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BTI’s CEO and BTI consultants held internal meetings to suggest the bestoptions for the resort. The team had identified and outlined tourismprograms for Tangwanghe that are unique and unavailable in other parts ofChina. Seasonal and non-seasonal activities fitting the destination’s themeswere developed and supported with vivid visual materials.

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Face-to-face interviews with people from China and other countries wereconducted. These survey results along with all of the other materialscollected were analyzed in the field. Then, the BTI team used abrainstorming process to generate the most appropriate yet unique conceptsand ideas for the resort site and tourism in general in Tangwanghe.Brainstorming Process

Page 2: BTI designed and produced a Program
Page 8 and 9: The key to success in Tangwanghe wi

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