ICG TRAINING & CONSULTING - TRIZ and xTRIZ at ICG T&C
ICG TRAINING & CONSULTING - TRIZ and xTRIZ at ICG T&C
ICG TRAINING & CONSULTING - TRIZ and xTRIZ at ICG T&C
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IC G<strong>ICG</strong> <strong>TRAINING</strong> & <strong>CONSULTING</strong>EXPERTISE WITH <strong>TRIZ</strong>, SYSTEMATICINNOVATION, AND CREATIVITYDEVELOPMENT<strong>ICG</strong> Training & ConsultingEnschede, The Netherl<strong>and</strong>swww.xtriz.com
<strong>TRAINING</strong>, COACHING AND IMPLEMENTATION: DEVELOPMENT OF CREATIVEAND INNOVATIVE SKILLS BASED ON SYSTEMATIC METHODS AND TOOLSThis unique package of training courses targets <strong>at</strong> developing<strong>and</strong> mastering cre<strong>at</strong>ive <strong>and</strong> innov<strong>at</strong>ive skills by groups <strong>and</strong>individuals with <strong>TRIZ</strong> <strong>and</strong> System<strong>at</strong>ic Innov<strong>at</strong>ion. The trainingprograms offered by us are based on our extensiveexperience since 1989 with training <strong>and</strong> consulting ofnumerous customer organiz<strong>at</strong>ions worldwide, includingFortune Global 500 companies, universities, <strong>and</strong> governmentagencies.The courses are based on combin<strong>at</strong>ion of <strong>TRIZ</strong> (Theory ofSolving Inventive Problems), <strong>and</strong> modern methods ofSystem<strong>at</strong>ic Innov<strong>at</strong>ion. As recognized today by a number ofworld leading corpor<strong>at</strong>ions, <strong>TRIZ</strong>-based tools bring the best practices to organiz<strong>at</strong>ions <strong>and</strong> individuals toimprove <strong>and</strong> cre<strong>at</strong>e ideas, products <strong>and</strong> services.Training Course Topics:• <strong>TRIZ</strong>-based methods <strong>and</strong> techniques for situ<strong>at</strong>ion analysis <strong>and</strong> gener<strong>at</strong>ion of new innov<strong>at</strong>ive ideas <strong>and</strong>solutions in a system<strong>at</strong>ic way for technology <strong>and</strong> business areas.• Cre<strong>at</strong>ing “Wh<strong>at</strong>’s Next”: developing next gener<strong>at</strong>ions of technologies, products <strong>and</strong> services with <strong>TRIZ</strong>.• Cre<strong>at</strong>ivity <strong>and</strong> Cre<strong>at</strong>ive Imagin<strong>at</strong>ion Development: Practical techniques to overcome psychologicalinertia, enhance cre<strong>at</strong>ive imagin<strong>at</strong>ion, <strong>and</strong> gener<strong>at</strong>e new cre<strong>at</strong>ive ideas.• Collabor<strong>at</strong>ive Intelligence for Innov<strong>at</strong>ion: how to facilit<strong>at</strong>e collabor<strong>at</strong>ive idea gener<strong>at</strong>ion <strong>and</strong> evalu<strong>at</strong>eresults with the support by system<strong>at</strong>ic methods <strong>and</strong> tools.Goals of Training:• Developing skills to properly analyze situ<strong>at</strong>ions, recognize problems, barriers <strong>and</strong> conflicts, correctlyformul<strong>at</strong>e goals, extract innov<strong>at</strong>ive opportunities.• Developing skills to overcome psychological inertia, skills to cre<strong>at</strong>e “wh<strong>at</strong>’s next”, ability of systemicthinking.• Developing skills with using <strong>TRIZ</strong> p<strong>at</strong>terns of solutions <strong>and</strong> trends of evolution to gener<strong>at</strong>e new solutionstr<strong>at</strong>egies “out of the box”, underst<strong>and</strong>ing of driving forces of systems evolution, ability to use tools tocollabor<strong>at</strong>ive assessment <strong>and</strong> evalu<strong>at</strong>ion of ideas <strong>and</strong> proposals.Benefits:• Fast gener<strong>at</strong>ion of innov<strong>at</strong>ive concepts to improve existingsolutions, cre<strong>at</strong>e new solutions <strong>and</strong> develop new markets.• Gener<strong>at</strong>ing str<strong>at</strong>egies of future technology <strong>and</strong> businessevolution based on evolutionary potential analysis <strong>and</strong> thetrends of systems evolution.• Exp<strong>and</strong>ing the intellectual property of an organiz<strong>at</strong>ion viaincreasing a number of p<strong>at</strong>entable solutions <strong>and</strong> uniquetechnologies.• Raising intellectual capital of an organiz<strong>at</strong>ion by training teams<strong>and</strong> individuals in the modern methods of system<strong>at</strong>ic innov<strong>at</strong>ion<strong>and</strong> advanced thinking.All training courses include working on real projects th<strong>at</strong> participants bring to the training room. This addsextra value to a customer organiz<strong>at</strong>ion: in many cases solutions found immedi<strong>at</strong>ely solve customer’sproblems or improve customer’s products, processes <strong>and</strong> services. Training can be customized <strong>and</strong> includecomplementary methods, tools <strong>and</strong> techniques.Training <strong>at</strong> all levels is available: from the beginner to master level.Training might include train-the-trainer programs, as well as follow-up coaching.Leadership with <strong>TRIZ</strong> <strong>and</strong> System<strong>at</strong>ic Innov<strong>at</strong>ion
INNOVATIVE PROJECT ASSISTANCEInnov<strong>at</strong>ive improvement of existing products,processes <strong>and</strong> business services; solvingspecific problems rel<strong>at</strong>ed to elimin<strong>at</strong>ingneg<strong>at</strong>ive effects, resolving conflicts <strong>and</strong> costsreduction.This service helps customers to innov<strong>at</strong>ively improveexisting products, processes, <strong>and</strong> services, or solveproblems rel<strong>at</strong>ed to these products, processes <strong>and</strong>services. A process includes thorough analysis of theexisting situ<strong>at</strong>ions within the customer’s business, as wellas competitive businesses, underst<strong>and</strong>ing of currentmarket trends <strong>and</strong> market needs.This service is based on extracting <strong>and</strong> defining origins ofproblems by causal <strong>and</strong> functional analysis <strong>and</strong> mapping<strong>and</strong> visualizing undesired <strong>and</strong> harmful effects <strong>and</strong>rel<strong>at</strong>ionships. To gener<strong>at</strong>e new solution ideas <strong>and</strong>str<strong>at</strong>egies the <strong>TRIZ</strong> techniques are applied. They helpresolving contradictions in combin<strong>at</strong>ion with innov<strong>at</strong>iveprinciples provided by the System<strong>at</strong>ic Innov<strong>at</strong>ionknowledge bases.An output of the service is a ranked list of new ideas,solutions <strong>and</strong> solution str<strong>at</strong>egies.The value for the customer will be improved product,process or service; usually towards a higher degree ofideality <strong>and</strong> elimin<strong>at</strong>ed problems <strong>and</strong> contradictions. Areally innov<strong>at</strong>ive solution brings value to both customers<strong>and</strong> suppliers.Opportunity explor<strong>at</strong>ion: “Wh<strong>at</strong>’s Next” <strong>and</strong>development of ideas <strong>and</strong> concepts for newgener<strong>at</strong>ions of products <strong>and</strong> services.To cre<strong>at</strong>e new products <strong>and</strong> services or invent newfe<strong>at</strong>ures, we have to underst<strong>and</strong> wh<strong>at</strong> new value can becre<strong>at</strong>ed by recognizing wh<strong>at</strong> current contradictions existbetween market trends/dem<strong>and</strong>s <strong>and</strong> currentfunctionality of products <strong>and</strong> services.This is one particular, but very powerful way to cre<strong>at</strong>enew products <strong>and</strong> services: to reveal <strong>and</strong> resolve existingcontradictions between market dem<strong>and</strong>s <strong>and</strong> alreadyexisting solutions. Cre<strong>at</strong>ing new products <strong>and</strong> servicesusually results in emergence of other contradictions,which can as well be h<strong>and</strong>led with System<strong>at</strong>ic Innov<strong>at</strong>ion.Another method is a system<strong>at</strong>ic analysis of evolutionarypotential of existing systems <strong>and</strong> applic<strong>at</strong>ion of the trendsof system evolution to develop new gener<strong>at</strong>ions ofproducts which were discovered during long-term <strong>TRIZ</strong><strong>and</strong> System<strong>at</strong>ic Innov<strong>at</strong>ion studies.In cases of complex products <strong>and</strong> processes, bothmethods complement each other <strong>and</strong> are used together.INNOVATIVE IMPROVEMENT ANDPROBLEM SOLVINGDefining tasks <strong>and</strong> project scope;problem underst<strong>and</strong>ing <strong>and</strong>documenting; establishing targets <strong>and</strong>deliverablesSitu<strong>at</strong>ion analysis <strong>and</strong> diagnostics withanalytical techniques; defining, linking<strong>and</strong> ranking conflicts, impact factors,insufficient <strong>and</strong> harmful rel<strong>at</strong>ionshipsSelecting conflicts to solve <strong>and</strong> usingtechniques for problem solving <strong>and</strong> ideagener<strong>at</strong>ion to identify new solution ideasUsing advanced <strong>TRIZ</strong> tools for mostcomplex problems <strong>and</strong> solving a range ofproblems if necessaryEvalu<strong>at</strong>ion <strong>and</strong> assessment of gener<strong>at</strong>edideas <strong>and</strong> str<strong>at</strong>egies, ideas portfoliobuildingCREATING “WHAT’S NEXT”Selecting a product or technology;,identific<strong>at</strong>ion of limits, revealing market<strong>and</strong> technological trends <strong>and</strong> dem<strong>and</strong>s,identific<strong>at</strong>ion of key driving factors ofselected product/technology evolutionPerforming evolutionary analysis <strong>and</strong>focusing on a part of a product/technology th<strong>at</strong> we want to evolve.Applic<strong>at</strong>ion of the <strong>TRIZ</strong> Trends ofEvolution to change theproduct/technology to meet therevealed market trends <strong>and</strong> dem<strong>and</strong>s;gener<strong>at</strong>ion of new ideas of futureproducts/technologiesEvalu<strong>at</strong>ion, assessment, <strong>and</strong> cre<strong>at</strong>ing aroadmap of new ideasLeadership with <strong>TRIZ</strong> <strong>and</strong> System<strong>at</strong>ic Innov<strong>at</strong>ion
ABOUT <strong>ICG</strong> <strong>TRAINING</strong> & <strong>CONSULTING</strong>Founded in 2003 by Valeri Souchkov in TheNetherl<strong>and</strong>s, <strong>ICG</strong> T&C is a company oper<strong>at</strong>ing as anintern<strong>at</strong>ional network united by the common goals <strong>and</strong>mission: to develop <strong>and</strong> bring to the market mostadvanced <strong>and</strong> practical methods, tools, <strong>and</strong> solutionswhich boost, leverage, <strong>and</strong> manage technology <strong>and</strong>business innov<strong>at</strong>ion. Among the company customersare hundreds of large <strong>and</strong> small organiz<strong>at</strong>ions which arewilling to not just observe but cre<strong>at</strong>e future.Prior to founding <strong>ICG</strong> T&C, Valeri Souchkov co-foundedInvention Machine Labs in 1989 which pioneeredpromotion of <strong>TRIZ</strong> <strong>and</strong> System<strong>at</strong>ic Innov<strong>at</strong>ion inWestern Europe. L<strong>at</strong>er he co-founded a number ofconsulting companies in the area of <strong>TRIZ</strong>, innov<strong>at</strong>ionsupport <strong>and</strong> innov<strong>at</strong>ion management. In total, hetrained more than 4.000 professionals <strong>and</strong> assisted over100 innov<strong>at</strong>ive projects in 30 countries. He is also active<strong>TRIZ</strong> <strong>and</strong> System<strong>at</strong>ic Innov<strong>at</strong>ion developer <strong>and</strong> author ofseveral techniques, as well as many public<strong>at</strong>ions. Healso teaches <strong>TRIZ</strong> <strong>at</strong> the University of Twente in theNetherl<strong>and</strong>s.To further dissemin<strong>at</strong>e <strong>TRIZ</strong> knowledge, shareexperiences of organiz<strong>at</strong>ions <strong>and</strong> individuals with <strong>TRIZ</strong><strong>and</strong> System<strong>at</strong>ic Innov<strong>at</strong>ion, <strong>and</strong> enhance collabor<strong>at</strong>ionwithin System<strong>at</strong>ic Innov<strong>at</strong>ion community, in 2000 ValeriSouchkov initi<strong>at</strong>ed <strong>and</strong> co-founded the European <strong>TRIZ</strong>Associ<strong>at</strong>ion ETRIA which currently unites members fromover 40 countries.<strong>ICG</strong> T&C has licensed represent<strong>at</strong>ives <strong>and</strong> trainers inEurope, Middle East, Central <strong>and</strong> South America <strong>and</strong>Asia Pacific.AMONG CUSTOMERS:<strong>ICG</strong> Training & ConsultingWillem-Alex<strong>and</strong>erstra<strong>at</strong> 67511 KH EnschedeThe Netherl<strong>and</strong>sP: +31-53-4342884F: +31-53-2011174E: info@xtriz.comW: www.xtriz.com© 2010 <strong>ICG</strong> T&CLeadership with <strong>TRIZ</strong> <strong>and</strong> System<strong>at</strong>ic Innov<strong>at</strong>ion
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