AccommodationA selection of hotels within easy reach of the venues for theconference – a full list of hotels available in Birmingham CityCentre is available at visitbirmingham.com.Copthorne Hotel BirminghamParadise CircusBirmingham B3 3HJTel : +44 (0)121 200 firstname.lastname@example.orgTip: Within walking distance ofNew Street Station, Brindleyplace,the Mailbox and one of thevenues for the conferenceJurys Inn Birmingham245 Broad StreetBirmingham B1 2HQTel: +44 (0) 121 606 email@example.comMacdonald Burlington HotelBurlington Arcade, 125 New StreetBirmingham B2 4JQTel: +44 (0) 844 879 firstname.lastname@example.orgTip: Within walking distance of New StreetStation, Brindleyplace, the Mailbox and oneof the venues for the conferenceNovotel Birmingham Centre70 Broad StreetBirmingham B1 2HTTel: +44 (0) 121 643 email@example.comMint Hotel1 Brunswick Square, BrindleyplaceBirmingham B1 2HWTel: +44 (0) 121 643 firstname.lastname@example.orgPremier Inn BirminghamBroad Street, Canal Side20 Bridge StreetBirmingham B1 2JRTel: +44 (0) 121 527 8087www.premierinn.comPremier Inn BirminghamCity Centre Waterloo St3 - 6 Waterloo Street,Birmingham B2 5PGTel +44 (0) 121 646 4440 /+44 (0) 871 email@example.comRamada Birmingham160 Wharfside StreetBirmingham B1 1RLTel : +44 (0) 121 643 firstname.lastname@example.org
Museum of the Jewellery Quarter,75-79 Vyse Street, HockleyTel: +44 (0)121 554 3598ADMISSION £4, GUIDED TOUR OFAPPROX 1HRVoted Best Small Visitor Attractionin the Enjoy England Awards forExcellence 2010. A view into theSmith and Pepper factory, apreserved time capsule of thejewellery making manufacturingfirm since its closure in 1981.The Ikon Art Gallery,1 Oozells Square,BrindleyplaceTel. +44 (0) 121 248 0708www.ikon-gallery.co.ukFrom its beginnings in a smallkiosk in Birmingham’s Bullring,Ikon’s reputation for innovation,internationalism and excellence hasdeveloped over 40 years.Now housed in the neo-gothicOozells Street School, Ikon has anartistic programme consisting of fourinterdependent strands.The gallery features temporary exhibitionsover two floors totalling 450m². A varietyof media is represented, including sound,film, mixed media, photography, painting,sculpture and installation.Visitor AttractionsThink Tank,Millennium Point, Curzon Street, Birmingham,B4 7XGTel: +44 (0) 121 202 2222www.thinktank.acOne of Birmingham’s largest visitorattractions, Thinktank is a huge educationalexhibition exploring in-depth science,modern medicine and some of themost significant periods of history. Aneducational and rewarding experience.Brindleyplace, it can makea pleasant day by thecanals, experiencing thevarious cafés, shops andgalleries.Cadbury World,Linden Road, Bournville,BirminghamSituated on the outskirts of centralBirmingham, Cadbury World isa great treat for chocolate lovers.Offering a tour of the site, CadburyWorld allows you to enter the worldof Cadbury history and production,with tasters along the way. A firsthand experience of the great British‘Cadbury’.Tip: Get a train direct to Cadbury Worldon the crosscity line from New Street – getoff at BournvilleThe Sealife Centre,National SEA LIFE centre, TheWaters Edge, Brindleyplace,Birmingham, B1 2HLThe National Sealife CentreBirmingham offers adiverse range of marinelife for children andadults to enjoy; sharks,eels and otters are justsome of the specieskept at the SealifeCentre. Located in
Arts and EntertainmentBirmingham hosts a wide variety oftheatres and venues for arts andentertainment within the city centre. Onany night of the week you will be ableto find live music, comedy, watch afilm or see a play.The Alexandra Theatre, BirminghamHippodrome and The Rep Theatreare all located within the citycentre.Tip: Check outbirminghamtheatreguide.comfor a comprehensive list ofwhat’s on at the theatre andhow to book.Cinemas are located onBroad Street at Five Waysand on New Street near theBullring. For that big screenexperience the IMAXcinema is at MillenniumPoint.ShoppingBirmingham is a shopper’s paradise. FromHarvey Nichols to Selfridges and vibrantmarkets, to the world-famous JewelleryQuarter, the shops in Birmingham offeryou everything you could ever want in anattractive and compact centre interspersedwith plenty of café bars and restaurants tokeep you going.The Bullring is at the heart ofBirmingham’s all-round shoppingexperience with the flagship storeSelfridges housed in the iconicbuilding.Birmingham’s city centre mallscome thick and fast all within easystrolling distance of each other.Having visited the Bull at theBullring make sure you also visitThe Mailbox for designer labels,and experience The GreatWestern Arcade’s Victorianelegance.www.visitbirmingham.com/shopping for more detailsTip: The fabulous JewelleryQuarter is easy to getto on the 101 bus fromColmore Row or jumpon the Midland Metroat Snow Hill station totake you to JewelleryQuarter station rightin the heart of thearea.
FOR THOSE WITHMORE TIME - OTHERATTRACTIONS CLOSE BYINCLUDE ...JRR Tolkien and MoseleyEminent author of ‘The Hobbit’ and‘The Lord of the Rings’, Tolkien grewup in Sarehole, Moseley and KingsHeath, three Birmingham suburbs.If you fancy whetting your literaryinterests, why not visit one of theareas that so inspired the youngTolkien? It is said that SareholeMill inspired Tolkien for hiscreation of the home of BilboBaggins in ‘The Hobbit’, whilstMoseley bog is recreated in‘The Lord of the Rings’ as the‘Old Forest’.Black Country Living MuseumFor a truly bostin’ day out, step back in timeat the Black Country Living Museum andexperience the good old days! Walk aroundstunning historic buildings and traditionalworkshops for an authentic flavour of theindustrial heart of Britain. The museum hostsa number of daily activities with attractionsincluding a 1930s high street and a workers’institute and park.www.bclm.co.ukStratford-upon-AvonShakespear’s BirthplaceA great place to visit, the birthplace ofarguably the most influential British writer ofall time. See the historic site preserved by theShakespeare Birthplace Trust, and enter thetiny room where the great man was born,along with the town in which he lived andwas so inspired.Also make a visit to the beautiful HolyTrinity Church in which Shakespeare wasburied.www.stratford-upon-avon.co.ukwww.rsc.org.ukWarwick CastleThe picturesque town of Warwick,20 minutes from Stratford, boastsa stunning Medieval castle,built by William the Conquerorin 1068. Its history includesan attack in 1264, a siegein 1642 and damage by afire in 1871; nevertheless itremains gloriously standingand makes a thoroughlyenjoyable day out.www.warwick-castle.comTip: For more informationon how to get to theseattractions go tonetworkwestmidlands.comto get travel information.Shakespeare’s Birthplace,
An alternative trip optionTo see more of Birmingham, why nottravel on the world famous No.11 busroute.The Birmingham Outer Circle (No.11)is a roughly circular, 43 km bus routewhich follows the city’s outer ringroad, the A4040 with some smalldeviations.Buses on the Outer Circle travelboth clockwise (service 11C) andanti-clockwise (11A). The number11 is Europe’s longest urbanbus route and first came intoexistence in 1923. The service isrun commercially. A full circuittakes approximately 2hrsand 20 minutes to complete.There are 272 bus stopsand the route passes suchlandmarks as Cadbury’s inBournville and Kingsheathfor Sarehole Mill, as wellas serving 233 schools,colleges or universities,69 leisure andcommunity facilities, 40pubs, 19 retail centresand six hospitals.Public TransportOptionsBirmingham city centre is servedby three main rail stations, MidlandMetro and an extensive bus network.Arriving at Birmingham AirportAir-rail operates every few minutes toBirmingham International Rail Station.Trains from here run every 10minutes orso to Birmingham New Street station witha journey time of 10 minutes.Bus service 900 also runs from the railstation to Birmingham city centre andoperates every 15 minutes with a journeytime of 40minutes.Arriving by TrainTrains from London Euston arrive atBirmingham New Street and trains fromLondon Marylebone arrive at BirminghamSnow Hill and Birmingham Moor Street.Bus services in BirminghamA number of bus services serve the city centreand Broad Street area and leave from differentparts of the city, but Birmingham is easy to getaround and you can reach most destinations in theCity Centre within a 15 minute walk.To plan your journey and for local transportconnections go to networkwestmidlands.comor call traveline on 0871 200 22 33Useful contactsNational Rail times and prices –www.nationalrail.co.ukLocal travel information –www.networkwestmidlands.comLocal visitor information –www.visitbirmingham.comBirmingham Airport –www.bhx.comFor assistance during theconferenceMaria Pilar Machancoses -email@example.comTel: 07901 513125Rafael Cuesta -firstname.lastname@example.orgTel: 07824 547464Marie–Helene Matthews –email@example.comTel: 07887 794240PIMMS CAPITAL12 European regions have joined forces to exchange good practices and take advantage ofsmart mobility ideas that can be exported between them. The objective of the project isto stimulate modal shift towards more sustainable forms of transport by increasing theimplementation of high quality mobility management techniques and policies within aEuropean context.The project runs under the INTERREG IVC programme for 26 months. INTERREG IVC supportsthe coherence of Europe through interregional cooperation and transfer of knowledge.PIMMS CAPITAL will produce an Action Plan for each region, setting out how the keystakeholders will commit to adopting the selected good practices. The project started inOctober 2010 and is funded by the European Commission. PIMMS CAPITAL is also a Fast TrackNetwork, part of the Commission’s “Regions for Economic Change” Initiative.