Location IntelligenceThe Value of Geospatial/Business Intelligence IntegrationWouter van der BrugghenBusiness Development Manager EMEA Business Intelligence
What is Spatial Information?Spatial Information is:• Every Citizens Address• Every Crime Scene• Every Flue Victims Address• Every House for sale• Social Economic Figures• Every Train, Car or Ship
What is Spatial Information?Spatial Information is also:• Location of Assets• Location of Mobile assets in:• Hospitals (Wheelchairs, Infusion Pumps)• Workshop (Repair Equipment)• Office (beamers)• Location of People• Nurses, Doctors• Security Guards• Employees in Risky Environments• Prisoners
Spatial Information is Everywhere> 85% of theDatabasescontains spatialinformation
How did we use Spatial Information?
How do we use Spatial Information?
How do we use Spatial Information?
The GAP between GeoSpatial & BINumber of usersAdvancedGIS User/AnalystsModelingGeo Spatial EnvironmentAdvancedAnalyticsBI EnvironmentAd-hoc Query &ReportingReportingStandardizedReportingNumber of users
Traditional challenge for supporting LocationIntelligenceYawn...Legacy GISBusiness ReportsMap Building& VisualisationFiles ExcelXMLProprietaryGeoSpatialDataData WarehouseData Mart© 2007 Oracle Corporation – Proprietary and Confidential – For Internal Use Only.OLTP & ODSSystems
Pillars to Achieving ManagementExcellenceSMARTRationalize YourManagement SystemsAGILELeverage Advanced IntegrationALIGNEDShare Insights Across theExtended EnterpriseCopyright © 2010, Oracle and/or its affiliates. All rights reserved.
Oracle 11g SpatialOracle11gSpatialOption
Main StreetOracle 11g Spatial• Store #14Store #12• Store #10Store #11Store #13Store #15SELECT Customer_name, LAG(Sales, 1) OVER(ORDER BY Year) / Sales as last_salesFROM Customer WHEREWHERE last_sales > 0;
Main StreetOracle 11g Spatial• Store #14X DistanceStore #12Store #10Store #11• Store #13• Store #15SELECT Customer_nameFROM Customer WHERESDO_WITHIN_DISTANCE(A.LOCATION, :aGeom,‘DISTANCE = 10 UNITS=MILES') = 'TRUE‘
Main StreetOracle 11g Spatial• Store #14X Distance• Store #10Store #12Store #11• Store #13• Store #15Store #10SELECT Customer_name, LAG(Sales, 1) OVER(ORDER BY Year) / Sales as last_salesFROM Customer WHERESDO_WITHIN_DISTANCE(A.LOCATION, :aGeom,‘DISTANCE = 10 UNITS=MILES') = 'TRUE‘GROUP BY Customer_nameWHERE last_sales > 0;
Oracle Business Intelligence 11gGeographicPresentationScorecardsInteractiveDashboardsReporting &PublishingAd-hocAnalysisOfficeIntegrationSearchDetect& AlertCollaborateMobileEmbeddedCommon Enterprise Information ModelOracle BI Server• Common Metadata Foundation across all Data Sources• Common Security, Access Control, Authorization, Auditing• Common Request Generation and Optimized Data Access Services• Common Clustering, Workload Management, & Deployment• Common Systems & Operational Lifecycle ManagementOLTP & ODSSystemsData WarehouseData MartExadataOLAPSourcesPackagedApplications(Oracle, SAP, Others)Unstructured &Semi-StructuredExcelXML/OfficeBusinessProcess
Oracle BI Location IntelligenceLegacy GIS | Oracle MapViewerMap Building& VisualisationEnable mapping of anyenterprise metricsNon-SpatialData providerBI Dashboards, Chartsand Tabular viewsand integrated MapsCommon Enterprise Information ModelSpatial Analyticsto enrich reportsOracle BI ServerOracle11gSpatial© 2007 Oracle Corporation – Proprietary and Confidential – For Internal Use Only.OLTP & ODSSystemsData WarehouseData MartFiles ExcelXML
Value of Geospatial/Business Intelligence IntegrationWhat does one capability add to the other?BI Perspective• Enrich BI with geographic Maps• Enables location analysis inreporting, alerts and notifications• Use Maps as vehicle to guidenavigation, filtering and drill-downGIS Perspective• Enrich GIS Layers with BI measuresfrom ANY source system• Increases “GIS ROI”• Decrease time to deploy new GISapplications and custom coding tointegrate conformed entitiesValue of mapsand locationanalysis in BI=Value of maps andlocation analysis in an“enterprise system”xVolume andcomplexity of sourcesintegrated by BIxExpandeduser base© 2007 Oracle Corporation – Proprietary and Confidential – For Internal Use Only.
Spatial Integrated in Oracle BISpatial integrated in DashboardCopyright © 2008, Oracle and/or its affiliates. All rights reserved.2
Spatial Integrated in Oracle BISpatial “Drill Down”Copyright © 2008, Oracle and/or its affiliates. All rights reserved.2
Spatial Integrated in Oracle BISpatial AnalysisCopyright © 2008, Oracle and/or its affiliates. All rights reserved.2
Flemish Ministry of Social Affairs
Pillars to Achieving ManagementExcellenceSMARTMake spatial information partof your BI environmentAGILECombine and link Maps, Tables,Charts etc.ALIGNEDShare Geographic InformationAcross the Extended EnterpriseCopyright © 2008, Oracle and/or its affiliates. All rights reserved.2
Spatial as part of the BI environmentIDC's Business Analytics Software Taxonomy, 2009