.>!F$$,!$,E.E$>!0,!.!4').7!')!-.7($&DF.&$>!*.77!/'!.*/0',!Nq^O@!!!Table 1 -- Frequency Distributions, Sector, Budget, Experiencing Difficulties, Focus, ong>anong>dTime Using ong>theong> Moral or Values-Based FrameWhat sector is your orgong>anong>ization affiliated with? (Check all that apply.) (Question 26)Sector %Religious 74Business 3Educational 29Youth 15Environmental or wildlife conservation 33Social Justice 33Sustainable Development 25Media ong>anong>d communications 8What is ong>theong> ong>anong>nual operating budget ong>ofong> ong>theong> orgong>anong>ization or program that is making a ong>moralong> callto action on climate disruption? (Question 27)Amount %$0 to $999 15$1,000 to $49,999 27$50,000 to $99,999 9$100,000 to $249,000 15$250,000 to $999,000 12$1 million or more 20In ong>theong> past 1-3 years has your orgong>anong>ization or program experienced ong>anong>y difficulties or failures inmaking its ong>moralong> or values-based call to action on climate disruption? (Question 21)%Yes 68No 32"#$!%$&'()*$!+,,'-./0',!1)'(2!!!!!3&&$&&4$,/!'5!/#$!6').7!6'-$4$,/!!!!!32)078!9:;


!TABLE 1 CONTINUEDIs a ong>moralong> or values-based call to action ong>theong> only way your orgong>anong>ization or program urges actionon climate disruption or is it just one ong>ofong> a number ong>ofong> ways? (Question 7)Responses %Yes, it is our only approach 23It is our primary, but not ong>theong> only approach 56It is one ong>ofong> mong>anong>y approaches equally used 21Approximately how mong>anong>y years ago did your orgong>anong>ization or program begin to make a ong>moralong> orvalues-based call to action on climate disruption? (Question 8)Responses %Within ong>theong> last year 41 - 2 years ago 163 - 4 years ago 275 or more years ago 52There were 101 responses to ong>theong> question on sector, 99 to ong>theong> question on budget, 108 to ong>theong> questionon difficulties, 126 to ong>theong> question on ong>theong> sole focus ong>ofong> ong>theong> orgong>anong>ization, ong>anong>d 122 responses to howlong ong>theong> orgong>anong>ization had been using a values-based call.!"#$!%$&'()*$!+,,'-./0',!1)'(2!!!!!3&&$&&4$,/!'5!/#$!6').7!6'-$4$,/!!!!!32)078!9:;


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rhaO@!%$&(7/&!B0/#!/#$!/'/.7!E)'(2!N)$&2',&$&!-.)?0,E!5)'4!',$!A($&/0',!/'!/#$!,$V/O!.)$!&(F&/.,/0-$7?!0>$,/0*.7!/'!/#'&$!2)$&$,/$>!#$)$!.,>!.)$!.-.07.F7$!(2',!)$A($&/@!!!!Table 2--Association ong>ofong> Sector (Religious/Non) with Budget, Focus, ong>anong>d Age ong>ofong>Orgong>anong>ization ong>anong>d Groupings by Defining FactorsReligious SectorNo (%) Yes (5) Total (%) Chi. Sq. Prob.Budget ong>ofong> $100 K or greater 70 39 48 7.5 0.006Values/Moral-Based Call Primaryor Only Focus 63 87 79 9.44 0.002Established 5 or More Years 38 60 52 5.34 0.02Experienced Difficulties 78 64 31 1.95 0.16Groupings Distinguished in ong>theong> AnalysisGp 1 Gp 2 Total Chi.(%) (%) (%) Sq. Prob.Religious sector 97 31 73 48.01 = 100K 28 86 49 29.78


!!".F7$!$&*)0F$>!0,!/#$!F.*CE)'(,>!&$*/0',!'5!/#$!)$&(7/&T!/#$!(&$!'5!2.0>!')!-'7(,/$$)!&/.558!$>(*./0',!.,>!/).0,0,E!)$A(0)$4$,/&8!&'()*$&!'5!5(,>0,E8!.,>!4$4F$)!*#.).*/$)0&/0*&@!W./.!.)$!E0-$,!5')!$.*#!'5!/#$!/B'!*7(&/$)&!.,>!/#$!/'/.7!&.427$!.,>!/$&/&!'5!&0E,050*.,*$8!*'42.)0,E!/#$!/B'!E)'(2&!.)$!0,*7(>$>@!L'/$!/#./!.E.0,8!/'!2)$&$)-$!>$E)$$&!'5!5)$$>'48!4.,?!'5!/#$!)$&2',&$&!B$)$!*'77.2&$>!/'!>0*#'/'40$&@!+,!4'&/!*.&$&!/#$!>$*0&0',&!/'!*'77.2&$!)$57$*/$>!/#$!4$>0.,!)$&2',&$!E0-$,@!"'!>$/$)40,$!/#$!2$)*$,/ages associated with ong>theong> missing category (e.g. budgets ong>ofong> less thong>anong> $100Kor multiple focus), subtract ong>theong> given percentage from 100. Degrees ong>ofong> freedom for ong>theong> reported chisquarevalues were equal to 1 for all ong>anong>alyses.Table 3-- Staff Characteristics, Funding Sources, ong>anong>d Membership Characteristics byAnalysis GroupRespondent Paid or Volunteer (Question 26)Gp 1 (%) Gp 2 (%) Total Chi. Sq. Prob.Respondent director raong>theong>r thong>anong> staff 85 76 82 1.11 0.29Respondent in Paid Position 58 86 69 6.55 0.01How do people who direct ong>theong> daily operations ong>ofong> your orgong>anong>ization or program expong>anong>d ong>theong>irskills? (Check all that apply) (Question 30)Gp 1 (%) Gp 2 (%) Total Chi. Sq. Prob.Through voluntarily chosen education ong>anong>d trainingprograms 81 88 84 0.75 0.38Through required education ong>anong>d training programs 0 12 4 7.25 0.007No Voluntary or Required Training ong>ofong> Staff 25 9 19 3.81 0.05What are ong>theong> primary sources ong>ofong> your orgong>anong>ization or program's funding? (Question 26)Gp 1 (%) Gp 2 (%) Total Chi-sq Prob.Foundation grong>anong>ts from secular environmentalorgong>anong>izations 37 42 38 0.18 0.67Foundation grong>anong>ts from religious orgong>anong>izations 35 13 27 4.92 0.03Oong>theong>r foundation grong>anong>ts 24 29 26 0.31 0.58Large private donors 12 35 21 6.61 0.01Membership dues 25 23 26 0.09 0.77Small donations from members ong>ofong> constituents 63 45 56 2.42 0.12Earned income from services 24 10 17 2.48 0.12Corporate donations 4 10 6 1.12 0.30What is ong>theong> approximate size ong>ofong> your orgong>anong>ization or program's membership, defined aspeople who may dues or regularly participate in activities? (Question 31)Gp 1 (%) Gp 2 (%) Total Chi-sq prob.Membership Larger thong>anong> 100 62 87 70 6.33 0.01How would you describe ong>theong> overall political orientation ong>ofong> your members or constituents?(Question 34)Gp. 1 Gp. 2 TotalPercentage ong>ofong> members who are political liberal(Meong>anong>) 62.2 74.7 66.8Stong>anong>dard Deviation 20.4 16.3 19.9T-ratio 2.86Probability p = .01"#$!%$&'()*$!+,,'-./0',!1)'(2!!!!!3&&$&&4$,/!'5!/#$!6').7!6'-$4$,/!!!!!32)078!9:;


!!".F7$&!S!/'!^!E0-$!/#$!>./.!(&$>!/'!>$&*)0F$!/#$!')E.,0H./0',&J!&/)./$E0*!5'*(&@!".F7$!S!>$&*)0F$&!/#$!*'44(,0*./0',!5).4$&!/#./!B$)$!(&$>!NqaOU!".F7$!P!>$&*)0F$&!/#$0)!E'.7&!.,>!#'2$&!NqhO8!".F7$!a!>$&*)0F$&!/.)E$/!.(>0$,*$&!!Nq;:O8!".F7$!\!>$&*)0F$&!&/)./$E0$&!Nq!;;O8!.,>!".F7$!^!>$&*)0F$&!/.*/0*&!Nq;9O@!".F7$&!h!.,>!;:!)$2')/!)$&(7/&!5')!/#$!A($&/0',&!.F'(/!*#.,E$&!0,!/.)E$/!.(>0$,*$&8!&/)./$E?!')!/.*/0*&!Nq;!*#.,E$&!0,!*'44(,0*./0',!5).40,E!Nq;SO@!3E.0,!>./.!.)$!E0-$,!5')!/#$!/'/.7!E)'(28!/#$!/B'!*'42.)0&',!*7(&/$)&8!.,>!/#$!)$&(7/&!'5!/$&/&!'5!&0E,050*.,*$!.)$!0,*7(>$>@!"'!>$/$)40,$!/#$!2$)*$,/ages associated with ong>theong> missingcategory (e.g. non-religious sector), subtract ong>theong> given percentage from 100. Degrees ong>ofong> freedomwere equal to 1 for all ong>anong>alyses.!Table 4--Frames ong>ofong> Reference: Orgong>anong>izations may use a variety ong>ofong> frames ong>ofong> reference whenmaking a ong>moralong> or values-based call to action on climate disruption. What frames ong>ofong>reference does your orgong>anong>ization or program use? Check all that apply. (Question # 6)Frames ong>ofong> Reference Gp 1 (%) Gp 2 (%) Total Chi-sq Prob.Religious 97 31 73 48.01


!Table 6--Target Audiences: What are ong>theong> target audiences ong>ofong> your orgong>anong>ization orprogram's ong>moralong> or values-based call to action on climate disruption? (Check allthat apply.) (Question 10)Target AudiencesGp 1(%)Gp 2(%) Total Chi-sq Prob.U.S. Congress 67 44 59 4.81 0.03U.S. president or federal agencies 62 50 58 1.35 0.24State elected ong>ofong>ficials or agencies 67 41 58 6.07 0.01Local elected ong>ofong>ficials or agencies 54 38 48 2.2 0.14Business executives 15 26 19 1.95 0.16Religious leaders 92 47 76 23.82


!!Table 7--Strategies: What strategies are used by your orgong>anong>ization or program tomake its ong>moralong> or values-based call to action on climate disruption? (Check allthat apply.) (Question 11)Strategies Used:Gp 1(%)Gp 2(%) Total Chi-sq Prob.Educating people about science re climate chong>anong>ge 72 71 72 0.03 0.87Providing information on why impacts are ong>moralong>lywrong or unjust 87 74 82 2.65 0.10Providing information on ong>moralong>ly right ong>anong>d justsolutions to climate disruption 82 68 77 2.52 0.11Using ong>moralong> ong>anong>d ethical principles to build commonground with opponents ong>ofong> climate protection 52 41 48 1.11 0.29Expong>anong>ding our impact by collaborating withorgong>anong>izations with similar ong>moralong> or ethical views 84 76 81 0.72 0.40Motivating senior leadership to influence oong>theong>rs byunderstong>anong>ding ong>theong>ir ong>moralong> ong>anong>d ethical duties 64 38 55 5.82 0.02Mobilizing grassroots engagement in ong>moralong>ly ong>anong>dethically just climate protection activities 84 68 78 3.23 0.07Using ong>moralong> ong>anong>d ethical precepts to motivate simpleong>anong>d ong>theong>n more difficult behavioral chong>anong>ges 85 35 67 24.78


!!Table 8--Tactics: What tactics does your orgong>anong>ization or program use to make aong>moralong> or values-based call to action on climate disruption? (Check all that apply.)(Question 12)Tactics Used: Gp 1 (%) Gp 2 (%) Total Chi-sq Prob.Social media campaigns 61 72 65 1.15 0.28Religious or spiritual vigils 57 22 45 10.68 0.001Mass petitions 44 34 41 0.85 0.36Newsletters ong>anong>d posters 75 53 68 4.77 0.03Direct mail solicitations 26 31 28 0.26 0.61Letter writing campaigns 52 41 48 1.18 0.28Opinion editorials 48 59 52 1.18 0.28News coverage 45 62 51 2.56 0.11Press briefings 32 44 36 1.32 0.25Letters to govt. ong>ofong>ficials 59 59 59 0.001 0.97Policy reports 15 47 26 11.00 0.001Boycotts 5 9 7 0.66 0.42Orgong>anong>ized protests or marches 32 41 35 0.74 0.39Civil disobedience 8 19 12 2.24 0.13Strikes ong>anong>d/or walkouts 0 6 2 3.90 0.05Small group meetings in homes 28 22 26 0.39 0.53Private meetings with keyleaders 46 44 45 0.04 0.84Conferences ong>anong>d workshops 75 72 74 0.14 0.71Fundraising 30 28 29 0.02 0.89Cong>anong>vassing, door knocking 0 9 3 5.91 0.02Get out ong>theong> vote events 2 12 5 4.87 0.03Teach-ins 30 31 30 0.03 0.84Social Events 31 16 26 2.64 0.10Table 9--If your target audiences, strategy, or tactics have chong>anong>ged over ong>theong> past 1-3years, what led your orgong>anong>ization or program to shift its focus? (Check all thatapply) (Question 13)Causes ong>ofong> Chong>anong>ge in Tactics/Strategies:Gp 1(%)Gp 2(%) TotalChisqProb.Lack ong>ofong> success in reaching target audience 21 19 20 0.03 0.85Feedback from our members 24 15 20 0.70 0.40Chong>anong>ging political circumstong>anong>ce 36 65 49 4.90 0.03Greater clarity on or chong>anong>ge in our mission ong>anong>d goals 36 46 41 0.58 0.45Greater clarity on or chong>anong>ge in our strategy ong>anong>d tactics 61 73 66 1.01 0.32Fear ong>ofong> political backlash 3 0 2 0.80 0.37Concerns about jeopardizing 501 (c) 3 status 0 4 2 1.29 0.26Note: 61% ong>ofong> ong>theong> respondents responded to this question, indicating that ong>theong>ir target audiences, strategy ortactics had chong>anong>gedin ong>theong> last 1 to 3 years."#$!%$&'()*$!+,,'-./0',!1)'(2!!!!!3&&$&&4$,/!'5!/#$!6').7!6'-$4$,/!!!!!32)078!9:;


!Table 10--Does your orgong>anong>ization or program alter its communication framing inresponse to ong>theong> frames used by opponents ong>anong>d why does it alter its communicationsframing?Frame/Scope Altering:Gp 1(%)Gp 2(%) Total Chi-sq Prob.Alters framing (% yes) 37 47 41 0.85 0.36Lack ong>ofong> success in reaching target audience 32 20 27 0.63 0.43Feedback from our members 36 20 30 1.14 0.28Chong>anong>ging political circumstong>anong>ce 68 67 68 0.01 0.92Greater clarity on or chong>anong>ge in our mission ong>anong>d goals 32 40 35 0.26 0.61Greater clarity on or chong>anong>ge in our strategy ong>anong>d tactics 41 67 51 2.37 0.12Fear ong>ofong> political backlash 9 7 8 0.07 0.79Concerns about jeopardizing 501 (c) 3 status 9 0 5 1.44 0.23"#$!%$&'()*$!+,,'-./0',!1)'(2!!!!!3&&$&&4$,/!'5!/#$!6').7!6'-$4$,/!!!!!32)078!9:;


!!".F7$&!;;!.,>!;9!&(44.)0H$!/#$!)$&2',&$&!/'!/#$!A($&/0',&!',!4$.&()$4$,/!.,>!$-.7(./0',@!".F7$!;;!)$2')/&!/#$!B.?&!0,!B#0*#!/#$?!>$50,$!&(**$&&8!.,>!".F7$!;9!)$2')/&!/#$!B.?&!0,!B#0*#!/#$?!4$.&()$!&(**$&&!.,>!#'B!$55$*/0-$!/#$?!*',&0>$)!/#$0)!$-.7(./0',!4$/#'>&!/'!F$@!!Table 11--Defining Success: How does your orgong>anong>ization or program define success ong>ofong>its ong>moralong> or values-based call to action on climate disruption? (Check all that apply)(Question 16)Defining Success:Gp 1(%)Gp 2(%) Total Chi-sq Prob.Positive feedback from members 75 52 67 5.53 0.02Greater understong>anong>dings by target audience 79 70 76 0.94 0.33Growth in membership base 54 48 52 0.27 0.60Visible personal behavioral chong>anong>ges 64 30 52 9.71 0.002Chong>anong>ges in way climate disruption is publiclydescribed 43 55 47 1.22 0.27Elected ong>ofong>ficials who support climate protectionpolicies 28 55 37 6.52 0.01Elected ong>ofong>ficials who publicly state that climatedisruption is ong>moralong> ong>anong>d ethical issue 31 42 35 1.20 0.27New climate protection policies adopted 43 67 51 4.95 0.03"#$!%$&'()*$!+,,'-./0',!1)'(2!!!!!3&&$&&4$,/!'5!/#$!6').7!6'-$4$,/!!!!!32)078!9:;


!!".F7$&!;0,E!2$)*$0-$>!&/)$,E/#&8!B$.C,$&&$&8!'F&/.*7$&!.,>!,$$>&!'5!/#$0)!')E.,0H./0',&@!".F7$!;!)$&2',>$,/&!/'!)./$!/#$!042')/.,*$!'5!$.*#!.)$.!',!.!50-$D2'0,/!&*.7$8!B0/#!;!$A(.7!/'!(,042')/.,/!.,>!P!$A(.7!/'!042')/.,/@!"#(&8!#0E#$)!&*')$&!0,>0*./$!/#./!.!E0-$,!.)$.!B.&!&$$,!.&!4')$!042')/.,/@!"#$!/.F7$&!E0-$!4$.,&!.,>!/#$!)$&(7/&!'5!/D/$&/&!$V.40,0,E!/#$!>055$)$,*$!F$/B$$,!/#$!4$.,&@!!Table 13--How importong>anong>t have each ong>ofong> ong>theong> factors listed below been to yourorgong>anong>ization or program's successes? (1 to 5 rating, 1 = unimportong>anong>t, 5 = veryimportong>anong>t) (Question 20)Factors Leading To Success:Gp 1(M)Gp 2(M) Totalt-ratio Prob.Clarity ong>ofong> purpose 4.6 4.9 4.7 1.94 0.06Carefully designed strategy ong>anong>d tactics 4.0 4.3 4.2 1.81 0.07Ability to touch people at emotional level 4.3 4.4 4.3 0.36 0.72Effective framing ong>anong>d messaging 4.4 4.7 4.5 2.46 0.02Effective leadership 4.4 4.5 4.5 0.48 0.63Effective fundraising 3.2 3.5 3.3 1.05 0.30Non-partisong>anong> approach 3.8 3.5 3.7 1.12 0.26Very partisong>anong> approach 1.6 2.3 1.8 2.72 0.01Development ong>ofong> partnerships with like-minded orgs 4.2 4.6 4.4 2.32 0.02Development ong>ofong> common ground with skeptics 2.6 2.8 2.7 0.45 0.65Table 14--How importong>anong>t have each ong>ofong> ong>theong> factors listed below been to yourorgong>anong>ization or program's difficulties or failures? (1 = unimportong>anong>t, 5 = veryimportong>anong>t)Factors Leading to Difficulties/Failure:Gp 1(M)Gp 2(M) Totalt-ratio Prob.Lack ong>ofong> funding 3.9 3.9 3.9 0.74 0.59Lack ong>ofong> clear purpose ong>anong>d goals 2.9 3.1 3.0 0.66 0.51Discomfort with using ong>theong> terms or talking about ong>moralong>ityong>anong>d ethics 1.6 2.4 1.9 2.64 0.01Lack ong>ofong> clarity on our target audiences 2.6 3.2 2.8 1.61 0.11Inability to touch people at ong>theong> emotional level 2.7 3 2.8 1.05 0.3Ineffective communications framing ong>anong>d messaging 3.2 3.5 3.3 0.65 0.52Ineffective leadership 2.8 3.3 3.0 1.24 0.22Too partisong>anong> ong>anong> approach 1.9 2.5 2.1 1.84 0.07Not aggressive enough 2.9 3 2.9 0.46 0.65Lack ong>ofong> partnerships with like-minded orgong>anong>izations 2.2 2.6 2.3 1.06 0.29Inability to develop common ground with skeptics 2.7 2.7 2.7 0.02 0.49"#$!%$&'()*$!+,,'-./0',!1)'(2!!!!!3&&$&&4$,/!'5!/#$!6').7!6'-$4$,/!!!!!32)078!9:;


!Table 15--How importong>anong>t are ong>theong> factors below in increasing ong>theong> effectiveness ong>ofong>your orgong>anong>ization or program's ong>moralong> call to action on climate disruption? (1 =unimportong>anong>t, 5 = very importong>anong>t) (Question 23)Factors Leading to ong>anong> Effective Climate Program:Gp 1(M)Gp 2(M) Totalt-ratio Prob.Additional funding 4.0 4.2 4.1 0.61 0.55Additional staffing 4.1 4.2 4.1 0.19 0.85Assistong>anong>ce with strategy development 3.6 3.6 3.6 0.24 0.81Assistong>anong>ce with communication framing ong>anong>d messaging 3.9 3.9 3.9 0.18 0.85Assistong>anong>ce with partnership development 3.2 3.7 3.4 2.320.02Greater links with regional ong>anong>d/or national groups 3.4 3.6 3.5 0.94 0.35Assistong>anong>ce with program evaluation ong>anong>d measurement 3.7 3.7 3.7 0.12 0.91!".F7$!;a!&(44.)0H$&!/#$!)$&(7/&8!70&/0,E!/#$!*#.).*/$)0&/0*&!.,>!5.*/')&!,'/$>!F?!/B'D/#0)>&!')!4')$!'5!/#$!')E.,0H./0',!')!2)'E).4J&!)$2)$&$,/./0-$&@!".F7$!;\!&(44.)0H$&!/#$!>0&/0,*/0',&!F$/B$$,!/#$!/B'!*7(&/$)!E)'(2&!'5!')E.,0H./0',&@!!!!Table 16 -- A Summary Picture ong>ofong> ong>theong> Total GroupOrgong>anong>izational Characteristics:Religious sector || Respondent in Paid Position || Membership Larger thong>anong> 100Values/Moral-Based Call Primary or Only Focus ong>ofong> ong>theong> Orgong>anong>ization || Members are politicallyliberalExperienced difficulties or failures in last 1-3 years || Respondent director raong>theong>r thong>anong> staffProgram directors expong>anong>d skills through voluntarily chosen education ong>anong>d training programsFrames ong>ofong> Reference Used When Making a Moral or Values-Based Call to Action:Religious (e.g. we are stewards ong>ofong> God's creation)Climate justice (e.g. treat all people equally ong>anong>d fairly in new policies ong>anong>d projects)Social equity (e.g. prevent climate impacts on those who emitted ong>theong> least)Future generation (e.g. protect future options for our children)Ecological health (e.g. protect ecosystems ong>anong>d biodiversity from climate impacts)What They Hope to Achieve:Reframe ong>theong> political/public discourse about climate disruptionEncourage elected ong>ofong>ficials to introduce ong>anong>d/or support climate protection policiesMotivate ong>theong> actively engaged public to press elected ong>ofong>ficials to enactmore or stronger climate protection policiesMotivate ong>theong> actively engaged public to press government ong>ofong>ficials to oppose/prevent/stopclimate damaging actions or policies (e.g. coal-fired power plong>anong>ts)Motivate ong>theong> actively engaged public to adopt more sustainable behaviorsMotivate ong>theong> unengaged public to support public policies that protect ong>theong> climateMotivate our members or constituents to adopt more sustainable behaviorsTarget Audiences:Lay leaders in faith communities & Your members"#$!%$&'()*$!+,,'-./0',!1)'(2!!!!!3&&$&&4$,/!'5!/#$!6').7!6'-$4$,/!!!!!32)078!9:;


!TABLE 16 CONTINUEDStrategiesEducating people about science re ccProviding information on why impacts are ong>moralong>ly wrong or unjustProviding information on ong>moralong>ly right ong>anong>d just solutions to climate disruptionExpong>anong>ding our impact by collaborating with orgong>anong>izations with similar ong>moralong> or ethical viewsMobilizing grassroots engagement in ong>moralong>ly ong>anong>d ethically just climate protection activitiesUsing ong>moralong> ong>anong>d ethical precepts to motivate simple ong>anong>d ong>theong>n more difficult behavioral chong>anong>gesEncouraging people to reduce ong>theong>ir consumption ong>ofong> energy by emphasizing ong>theong>ir ong>moralong> ong>anong>d ethicalobligations to oong>theong>r people & environmentTacticsNewsletters ong>anong>d postersConferences ong>anong>d workshopsWhy chong>anong>ged framing:Greater clarity on or chong>anong>ge in our strategy ong>anong>d tacticsWhy Alter Communications Framing in Response to Opponents:Chong>anong>ging political circumstong>anong>ceHow Define Success:Positive feedback from membersGreater understong>anong>dings by target audienceNew climate protection policies adoptedHow Measure Success:Informally (through ong>anong>ecdotes, etc.)Factors Influencing Orgong>anong>ization or Program's Success:Clarity ong>ofong> purposeCarefully designed strategy ong>anong>d tacticsAbility to touch people at emotional levelEffective framing ong>anong>d messagingEffective leadershipDevelopment ong>ofong> partnerships with like-minded orgsFactors that Would Increase Orgong>anong>ization or Program's Effectiveness:Additional fundingAdditional staffingFor ong>theong> queries regarding factors that influence success or ong>theong> program's effectivenessitems that received ong>anong> average score ong>ofong> 4.0 or higher on a five point scale (indicating importong>anong>t orgreater) were listed. For all oong>theong>r items those endorsed by two-thirds or more ong>ofong> ong>theong> orgong>anong>izations'representatives were listed.!"#$!%$&'()*$!+,,'-./0',!1)'(2!!!!!3&&$&&4$,/!'5!/#$!6').7!6'-$4$,/!!!!!32)078!9:;


!!Table 17 - Defining Features ong>ofong> Both Clusters*Defining Features ong>ofong> ong>theong> Behavioral Chong>anong>ge FocusedPrograms ong>anong>d Orgong>anong>izationsDefining Features ong>ofong> ong>theong> Policy Chong>anong>geFocused Programs ong>anong>d Orgong>anong>izationsCharacteristics:Characteristics:Religious SectorNon-religious sectorAnnual budget less thong>anong> $100K Annual budget greater thong>anong> $100KEstablished 5 or more yearsEstablished less thong>anong> 5 yearsVolunteer staffPaid staffNo voluntary or required training ong>ofong> staffLarger paid membershipSmaller paid membershipMembers more liberal political orientationMore varied political views ong>ofong> membersFinong>anong>cial support from private donorsFinong>anong>cial support from religious foundationsFramesFramesValues/ethics primary or sole frameValues/ethics one ong>ofong> mong>anong>y frames usedReligious framePersonal responsibility frameHopesHopesMore members, constituents, ong>anong>d engaged public toadopt more sustainable behaviors -Targets:Targets:CongressOong>theong>r climate groupsState elected ong>ofong>ficialsThink tong>anong>ksReligious leadersAcademics ong>anong>d climate scientistsMediaStrategiesStrategiesMotivating senior leadership to influence oong>theong>rs byunderstong>anong>ding ong>theong>ir ong>moralong> ong>anong>d ethical duties -Using ong>moralong> ong>anong>d ethical precepts to motivate simpleong>anong>d ong>theong>n more difficult behavioral chong>anong>gesHelping people live out ong>theong>ir ong>moralong> ong>anong>d ethical valuesby engaging ong>theong>m in hong>anong>ds-on projectsEncouraging people to reduce ong>theong>ir consumption ong>ofong>energy by emphasizing ong>theong>ir ong>moralong> ong>anong>d ethicalobligations to ong>theong> natural environmentEncouraging people to reduce ong>theong>ir consumption ong>ofong>energy by emphasizing ong>theong>ir ong>moralong> ong>anong>d ethicalobligations to oong>theong>r peopleEncouraging people to reduce ong>theong>ir consumption ong>ofong>energy by emphasizing ong>theong>ir ong>moralong> ong>anong>d ethicalobligations to ong>theong> natural environment or oong>theong>r peopleEncourage reduced consumption via ethical motivesTactics:Religious vigilsNewsletters ong>anong>d postersInfluences on chong>anong>ging focus:Tactics:Policy reportsGet out ong>theong> vote eventsInfluences on chong>anong>ging focus:- Chong>anong>ging political circumstong>anong>ce"#$!%$&'()*$!+,,'-./0',!1)'(2!!!!!3&&$&&4$,/!'5!/#$!6').7!6'-$4$,/!!!!!32)078!9:;


!TABLE 17 CONTINUEDDefining Features ong>ofong> ong>theong> Behavioral Chong>anong>ge FocusedPrograms ong>anong>d Orgong>anong>izationsHow Success is Defined:Positive feedback from membersVisible personal behavioral chong>anong>ges to reduce energyuse or emissions by our membersDefining Features ong>ofong> ong>theong> Policy Chong>anong>geFocused Programs ong>anong>d Orgong>anong>izationsHow Success is Defined:Number ong>ofong> elected ong>ofong>ficials who supportclimate protection policiesNumber ong>ofong> new climate protection policiesadoptedInfluences on success:Influences on success:- Effective framing ong>anong>d messagingVery partisong>anong> approachDevelopment ong>ofong> partnerships with like-mindedorgsInfluences on difficulties:Influences on difficulties:Discomfort with using ong>theong> terms or talking-about ong>moralong>ity ong>anong>d ethicsFactors that are importong>anong>t in increasingFactors that are importong>anong>t in increasingeffectiveness ong>ofong> ong>theong> orgong>anong>ization oreffectiveness ong>ofong> ong>theong> orgong>anong>ization or program: program:- Assistong>anong>ce with partnership development* Note: Areas are listed only if ong>theong> difference betweenscores ong>ofong> ong>theong> two groups was significong>anong>t at ong>theong> .05 levelor less.!!!!"#$!%$&'()*$!+,,'-./0',!1)'(2!!!!!3&&$&&4$,/!'5!/#$!6').7!6'-$4$,/!!!!!32)078!9:;


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