What’s Next for News?a place we want to go. And I think thatwe are going to start to learn that in ourenthusiasms and in our fascinations,we can also be flattened and depletedby what perhaps was once nourishingus but which can’t be a steady diet. Ifall I do is my e-mail, my calendar, andmy searches, I feel great; I feel like amaster of the universe. And then it’s theend of the day, I’ve been busy all day,and I haven’t thought about anythinghard, and I have been consumed bythe technologies that were there andthat had the power to nourish me.The point is we’re really at the verybeginning of learning how to use thistechnology in the ways that are themost nourishing and sustaining. We’regoing to slowly find our balance, butI think it’s going to take time. So Ithink the first discipline is to think ofus as being in the early days so thatwe’re not so quick to yes, no, on, off,good, good, and to just kind of takeit slowly and not feel that we need tothrow out the virtues of deliberateness,living in life, stillness, solitude.There is a wonderful Freudianformulation, which is that lonelinessis failed solitude. In many ways weare forgetting the intellectual andemotional value of solitude. You’re notlonely in solitude. You’re only lonelyif you forget how to use solitude toreplenish yourself and to learn. Andyou don’t want a generation that experiencessolitude as loneliness. And thatis something to be concerned about,because if kids feel that they need tobe connected in order to be themselves,that’s quite unhealthy. They’ll alwaysfeel lonely, because the connectionsthat they’re forming are not going togive them what they seek. Understanding the iGeneration—Before the NextMini-Generation Arrives‘As the pace of technological change accelerates, mini-generations are definedby their distinctive patterns of media use, levels of multitasking, and preferredmethods of communication.’BY LARRY ROSENThree decades have come and gonesince I started to explore theimpact that technology has onus. Back then we didn’t have desktopcomputers; the idea that one day soonwe’d hold a computer in the palm ofour hand seemed like something outof “Star Trek.” As I look back on theseyears—and on the various directionsmy research about the psychology oftechnology has taken me—I realizehow strongly connected my focus inresearch is to changes I’ve experiencedin my daily life.When students refused to usekeypunch machines, I studied computerphobia.When microwave ovens,fax machines, and desktop computersarrived, I switched to studying technophobia.And when technology becameubiquitous, I moved on to examiningtechnostress. This happened at atime when the conversation wasn’tso much about the stress of having touse technology, but about what happenswhen people do, including theinformation overload they experience,Internet addiction, the presence andfear of online sexual predators, andcyberbullying.At home I glimpsed these rapidtechnological changes through the eyesof my children. When my older son,now 34, was a teen and my youngerson, now 22, a preteen, they playedvideo games constantly, blasting aliensand splattering blood. Not surprisingly,I was drawn to studying the impactof games. Later they joined the herdin finding their way to MySpace,Facebook, IMing, texting, iPhones,and nearly everything with an “i” init (iPod, Wii). There were times whento get my teenage daughter’s attention,I had to text her to come out of herroom to join us for dinner.Even though I’m technologicallysophisticated, my kids left me in the24 <strong>Nieman</strong> Reports | Summer 2010
Digital Youthdust—though they did so in differentways and to varying degrees. And thisdifference became a fascination of mineas I set out to untangle why and howthe younger ones related to and handledthis technology much differently thanmy older ones did—even though only15 years separates them.Waves of TechnologyOn the day local news reported thata man was seen walking around mycampus with a gun, how I connectedwith members of my family signaleda turning point for me in recognizingwhat I’d come to understand throughmy research as mini-generational differences.Told to remain in my shutteredoffice, I e-mailed my two olderkids and texted my younger ones. (Ofcourse, I phoned my elderly parents.)For each family member, my messagewas the same, “I’m O.K. Don’tworry.” Only how I relayed it wasdifferent, and that got me thinkingabout how rapidly changes in how wecommunicate are taking place. In “TheThird Wave,” written in 1980, AlvinToffler outlined his view about howwaves of technology have defined ourworld. Toffler identified three majorwaves: the 3,000-year agricultural era,the 300-year industrial era, and the(projected) 30-year computer era thatwas on the upswing. Each wave roseand fell as new technologies arose.Extrapolating from the pace ofToffler’s waves (dividing by 10), thefourth wave would be predicted tolast for three years, the fifth for aboutfour months, and so on. But judgingfrom consumer product penetrationrates, we were not seeing technologicalchange taking place in months; rather,the data showed cycles of three- to fiveyearwaves. A product is considered tohave penetrated society when it reaches50 million people. Technologies suchas radio, television, and phones tookmore than a decade to reach this levelof penetration.As we move closer to our time, wefind technology barreling its way intoour society. With the Internet, instantmessaging and iPods, it took only fouryears. Blogs took three. With MySpace,50 million profiles were created withintwo and a half years: in its early yearsMySpace added 100,000 (mostlyyoung) members a day. YouTube hit 50million unique viewers in one year; inApril 2008, 73 million people tuned into YouTube videos, with teens watchingan average of about 70 per month.And when the iPad went on sale inApril, more than 300,000 were soldon the first day, even before the 3Gmodel arrived in the stores.Texting settled into the typical teen’sneighborhood even faster. Data fromthe Nielsen Company shows that as oflate 2009 teens on average sent andreceived 3,186 text messages a monthcompared with receiving and making196 phone calls. That works out to 10text messages per waking nonschoolhour, although we know kids textduring school hours and some sleepwith their cell phones so they don’tmiss text messages. It is interestingto note that their Net Generationsiblings—only a few years older thanthey are—text half as much. At thestart of 2007 the monthly average forteens was 435 text messages and 255phone calls.Mini-GenerationsAs the pace of technological changeaccelerates, mini-generations aredefined by their distinctive patterns ofmedia use, levels of multitasking, andpreferred methods of communication.Among these mini-generations, differencesare also being found in theirvalues as well as levels of social andpolitical activism. Since GenerationXers (born between 1965 and 1979),we have seen a rapid emergence oftwo mini-generations, and maybe evena third. There is the young adult NetGeners (born between 1980 and 1989)followed by teen iGeners (born from1990 to 1999), and the first generationborn in the 21st century, yet unnamedand still too young to fully define.There are some things we are startingto find out about this yet-to-belabeledgeneration. Nielsen’s textingdata show an average of 1,164 monthlytexts for children and preteens. And thepopularity of preteen and child-basedsocial networks (e.g., Club Penguin,Barbie Girls) and the dramatic changesin media (e.g., 3-D kids’ movies) leadus to believe that their ways of communicatingand approach to getting andsharing information will be differentfrom their teen siblings.How this generation adapts totechnology—and the impact it hason family dynamics, on the classroomexperience, and on what entertainmentlooks like and how it is consumed—iswhat I am focusing on in my currentresearch. My last book, “Me, MySpace,and I: Parenting the Net Generation,”was written with parents in mind. Mynew book, “Rewired: Understandingthe iGeneration and the Way TheyLearn” is aimed at a different audience.It portrays teen lifestyles in the seaof technology and challenges parentsand educators—and anyone, such asjournalists, who might be looking forconstructive ways to interact with thisgeneration—to take this knowledgeabout the intersection of technologyand learning and use it to find themost effective ways to teach andcommunicate.Meet the iGenerationIn studies of thousands of children,teens and young adults we’ve completedat California State <strong>University</strong>,Dominguez Hills, my colleagues andI have found that massive amounts ofmedia are being consumed daily. TheiGeneration is already setting itselfapart in its consumption patterns.Here are a few of the generationaldifferences:• Increased media consumption: Inanonymous online surveys, weasked about daily hours online anda number of activities, includingmusic listening, video game playing,talking on the telephone, IMingand chatting, texting, sending andreceiving e-mail, and watching television.While we computed a totalscore, we know that many of theseactivities are done simultaneously.Net Geners and older teens spendmore than 20 hours per day usingmedia and technology followed by<strong>Nieman</strong> Reports | Summer 2010 25