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The key to success in Tangwanghe will be to provide appealing resortprograms and supporting attractions for guests that fit well and reflect theuniqueness of the local area. BTI identified activities for Tangwanghe foreach of the four seasons and ones that have year-round participation. TheSales Brochure includes the best seasonal photos of Tangwanghe featuredwith smaller images of activity programs in the foreground. Highresolutionimages reflecting the resplendent nature of Tangwanghe are themajor visual stimuli in the Sales Brochure.
It is critical to identify, embellish andpromote the USPs (Unique SellingPropositions) of Tangwanghe’s tourism.Cuisine, location, natural resources, peopleand weather are some of the USPs. Effectivecommunications with the clients and frequentinternal meetings led the team to formulatetwo different major themes and programswere developed in accordance with thesethemes.
Page 2: BTI designed and produced a Program
Page 6 and 7: Face-to-face interviews with people

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