YouTube - FashionTV Corporate website

FashionTV advertising proposal June 2012After I saw my fashion shows on FTV, I knew that I made it…”Roberto Cavalli19/12/2012Copyright by FASHIONTV © / StrictlyConfidential1

FashionTV is a global and the biggest fashion lifestyle program broadcasting the latest news and information toover 350 million households and 7 million public places worldwide. As the only global 24/7 television networkfocused exclusively on fashion, beauty, trends and style. And only TV equivalent to fashion print products (Vogue,Elle, Cosmopolitan, L’ Officiel)FashionTV is a New Media leader, with a highly trafficked and expansive digital reach that includes YouTubechannels (235,000,000 views in 1 year), fashiontv.com (12 mil visitors per year), a Facebook page (1,500,000 fans)and more. In top 30 pages on Google+ with 1,000,000+ followers.FashionTV represents Chic style, dynamic attitude, fresh and hip music, fashiontv symbolizes fashion in its truesense. Celebrities, models, designers fashionistas and trendsetters. We get the first the newest trends and sharethem with our audience.FashionTV viewers are considered the most luxurious, glamorous and fashion-oriented target group among allmedia consumers, who not only love to watch the fashionable lifestyle on TV, but they also enjoy living it.19/12/2012Copyright by FASHIONTV © / Strictly Confidential3

Satellites showing FashionTVFashionTVhttp://www.lyngsat.com/tvchannels/fr/Fashion-TV.htmlFashionTV Russiahttp://www.lyngsat.com/tvchannels/fr/Fashion-TV-Russia.htmlFTV HD Asiahttp://www.lyngsat.com/tvchannels/fr/FTV-HD-Asia.htmlFTV HD USAhttp://www.lyngsat.com/tvchannels/fr/FTV-HD-USA.html

Satellites showing FashionTVFashionTV AmericaFashionTV Asiahttp://www.lyngsat.com/tvchannels/fr/Fashion-TV-America.htmlhttp://www.lyngsat.com/tvchannels/fr/Fashion-TV-Asia.htmlFashionTV AustraliaFashionTV Europehttp://www.lyngsat.com/tvchannels/fr/Fashion-TV-Australia.htmlhttp://www.lyngsat.com/tvchannels/fr/Fashion-TV-Europe.html

TV Demographics of FashionTVQuality upmarket audienceFashionTV Demographics TV: EMS (European Media Study)MEN (64,7%), WOMEN (35,3%)Age: 21-44 years (61%); 45-54 (23%); 55+ (16%)Education: degree or equivalent (62%); below degree(38%)Well-off, technophile, globetrotters, trendy and ad-awareEarly adopters, opinion leaders, models, fashion starsand fashion professionalsIn comparison to other channels, FTV viewers are:More affluent, older and of higher-education than musicchannel viewersYounger than news channel viewers but fall into asimilarly high income bracketYounger than viewers of sports channels but with ahigher disposable income19/12/2012Copyright by FASHIONTV © / Strictly Confidential7

FashionTV is a New Media leader, with a highly trafficked and expansivedigital reach that includes YouTube channels (25,000,000 views per month),FTV.com (1 mil visitors per month), a Facebook page (1.5+ million fans) and more.In the top 300 media online.19/12/2012Copyright by FASHIONTV © / Strictly Confidential8

New Media Demographics• On both YouTube and Facebook, consumers can be targeted on asegmented basis• Out of the 25 million views every month, 6.5 million (25%) views aregenerated by women / 70+ million female views a year– They can be targeted seperately to women or men for certain commercialsthat are targeted at genders (gender segmentation)– 49% of the female audience are aged 25-54 which can additionally betargeted seperately• Additionally different countries can be targeted seperately from eachother, allowing for adjustments of the advertisements and messages tolocal consumers• These strategies are not available via TV as consumer segmentation isnot controlable BUT via the vast New Media possibilities of FashionTVthis is viable and tremendously effective19/12/2012Copyright by FASHIONTV © / Strictly Confidential9

YouTubeDemographicsof FashionTVLast 365 Days(June 2011 –June 2012)19/12/2012Copyright by FASHIONTV © / Strictly Confidential10

FashionTV New Media / YouTubeAnnual Video Views Top 18 CountriesCountryAnnual Views19/12/2012United States 30.343.993India 13.802.047Germany 10.641.248Indonesia 9.134.336Saudi Arabia 7.890.400Italy 7.544.624Thailand 7.286.955Mexico 7.185.435Vietnam 6.996.737Japan 6.795.805United Kingdom 6.605.145Brazil 6.165.842France 5.165.390Pakistan 5.080.371Turkey 5.065.454Malaysia 4.898.592Canada 4.830.228Russia 4.008.444Copyright by FASHIONTV © / Strictly Confidential11

New Media Annual Demographics byCountry, Gender and Per CapitaNorthern Russia & CIS RegionCountry Views male % female %Population inmillionsInternetUsers inmillionsViews perinternet userGeorgia 1.003.951 76,6 23,4 5 1,2 84%Lithuania 678.120 47 53 4 2,2 31%Moldova 398.122 62,3 37,7 4 1,5 27%Armenia 299.337 60,6 39,4 3 1 27%Estonia 248.898 56,9 43,1 1 0,9 26%Latvia 345.542 50,7 49,3 2 1,5 23%Ukraine 1.593.711 67,4 32,6 45 10 15%Azerbaijan 293.522 74 26 9 3 9%Russia 4.008.444 73,1 26,9 138 60 7%Kazakhstan 386.306 64,9 35,1 18 6 7%Belarus 215.702 63,3 36,7 10 3,047,204 7%19/12/2012Copyright by FASHIONTV © / Strictly Confidential12

Annual by Country, Gender and Per CapitaEuropeCountry Views male % female %Population inmillionsInternet Usersin millionsViews perinternet userGreece 2.437.352 70,3 29,7 11 5 51%Malta 114.162 67,1 32,9 0,4 0,3 45%Macedonia [FYROM] 443.290 62,3 37,7 2 1 41%Serbia 1.146.246 65,4 34,6 7 3 38%Israel 1.825.952 61,1 38,9 8 5 37%Cyprus 217.194 60,6 39,4 1 0,5 37%Portugal 1.875.345 65,7 34,3 11 5,4 34%Bulgaria 1.006.638 57,9 42,1 7 3 30%Albania 389.045 72,2 27,8 3 1 29%Romania 2.450.334 59,9 40,1 22 9 28%Slovakia 1.158.294 57 43 5 4 27%Slovenia 363.159 53,5 46,5 2 1,4 26%Switzerland 1.585.679 74,8 25,2 8 6 25%Hungary 1.605.731 58,3 41,7 10 7 25%Italy 7.544.624 75,2 24,8 61 33 23%Croatia 615.417 58,3 41,7 4 3 23%Sweden 1.594.940 69,5 30,5 9 8 20%Belgium 1.623.439 72,8 27,2 10 8 20%Austria 1.129.031 66,8 33,2 8 6 19%Norway 784.560 65,6 34,4 5 4 18%Denmark 876.738 59,9 40,1 6 5 18%Czech Republic 1.277.645 57,7 42,3 10 7 18%Ireland 592.105 70,5 29,5 5 3 18%Netherlands 2.394.128 67,4 32,6 17 15 16%Germany 10.641.248 60 40 81 67 16%Turkey 5.065.454 87,1 12,9 80 31 16%Poland 3.541.289 59,3 40,7 38 24 15%Bosnia and Herzegovina 334.644 61,2 38,8 5 2 14%Finland 628.376 74 26 5 5 14%Spain 3.991.014 70,2 29,8 47 31 13%United Kingdom 6.605.145 74 26 63 53 12%19/12/2012 France 5.165.390 Copyright 69,2 by FASHIONTV 30,8 © / Strictly Confidential 66 52 10%13

Annual by Country, Gender and Per CapitaAsiaCountry Views male % female %OceaniaCountry Views male % female %Population in Internet Usersmillions in millionsPopulation in Internet Usersmillions in millionsViews perinternet userBangladesh 368.077 94,4 5,6 161 6 64%Singapore 2.261.548 80,4 19,6 5 4 63%Thailand 7.286.955 77,8 22,2 67 14 52%Mongolia 153.573 46,7 53,3 3 0,3 49%Macau 155.387 78,5 21,5 0,6 0,3 48%Hong Kong 2.126.827 86,1 13,9 7 5 43%Indonesia 9.134.336 89,5 10,5 248 22 41%Malaysia 4.898.592 83,8 16,2 29 16 31%Vietnam 6.996.737 82 18 92 25 28%Taiwan 3.862.707 89,3 10,7 23 16 23%PalestinianTerritories 255.442 90,1 9,9 4 2 16%Pakistan 5.080.371 93,9 6,1 190 31 16%Sri Lanka 413.467 91,5 8,5 21 3 16%India 13.802.047 92,8 7,2 1,205 88 16%Philippines 3.516.433 72,1 27,9 104 25 14%Nepal 276.600 93,9 6,1 30 2 14%Japan 6.795.805 92,7 7,3 127 102 7%South Korea 1.401.393 87,3 12,7 49 40 3%Views perinternet userAustralia 3.143.052 73,8 26,2 22 16 19%New Zealand 513.548 74,9 25,1 4 3,529,390 15%19/12/2012Copyright by FASHIONTV © / StrictlyConfidential14

Annual by Country, Gender and Per CapitaMiddle-EastCountry Views male % female %Population in Internet Usersmillions in millionsViews perinternet userKuwait 904.502 89,4 10,6 3 0,9 93%United ArabEmirates 2.960.377 86,4 13,6 5 4 76%Saudi Arabia 7.890.400 84,7 15,3 27 11 75%Qatar 676.301 90,7 9,3 2 1 57%Oman 533.588 93,6 6,4 3 2 29%Jordan 652.544 89,7 10,3 7 2 27%Bahrain 167.355 88,3 11,7 1 0,6 25%Lebanon 206.158 86,7 13,3 4 1 16%Egypt 2.259.962 89,9 10,1 84 22 11%Yemen 147.718 93,8 6,2 25 3 6%Syria 120.123 86,3 13,7 23 5 3%Iraq 331.150 94,5 5,5 31 2 2%AfricaCountry Views male % female %Population in Internet Usersmillions in millionsViews perinternet userMauritius 123.762 77 23 1 0,3 38%Tunisia 530.431 71,5 28,5 11 4 14%Algeria 621.543 85,7 14,3 35 4 14%Morocco 1.235.427 78,3 21,7 32 15 8%South Africa 399.756 89,8 10,2 49 6 7%Sudan 139.427 94,2 5,8 34 4 3%19/12/2012Copyright by FASHIONTV © / StrictlyConfidential15

Annual by Country, Gender and Per CapitaAmericasCountry Views male % female %19/12/2012Copyright by FASHIONTV © / StrictlyConfidentialPopulation inmillionsInternet Usersin millionsViews perinternet userChile 1.834.718 68,7 31,3 17 8 24%Trinidad and Tobago 129.162 63,1 36,9 1 0,5 22%Mexico 7.185.435 71,6 28,4 115 35 21%Costa Rica 332.119 80,8 19,2 5 2 20%Canada 4.830.228 72 28 34 28 18%El Salvador 160.163 79,8 20,2 6 1 18%Argentina 2.577.031 70,6 29,4 42 15 17%Ecuador 591.362 68,3 31,7 15 4 17%Uruguay 218.925 64,6 35,4 3 1 15%Panama 211.719 69,1 30,9 4 1,4 15%Colombia 2.395.778 68,5 31,5 45 16 15%Guatemala 212.699 81,7 18,3 14 1,4 15%Puerto Rico 255.579 66,3 33,7 4 2 14%United States 30.343.993 77,7 23,3 313 244 12%Peru 1.186.483 64,4 35,6 30 10 12%Brazil 6.165.842 69,1 30,9 206 82 8%Dominican Republic 309.456 68,7 31,3 10 4 8%Venezuela 659.826 72,6 27,4 28 10 7%Bolivia 108.710 85,7 14,3 10 2 5%16

New Media Segmentation per Continentper Gender for last 12 monthsMale33 million11 millionFemale54 million25 million3 million1 million74 million11 million11 million5 million4,5 million1 million3 million1 million19/12/2012Copyright by FASHIONTV © / Strictly Confidential17

Total Category Subtotals Genders May 2011–April 2012Cat. 1 Views Male (ESTIMATE) Female (ESTIMATE)Male Views(ESTIMATE)Female Views(ESTIMATE)PHOTOGRAPHER NIGHT 24.752.264 86% 14% 21.286.947 3.465.317FASHION WEEK 16.699.456 57% 43% 9.518.690 7.180.766LINGERIE 14.033.584 89% 11% 12.489.890 1.543.694VictoriaSecret 12.520.460 45% 56% 5.634.207 7.011.458SWIM WEAR 11.843.228 89% 11% 10.540.473 1.302.755FBAR PARTIES 9.901.884 87% 13% 8.614.639 1.287.245F MEN 7.005.888 69% 31% 4.834.063 2.171.825MIDNIGHT HOT 6.700.708 90% 10% 6.030.637 670.071FASHION EVENT 6.112.416 59% 41% 3.606.325 2.506.091BACKSTAGE 6.069.436 47% 53% 2.852.635 3.216.801PHOTOGRAPHER DAY 5.634.080 68% 32% 3.831.174 1.802.906WORLD FASHION 4.850.476 71% 29% 3.443.838 1.406.638F PEOPLE 4.539.716 55% 45% 2.496.844 2.042.872FASHION DESTINATION 4.147.352 81% 19% 3.359.355 787.997MODEL TALKS 4.051.168 50% 50% 2.025.584 2.025.584FIRST FACE 4.023.996 51% 49% 2.052.238 1.971.758MODELS 3.665.484 61% 39% 2.235.945 1.429.539CHAN-HOSTED BLOCKS 1.559.868 N/A N/A3D 1.440.292 83% 17% 1.195.442 244.850FIRST LOOK 1.401.096 54% 46% 756.592 644.504DESIGNERS 1.203.384 57% 43% 685.929 517.455FULL SHOW 894.228 58% 42% 518.652 375.576H&M (BRAND PR) 556.832 63% 37% 350.804 206.028HAUTE COUTURE 510.644 54% 46% 275.748 234.896MODEL AWARDS 443.588 76% 24% 337.127 106.461RUSSIAN 363.176 73% 27% 265.118 98.058F FLOOR 208.892 82% 18% 171.291 37.601Interview 183.260 70% 30% 128.282 54.978MUFE (ONE-OFF) 174.192 62% 38% 107.999 66.193PAID CLIPS 173.360 N/A N/APROMO 112.564 N/A N/AFASHION AND FILM 72.772 57% 43% 41.480 31.292FLASHBACK 69.864 60% 40% 41.918 27.946HOROSCOPE 48.192 90% 10% 43.373 4.819UGC + etc 80.000.000 60% 40% 48.000.000 32.000.00019/12/2012Copyright by FASHIONTV © / Strictly ConfidentialTOTAL 235.967.800 67% 33% 157.773.240 76.473.972 18

Fashion Week City Subtotals Gender May 2011 –April 2012FW City Total Views Male (ESTIMATE) Female (ESTIMATE) Male Views (ESTIMATE) Female Views (ESTIMATE)Milan Women 7.774.656 58% 42% 4.509.300 3.265.356NYFW 7.012.048 53% 47% 3.716.385 3.295.663Paris 5.640.396 55% 45% 3.102.218 2.538.178Milan Men 4.656.292 68% 32% 3.166.279 1.490.013Paris Couture 3.616.052 57% 43% 2.061.150 1.554.902Miami Swim 2.614.268 88% 12% 2.300.556 313.712Rio 2.546.696 82% 18% 2.088.291 458.405London 2.172.180 54% 46% 1.172.977 999.203SPFW 1.783.116 64% 36% 1.141.194 641.922Madrid 1.310.900 85% 15% 1.114.265 196.635Paris Men 1.215.596 74% 26% 899.541 316.055Funkshion Miami Beach 926.960 88% 12% 815.725 111.235Tokyo 587.928 70% 30% 411.550 176.378GCSFW 358.628 87% 13% 312.006 46.622FashionPhilosophy Poland 257.208 73% 27% 187.762 69.446China 250.272 77% 23% 192.709 57.563Melbourne - LMFF 238.348 68% 32% 162.077 76.271Beijing 155.256 69% 31% 107.127 48.129Perth Fashion Festival 142.932 77% 23% 110.058 32.874Sobol Miami 136.164 70% 30% 95.315 40.849JFFF 90.532 65% 35% 58.846 31.686HKFW 78.216 66% 34% 51.623 26.593Muscat 75.876 67% 33% 50.837 25.039ELLE St Petersburg 73.872 52% 48% 38.413 35.459Jakarta 62.872 66% 34% 41.496 21.376Milan Design 51.464 63% 37% 32.422 19.042Colombo 45.884 80% 20% 36.707 9.177Berlin 33.864 63% 37% 21.334 12.530Shanghai 32.804 69% 31% 22.635 10.169RAFW 31.476 67% 33% 21.089 10.387Ukrainian FW 19.484 64% 36% 12.470 7.014ModaLisboa 18.032 68% 32% 12.262 5.770Indonesia 7.288 86% 14% 6.268 1.020Vienna 5.612 68% 32% 3.816 1.79619/12/2012Copyright by FASHIONTV © / Strictly Confidential19Total 44.023.172 64% 36% 28.076.700 15.946.472

FashionTV on YouTube Lifetime View/ Views per day19/12/2012Copyright by FASHIONTV © / Strictly Confidential20

FashionTV is the leading Fashion Media Company on YouTube341.512434.746.6813.795.07819/12/2012FashionTV video views : 434.746.681 All others video views: 248,166,929All others sites subscribers: 189,606FashionTV subscribers : 341,512Copyright by FASHIONTV © / Strictly Confidential21

FashionTV onYoutubeWhen the word ‚fashion‘ is searchedon YouTube the first video thatappears is of FashionTVKeyword Search Global Monthly Searches FashionTV RankFashion shows 1,500,000 1Fashion week 1,220,000 1Fashionweek 823,000 1Fashion 552,600 1Fashion trends 550,000 1Fashion models 301,000 1These numbers prove thecredibility of FashionTVas the most reliablevideo source on YouTubefor fashion and fashionrelated inquiries.19/12/2012 Copyright by FASHIONTV © / Strictly Confidential 22

New Media -1,6 Million likes onFacebook41,120 are talkingabout itGrowth over last12 months is850,500 likeshttp://www.facebook.com/FTV19/12/2012Copyright by FASHIONTV © / Strictly Confidential23

Axis TitleNew followers per day, 2011140120100806040Roberto Cavalli Nina Garcia Isabeli Fontana200Every day thousands of our followers receive the lastupdates about our recent events via Twitter. Numberof readers grows by 110+ followers/day in averagebased on statistics 2012.https://twitter.com/#!/FashionTV19/12/2012Copyright by FASHIONTV © / Strictly Confidential24

FashionTV on Fashiontv.com &Official FTV website is in Top 2Google search based on the searchword “Fashion”. In May alone 37million people Google searched it.Based on this, FTV is the mostcredible source for fashion andfashion related searches on Google.Google itself ranks FashionTV assecond of the best according to thesearches.http://www.fashiontv.com/Search KeywordGlobal MonthlySearchesFashionTV RankFashion 37,200,000 2Ftv 3,350,000 1Fashiontv 246,000 119/12/2012Copyright by FASHIONTV © / Strictly Confidential25

FashionTV onFTV Google+ page has been joinedby more than 1,000,000 users,growing over 100,000 a month.It is number 24 most popular G+sites worldwide.The page provides plenty of links tointeresting articles and videosconnected with fashion industry.19/12/2012Copyright by FASHIONTV © / StrictlyConfidential26

Matching target customers2/3 of the audience owned 2 cars or more26% of the audience plan to buy a car in the next 12 months61% will buy a NEW car, not a second hand car…Cars owned & planned to be purchasedAll Respondents (21-74 y.o.)6661Ind:103.74.4Ind:102.526Ind:118.6Ind:104.8Cars In Household4/+Share % in the channel audience structureCars In Household2/+Expect To Buy acar In The Next 12MonthsNext Car Will BeBrand NewSource: EMS 2010 (incl.CEMS) Winter release / Channels viewed in last 12 months / Index base 100 total EMS19/12/2012Copyright by FASHIONTV © / Strictly Confidential27

Matching target customersState of the art technologythrough innovations andpioneering achievementsLeadership in the industryCreate lasting value - for ourshareholders, customersand workforce, and forsociety in generalTechnologyPriceCar SecurityImportant factors in choice of cars (Any cars)All Respondents (21-74 y.o.)Reputation1079797Country OfOrigin/Preference104110,4Car Interior104,311811192,2Design of the car101,1117,3Level Of StandardEquipmentEngine PerformanceSafety (Airbags/ABS)Fuel EconomyFTV viewersTOTAL EMSSource: EMS 2010 (incl.CEMS) Winter release / Channels viewed in last 12 months / Index base 100 total EMS19/12/2012Copyright by FASHIONTV © / Strictly Confidential28

Why advertise with FashionTVon New Media?FashionTV has a growing scale of online activities :Youtube channel (235 million views per year): http://www.youtube.com/fashiontvFacebook (1.5 million fans): http://www.facebook.com/FashionTVGoogle Plus (1.000.000 fans): #29 largest g+ page in the world! http://gplus.to/fashiontvTwitter: http://twitter.com/#!/fashiontvVk.com: http://vk.com/fashiontvWebsite: 1 million monthly users http://www.fashiontv.com/With many mobile, tablets and smart TV applications.For more information: http://www.fashiontv.com/everywhere/235mln 1,5mln 1.000.000 1 mln19/12/2012Copyright by FASHIONTV © / Strictly Confidential29

Social tools -YouTubeFashionTV has a huge influence on YouTube network subscribers.YouTube overlaysClickable text + smallimageIn video overlays onFashionTV content.Width x Height19/12/2012Copyright by FASHIONTV © / Strictly Confidential30

Social tools -YouTubeClickable Billboardssynchronized with videoClickable billboards + smallimageWidth x Height19/12/2012Copyright by FASHIONTV © / StrictlyConfidential31

Social tools -YouTubeFashionTV has a huge influence on YouTube network subscribers.1 Clickable banner + wallpaperbanner on channel.Width x Height pixelsFile formats JPG, PNGBeing a leading video content provider,FashionTV has a very big and activeYouTube channel.Divided to sub channels according totype of content.19/12/2012Copyright by FASHIONTV © / Strictly Confidential32

Social tools -YouTubeFashionTV has a huge influence on YouTube network subscribers.Video sponsorship- prerollslide + logo on rightFashionTV ads a sponsorshipslide to our videos + logo willbe shown during the video.Sponsorship video must be 5seconds long.19/12/2012Copyright by FASHIONTV © / Strictly Confidential33

Content advertisementCommercial article + facebookpost to FashionTV audienceClients may supply a commercial article tobe promoted on fashiontv.com page. Thearticle may include links and images.Article must have a fashion orientedcontent.19/12/2012Copyright by FASHIONTV © / Strictly Confidential34

Social tools -FacebookFacebook page sponsorshipSponsorship image – nonclickableBranding tool.w x h in pixels 220x55File formats JPG, PNGThis tool is recommended forbrand awareness of bigcompanies.FashionTV Facebook page is one of the leading fashion oriented Facebookpages in the world. With 1.5 million fans and growing...http://www.facebook.com/FashionTV19/12/2012Copyright by FASHIONTV © / Strictly Confidential35

Social tools -FacebookFacebook posting / galleries.Posts can include a short textpromotion + image / videowith a link.Photo galleries can includehigh quality images + linkunder each image.19/12/2012Copyright by FASHIONTV © / Strictly Confidential36

Premium products – websitewww.fashiontv.comWallpaper bannerWallpaper consisting of1 vertical Image and 1 horizontal.w x h in pixelsFile formats, JPG, PNG,Max. file size 100 KB19/12/2012Copyright by FASHIONTV © / Strictly Confidential37

Premium products – websitewww.fashiontv.comBig top bannerHome page top image.w x h in pixelsFile formats JPG, PNG,19/12/2012Copyright by FASHIONTV © / Strictly Confidential38

Premium products– websitewww.fashiontv.comTop page peel off layerHome page peel overlayw x h in pixels 160x600File formats GIF, JPG, PNG, SWF19/12/2012Copyright by FASHIONTV © / Strictly Confidential39

Banners– websitewww.fashiontv.comMedium rectangle bannerTop side homepage bannerw x h in pixels 300x250File formats GIF, JPG, PNG, SWF19/12/2012Copyright by FASHIONTV © / Strictly Confidential40

Banners– websitewww.fashiontv.comWide skyscraper bannerside homepage bannerw x h in pixels 160x600File formats GIF, JPG, PNG, SWF19/12/2012Copyright by FASHIONTV © / Strictly Confidential41

Video– websitewww.fashiontv.comVideo advertisementVideo clip in videosection of siteFile formats: FLV, SWF19/12/2012Copyright by FASHIONTV © / Strictly Confidential42

FashionTV on SmartTVs and Smartphones/padsSmartphones/pads in operation is expected to be more than 1 billion as of end of 2012SmartTV in operation is expected to be more than 200 million as of and of 2012YouTube is on all smart devices and FashionTV is one click from YouTube homepage30% of FashionTV YouTube traffic comes from smart devices70 million views coming from mobile devices in last 12 monthsFTV is in strategic partnership with major device producers to roll-out FTV’s applicationAs of 2013 Fashion TV will be able to offer massive advertising campaign on smart devices19/12/2012Copyright by FASHIONTV © / Strictly Confidential43

Social tools vk.com - Russianspeakershttp://vk.com/fashiontvFashiontv on vk.com has more than 60,000 Russianspeaking fans.Leading countries are:• Russia• Ukraine• Kazakhstan• BelarusFashionTV's Russian speakingaudience is strongly fashionoriented with 90% of femaleaudience in the age of 15-35.Available tools on FashionTVvk are:Sponsored linksPosts with images/links/videos19/12/2012Copyright by FASHIONTV © / Strictly Confidential44

BRICS Countries Overview• The key economic drivers in the future of the world consist of Brazil, Russia, India, China,South Africa (BRICS), additionally they are followed by Indonesia• In a period of three years the BRICS will account for 61% of world economic growth(International Monetary Fund)• BRICS are relatively stable and are predicted to replace the G7 as the worlds next superpowers– Makes cooperation with these countries essential for any international investorsportfolio to gain exposure• BRICS are the driving force of global economic recovery instead of the western developedcountries– Significant advantages in economic sizes, resources, markets and capital factors• National unity, political stability, mutual cooperation within BRICS organization– Provide stable environment both domestically and internationally19/12/2012Copyright by FASHIONTV © / Strictly Confidential45

*• BRICS countries have no limited growth, as in mature markets where growthhas drastically slowed down (Goldman Sachs)– Rapid population growth, sustained economic development and a growingmiddle class play an extremely important role in the growth of companies• Firms that are well positioned in these BRICS markets are players which arecapable of benefiting from the accelerated growth of these countries• In each of those key countries FashionTV has a major position indevelopment, and has a strategic footprint to succeed at the same pace withthe BRICS countries: FashionTV is a major global player in emerging markets– Mutual benefit in strategic sectors and commercial opportunities• FashionTV plays a major role as a enhancement to companies willing to bepresent in those economies as it has already integrated itself as animportant firm and thus has the power to bring any company closer to theconsumers19/12/2012Copyright by FASHIONTV © / Strictly Confidential46

BrazilFashionTV channel distributionIPTV DTH/Cable Total Market size Market share9.525 1.989.024 1.998.549 54.265.618 3,70%625,989 Views on YouTube in April 20127521 Total engagement on YouTube in April 20121,20% ER on YouTube in April 20126,165,842 YouTube views (May 2011-April 2012)Good connection with Brazil as the f·18 drink uses the Acai berry, originally fromBrazil to embody the Brazilian lifestyle and health benefits into the beverage19/12/2012Copyright by FASHIONTV © / Strictly Confidential47

RussiaFashionTV channel distributionIPTV DTH/Cable Total Market size Market share987.812 11.990.764 12.987.576 53.000.009 24,50%396,002 Views on YouTube in April 20123195 Total engagement on YouTube in April 20120,81% ER on YouTube in April 20124,008,444 YouTube views (May 2011-April 2012)60,000 Fans on vKontakti (Russian-speaking Social Media website)19/12/2012Copyright by FASHIONTV © / Strictly Confidential48

IndiaFashionTV channel distributionIPTV DTH/Cable Total Market size Market share1.755.000 35.000.000 36.755.000 188.192.000 19,53%f·bar located in Delhi, Mumbai, Bangalor30 x f.cafes contractedf·Vodka, f·18 and f·88 drinks distributed153,420 likes on Facebook1,070,544 Views on YouTube in April 20123721 Total engagement on Youtube in April 20120,35% ER on YouTube in April 201213,802,047 YouTube views (May 2011-April 2012)19/12/2012Copyright by FASHIONTV © / Strictly Confidential49

ChinaFashionTV channel distributionIPTV DTH/Cable Total Market size Market share2.050.000 37.000.000 39.050.000 367.260.000 10,63%1 x Love Cafe since 15.02.2012 (further 150 Love Cafes are on the way) with distributionof f·18 and f·88 drinksCoverage of premium events and major fashion weeksf∙Fashion store: Currently 4, upcoming in 2012: 50Strengthening of 3D content in AsiaIncreasing presence in Chinesse New media sites such as Youku and Tudou19/12/2012Copyright by FASHIONTV © / Strictly Confidential50

South AfricaFashionTV channel distributionIPTV DTH/Cable Total Market size Market shareN/A 1.966.148 1.966.148 9.670.000 20,33%5 f·bars located in South Africa, with distribution of f·Vodka and f·18 and f·88drinks22,767 likes on Facebook34,970 views on YouTube in April 2012143 Total engagement on YouTube in April 20120,41% ER on YouTube in April 2012399,756 YouTube views (May 2011-April 2012)19/12/2012Copyright by FASHIONTV © / Strictly Confidential51

IndonesiaFashionTV channel distributionIPTV DTH/Cable Total Market size Market share39.983 3.770.490 3.810.473 47.502.470 8,02%1 x f·Hotel in Bali, opening in 2014f∙Fashion store: 1 since 01.04.201194,687 likes on Facebook868,123 Views on YouTube in April 20122686 Total engagement on YouTube in April 20120,31% ER on YouTube in April 20129,134,336 YouTube views (May 2011-April 2012)19/12/2012Copyright by FASHIONTV © / Strictly Confidential52

CONTACTAlexander Eckeralex@ftv.comwww.FTV.com19/12/2012Copyright by FASHIONTV © / Strictly Confidential53