We offer consulting services and solutions to companies based on ...


We offer consulting services and solutions to companies based on ...

We offer consulting services and solutions to companies based on the latest ICT research and technology

The Alexandra Institute is a non-profit company that conducts application-oriented IT research and innovation We bring the latest research-based knowledge and technology in use in collaboration with industry and research 2 1

Professor Ole Lehrmann Madsen is the Managing Director of the Alexandra Institute and has held this position since the company started in 1999. The institute was established as part of the unique innovation environment at Katrinebjerg in Aarhus. IT is the most important driver for innovation, growth and welfare The Alexandra Institute is dedicated to creating business and growth for our customers and partners by developing new IT-based products and services. In the debate concerning Denmark’s future economy, an important consideration is how knowledge and technology arising from research can be translated into benefits for society and industry. The Alexandra Institute works with application-oriented research and innovation in the context of pervasive computing. Our mission is to put the latest research-based knowledge and technology into practice through collaboration between companies 1 and research. It is our experience that the direct collaboration among industry, universities and GTS institutes (see box below) is an efficient means for translating research into commercial application. A recent report on the economic benefits of industry-university research collaboration published by the Danish Agency for Science, Technology and Innovation (in Danish only) states that companies collaborating directly with knowledge institutions achieve an increase in productivity. Since 2007, the Alexandra Institute has been a member of GTS – Advanced Technology Group, which is a group of nine independent researchintensive companies that constitute the core of the technological infrastructure in Denmark. The core service of the Alexandra Institute is research-based innovation, which encompasses three activities: Collaborative research and innovation projects where we develop new products, services and processes in collaboration with companies, universities and users. This approach has a threefold advantage: We address issues of relevance to the participating companies; By involving users directly, we ensure the usefulness of the results. And finally, the participants challenge each other, which contributes to generating entirely new results. Research-based commercial services, such as advisory services, competence development, solutions and products based on the latest knowledge and technology. Often, it takes some time from a research project is completed to the results are translated into commercial services that are generally available on the market. The Alexandra Institute provides researchbased services that are ahead of the market. • Development and maintenance of infrastructures that allow companies to benefit from both a technological infrastructure, such as advanced test facilities and equipment, and a knowledge infrastructure, such as insight into and influence on for example international standardisation activities, etc. General knowledge transfer, which includes dissemination of new knowledge and technology, information about the opportunities for collaborating with knowledge institutions, and matchmaking between industry and knowledge institutions. These extensive knowledge transfer activities contribute to a great extent to identifying issues of relevance to research and to a GTS institute such as the Alexandra Institute where research and innovation projects are application-oriented. We are experts in a wide range of IT disciplines, both technical and non-technical and we cover the entire spectrum – from initial user studies, design, development and testing of prototypes to implementation and test of the finished products. Ole Lehrmann Madsen, Managing Director, Professor 1) Unless otherwise stated, ‘companies’ means both private and public organisations/institutions. The principal functions of the nine Danish GTS • Knowledge dissemination. One of the key institutes are: responsibilities of the GTS network is to actively make the accumulated infrastruc- • To build up research and innovation comture and knowledge available and useful for petences to enable companies to access Danish industry and public authorities. new technological knowledge of relevance The other GTS institutes are: AgroTech A/S · to their innovative processes – competenc- The GTS institutes are embedded in the Dan- Bioneer A/S · Danish Fundamental es that they do not already have and that ish Ministry of Science, Innovation and Higher Metrology · The Danish Institute of Fire and are not currently available on the market. Education. Through the Agency for Science, Security Technology · DELTA · DHI · FORCE These research and innovation compe- Technology and Innovation, the ministry Technology · Danish Technological Institute. tences are made available to companies enters into three-year performance contracts through consultancy services, research with the GTS institutes on specific research and innovation collaborations, contractual and innovation projects. Read more about the GTS institutes research, etc. at Teknologiportalen.dk/uk. 2 3 gts

User involvement is crucial for ensuring the applicability of the results of research-based innovation User involvement has been a core discipline since the Alexandra Institute was established. During the past 30 years, researchers at the Department of Computer Science and the Department of Information and Media Studies at Aarhus University, and others, have conducted extensive research into the field. As a natural result, users have become one of the three parties in the Alexandra Institute’s collaboration model for researchbased user-driven innovation. Apart from researchers, the model also comprises companies. Therefore, user involvement is also about innovation level, inasmuch as the collaboration among users, companies and researchers results in new ideas for technologies, processes and products. ‘Users’ in the widest possible sense The Alexandra Institute defines users in the widest possible sense. Users may both be the customers who buy the results of the research-based innovation and the customers’ staff or the customers’ customers. An example from healthcare We use the term ‘research-based user-driven innovation’ to describe the activities of the Alexandra Institute in general. Workshops are one of the many methods we use when involving users in research Two reasons for involving users When researchers and companies in the healthcare sector work together on a research and innovation project, the users Firstly, user involvement is crucial for may for example be healthcare personnel, ensuring the applicability of the results of administrative staff, patients, relatives, or research-based innovation. Secondly, user involvement works the other way around as well. User involvement generates new ideas, which may turn out to be politicians and staff in regional, municipal and government bodies. 4 new research and innovation projects. 5 and innovation.

User involvement is not something you just do It requires professionalism and experience Identification/analysis Idea/concept development Prototype/test Implementation/evaluation There are many different ways of involving users However, user involvement requires professionalism and experience in order to benefit both users and partners in the project. In our projects we combine user involvement with technical skills and researchbased knowledge. We call this project model research-based user-driven innovation and it connects users, businesses and researchers. User involvement includes ethnographic field studies, workshops and lab tests with users, testing of prototypes in practical environments, lead-users. Together they form a set of methods for research-based user-driven innovation. One way of looking at the user involvement methods could be in the phases of the four innovation stages: identification, idea, prototype and implementation. Interdisciplinarity is another crucial element, as we work in project teams, where different disciplines meet in a creative interaction and use many different methods of user involvement - from standard ethnographical methods to the latest and customised methods. Typically, we use a combination of different methods to involve users in our projects. Our choice of methods depends on the problem and the desired result of user involvement. 7

Augmented reality is well on its way out of the experimental stage. The Alexandra Institute has been technology subcontractor on the app that has been developed for the National Gallery of Denmark by Redia, our spin-off company. An extra digital layer of content has been added to the exhibition poster for the gallery’s Hammershøi exhibition. The Alexandra Institute’s technical competences are crucial for delivering new knowledge and technology for innovation in Danish companies We are experts in pervasive computing. Pervasive computing is the overall term for the technological development that incorporates computing power in more and more everyday items and which enables an increasingly important part of our surroundings to communicate. Our technical expertise and our innovation skills Our technical expertise covers the entire pervasive computing spectrum, including interaction design, visualisation, IT security, software systems and positioning technology. Pervasive Healthcare Lab and Smart City Lab are sector-oriented, while our other labs are subject-specific. We are working to enhance skills and services in relation to sectors as well as subject-specific areas. We work across disciplines. Both in terms of professionalism but also in terms of general competences. At the Alexandra Institute, we take an interdisciplinary approach both in terms of professionalism but also in terms of general skills. Normally, the development of a new product or service requires technological, user-oriented and business-oriented competences – in addition to knowledge on physical design. the Alexandra Institute does not already hold. Collaboration helps to ensure that we are always in tune with the latest research and have a unique network of contacts available in the business community as well as in public institutions. Experimental approach and prototyping Research at the Alexandra Institute is based on an experimental approach, where the development of ideas, theories and technologies is based on the interplay between observations of practice and testing. The work often results in prototypes. In parallel with our technical skills we also Working with prototypes is crucial - from the first models in the form of mock- provide research-based knowledge on ups, over prototypes demonstrating user innovation, user involvement, innovative The approx. 100 employees at the Alex- interfaces and functionalities, to industrial business development, strategic consultandra Institute hold a broad spectrum of prototypes, which can be used in practical ing and establishment of development professional competences - for example experiments and thus are close to develop projects. within computer science, engineering, information science, media science, anthropol- into a final product. There is a need for services targeted at ogy, industrial design, business and social specific fields as well as a need for very specific technical services across sectors. sciences. This is reflected by our nine specialist labs, In addition, we collaborate with a wide which cover both sectors and core compe- range of researchers from universities and tences. other research institutions in Denmark and 8 abroad, covering core competences which 9

Our research and innovation projects are application-oriented In other words, they are based on specific issues in companies, institutions or society in general Cases in the application dimension Scientific research is a systematic study with the purpose of acquiring new knowledge. Applied research is performed with a view to solving a specific challenge or to meet specific, often practical, objectives defined outside of academia. A high scientific level and a high international standard is the focal point of research and development at the Alexandra Institute. The institute’s original function as a matchmaker between researchers and companies makes it natural to focus on applied IT research and to always involve companies in the partnership of research and development projects. Themes in the research dimension Research results For example inspiration, research publications or theory development The high scientific level is ensured by close collaboration with companies, knowledge institutions and universities across the country and abroad. The partnership is a crucial ingredient in order to achieve success with the method of research-based user-driven innovation, which is the basis for research and development at the Alexandra Institute. Research-based user-driven innovation method Business results For example prototypes of IT systems, design or competence development Project model for research and innovation In the corporate dimension, the project is organised as a development project that outlines a number of relevant cases based on a company’s specific challenges and needs. The outcome of the meeting between the research themes and the different cases is concrete results such as analysis, prototype and design. Users represent one part of the triangle, In the research dimension, the project is organised as a research project. We formulate which illustrates the method of research- a number of themes that are interesting based user-driven innovation at the Alex- from a research point of view. When the reandra Institute. The three parties: Users, search themes are brought into play in rela- companies and researchers all form part of tion to the needs of the companies during the research and innovation projects. the project, the outcome is research results Companies such as scientific articles and development The Alexandra Institute’s project model is based on the application-oriented approach to research and innovation. The model meets the interests of companies and research environments by joining the project elements in two dimensions - the corporate of theory and method. 10 Users Research dimension and the research dimension. 11

Examples of the Alexandra Institute’s research and innovation projects The Galileo platform The project focused on building knowledge and on the commercial exploitation of Galileo, the European counterpart to the American GPS system. Once the Galileo infrastructure is in place in 2014, the system will provide both greater accuracy than GPS and better possibilities of indoor positioning. The project has worked on e.g. improving indoor satellite-based navigation from empirical analyses of signals received from an experimental satellite receiver, which has subsequently been modified and improved. The result is a suite of software that makes it easier for companies to develop positioning technology in IT solutions. The project was partly funded by the Danish National Advanced Technology Foundation and by the partners in the project, which in addition to the Alexandra Institute included Terma A/S, Systematic Software Engineering, Aarhus University, Aalborg University and the Knowledge Centre for Agriculture. The project develops an IT-based service platform for documentation, communication and instruction in operational services. The platform is developed on a multi-layer service-oriented architecture (SOA) based on common web standards. The innovative feature is the integration of mobile locationsensitive functions that link information to objects and places. Basic ICT infrastructures – Internet of Things The project generates knowledge and develops tools that enable Danish industry to reap the advantages of an emerging trend in the field of IT infrastructures: The Internet of Things (IoT). To put it simple, IoT means that – almost – all devices are connected to the Internet, for example through the development of cloud computing. The project has two focuses: Digital prototypes The project aims to develop digital prototypes that can reproduce the appearance of products still on the drawing board, by using predictive rendering. Predictive rendering is software algorithms that can predict objectively – i.e. radio-metrically and physically correct - what products will look like, based on geometry and materials composition. The project will build competences, design software and provide consultancy for creating digital prototypes with accurate geometry and physically correct material models. The digital prototypes can create significant value in companies, when a real prototype is expensive, time-consuming or difficult to produce - or when the digital prototype is to be used for marketing (before or simultaneously with production). Firstly, the basic mechanisms that are part The project Digital prototypes will strengthen the collaboration between the GTS insti- of the key enabling technologies for the tutes and universities. The visions for the realisation of Internet of Things and cloud collaboration, however, extend beyond this ICT-based service innovation in computing, including platforms, offline project. In the longer term, the ambition is operationel service access, communications technologies and to use the project to establish a close col- protocols, along with new methodologies, laboration with the Technical University of The project develops mobile documentation, algorithms and patterns for developing Denmark. instruction and communications services for solutions for IoT. the operational services sector, especially See more examples of research and innova- facility management (FM). Trade organisations Secondly, a number of security aspects (action projects in the descriptions of the Alex- and companies in the sector demand mobile cessibility, integrity and confidentiality) and andra Institute’s nine labs on pages 19 to 37. services to support personnel identification solutions (perimeter-less security, Secure (either based on electronic ID, photo or bio- Multiparty Computation (SMC), secure metric recognition) and services to document work completed in accordance with the facility mash-ups and obfuscation). management agreement. There is also a The objective of the project is to develop demand for services for instruction of person- new research-based services to Danish nel, depending on their location and assign- industry, particularly to small and medium- Get the full picture of the instiments. These instructions can be adapted to sized enterprises. tute’s projects at http://www. the qualifications and language capabilities of alexandra.dk/uk/Projects or via 12 each individual service professional, if needed. the QR code. 13

The Alexandra Institute’s research-based commercial services help customers to develop completely new products and processes by use of IT, and also to improve existing ones The Alexandra Institute is a supplier of a number of services based on the latest knowledge and technology. In many cases, the services are results of our research and innovation projects. The services are often state-of-the-art or new to the market and offered on standard commercial terms in order not to distort competition with other providers in the market. The services described are far from exhaustive but we have selected them because they meet the industrial demand, they are research-based and have a commercial potential for the Alexandra Institute. Contact Head of Sales Ebbe Thomassen (ebbe.thomassen@alexandra.dk) or one of our Heads of Research and Innovation to discuss the opportunities. Mobile application development The Alexandra Institute has worked with innovative use of mobile phones over many years, even long before smartphones came onto the market. However, smartphones have introduced new opportunities and given rise to a growing demand. facilities, as well as interactive exhibition and experience facilities for schools, museums, sports and cultural institutions. The service originates in a longstanding research collaboration with Aarhus University and Aarhus School of Architecture and is based on high professional expertise. For instance, because of this collaboration we were among the first to work with gesture-based interaction and bring it into use. The general trend in IT development is that IT is being integrated into more and more products and services than ever before. Therefore we see a growing demand for interaction design competences. User-controlled interactive display solutions As IT development has introduced new display technologies in the form of for example interactive large screens, the Alexandra Institute has experienced a need in the market for flexible interactive display solutions that allow a high degree of user control. The Alexandra Institute’s primary solution, InfoGallery, developed in collaboration with researchers from Aarhus University, is today being used by most libraries in Denmark and by several museums and cultural institutions. articles and in a book on innovative evaluation (in Danish only). The service can be adapted to specific organisational contexts and is in demand by organisations that have initiated major initiatives/programmes and need knowledge about how to adjust and qualify their initiatives. The method is also used for evaluating the efficiency of technologies that are being tested in new work processes, for instance mobile solutions, e-learning solutions, etc. There is a steady demand for this service from private corporations, educational institutions and managers of research projects and research programmes. User involvement and user studies Through many years of research collaboration with Aarhus University, the Alexandra Institute has achieved great expertise in user-driven innovation. User involvement and user studies are key elements of both technology and business development. Since 2007, we have built up expertise in business development and business understanding as well. The service includes facilitation of user involvement and implementation of ethnographic user studies as part of the IT-based business development in for example the energy sector and the healthcare sector, where the demand for this service is on the increase. A key service is effective, real-time computer graphics that deals with optimal and realistic visualisations generated across current computer platforms, CPUs and GPUs. Among these, visualisations of materials such as liquid, glass and marble. As a part of developing rapid methods for this purpose, alternative acceleration structures for storing models and light computations are tested. All of these are tools that can be used to improve spatial and visual understanding in e.g. LEGO Digital Designer, digital presentation of furniture for the company Intertisement or liquid visualisation of millions of atoms. Positioning technologies and solutions In 2007 the Alexandra Institute established a new specialist area, Pervasive Positioning, which is concerned with the innovative use of positioning technologies. Concurrently with the development of the mobile technology and the integration of IT in our surroundings it becomes more relevant and important to ”know where things and/or persons are”. From being able to track mobile robots in the production to avoid occupational injuries to being able to position all equipment and appliances in a large hospital. The service comprises consultancy on positioning technologies (tagging, tracking, positioning), software components and development support (e.g. tracking of mobile devices) and crowd management solutions (advanced collaboration and overview of a large number of operators during major events such as festivals, town fairs or sporting events). The demand is expected to increase and spread to a wide range of industries. Application of cloud computing The Alexandra Institute regards cloud computing as a key enabler for the development of the Internet of Things. This service is new but we see a huge potential and need for it in industry. The service includes advice, competence development and participation in implementation projects on business use of cloud computing. The Alexandra Institute provides businesses with a basic understanding of how and where to use cloud computing, what are the advantages, and what specific technology platform (and cloud provider) should be used to best meet the requirements of the organisation. We also help to develop new software or move existing software systems (legacy) to a suitable cloud-based platform. ATIME Time registration of the future is free of paper and stopwatch: the Alexandra Institute’s ATIME gives you an accurate picture of which tasks take time during the day and how long it takes to move between them. The concept is to install a small radio transmitter (an active RFID chip) on the tools used for each task and the locations where the tasks are performed. Each employee is equipped with a smartphone and a connected radio receiver. The equipment detects each time the employee uses the tagged tools or is on a marked location. The technology works everywhere, and in some scenarios, such as outdoors, data is supplemented with e.g. GPS positions. Wisdom well The Wisdom Well is an interactive screen placed on the floor. The screen can be used by multiple users simultaneously, and children use their hands and feet to solve puzzles and play educational games projected onto the screen. The Wisdom Well has a social as well as an educational function. It combines games, movement and learning and can be used both in learning time and break time. Activities on the Wisdom Well serve as a supplement to the pupils’ sedentary work in front of the computer screen. The Wisdom Well is well suited for learning differentiation, since it allows to take into account different learning styles of each pupil. ”Digital threads in the landscape” is an app designed to give visitors new experiences and live stories outside the museum. On the phone, historical traces in the landscape become visible through location-based mobile software and augmented reality - a digital layer on top of reality. The Alexandra Institute has developed the solution for Museum Midtjylland. This service includes consulting and assistance on the use of smartphones (idea Efficient real-time computer graphics generation, business development and de- The InfoGallery solution resulted in a spinvelopment), mobile communication systems off company, Redia, in January 2011. In ad- In 2007 the Alexandra Institute established (concept development, user involvement, dition, we offer more general services and a new specialist area within computer mobile interaction design and mobile web solutions for communication, marketing and graphics based partly on a demand from infrastructures) and mobile tags (mobile social media in the physical space. several companies, partly on a professional web system for mobile phones based on expertise established through a multi-an- 2D bar codes). The service is relevant for all Efficiency evaluation nual project collaboration with Aarhus Uni- business fields. versity. Today the area has 10 employees Through collaboration with e.g. researchers and is engaged in a variety of commercial Interaction design at the Aarhus School of Business and Aarhus activities where clients comprise both large University as well as partners in industry, and small companies. In 2010 the area This service includes consulting and assis- the Alexandra Institute has developed an established a close research collaboration tance on developing new ways of access- efficiency evaluation method targeted at inno- with DTU Informatics. ing and interacting with IT. For example in vative projects and technologies. The method 14 the development of interactive learning is described by Alexandra specialists in e.g. 15

The GTS institutes have particular focus on small and medium-sized enterprises and their opportunities for gaining access to state-of-the-art knowledge and technologies. Networks are one of the solutions to ensure knowledge transfer. Extensive knowledge transfer brings new knowledge and technology from researchers at the Alexandra Institute to Danish companies One of the prime activities of the Alexandra Institute is to transfer new knowledge and technology to Danish industry, public institutions and citizens in general. The goal is to visualise the possibilities of deploying new knowledge and technology in the development of new products and services. Knowledge transfer is also about informing businesses about the possible advantages of collaborating with a knowledge institution, including the opportunities and framework for such a collaboration. However, this is not just a one-way communication. The extensive knowledge transfer activities contribute significantly to identifying issues of relevance to research and to a GTS institute such as the Alexandra Institute where research and innovation projects are applicationoriented. Apart from mutual information exchange, it is crucial that the knowledge transfer activities actually do lead to cooperation between companies and researchers. Collaborative activities can both include joint research and innovation projects, or purchase of services from the Alexandra Institute. Like other GTS institutes, we have particular focus on small and medium-sized enterprises and their possibilities of getting access to state-of-the-art knowledge and technology. Most small companies have limited resources at their disposal to participate in joint activities with knowledge institutions. In order for such companies to participate in research and innovation projects, special services, networks and opportunities must be available. Extensive knowledge transfer takes place through: • Innovation networks • Innovation agents • Regional trade development programmes • Conferences, workshops, work groups • Dissemination in all types of media • Talks, company visits, etc. InfinIT is a national innovation network for IT under the Danish Agency for Science, Technology and Innovation. The network brings together a number of the country’s strongest IT research environments: The Alexandra Institute, CISS at Aalborg University, CSI, DELTA, the Department of Computer Science at Aarhus University, DTU Informatics at the Technical University of Denmark, the IT University of Copenhagen and Knowledge Lab at the University of Southern Denmark. InfinIT’s work is built upon close collaboration between research and industry. The steering group of the network is made up of representatives from all key players behind the network and representatives from enterprises in all regions of the country. The strategy and research work is based on the activities in a number of interest groups that have members from both research and industry. The innovation network Service Platform (Service Cluster Denmark) disseminates the latest knowledge on service innovation, the most effective innovation forms, digital opportunities, and business models for future service deliveries. Service Platform facilitates knowledge sharing between companies and knowledge environments – across industries and professional boundaries. The ambition of Service Platform is to outline a new, wide agenda for service and to contribute to the furtherance of service innovation, knowledge-based growth and competitiveness for Denmark. iKRAFT is an offer to all companies in the Central Denmark Region, regardless of line of business. iKRAFT creates growth and development in the region by encouraging innovative use of IT. Focus is on developing new IT-based business models, products and processes for the benefit of enterprises in the region. iKRAFT also contributes to increasing the recruitment of IT workforce and establishing an active international collaboration. iKRAFT was initiated by Development Forum Central Denmark Region (Vækstforum) and is funded by the Central Denmark Region and local municipalities. iKRAFT is run by three major players in the Jutlandic IT environment: The Alexandra Institute, Innovation Lab and it-forum midtjylland. Each of the three partners has particular strengths in the fields of research, innovation and networking. The Alexandra Institute offers companies an Innovation Check under the innovation agent scheme. The scheme is administered by the Danish Agency for Science, Technology and Innovation and became national as of 1 July 2010. This means that small and mediumsized companies all over the country now have the opportunity to have an Innovation Check. The Alexandra Institute runs the scheme in collaboration with the other eight GTS institutes. We have a number of innovation agents to carry out the Innovation Checks. The Innovation Check is tailored to match the specific needs and contexts of the companies. The purpose is to create value and growth for the companies through innovation. When performing an Innovation Check of a company, the innovation agent identifies possible innovation and development initiatives. These initiatives may for example be related to technologies, product and service development, work processes and business strategies. 17

The Solar Cell Bag users solar energy to charge a mobile device and to light up the interior of the bag. A fashion product whose textile surface is decorated with a conductive embroidery of solar cell sequins that harvest energy, while at the same time giving the bag its spectacular look. The bag has been developed in a collaboration among the Danish company Diffus Design, the Swiss embroidery firm Forster Rohner AG, the Alexandra Institute, and others. Our 9 specialist labs cover both industries and core competences enabling us to provide services targeted at specific industries and very specific technical services 18 19

New Ways of Working Lab works with the interplay between work processes, space and technology The toolbox of New Ways of Working Lab contains more than ten years of experience with observations and ethnographic studies in virtually all environments. Getting so close to the development in organisations requires trust and credibility. Focus is on the entire work process when the specialists from New Ways of Working Lab make observations in the large and small companies of the Danish business community, banks, libraries, call centres, nurseries and kitchens. The observations lead to recommendations on how to solve specific organisational challenges. This may be through technology, but need not necessarily be so. The solutions may just as well lie in organisational changes or in changes in the physical space. Head of Research and Innovation Eva Bjerrum is the “organisation detective” who challenges habitual ways of thinking in companies and creates new spaces for action. ”Organisations may have an idea about how things happen and what the client or the employee needs. It provides them with new value when someone comes along with a fresh look at things.” Mail: eva.bjerrum@alexandra.dk New Ways of Working Lab makes observations that may lead to development of new technologies. We have made observations of work and collaboration in a number of software companies working with scrum. In its original form scrum is a method for organising software development in small self-managing teams. On the one hand, the studies conducted by New Ways of Working Lab have helped companies achieve greater benefits from the implementation of scrum, and at the same time they have formed the basis for developing a new technological tool for more optimal support of the developers’ work. Another example is observations of work planning and execution of home care and cleaning jobs in private home care companies. Here the observations have resulted in recommendations for changes in the work processes and they have formed the basis for developing a new digital planning tool to optimise planning in home care. We explore the challenges of work life in transition Modern work life has changed. Employees can work flexibly in time and space both globally and locally. Tasks can be performed anywhere and anytime when it is most optimal in relation to collaborators, colleagues and the nature of the work. Employees may be physically present in one place and virtually present in another. The observations of New Ways of Working Lab may lead to better interplay between work processes and space. We have made observations at Ballerup Town Hall in connection with an evaluation of the new physical surroundings at the town hall where we observed the use of spaces, communication and work processes. Through that we identified some key themes in relation to job satisfaction in office spaces. The themes were compared with the municipality’s behavioural principles to see how the intentions with the house were consistent with actual behaviours. Subsequently, impressions, conclusions and concrete recommendations were communicated to all managers and employees. In this way, Ballerup Municipality was inspired to achieve job satisfaction in office spaces through proposals for new office solutions and a change of work processes. New technologies and communication possibilities offer new opportunities but also set the work life under new pressure. In New Ways of Working Lab, we focus on modern work life and explore how to create interplay among strategies, job satisfaction and technologies in private and public companies. Read more about New Ways of Working at www.alexandra.dk/ uk/labs or via the QR code. 20 21

Pervasive Healthcare Lab develops better healthcare IT and welfare technology By working with ubiquitous computing and user-driven innovation Pervasive Healthcare Lab can help to create new concepts and to develop and mature healthcare IT and welfare technology. The aim is to provide better, faster and more effective examination, treatment and follow-up - when and where it is required by the citizens. Pervasive Healthcare Lab operates Caretech Innovation, a platform and project fund for healthcare IT that ensures the shortest path between research, application and business. One of the projects initiated by Caretech Innovation is Mobile access for healthcare professionals. We have helped suppliers of electronic patient records (EPR) with the development and testing of a concept for mobile solutions. A concept for which it would otherwise have been difficult to find space and resources. They have implemented and tested a number of prototypes for use during a healthcare professional’s working day, paving the way for new products that support the needs identified through ethnographic studies in the health sector. The pilot testing of the mobile platform will provide input as to which direction to develop the EPR. There has been a positive response to the prototypes among the healthcare staff. In addition to obtaining more consistent workflows, they save time by means of the mobile solution. The aim of the project Live Well is to support self-sufficient senior citizens in maintaining an independent living. Companies, research institutions, regions, municipalities, hospitals and organisations cooperate in Live Well to develop innovative solutions. One of the results is an online community, the aim of which is to motivate and engage elderly people to a more healthy and active lifestyle. Here the elderly can meet and socialise while being informed on healthy lifestyle, diet and exercise. Head of Research Morten Kyng focuses on user-driven IT innovation of new solutions in healthcare and welfare-based information technologies, use processes, physical environment and business models. ”We work in the gap between patients, healthcare professionals and IT developers.” Mail: morten.kyng@alexandra.dk Head of Innovation Lone Faber says: ”It is inspiring to see how users often find ”the philosopher’s stone” themselves in the process, which we define as User-Driven Innovation. And it is impressive to see how well the different disciplines in the lab interact. Mail: lone.faber@alexandra.dk IT is one solution to the challenges of the modern welfare society Pervasive Healthcare Lab is working to integrate computing power further into all divisions of the healthcare and social care sectors and all the way to the citizen: At home, at work, while traveling etc. With the breakthrough of pervasive computing, IT can mature into a ubiquitous healthcare tool that enables better, faster and more effective examination, treatment and follow-up - when and where it is required by the citizens. The tools may enhance self-care and prevention, optimise contact between patient, relatives and healthcare professionals and create better and more efficient welfare services without loss of closeness and quality of life. Pervasive Healthcare Lab works with applied research and development of concepts for technical and organisational infrastructure to support future networkbased healthcare and social services. A key concept in our projects is user-driven innovation, also known as participatory design. We make ethnographic studies toghether with users at their workplaces. We discuss and problematise the results in order to understand what is happening and to get ideas for both focus and possible steps towards a solution. By using ”paper prototypes” and organisational games, we help users test and challenge ideas and concepts - and generate new ideas and suggestions for changes. Pervasive Healthcare Lab strives to achieve an appropriate balance between innovation and implementation and we cooperate with private companies as well as public institutions. The lab is home to crucial professional knowledge and to the methodology, which has been used and further developed through the individual Caretech projects. Thus, we have deep insight into the healthcare and welfare field. Our work with healthcare IT and welfare technology indicates that six themes will set the agenda for healthcare IT and welfare technology in Denmark over the next 5-10 years: Easily accessible and integrated infrastructure, telemedicine, clinical logistics, cross-sectoral communication, mobile access for healthcare staff to health data and access for citizens to health data. We are always open to exciting partnerships and we also provide our expertise on a commercial basis. If you believe IT could be part of the solution to a challenge in the healthcare or welfare field, please contact us for a clarifying discussion. Read more about Pervasive Healthcare at www.alexandra.dk/uk/labs or via the QR code. 22 23

Interactive Spaces Lab develops new concepts for integrating IT into the physical environment Together with Munin Sports and AC- TIVE Institute, Interactive Spaces Lab has developed Football Lab, the world’s first interactive football training ground. The Football Lab is a 13 x 13 metre artificial grass pitch delimited by football nets and sides. The pitch is surrounded by rebound surfaces supplied with sensor technology, speakers, LED light and a digital display. Sound and light signals indicate where the player must pass the ball or score, and a sensor system on the surfaces detects both strength and precision of the punt. The pitch encourages exercise and makes it fun because of the interactive design, so that experiences with computer games and training are joined in one large physical installation. Contrary to normal ’dead’ football goals, the digital goals can generate fun and varied exercises and instructions by means of sounds, light sources and screens. Together with Teater Katapult, GoProcess and KMD, we have developed a concept for interactive audio dramas, AudioMove. org, which enables two different worlds to understand each other. It is a development tool that combines an understanding of the users’ everyday lives with the business world’s technical, result-oriented context – here: product development at KMD. AudioMove.org is an interactive dramatic narrative coupled with new smartphone technology, which will develop the so-called “persona method” for product developers. The aim of the drama is to convey feelings and thoughts from the customers or users of a company’s products. By combining empathetic drama with interactive technology the tool enables product developers to identify themselves with their customers in order to develop a better computer system for them. The installation, PIXLDANCE, which was exhibited at the Roskilde Festival in 2011, is now part of the digital space ”Pixlpark” in Roskilde city’s new district Musicon. Interactive Spaces Lab has developed the installation to act as a large, interactive oasis that responds to the users’ movement patterns. Head of Research and Innovation Kaj Grønbæk develops innovative IT solutions to support the interaction between users and the physical environment. ”To us it is interesting to break down barriers and develop entirely new interactive spatial concepts not seen before. At the same time, however, it is crucial that development takes place on the users’ conditions.” Mail: kaj.gronbak@alexandra.dk Pervasive computing and integration of IT in the physical environment is a rapidly growing research and development area Interactive Spaces Lab brings together computer scientists, architects and engineers with the aim of creating new concepts for future IT-enriched environments. Interactive Spaces Lab provides customers and partners with the latest knowledge on integration of IT in the physical environment. The physical environment includes everything from the clothes and devices we wear, the spaces and buildings in which we live and work, to the landscapes and urban spaces in which we move. The lab works with a wide range of technologies such as sensors and cameras toghether with audio and display technologies that can provide access to IT functionality in new ways in both working, leisure and learning environments. It is crucial to us that the integration of IT in the environment takes place on the users’ conditions. Therefore, we use physical mock-ups, software prototypes and spatial installations as key tools in our experimental working methods. The projects follow a user-driven innovation model, where potential future users are actively involved in the design process through workshops, scenario development and prototype evaluation. The lab works across disciplines in the development of new concepts and technologies, and we cooperate with relevant researchers and developers from the companies involved. Furthermore, we involve representatives of future users. In terms of research we work on technologies and concepts in a number of pervasive computing research areas such as interaction design, augmented reality, ubiquitous hypermedia, mobile computing, sensor technology and context-awareness. The IT research challenges come partly from the technological fields we work with, and partly from the application areas that we focus on in the projects. The application areas are wide-ranging, such as schools, libraries, homes, museums, attractions and public spaces. Read more about Interactive Spaces at www.alexandra.dk/uk/ labs or via the QR code. 24 25

Pervasive Positioning finds new ways with positioning technology Positioning is well on its way to becoming a new ”general purpose technology” in line with the steam engine or the Internet. In recent years, there has been a rapid development within the use of positioning technologies. Pervasive Positioning Lab works with optimisation and innovation in the security guard industry. Through three business-driven processes the lab tests several new tools that can improve planning, coordination and communication in the guards’ daily work. The activities are implemented in connection with the performance contract Service optimisation in the security industry, which is a joint project with DBI - Danish Institute of Fire and Security Technology and three of the Alexandra Institute’s other labs. One of the business-driven processes aims at a more efficient registration of the guards’ inspection rounds. We are moving away from traditional manual registrations with key tags, and instead we are introducing indoor positioning as the leading technology behind an automated control mechanism. Another process is aimed at the communication between guard and client. On a normal inspection round the guard performs a number of tasks besides the normal observation function. This may be to close windows, turn off lights, etc. The client is rarely aware of this work and similarly does not have the opportunity to point out special needs to the guard from day to day. A new location-based smartphone solution gives the guards the opportunity to receive and provide relevant information, including sound and image to client representatives. Head of Research and Innovation Tejs Scharling aims to help companies create new or improved products and services based on positioning data. ”At the Alexandra Institute I am particularly focused on positioning and tracking. I draw on all my previous experience and approach the area from both a technical, research and business perspective.” Mail: tejs.scharling@alexandra.dk Technologies for locating - positioning - things, animals and people have reached a stage where they can help companies win new business The mobile phone has become a common household item and with it follows hand-held processor power, and users have the possibility of positioning themselves via GPS in more and more phones. This has already led to a growth in the development of location-based services - services that make use of the phone’s positioning feature to inform the user about the nearest restaurant, cinema, petrol station, about tomorrow’s local weather forecast, about the average speed on the bike ride, etc. It is also common to have a GPS receiver in the car, which in addition to the fastest route offers a variety of locationbased services. This development will also appear in other sectors than directly with the consumers. Companies across industries will be able to benefit from positioning, and the cheaper and more reliable the technologies become, the faster they will spread. Together with the technologies that make positioning possible, it is necessary to have intelligent software that uses the position and generates value in the form of e.g. increased effectiveness or new business potential. We offer a wide range of competences, tools and navigation and tracking technologies based on positioning data – both outdoors and indoors. We provide inspiration and guidance for private and public companies when they work with new - or improved - products and services where positioning technology is included. We also offer assistance in developing ideas for new products together with companies from different industries. Pervasive Positioning Lab can develop ideas and implement systems where it is central that objects or people know where they are. This could be tracking and monitoring, wayfinding systems, intelligent building measurement, traffic monitoring, sensor networks, fleet management, asset tracking, intelligent information systems, mobile phone services, urban gaming, etc. We offer consulting on choosing the right technology, whether it should be satellitebased technologies such as GPS and/or non-satellite-based technologies such as RFID, Dead Reckoning, proximity sensing or WiFi. The lab can act as a collaborator and catalyst on all levels from initial brainstorming and idea generating meetings to product development, and we offer courses in positioning technologies. Read more about Pervasive Positioning at www.alexandra.dk/ uk/labs or via the QR code. 26 27

Business and Processes Lab integrates IT and business understanding Business and Processes Lab is involved in for example industrial research projects in the field of service innovation. The project ICT-based service innovation in operational service aims to identify technological and viable solutions to problems that companies experience in relation to communication, instruction and documentation. This could for example be to design accessible and tailored online guidelines for service personnel, or to find ways to efficiently schedule the routes of home care staff when plans constantly change. Another service innovation project – Service innovation in the security industry – is carried out in collaboration with The Danish Institute of Fire and Security Technology (DBI). Focus is on the application of IT in the service sector – in this case the security industry. Our initiatives within service innovation are further enhanced through the national innovation network Service Platform (Service Cluster Denmark). The network brings together industry and academia and facilitates industrial collaboration with the aim of enabling companies to gain access to researchbased knowledge about service innovation. The objective of the Shareplay network is to create collaborations and synergies among cross-media companies in the North and Central Denmark Regions. Shareplay continuously provides services to its members through innovation-focused activities, matchmaking, knowledge-sharing and competence development through seminars, talks, workshops, after-hour meetings and exhibitions. Innovationstjek.dk brings technological knowledge and inspiration to small and medium-sized enterprises. The purpose of the Innovation Check is to identify how companies can strengthen their business, competitive edge and export potential through new knowledge and technology. ”As part of our project collaboration with companies, we evaluate their initiatives and advise them to raise their innovation level. Our lab also runs a number of networks that contribute to knowledge dissemination about business understanding and innovation.” Camilla Kølsen is Head of Research and Innovation in Business and Processes Lab. Mail: camilla.koelsen@alexandra.dk Business and Processes Lab advises and assists developing and growing companies by focusing on their business, products and technology use Business and Processes Lab deals with research-based knowledge development in the context of innovation management, business modelling and evaluation and efficiency measurements. With these topics in mind, our goal is to embed technological innovations and provide the best possible framework for a successful innovation process. Business and Processes Lab establishes collaborative research and innovation projects between small and medium-sized enterprises and knowledge environments. This is part of our objective to create business development in research and development projects, whilst also taking into account the importance of evaluation and efficiency measurements. At the same time, we customise our initiatives to the companies and their needs and wishes for innovation and development. The specific business results are aimed at short-term innovation projects carried out in collaboration with small and medium-sized enterprises, IT readiness checks, evaluation assignments, network activities and education. In addition, we provide services partly developed on the basis of the results of the above, partly on the basis of our participation in research projects. We have developed specialised methods relating to for instance user-driven innovation, business development in technological innovation projects, efficiency measurements and evaluations. Specific methods include for example a guideline on user-driven innovation, business tracks in research and innovation projects, and innovative evaluation. Typically, we offer three types of collaboration: Participation in R&I projects, during which our lab develops models for how the innovation and business process should be handled as an integral part of the projects. Consultancy services where our lab contributes to developing innovation processes and evaluates initiatives with the aim of introducing new, meaningful and value-adding ways of using IT in products, processes and services. A portfolio of courses, consultancy services and educational modules on business understanding developed in collaboration with industry and educational partners. In addition to research and network activities, we offer a number of commercially based services, which often include user involvement in connection with the introduction of new technology. One of these services is Innovative evaluation, which is both a one-year course developed in collaboration with the consultancy firm Ineva, Read more about Business and and an evaluation method used on specific Processes at www.alexandra.dk/ projects or initiatives that aim to promote uk/labs or via the QR code. 28 new value, innovation and technology. 29

Massive data sets, surgical simulation and art experiences are visualised in Computer Graphics Lab Computer Graphics Lab has particular focus on processing and visualisation of massive data sets, simulation for surgical training, visualisation of medical image data, ultra-realistic computer graphics in real time, interaction forms and integration of the digital and physical worlds. Within the medical visualisation theme Computer Graphics Lab collaborates with a small start-up company. The company has developed Brainreader - a patented method that tries to solve one of the major diagnostic challenges in the Western world, namely a safe, simple, non-invasive diagnosis of Alzheimer’s disease at an early stage. Computer Graphics Lab helps to reduce the time it takes to make this diagnosis from several hours to a few minutes - which is crucial for a successful commercialisation. Computer Graphics Lab has participated in the interdisciplinary research project Digital Urban Living. In this context, the lab has developed visualisation and communication of data in the city’s digital life on different interactive platforms such as iPad and iPhone. ”It continues to fascinate me that you can write some really abstract code on your computer, and then it may become so concrete that we can create a virtual world that resembles reality.” How light, materials and shape behave and interact is an important part of the work for Head of Research and Innovation Jesper Mosegaard. Mail: jesper.mosegaard@alexandra.dk Computer Graphics Lab works with interactive 3D graphics, simulation of light and physics, modern graphics cards, image analysis and parallel programming Visualisation and interaction have a wide range of applications within e.g. science, education, communication, construction, medicine, culture, experiences and computer games. The volume of information increases exponentially and much faster than the ability to process, and not least to visualise and interpret data. Computer Graphics Lab is working on realising efficient computations on massive data sets by using modern many-core processors and massive data algorithms. Subsequently, interactive information visualisation is crucial in order to analyse and understand massive data sets, e.g. continuous data from status in wind turbines or sensors in mobile phones. We have a particular focus on the experience-oriented dimension of IT-supported engaging dissemination within e.g. museum communication, product presentation and marketing. We work closely with performing artists and have been involved in the production of digital art works. Therefore the lab has experience in IT application within this particular field and competences in organising and implementing design and production. The lab helps collaborators with spectacular integrations of IT in the physical surroundings using the latest technology and on a high aesthetic level. Furthermore, the lab provides advanced computer graphics solutions. Across technologies the lab also works methodically with support of innovation and user involvement in design processes. Other activities in the lab include surgical simulation, medical visualisation and computer graphics within a number of medical areas. In order to reduce patient risk and to guarantee a high-quality training course, the lab develops surgical simulators for a number of medical areas. We develop new efficient computer graphic effects to construct extremely realistic images in real time - with applications within e.g. interactive product design, architecture and visual communication in general. Among other things, we explore and use alternative forms of interaction such as iPhones, force feedback devices, GPS, accelerometer and analysis of body movements based on camera tracking. Right now the lab works with e.g. interaction forms in relation to digital 3D models. Read more about Computer Graphics at www.alexandra.dk/uk/ labs or via the QR code 30 31

Software Infrastructure Lab incorporates the latest technology trends in innovative applications Software Infrastructure Lab offers consulting and development in the latest methodologies and technologies in the fields of software architecture - quality, web technologies, mobile applications and network technologies. Software Infrastructure Lab has for example initiated the JOIN project - an online community innovation platform where companies, designers and consumers together can systematically develop innovative products. The project focuses on products within lifestyle, housing and clothing. The JOIN project has implemented a business model, a software platform and a network of users. In the development of the website we have actively included the platform’s three user groups in the process. The user groups consist of companies, designers and users. Prospective users, designers and manufacturers of this product can thus meet via the JOIN website, where they can discuss ideas for new innovative products. Moreover, Software Infrastructure Lab has developed the MoVeTracker system, which allows drivers of a number of vehicles to follow each other’s positions and share information in real-time. Unlike traditional GPS-based tracking systems, where tracked vehicles are monitored from a central location, MoVeTracker shows the vehicles’ current positions and other current information to the drivers on a monitor in the vehicle. In this way, the drivers can coordinate their work more easily and thereby save time and fuel. The system is usable in many different contexts where a number of vehicles work in teams, for example agriculture, emergency services, road works and security guard teams. ”Because of our strong connection to the computer science research environment in Denmark and abroad we are ahead of most dominant software technologies on the market. We are first movers contributing to bring new technologies from research into use in concrete cases. ” Peter Andersen is a Head of Research and Innovation in Software Infrastructure Lab. Mail: peter.andersen@alexandra.dk Software Infrastructure Lab offers core competences in the latest technologies and methods for software development with particular focus on pervasive computing Software is part of all IT systems or products, which are integrated with IT. The fact that users expect access to data and applications anywhere, at any time and from almost any device places high demands on the underlying software infrastructure. Everyday household items such as mobile phones, televisions, music players, etc. are becoming more complex but not necessarily more stable and user friendly. With the increasing dependence on IT it is important that the efficiency and stability of products and systems based on IT are significantly better than what we are accustomed to from desktop computers. The amount of data generated from for example sensors in our environment is increasing exponentially and requires new efficient algorithms and data structures to enable effective processing. These are the challenges that Software Infrastructure Lab works with - both with an industrial and a research focus. Based on our long-standing experience in software architecture in general we have developed a number of methods for analysis and improvement of the architecture of existing software systems. These include unique methods such as ethnographic studies of the management of software architecture in companies. Software Infrastructure Lab has strong expertise in web technologies, which concerns all the upcoming new technologies in line with the growing use of the Internet. Most of our activities include elements of different network technologies. This includes a diversity of wireless network technologies and protocols for automation of buildings and sensor networks. We are also at the forefront of the increasingly widespread technologies for smartphone applications. Read more about Software Infrastructure at www.alexandra.dk/ uk/labs or via the QR code. 32 33

Security Lab provides research-based knowledge about security issues With cloud computing a company can reap considerable advantages in its IT operations. However, throwing one’s business into the cloud does entail a number of major security risks. Therefore, Security Lab offers a course in cloud security as one of the first in Scandinavia. Cloud computing enables very fast development of new solutions, expansion and upgrading of existing ones, as well as integration with other cloud services. Certificate of Cloud Security Knowledge (CCSK) is an international certification in security in the cloud driven by a number of the major cloud users and suppliers through Cloud Security Alliance. “We focus on developing solutions and concepts that enable companies to exploit current and future IT and internet-based solutions within IT security.” – Jakob Illeborg Pagter, Head of Research and Innovation in Security Lab Mail: jakob.i.pagter@alexandra.dk The purpose of the certification is to ensure that a broad range of professionals dealing with cloud computing has certified knowledge about security aspects and best practice within cloud computing. Security Lab is involved in the EU-funded ABC4Trust research initiative that uses cryptographic technologies to provide better protection of privacy and identity on the Internet. Every day citizens access thousands of different Internet services, such as online banking, e-shopping and social networks. Almost every service requires that users create a personal user profile and log in with username and password. IT everywhere – security nowhere? Security Lab offers customers and partners access to a wide range of core competences, including hard-core technology, applied cryptography and design of viable security solutions. We also provide our customers with an understanding of how IT security can be a business catalyst. Security Lab brings together industry and research around security issues relating to technological trends such as pervasive computing, cloud computing, mutual computing and privacy. Common to these trends is that the associated IT security issues cannot be dealt with by using conventional security solutions. This is further complicated by an increase in cybercrime, which exposes both citizens and companies to an increasing number of threats. This means that the user is linked to the transaction, which is undesirable. Disclosing personal information increases the risk of abuse – such as identity theft – should the data fall into the wrong hands. The objective of ABC4Trust is to show that systems of Attribute-Based Credentials (ABC) can support both secure authentication as well as privacy, for instance in connection with electronic ID cards, computersupported surveys, etc. ABC4Trust aims to establish an overall architecture and a common platform for existing ABC systems and to test these in a number of pilot tests. To address these issues, Security Lab develops innovative concepts and solutions based on a number of core competences: Secure Multiparty Computation, authentication and privacy enhancing technologies (PETs), usable security, secure communications, security architecture and business understanding. Furthermore, we work with applied cryptography on for example mobile platforms. Another aspect of Security Lab’s work is threat and risk analysis. We have applied these methods within different fields such as healthcare IT, wireless communication in industrial environments and pervasive computing in general. Our daily work focuses on concrete research and development projects. Furthermore, we provide a number of ad hoc services, such as presentations, courses and technical advice on IT security. Read more about Security at www.alexandra.dk/uk/labs or via the QR code. 34 35

Smart City Lab addresses the challenges of urbanisation “Basically, Smart Cities is about making people’s lives better, and this can be achieved through technology.” Mirko Presser, Head of Research and Innovation in Smart City Lab invites small and medium-sized enterprises to participate in the development of smart city technologies that make life easier. Mail: mirko.presser@alexandra.dk Smart City Lab is ready to address the challenges of urbanisation by using IT and smart technology Urbanisation and growth lead to a number of complex challenges in the city. More and more people live in increasingly densely populated areas. This puts more strain on transport, logistics, communications technologies, infrastructure and waste management. We need to make our cities more efficient and sustainable, reduce CO2 emissions and minimise our impact on the environment. We do, however, also need to take into account that citizens in urban areas constantly demand a higher quality of life. IT, innovation and smart solutions constitute one of the ways to address these challenges, and Smart City Lab is eager to work with pervasive computing in smart cities. A Smart City is defined as a city that deploys modern technology in everyday urban life. It is a city where intelligent systems improve traffic flow and mobility for citizens and businesses, and where the everyday lives of the citizens are made easier and funnier – in a green and sustainable manner. So Smart City Lab will address a variety of issues. Smart City Lab focuses on urban citizens and their current behaviour, and the objective is to create knowledge and develop service technology concepts that other companies can take over and develop further. This includes technological concepts that support a more efficient utilisation of urban resources and services, thereby reducing costs – for instance within waste or sewage management. An example could be an application that motivates people to change behaviour and act more environmentally conscious or increase their traffic awareness in urban space. We have established collaborations with a number of partners – both public research institutions and private companies. Smart City Lab wants to work with small and medium-sized enterprises in a wide range of industries, such as information and communications technologies, engineering, architecture and design, but we would also like to work with service-based enterprises. Smart City Lab uses pervasive comput- OUTSMART is a private-public research pro- The research project ECOsense develops In other words, our lab involves partners in ing and smart technologies to improve ject that develops internet-based services and technologies that measure, analyse and re- relevant projects but we also sell services urban life for the benefit of citizens. technologies for environmental management duce the environmental ‘footprint’ in the city. that can make their processes easier and and utility provision enabled by the Future smarter. One of the initiatives that Smart City Lab is Internet. This is achieved through five different By using smartphones to conduct quantitative involved in is the development of the Inter- project clusters centred in five European cities, collective measurements, it is possible to efnet of Things phenomenon – a coordinated one of which is Aarhus. These projects will ficiently identify movement patterns in a city. EU initiative that will have a major impact on pave the way for a number of pilot services European economy and society. This is the and technologies that will contribute to the This knowledge can be used in combination Internet of the Future where we rethink our optimisation of energy supply and ease the with qualitative data to make an efficient Read more about Smart City at use of network technology and apply it in access to services and resources in urban tool for qualified decision making, for www.alexandra.dk/uk/labs or via new contexts – for example to make life in areas. The Aarhus cluster, headed by the Alex- example in connection with environmental the QR code. 36 the city smarter. andra Institute, focuses on water and sewage. campaigns. 37

The Alexandra Institute is a non-profit company that conducts application-oriented IT research and innovation and provides IT services and products to the Danish business community The institute is 100 per cent owned by Aarhus University Research Foundation. The profit is reinvested in IT research and innovation. The turnover comes from: • Public project funding from EU, national, regional and local authorities. • Private co-financing of development activities. • Sale of commercial services to the business community. The Alexandra Institute has changed owner The Alexandra Institute has changed owner after 13 years of being owned by the IT Association Alexandra. The private foundation Aarhus University Research Foundation has acquired all the shares in the Alexandra Institute from the IT Association Alexandra that has owned the institute since the start in 1999. When the Alexandra Institute was founded in 1999, a group of regional corporate executives, researchers and representatives of public authorities wanted to create an organisation based in the new IT City of Katrinebjerg to ensure collaboration between research and industry within the IT area. On lessons learned from the Danish National Centre for IT Research (CIT), the interested parties at Katrinebjerg founded the IT Association Alexandra with the purpose of owning and operating the Alexandra Institute. Over the years, the activities at the institute have changed from matchmaking of researchers and companies to being a real operator of IT research and development in collaboration with industry, public authorities and universities worldwide. ”The IT Association was once paramount in the creation of the Alexandra Institute, but the time has now come to ensure a more stable and future-proof ownership. Here 2009 2010 2011 Employees 75,0 80,0 82,0 Turnover (MDKK) 81,9 81,7 79,0 Number of projects 76,0 92,0 99,0 Annual result after tax (MDKK) 1,6 2,4 2,6 Aarhus University Research Foundation is the right owner, as we have now become a member of a family of related companies such as the Research Foundation’s Real Estate, INCUBA Science Park and Østjysk Innovation that all deal with the interplay between research and the surrounding community. At the same time we maintain our economic independence and credibility as a GTS institute, which ensures that lessons learned from IT research can be converted into technological services and products that are sold to other Danish companies to promote Danish competitiveness.” This is how the chairman of the board of the Alexandra Institute, senior vice president at Terma, Steen Lynenskjold, explains the background for the new ownership of the Alexandra Institute. Besides the mentioned companies, Aarhus University Research Foundation is today a majority shareholder in the listed Auriga Industries A/S, the parent company of Cheminova A/S. 38 39 Board Senior Vice President ................................. Steen M. Lynenskjold, Terma (chairman of the board) Chief Adviser ............................................ Erik Meineche Schmidt, Aarhus University (deputy chairman) Head of Research and Innovation ................ Eva Bjerrum, Alexandra Institute Managing Director ..................................... Bettina Egerland, Conscius Managing Director ..................................... Michael Holm, Systematic Software Engineering Senior Consultant ...................................... Jacob Rolf Jensen, Alexandra Institute Director .................................................... Jørgen Lang, Aarhus University Research Foundation Professor Emeritus .................................... Ole Øhlenschlæger Madsen, Aarhus University Internet Manager ................................... Ingrid Poulsen, Alexandra Institute Provost .................................................... Jørgen Staunstrup, IT University of Copenhagen Management Managing Director ..................................... Ole Lehrmann Madsen Deputy Director ......................................... Martin Møller Key figures 2011 Employees: ................................. 82* Turnover (MDKK): ....................... 79 Number of projects: ..................... 99 Annual result after tax (MDKK): 2,6 *Full-time equivalent. People Employees as of 18 April 2012: ..... 88 Types of education Commercial: ................................ 10 Natural science: ...........................48 Humanities: ................................ 15 Social science: ............................... 3 Architecture: ................................. 5 Engineering: .................................. 3 Other: ..........................................4 Educational level Short and medium-length education: 9 Masters: ....................................49 PhDs: ......................................... 22 Professors: ................................... 3 PhD students: ............................... 1 Students: .....................................4 Distribution by gender Women: ..................................... 32 Men: .......................................... 56 Distribution by age 20ies: ........................................ 15 30ies: ........................................ 42 40ies: ........................................ 19 50ies: .......................................... 8 60ies: ..........................................4 Find out more about our professional competences and find our contact data in the Alexandra Institute’s employee profiles at www.alexandra. dk/uk/people or via the QR code.

40 Innovation noun From latin innovatio (genitive -onis) renewal, from novus new 1. a creation (a new device, idea or process) resulting from study and experimentation 2. the act of starting something for the first time; introducing something new Publisher: The Alexandra Institute Contributors and production: Jan Horsager Michelle Bach Photos: Pages 2, 5, 8, 11, 12, 16, 20, 21 26, 27, 35, 25, 22, 23, 28, 29, 31, 32, 33, 36 og 37: Jesper Voldgaard Page 18: © Diffus Design, Lisbeth Holten. Model: Stina Resting, Hair and make-up: Annette Collin, Design: Mette Lindberg Pages 34 and 35: Rune Wehner Graphical design and layout: Tine Kaag Raun Printers: PrinfoAarhus www.facebook.com/thealexandrainstitute www.twitter.com/@alexandrainst

THE ALExANDRA INSTITUTE Åbogade 34 DK-8200 Aarhus N T +45 70 27 70 12 Rued Langgaards Vej 7, 5B DK-2300 Copenhagen S T +45 70 27 70 91 www.alexandra.dk alexandra@alexandra.dk

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