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WWW.JENPROZENY.CZ

MEDIAKIT2012


WWW.JENPROZENY.CZ

A WORD FROM THE EDITOR

IN CHIEF

What kind of information does a woman need in her everyday life? I donʼt know about you,

but me, for instance, right after I get up, I need to check the weather forecast for the day to

know what clothes to put on. Since Iʼve started to look for inspiration on my favourite website,

I donʼt spend so much time in front of my open closet. After breakfast I check the astrological

tables for my sign. No, today is not a good day for approving a new project but I have a

chance at scoring some points playing sports. I should really call my friend for a tennis rematch.

Before I rush off to work, I glance at the local and international news. I need to stay informed.

After a few hours of work, there is time for a little rest. I play one on-line Sudoku game (better

bad habit than to go out for a cigarette) and continue working. I have to admit that during work

I sometimes check the society pages and what Beyoncé was wearing at the last nightʼs

awards. I need to have her dress….

The mother-in-law just called. I got angry again. On my favourite webpage I find out that 68 %

of married women have issues with their mother-in-law. Iʼm glad Iʼm not the only one. I am

eager to join in the internet discussion. Before I leave for home, I glance at some recipes to

know what to cook for dinner. I intentionally ignore the flashy link to a miraculous diet with

which you can lose five kilograms in a week. I am starting my diet regime next month, not this

one. I promise I will start. The dinner was great. I lay off the table, put my children to bed and

in my bed I secretly open my laptop. The author of the article I am reading gives advice on

how to maintain the sexual excitement in a long-term relationship. An interesting read….

I drift off into dream land, letting myself dream about Beyonceʼs canary yellow dress and the

romantic weekend ahead of me.

JenProŽeny.cz – All a woman needs for her life.

MICHAELA POPKOVÁ

Editor in Chief


The first womenʼs online daily in the Czech Republic – everything a

woman needs in one place

Tens of daily actualizations from a whole range of sources from all around

the world (it is not bound to one source as other webs of licensed titles)

Interactivity supported by discussions under articles, reader inclusion in

the creation of the content of the website

Fresh and dynamic graphic

Michaela Popková as editor in chief

WWW.JENPROZENY.CZ

BASIC INFORMATION AND TARGET GROUP

59 % are women

69 % are between 15 and 34 years of age

50 % have a university or high school degree

39 % are economically active

40 % have the net household income higher than 25 000 CZK

78 % use the internet 21 and more days a month

Data source: NetMonitor – SPIR – Mediasearch & Gemius, October 2011, JenProZeny.cz


92 197

71 098

WWW.JENPROZENY.CZ

INTERESTING NUMBERS

53 323

2 187 543

The JenProZeny.cz online daily has been on the internet for more than a year. Its

growing popularity is certified by the high numbers provided by NetMonitor. In

October, JenProZeny.cz was visited by the most real users from all the below-mentioned

women’s online magazines. It also has the highest number of page displays.

What we are also very happy about is the number of Facebook fans which is growing

every month.

Real users Page displays Number of fans of Facebook

1 146 933

720 478

34 000

JenProZeny.cz Femina.cz Elle.cz JenProZeny.cz Elle.cz Femina.cz JenProZeny.cz Elle.cz Femina.cz

11 000

5 400

Data source: NetMonitor – SPR – Mediaresearch & Gemius, October 2011


SECTIONS

WWW.JENPROZENY.CZ

Gossip & Celebs

They are beautiful, rich and famous but not without a fault. We watch their

every move and bring the spiciest hot gossip from their private lives.

Beauty & Fashion

Beauty is not a question of the right genes but the right information. With us,

you will always know what to wear and how to do your make-up to be

absolutely irresistible.

Love & Sex

A detailed guide through your (un)happy relationships and bold excursions

into the most exciting spheres of your bedroom. We crush the myths and

heat it up in your bedroom.

Health & Style

The most comprehensive overview of diets, a health guide, many original

recipes, travel and housing tips. And something to play with. Everything easy

and with style.

Life & Astro

Sometimes, the life is hard. We will advice you on how to deal with the dark,

unknown corners of your mind, career and family. For the star lovers we

offer a good deal of astrological materials, uncommon on the Czech internet.


MEGA LEADERBOARD

proportions: 970 x 210 px

max. size: 50kB

CPT: 400 CZK tax excluded*

LEADERBOARD

proportions: 970 x 100 px

max .size: 40kB

CPT: 300 CZK tax excluded*

HALF PAGE AD

proportions: 300 x 600 px

max. size: 40kB

CPT: 250 CZK tax excluded*

RECTANGLE

proportions: 600 x 120 px

max. size: 40kB

CPT: 200 CZK tax excluded*

WWW.JENPROZENY.CZ

BANNER ADVERTISMENTS MEGA

*CPT (price per 1000 displays)

Guaranteed number of displays is 300 000 per week

MEDIUM RECTANGLE

proportions: 300 x 250 px

max. size: 40kB

CPT: 200 CZK tax excluded*

SQUARE

proportions: 300 x 300 px

max. size: 40kB

CPT: 200 CZK tax excluded*

SCROLL BANNER

A special scroll banner

Displayed only next to articles

Box proportions: 148 x 200 px

max. size: 20 kB

Price: 15 CZK tax excluded

/click through

LEADERBOARD

970 x 210 px

RECTANGLE

600 x 120 px

LEADERBOARD

970 x 100 px

SCROLL

BANNER

HALF PAGE AD

300 x 600 px

MEDIUM RECTANGLE

300 x 250 px

SQUARE

300 x 300 px


The most efficient and the most visible advertising format on

JenProZeny.cz.

Success up tp 2.5 % of the CTR.

WWW.JENPROZENY.CZ

LEADER BRANDING

Leader Branding offers the use of the background of the

website (the frame of the website) and the use of the Mega

Leaderboard banner position.

Full graphic service of Leader Branding according to the

material provided by the client on request.

Price of Leader Branding: 800 CZK tax excluded *

*CPT (price per 1000 displays)

Guaranteed number of displays is 200 000 per week


WWW.JENPROZENY.CZ

FULL BRANDING

The most efficient and the most visible advertising format

on JenProZeny.cz.

A special advertising project offering the use of the

background (including the background between articles)

and the exclusive use of all four banner positions according

to the wishes of the client.

Full graphic service of Full Branding according to the

material provided by the client and according to their

specific wishes is also possible.

Price: 1400 CZK tax excluded *

*CPT (price per 1000 displays)

Guaranteed number of displays is 200 000 per week


WWW.JENPROZENY.CZ

PR FORMATS

PR PEREX

Placed in all subsections

Logo 65 x 65 px + title (max. 25 char.)

and further text (max. 100 char) with a click through

Price: 100 CZK VAT excluded *

HYPERTEXT + LOGO

Placed in every article

Logo 70 x 20 px + a text of max. 75 characters with a click through

Price: 70 CZK tax excluded**

SPONSORING

Sponsoring of a thematic article or the most read article

Logo max. width 300 px and height 300 px with a click through

Price: 10 000 CZK tax excluded***

PR ARTICLE

Placed for a week between other content articles on the main page

Text max. 1 800 characters, spaces included, max. 5 photographs

Price: 15 000 CZK tax excluded/week

*Price per 1000 displays, guaranteed number of displays is 15 000 per week

** Price per 1000 displays, guaranteed number of displays is 300 000 per week

*** Price of the sponsoring of one article

PR PEREX

HYPERTEXT + LOGO

SPONZORING

Cosmopolitan

The most read magazine for young

woman in the world. Find out more!

The most read magazine for young woman in the

world.

THIS ARTICLE IS SPONSORED BY:


WWW.JENPROZENY.CZ

SPECIAL PROJECTS

The editorial and the advertising staff regularly prepare special

PR project which make our readers and clients happy.

The readers had the opportunity to send photos of their children,

the photos were voted on and the winner won free Nutradefense

baby food for half a year. At the same time, there was a branded

advice section dealing with baby food.

The Nutradefense brand was supported by branding next to the

contest article, bookmark, branded survey on the main page, PR

articles displayed on the main page and a PR tip.

For you, our advertising clients, we offer the possibility to

cooperate on such projects. Come up with your own idea or

a draft of a project or let us start from scratch and promote your

product or service according to your needs and wishes.

Do not hesitate to contact us for more information.

Survey:

Advice section:

Contest:

PR articles:

Sponzoring:

PR tip:


WWW.JENPROZENY.CZ

VIDEO ADVERTISING

VIDEO ADVERTISING

20 second long video commercial displayed before the video.

The video commercial is played together with randomly (system) chosen

videos displayed on JenProZeny.cz in order that the desired number of

displays is fulfilled. It is possible to set a click through linking to a webpage

chosen by client. It is not possible to skip the video commercial, the number of displays

equals the number of views.

Price: 400 CZK tax excluded*

If a reader clicks on

the play button, this

is what appears:

20 second video commercial

before the video message

*CPT (price per 1000 displays)

Guaranteed number of displays is 10 000 per week

video message


WWW.JENPROZENY.CZ

MONTHS WITH A THEME

JANUARY

DIET

-everything for your

beautiful slim body

JUNE

SUMMER

-many tips for your

holidays

FEBRUARY

VALENTINEʼS DAY

-perfect happiness

SEPTEMBER

MAMINKY

-everything you need to

know about motherhood

and children

MARCH

BEAUTY

-a detailed manual

ofyour beauty

OCTOBER

FASHION

-a fashion special for a

confident woman

APRIL

FASHION

-all you need in your

closet

NOVEMBER

HEALTH

-many tips and pieces of

advice that will keep you

fit all year

MAY

MOTHERS

-a well arranged

selection of topics for

pregnant women,

children and moms

DECEMBER

CHRISTMAS

-the best gift inspiration

on-line


Firmy, které jiÏ poznaly v˘hody inzerce na JenProZeny.cz:

Adidas

Aira Group

Babypoint

Bacon and Bacon

Beauty Expo

Beiersdorf

Beltissimo

BTL Zdravotnická technika

C & A móda

CEFC

Centropol

Certus Mercatus

CeWe Color

Cord Blood

Coty

Dermoestetic

Diskus

Ecozz

Electronic Arts

Fashion Days

fashionstar.cz

Fast

WWW.JENPROZENY.CZ

COMPANIES THAT ALREADY KNOW THE BENEFITS OF ADVERTISING ON JENPROZENY.CZ:

Ford Motor Company

Glamour Trade - FAnn

Halens

Henkel

Hero

Hipp

HyperSleva

Ilovesale

Kiniki

Klinika GHC

Laurea

LG Electronics

L'Oréal

Markland Kotva

Mary Kay

Modestia

Myslbek

Nike

OKL

Otto Central Europe

Petr Lhotský – Diamon Lashes

Philips

Pojišťovna VZP

Puma

Reckitt Benckiser

Red Frog

Salon Yes Visage

Shop Trading

Storm

Studio Moderna

Suzuki Motor

T Care

Tesco Stores

T.M.B. Business & and Marketing

Top Time

Unilever

Villaggio Delle Sirene

Xenalis Ltd.

Zipbag

ZK – Termochem – Little Foot


WWW.JENPROZENY.CZ

CONTACT

Krist˘na Motrincová

kmotrincova@stratosfera.cz, mobile: 608 009 013

tel.: 234 109 651, fax: 234 109 199

Markéta Nûmcová

mnemcova@stratosfera.cz, mobile: 777 005 036

tel.: 234 109 652, fax: 234 109 199

Jana Hachlová

jhachlova@stratosfera.cz, mobile: 604 949 764

tel.: 234 109 653, fax: 234 109 199

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