The National Action Plan to Improve Health Literacy - Society for ...
The National Action Plan to Improve Health Literacy - Society for ...
The National Action Plan to Improve Health Literacy - Society for ...
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SOPHE & <strong>Health</strong> <strong>Literacy</strong>PUBLICATIONSImproving <strong>Health</strong> <strong>Literacy</strong>$16/SOPHE members/$20 non-membersRESOLUTIONSIncreasing K-12 <strong>Health</strong> Education <strong>to</strong><strong>Improve</strong> <strong>Health</strong> <strong>Literacy</strong>http://www.sophe.org/Resolutions.cfmwww.sophe.org
SOPHE & <strong>Health</strong> <strong>Literacy</strong>TRAININGSOPHE 2010 AnnualMeeting -Is Your <strong>Health</strong> Web SiteEasy <strong>to</strong> Use? Strategies<strong>for</strong> Improving <strong>Health</strong><strong>Literacy</strong> & the Webwww.sophe.org
SOPHE MEMBERSHIP & RESOURCESwww.sophe.org
Today’s Speakers:• Cynthia Baur, PhD– Office of the Associate Direc<strong>to</strong>rof Communication, CDC• Stacy Robison, MPH, CHES– Communicate<strong>Health</strong>, Inc.• Xanthi Scrimgeour, MHEd, CHES– Communicate<strong>Health</strong> Inc.www.sophe.org
Today’s Agenda:Time Activity Presenter3:00 – 3:05 Welcome & Introduction Elaine Auld3:10 – 3:35 <strong>National</strong> <strong>Action</strong> <strong>Plan</strong> Overview Cynthia Baur3:35 – 4:05 Moving <strong>to</strong> <strong>Action</strong> Stacy RobinsonXanthi Scrimgeour4:05 – 4:15 Advocating <strong>for</strong> <strong>Health</strong> <strong>Literacy</strong> Stacy RobinsonXanthi Scrimgeour4:20 – 4:30 Question and Answers Allwww.sophe.org
ObjectivesAt the end of this webinar, participants will be able <strong>to</strong>:• Identify leadership roles <strong>for</strong> professionals in the<strong>National</strong> <strong>Action</strong> <strong>Plan</strong> <strong>to</strong> <strong>Improve</strong> <strong>Health</strong> <strong>Literacy</strong>• Describe specific ways <strong>to</strong> integrate health literacyimprovement in<strong>to</strong> your professional practice.• Communicate the importance of health literacyimprovement <strong>to</strong> colleagues and decision-makers.• Identify a minimum of three measurable objectives<strong>to</strong> improve health literacy in your organization.www.sophe.org
<strong>The</strong> <strong>National</strong> <strong>Action</strong> <strong>Plan</strong> <strong>to</strong><strong>Improve</strong> <strong>Health</strong> <strong>Literacy</strong>Cynthia Baur, Ph.D.Senior Advisor, <strong>Health</strong> <strong>Literacy</strong>Centers <strong>for</strong> Disease Control and Prevention
Why a <strong>National</strong> <strong>Action</strong> <strong>Plan</strong>?
Federal Definition <strong>for</strong><strong>Health</strong> <strong>Literacy</strong>• <strong>Health</strong> literacy is the degree <strong>to</strong> whichindividuals have the capacity <strong>to</strong> obtain,process, and understand basic healthin<strong>for</strong>mation and services needed <strong>to</strong> makeappropriate health decisions.Source: <strong>Health</strong>y People 2010
What is the <strong>Plan</strong>?
Modeling a Process
Federal Foundations <strong>for</strong> a<strong>National</strong> <strong>Action</strong> <strong>Plan</strong><strong>Health</strong>yPeopleObjectives2003NAALData2004Institute ofMedicineReport2007-2008 TownHalls in 4 cities2010<strong>Plan</strong>Released2003<strong>Action</strong><strong>Plan</strong>NIH/AHRQResearch ProgramAnnouncement2006 SurgeonGeneral’sWorkshop2009 OrganizationalConsultations
Vision
Seven Goal Areas• <strong>Health</strong> in<strong>for</strong>mation creation and dissemination• <strong>Health</strong>care services• Early childhood-university education• Community-based services• Partnership and collaboration• Research and evaluation• Dissemination of evidence-based practice
<strong>Health</strong> In<strong>for</strong>mationCreation and Dissemination
<strong>Health</strong>care Services
Early Childhood-University Education
Community-based Services
Partnership and Collaboration
Research and Evaluation
Dissemination ofEvidence-Based Practice
Six Principles <strong>for</strong> <strong>National</strong> <strong>Action</strong>• Cross disciplinary boundaries• Be strategic and evidence-based• Evaluate• Continuously educate the public• Include laws, policies and other institutionalfac<strong>to</strong>rs• Involve communities most affected by limitedhealth literacy
What Can You Do with the <strong>Plan</strong>?• Review: Examine your organization’s priorities and programs andask, how could attention <strong>to</strong> health literacy improve our services andoutcomes?• Choose: Identify the most relevant goals and strategies in the<strong>Plan</strong> <strong>for</strong> your programs• Try: <strong>Plan</strong> and implement strategies• Evaluate: Assess the effectiveness of chosen strategies• Repeat: Expand effective strategies and keep trying new ones
Improving <strong>Health</strong> <strong>Literacy</strong>Implementing thethrough Effective Communication<strong>National</strong> <strong>Action</strong> <strong>Plan</strong>Xanthi ScrimgeourStacy Robison
What can you do with the <strong>Plan</strong>?ReviewChooseTryEvaluateRepeat
Review / Assess =Identify opportunities <strong>for</strong> improvementPho<strong>to</strong>VoiceCommunityMapping<strong>The</strong> BoxWalking “navigational”interviews with new readers
<strong>Health</strong> literacy is like an onion.
InternalCommunications &PoliciesCommunityPartnershipsProgram EvaluationPhysicalEnvironmentCommunicationwith Clients
ReviewChooseTryEvaluateRepeat
<strong>The</strong>re is room <strong>for</strong> innovation.
• We don’t have volumes of best practices<strong>for</strong> improving health literacy at thepopulation/community level.– We DO have a strong foundation of best practices inhealth communication.– We DO have a strong foundation of best practices inhealth education.– We DO have a <strong>National</strong> <strong>Action</strong> <strong>Plan</strong> full of strategies.
NAP Goal 1:Strategy:Involve members of the target population –including persons with limited healthliteracy – in planning, developing,implementing, disseminating, andevaluating health and safety in<strong>for</strong>mation.User-centered design.
NAP Goal 2:Strategies:• Provide incentives <strong>to</strong> encourage employees <strong>to</strong> use goodcommunication.• Create patient-friendly environments that facilitate goodcommunication.• Use different types of communication and <strong>to</strong>ols withpatients <strong>to</strong> support written and oral communication.
NAP Goal 5:Strategies:• Include health literacy in strategic plans,requests <strong>for</strong> proposals, grant awards, programs,and education initiatives.• Participate in and help <strong>to</strong> recruit crossdisciplinarycoalitions <strong>to</strong> promote and advocate<strong>for</strong> health literacy improvement.
ReviewChooseTryEvaluateRepeat
We don’t have <strong>to</strong> start at zero…We can leverage existing:1.Knowledge2.Skills3.Resources
• <strong>Health</strong> education and behavior changetheory– Staying positive– Increasing self efficacy– Identifying social supports
• Communicating with the public, especiallypriority populations• Community organizing• Forming cross-cutting partnerships• Educating• Program planning and evaluation
• Relationships in the community• Network of professionals• Existing programs, funding, andinfrastructure• Commitment
ReviewChooseTryEvaluateRepeat
• Evaluate our ef<strong>for</strong>ts <strong>to</strong> see if we aresuccessful.• Share what we learn with colleagues inthe field.
We must be advocates.
Advocacy Opportunities• SOPHE Resolution• Professional training and continuingeducation• Credentialing (NCHEC) – add <strong>to</strong> corecompetencies• Undergraduate and graduate curricula
• Start a healthy literacy task <strong>for</strong>ce.• Hold a community competition <strong>to</strong> get new ideas.• Put health literacy in your budget.• Train yourself and your staff.• Review your materials and Web site.• Talk about it!
BIGA society that:• Provides everyone with access <strong>to</strong> accurate andactionable health in<strong>for</strong>mation• Delivers person-centered health in<strong>for</strong>mation andservices• Supports lifelong learning and skills <strong>to</strong> promotegood health
• Suitability Assessment of Materials (SAM)http://www.beginningsguides.net/pdfs/SAM-<strong>for</strong>-Beginnings.pdf• <strong>Health</strong> <strong>Literacy</strong> Online: A guide <strong>to</strong> writing and designing easy<strong>to</strong>-usehealth Web siteshttp://www.health.gov/healthliteracyonline• Simply Put (includes Fry Readability)http://www.cdc.gov/dhdsp/cdcynergy_training/content/activein<strong>for</strong>mation/resources/simpput.pdf
SOPHE resource guide available at:www.sophe.org
Sample <strong>Health</strong> <strong>Literacy</strong> <strong>Action</strong> <strong>Plan</strong>www.health.gov/communication/literacy/sampleplan.htm
Free Training Resources• CDC <strong>Health</strong> <strong>Literacy</strong> <strong>for</strong> Public healthProfessionals– http://www2a.cdc.gov/TCEOnline/registration/detailpage.asp?res_id=2074• HRSA Unified <strong>Health</strong> Communication course– http://www.hrsa.gov/publichealth/healthliteracy/
CommitmentIs your organization using its resources <strong>to</strong> helpimprove health literacy ORperpetuate and create health literacy barriers?
Discussion Questions• What practices in your organization createa health literacy barrier?• Which of the seven goal areas fit yourorganization’s priorities?• What is one thing you can do this week <strong>to</strong>use in<strong>for</strong>mation from the <strong>Plan</strong> in yourwork?
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