Lead Generation Lessons From 4,000 Businesses - Event Report

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Lead Generation Lessons From 4,000 Businesses - Event Report

Lead Generation Lessons From4,000 BusinessesA study based on real data from 4,000 businessesTweet this Presentation Share on Facebook Share on LinkedIn


Real Data from 4,000 BusinessesThis study is based on data from HubSpot’s 4,000 customers.We analyzed the relationships between various inbound marketing activities andthe volume of traffic and leads that correlate with those factors.Factors studied include:• Blogging• Landing pages• Website pages• Facebook reach• Twitter reachThe graphs provide index numbers for traffic and lead volume. (The indexnumbers are based on a base level of 100 times the ratio to the base value.) Theunderlying growth was calculated with median values of HubSpot’s customerbase.Tweet this Presentation Share on Facebook Share on LinkedIn2


Table of ContentsFactor 1: Blogging ……………….…………………………..…………………………….…….Factor 2: Web Pages ………………..…………………………………………………………..Factor 3: Landing Pages ………………………………………………………………….……Factor 4a: Social Media: Twitter….…………………………………..…………………..Factor 4b: Social Media: Facebook.………………………………….………….……….4681012Tweet this Presentation Share on Facebook Share on LinkedIn3


Factor 1BloggingTweet this Presentation Share on Facebook Share on LinkedIn4


Blogging & TrafficThe study compared blogging frequency against traffic & leads. The results showed staggering correlations.Businesses who blogged 16 to20 times per month got over 2times more traffic than thosewho blogged less than 4 timesper month.Those who blogged at least 20times per month had 5 timesmore traffic than those whoblogged less than 4 times permonth.Tweet this Presentation Share on Facebook Share on LinkedIn5


Blogging & LeadsLead volume grew consistently and drastically among businesses who blogged over 5 times per month.Businesses who blogged just 16to 20 times per month got 3times more leads than thosewho didn’t blog.Those who blogged at least 20times per month saw nearly 4times more leads than thosewho didn’t blog.Tweet this Presentation Share on Facebook Share on LinkedIn6


Blogging & Leads: B2B vs. B2CB2B businesses who blogged just16 to 20 times per month got 3times more leads than those whodidn’t blog.B2C businesses who blogged just16 to 20 times per month gotover 4 times more leads thanthose who didn’t blog.Tweet this Presentation Share on Facebook Share on LinkedIn 7


Total Blog Posts & TrafficBusinesses with over 200 totalblog articles got 4.6 timesmore traffic than those withunder 20 blog posts.Tweet this Presentation Share on Facebook Share on LinkedIn 8


Total Blog Posts & LeadsBusinesses with over 200 totalblog articles got 3.5 timesmore leads than those withunder 20 blog posts.Tweet this Presentation Share on Facebook Share on LinkedIn 9


Factor 2Web PagesTweet this Presentation Share on Facebook Share on LinkedIn10


Web Pages & TrafficThe more content you create, the more traffic and leads your business will see.Businesses websites with 401 to1,000 web pages have 9 times moretraffic than those with 51 to 100.Tweet this Presentation Share on Facebook Share on LinkedIn11


Web Pages & LeadsBusinesses with websites that have401 to 1,000 webpages have 6 timesmore leads than those with 51 to100.Tweet this Presentation Share on Facebook Share on LinkedIn 12


Web Pages & Leads: B2B vs. B2CBoth B2B and B2C companieswith over 1,000 web pagesgenerated over 8 times moreleads than those with only 51to 100 web pages.Tweet this Presentation Share on Facebook Share on LinkedIn 13


Factor 3Landing PagesTweet this Presentation Share on Facebook Share on LinkedIn14


Landing Pages & LeadsThe data show it’s not only important to have landing pages; it’s important to have many landing pages.Businesses with 31 to 40 landingpages got 7 times more leadsthan those with only 1 to 5landing pages.Those with over 40 landing pagesgot 12 times more leads thanthose with only 1 to 5 landingpages.Tweet this Presentation Share on Facebook Share on LinkedIn15


Landing Pages & Leads: B2B vs. B2CBoth B2B and B2C companieswith over 40 landing pagesgenerated over 10 timesmore leads than those withonly 1 to 5 landing pages.Tweet this Presentation Share on Facebook Share on LinkedIn 16


Factor 44Social Media ReachTweet this Presentation Share on Facebook Share on LinkedIn17


Twitter Reach & TrafficThe businesses’ social media reach had a strong correlation with traffic and leads.Businesses with 301 to 1,000Twitter followers had over 5times more traffic than thosewith 1 to 25 followers.Businesses with over 1,000Twitter followers had over 6times more traffic than thosewith 1 to 25 followers.Tweet this Presentation Share on Facebook Share on LinkedIn 18


Twitter Reach & LeadsBusinesses with 301 to 1,000Twitter followers had over 4times more leads than thosewith 1 to 25 followers.Businesses with over 1,000Twitter followers had 5 timesmore leads than those with1 to 25 followers.Tweet this Presentation Share on Facebook Share on LinkedIn 19


Twitter Reach & Leads: B2B v. B2CB2B and B2C businesses with301 to 1,000 Twitter followersgot over 4 times more leadsthan those with 1 to 25 fans.B2C business with over 1,000Twitter got 10 times moreleads than those with 1 to 25fans.Tweet this Presentation Share on Facebook Share on LinkedIn 20


Facebook Reach & TrafficBusinesses with 501 to 1,000Facebook fans had 3.5 times moretraffic than those with 1 to 25 fans.Businesses with over 1,000 Facebookfans had 22 times more traffic.Tweet this Presentation Share on Facebook Share on LinkedIn 21


Facebook Reach & LeadsBusinesses with 501 to 1,000Facebook fans had 4 times moreleads than those with 1 to 25 fans.Businesses with over 1,000 Facebookfans had 12 times more leads.Tweet this Presentation Share on Facebook Share on LinkedIn 22


Facebook Reach & Leads: B2B v. B2CB2B businesses with over 1,000Facebook fans got 6.5 times moreleads than those with 1 to 25fans.B2C business with over 1,000Facebook fans got 16 times moreleads than those with 1 to 25fans.Tweet this Presentation Share on Facebook Share on LinkedIn 23


Request a Free Customized Website EvaluationLet HubSpot’s experts help with a no-obligation assessmentthat evaluates your current website for areas of improvement.Sign up for aFree WebsiteEvaluationTweet this Presentation Share on Facebook Share on LinkedIn24

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